Hasta La Ideas

Dezeen and MINI World Tour: architect, designer and keen footballer Fabio Novembre takes us to the San Siro Stadium and tells us how he’s rethinking the brand of soccer club AC Milan, the second most-famous Italian brand after Ferrari (+ movie).

“I’m doing an interesting job about rethinking the brand of the soccer team,” says Novembre. “We’re trying to think about a soccer team that represents a new Italy.”

The San Siro stadium is home to both AC Milan and FC Internazionale (Inter Milan). It was originally built in 1926 by architect Ulisse Stacchini, who also designed Milan’s grand Centrale railway terminus.

It was extensively remodelled for the 1990 World Cup by architects Ragazzi and Partners and now has a capacity of 80,000.

“It’s probably the most well-known place in Milan,” says Novembre. “It’s like a pagan dome, and pagan temple. Definitely stadiums are the new domes, the new piazzas. People meet in stadiums.”

Novembre is working with AC Milan to help reposition the club as a symbol of modern Italy. “After Ferrari, the most famous Italian brand in the world is AC Milan,” he says. “It is a very special soccer team because it’s got the city in its name. So it carries with it a lot of responsibility.”

He was invited to work with the club by its director, Barbara Berlusconi, daughter of tycoon and former Italian prime minister Silvio Berlusconi, who owns AC Milan. One of the ideas is to make the stadium more family-friendly.

Above: image of Mario Balottelli courtesy of the Press Association

“What we want to try to achieve is to take families into stadiums again,” Novembre says. “I mean not any more crazy supporters like hooligans but to give back the most important sport in the world to the best people – to children and families.”

Novembre also thinks the club, which features the black striker Mario Balotelli and Muslim goalscorer Stephan El Shaarawy among its star players, can help forge a new identity for the whole country.

Above: image of Stephan El Shaarawy courtesy of the Press Association

“I mean think about Mario Balotelli [who was born to Ghanaian parents in Sicily but later fostered by an Italian family]. Mario Balotelli was adopted by an Italian family from Bergamo. He speaks the Bergamo dialect. Or Stephan El Shaarawy, the child of Egyptian parents, but he was born in Milano, he speaks the Milanese dialect. That’s a new Italy that we’re trying to imagine, to represent this country.”

We drove out to the stadium in our MINI Cooper S Paceman. Last week we published a tour of Milan with Novembre, who talked about the importance of the annual furniture fair to the city.

The post “It’s probably the most
well-known place in Milan” appeared first on Dezeen.

Focus sur le travail de Yaroslav Galant, un jeune designer ukrainien qui a imaginé ce baby-foot très original. Une collection en Corian Brodé présentée à Milan. S’inspirant de patterns et motifs typiquement ukrainiens et russes, cet objet au design traditionnel est à découvrir en images dans la suite de l’article.

Sports brand Nike has unveiled an ultra-light football boot featuring components made from beans and recycled plastic (+ slideshow).

The Nike GS boot weighs just 160 grammes and features a sock liner made entirely from castor beans while the laces, lining and tongue are made of 70% reused plastic including recylced plastic water bottles and polyester.

The sole plate is made from 50% Pebax® Renu – a renewable material made largely from castor beans.

Here’s some info from Nike:

Nike has unveiled its Nike GS football boot in London today, the lightest, fastest, most environmentally-friendly production boot the company has ever made.

Due to be worn this summer, designers were challenged to create a new football boot stripped down to include only the essential elements that deliver lightweight performance and high speed control in game situations. The resulting boot is constructed using renewable and recycled materials and designed for explosive performance on the pitch and lower impact on the planet.

Every component of the Nike GS has been optimized to reduce weight and waste, creating Nike’s lightest football boot ever at 160 grams for a size 9.

Conceived and engineered in Italy, the Nike GS features recycled and renewable materials throughout the upper and plate design. A bio-based traction plate made primarily from castor beans ensures strength and flexibility on pitch alongside a sock liner made from 100% castor beans. The boot laces, lining and tongue are made from a minimum of 70% recycled materials. The toeboard and collar, feature at least 15% recycled materials.

“The Nike GS is the lightest and fastest football boot we’ve ever made and really defines a new era in how we create, design and produce elite football boots,” said Andy Caine, global design director for Nike Football. “When you can deliver a boot that combines high end performance and a low environmental footprint that’s a winning proposition for players and planet.”

Nike GS includes the following performance, recycled and renewable materials in the new boot:

Traction Plate & Stud Configuration:

Nike GS traction plate combines a high performance chassis with a strong responsive and agile form. The sole plate is made of 50% renewable Pebax® Renu (a plant derived material made with 97% castor beans) and 50% TPU, made from renewable materials. The plate is 15% lighter than a traditional plate composition.

The traction plate includes a minimalist diamond-silhouette spine, which provides optimal flex and agility in plate performance. Anatomically positioned studs maximize speed in multiple directions to ensure responsive and assured movement on pitch.

Touch & Control:

A solvent-free Kanga-Lite synthetic upper provides zonal reinforcement for exceptional touch and control. The synthetic upper also supports lockdown on midfoot and arch area.

The lightweight and chemical-free sock liner is made of 100% castor beans and eliminates any layers for a snug fit and enhanced touch on the ball.

Stability & Support:

Anatomical and asymmetrical heel counter and heel bucket locks the foot down for stability and support. The counter is made of Pebax® Renu, derived from castor bean oil.

Nike GS will be available through Nike.com and selected online retailers from August 15th.  The price will be $300.

The post Nike GS football boot
by Nike appeared first on Dezeen.

Greenpeace frappe fort une nouvelle fois. En reprenant les codes des spots Adidas et Nike pour cette publicité Detox, Greenpeace parvient à détourner le message et rappeler l’importance de la pollution des usines, notamment sur les produits chimiques retrouvées dans l’eau.

Previously on Fubiz

• Nike – Elite Series
• Nike Bootroom Paris
• Winning Hurts Campaign

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Avec ses illustrations, Zoran Lucić montre tout son amour pour le ballon rond. Autour de créations graphiques sur les plus grands joueurs de l’histoire du football, l’artiste bosniaque parvient à mettre en valeur ces sportifs du passé et du présent. A suivre une longue série de visuels.

Previously on Fubiz

• FIFA World Cup Murals
• Nike – Elite Series
• Nike Bootroom Paris

Copyright Fubiz™ – Suivez nous sur Twitter et Facebook