La marque Opening Ceremony a fait une collection de vêtements basée sur les célèbres peintures de Magritte. Parapluies et voiles sont à l’honneur : une façon très originale de ré-actualiser la culture classique avec l’ère contemporaine et la mode. La collection est à découvrir dans la suite.
Pour sa campagne de montres et de bijoux, Louis Vuitton a fait appel à Slowdance et Surface To Air Studio pour réaliser une belle vidéo intitulée « Emprise » et entièrement faite sur une mise en abîme. Accompagnée d’une musique de Gesaffelstein – « Aleph », la vidéo nous plonge dans l’univers très élégant de la marque.
La photographe Maia Flore a réalisé la série intitulée « Big Head Poetry » dans laquelle elle fait des portraits où les visages sont recouverts de chevelures de femmes, avec un détail qui anime le portrait à chaque fois : une fleur, un noeud, une barrette. Une série délicate et poétique à découvrir dans la suite.
Visitors to a fashion film exhibition in Milan organised by arts website POSTmatter were able to manipulate imagery on giant displays using movement and gestures (+ movie).
Held in a desanctified Renaissance church at the Accademia di Brera, the POST exhibition fused digital technology with imagery in a series of interactive installations.
POSTmatter curated three fashion films that were displayed on giant screens, each of which could be altered by human touch or movement.
“Some of the most exciting and innovative work taking place today uses code rather than paint, screens instead of canvases – reaching multiple senses and interacting with the audience,” said POSTmatter.
In each film, models wearing haute-couture garments by designers including Iris van Herpen move and dance in slow motion.
When stood in front of the screen that showed a film titled Echo, visitors used simple hand movements to warp the colourful movie into a spinning kaleidoscopic swirl.
A fabric pad was pressed and stroked to blend together two films called Ripple in a cloudy haze.
On another large display, the imagery of models from the Gravity film was shattered into digital geometric patterns that distorted as people walked past then reconfigured once they moved out of range.
More of POSTmatter’s films, including a movie showing Maiko Takeda’s spiky headdresses glowing in the dark, were shown on smaller screens.
The exhibition took place from 13 to 16 March and there are plans to take it to other cities globally.
Here’s the information sent to us by POSTmatter:
About the exhibition
Launching in Milan, but with plans to tour globally, the exhibition combines performance, fashion and digital artistry in a series of interactive works.
The term “digital native” has become one of the defining concepts of our time. It refers to the emerging generation for whom the digital world is no longer an abstraction, but the very conditions of existence. To separate out “digital art” here will no longer be possible, as media distinctions dissolve into a fluid continuum between reality and the virtual world. Artists are responding powerfully to this complex and often conflicting state of transition. Some of the most exciting and innovative work taking place today uses code rather than paint, screens instead of canvases – reaching multiple senses and interacting with the audience.
This new exhibition series builds on POSTmatter’s experience in live events, with previous projects being part of major cultural events including the Venice Biennale, Art Basel Miami Beach and the Lisbon Architecture Triennale.
About POSTmatter
In a new series of interactive installations, POSTmatter moves beyond editorial to curate physical exhibitions, using intuitive interfaces that respond to human movement and touch.
Originally launched in 2010 as a series of independently published editions for the iPad, POSTmatter was designed with the interactive potential of tablet devices in mind. This opened up new possibilities for interactive content, responsive fashion editorials and groundbreaking film work. Having been honoured at numerous industry awards – from the Digital Magazine Awards to the Webbys – 2013 has seen POSTmatter expand its web presence as well as move into events.
The POSTmatter exhibition is the next step in rich media – bringing editorial away from the page, website or tablet to become a physically immersive experience.
About the venue
Founded in 1776, the Accademia di Brera has a rich heritage, having educated figures as diverse as Lucio Fontana, Nobel Prize winner Dario Fo and Bruno Munari.
The on-site Brera Art Gallery houses one of Milan’s most significant art collections, including works by Boccioni, Caravaggio, da Vinci, Picasso, Rubens and many more.
Placing these cutting-edge digital performance pieces in the setting of a desanctified Renaissance church, steeped in European history, speaks volumes about the radical human transformations being brought about in the post-digital age.
The post Interactive fashion films at POST exhibition
respond to movement of gallery visitors appeared first on Dezeen.
Après le lancement de la plate-forme de Google pour les appareils portables, Motorola introduit Moto 360, la première montre effectuée Smartwatch sur Android. Moto 360 vous permet une quantité de fonctions, messages, téléphone, rappels, internet etc. Une création à découvrir en photos et vidéo dans la suite.
Pour présenter sa nouvelle collection Printemps-été 2014 à la Fashion Week de Londres, la styliste Anya Hindmarch a fait appel à l’agence Silent Studios pour réaliser la vidéo « Chaos & Order ». Sur le thème de l’apesanteur, sa collection d’accessoires est présentée avec des objets du quotidien qui gravitent dans les airs.
L’artiste japonais Daisy Balloon (dont le vrai nom est Rie Hosokai), fait des tenues créatives sous forme de ballons, depuis 2008. Des robes de toutes les couleurs, des cols bouffants, des tenues de scènes comme celle de Björk à un de ses concerts : des photos de ses créations originales sont à découvrir dans la suite.
by Emily Bihl Travel is a hugely inspirational force for textile designer Emilie Cacace, and it leads to much more than gorgeous Instagram photos of remarkable locales. Cacace’s brand Andéol utilizes…
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Dezeen and MINI Frontiers: architect and designer Daniel Widrig explains how he uses technology borrowed from the special effects business to design everything from jewellery to skyscrapers.
In this movie we filmed in Miami, Daniel Widrig says that designers can break down boundaries between disciplines by borrowing technologies and tools traditionally associated with one industry and using them in other industries, in unexpected ways.
“A lot of technology we use was originally developed for use in other disciplines such as special effects or the movie industries,” says Widrig. “One could say that boundaries are blurring between industries”
Widrig discusses his projects including a 370-metre tower on the outskirts of Istanbul, Turkey, a collection of dresses produced in collaboration with fashion designer Iris van Herpen and a series of 3D-printed stools.
Widrig trained at the Architecture Association in London and worked at Zaha Hadid Architects prior to starting his own practice in 2009.
His architectural background feeds into his ongoing research into using 3D-printing for clothing and jewellery, says Widrig.
“We work with the body in quite an architectural way: we investigated certain body parts and then we applied design processes to populate body parts with architectural microstructures,” he says.
One of these works was the Kinesis wearable sculptures he produced last year and showed during Design Miami.
For Widrig, it is often the experimental, low-budget projects that yield the most new ideas.
“The most interesting projects for me are the self-imitated projects where you set yourself a goal and an agenda and you work with sometimes really small budgets, but you have the freedom to explore,” he explained.
These then feed into more commercial projects, from experimental furniture to sculpture, computer game design and movie sets.
The music featured in the movie is a track by Simplex. You can listen to his music on Dezeen Music Project.
Dezeen and MINI Frontiers is a year-long collaboration with MINI exploring how design and technology are coming together to shape the future.
The post Software advances are “blurring
boundaries between design disciplines” appeared first on Dezeen.
Melbourne might not boast the weather or the beaches of many other Australian cities, but it’s a town that prides itself on culture and style. There is a myriad of stores from the southside to the north and everywhere between, all offering something unique, in spaces that feel as special…
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