Coca-Cola va proposer l’installation d’ici 2015 plus de 2 000 Containers, afin de vendre et d’aider les populations privées d’eau potable. Proposant un système de purification d’eau, un accès à l’électricité, et des produits de leur marque, le groupe souhaite à terme distribuer 500 millions de litres d’eau chaque année.
News: the creator of an anti-diarrhoea pack for the developing world that was named product design of the year for the way it fits inside Coca-Cola crates has admitted that “hardly any” kits have been shipped this way, and has dropped the strategy in favour of more conventional packaging and distribution.
“Putting the kits in the crates has turned out not to be the key innovation,” admitted social entrepreneur Simon Berry in a radio interview broadcast last weekend.
Berry, founder of the ColaLife charity and the brains behind the Kit Yamoyo medicine pack, conceded that despite winning the Design Museum’s Product of the Year award last April for his idea, the strategy of piggybacking on Coca-Cola’s distribution network to get the remedy to remote villages hadn’t worked.
Instead, he said he is now focussing on creating a “value chain” to incentivise distributors and retailers across Africa. “That pack, sitting in that Coca-Cola crate, gets everyone very excited but it is quickly becoming a metaphor for what we’re doing.”
Berry travelled to the village of Kanchele in Zambia, where the product is being trialled, with BBC global business correspondent Peter Day as part of the programme broadcast on BBC Radio 4.
“I have to say Simon though, this is a bit of a con,” Day said on discovering the innovative strategy had been dropped. “You got this award for the design product of the year, very ingenious, very clever, because it fitted into a crate of bottles. You’ve abandoned the crate of bottles distribution now, so it comes in very conventional, ordinary packs. You’re nothing to do with cola now. In other words, the design is almost incidental.”
Berry replied: “We are piggybacking on Coca-Cola in the sense that we’re using their ideas, we’re using all their wholesalers, who are very well respected and know how to look after stuff, but putting the kits in the crates has turned out not to be the key innovation.”
Berry also conceded that the concept of delivering the kits in Coca-Cola crates hadn’t worked in an interview with New Scientist magazine last month.
“In the end, hardly any of our kits have been put into [Coca-Cola] crates,” he said. “Instead, what has worked is copying Coca-Cola’s business techniques: create a desirable product, market it like mad, and put the product in a distribution system at a price so that everyone can make a profit. If there is demand and retailers can make a profit, then they will do anything to meet that demand.”
Kit Yamoyo means “kit of life” in several African languages. The pack contains oral rehydration salts and zinc to treat diarrhoea, and a bar of soap. The plastic outer shell, which was originally designed to fit in the gaps between bottles in a Coca-Cola crate, doubles as a measure and cup for the medicine.
Diarrhoea kills more children in Africa than HIV, malaria and measles combined. Last April, Berry’s kit was named winner of the product design category in the Design Museum’s Designs of the Year awards.
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award-winning design concept appeared first on Dezeen.
À l’occasion du lancement du Coca-Cola Life en Argentine, moins sucré et très bien accueilli par les consommateurs, la marque fait appel à Platform, une agence américaine basée à Seattle, pour créer l’habillage de celui-ci. Le résultat est très réussi et à découvrir en images dans la suite de l’article.
Le graphiste freelance vénézuélien Jose Luis Vivas Andrade, plus connu sous le nom de Joluvian, a imaginé une série de créations calligraphiques de toute beauté pour la marque « Coca Cola Zero Spain ». Différentes techniques et styles sont à découvrir en images dans la suite de l’article.
This aid kit is designed to nestle between Coca-Cola bottles to bring medicine to remote locations through the drinks company’s vast distribution channels.
Above: image by Guy Godfree
The Kit Yamoyo is the idea of British aid worker Simon Berry, who realised while working in Zambia in the 1980s that Coca-Cola was available in even the most rural villages, yet simple medicines were not.
After Berry set up the ColaLife charity in 2011 to put the idea into action, design consultancy PI Global offered its services and came up with a robust container small enough to occupy the unused space between Coca-Cola bottles inside crates.
The AidPod, as it’s named, is currently available as an anti-diarrhoea kit containing oral rehydration sachets, zinc supplements and soap, but ColaLife believes it could be used to get tablets, condoms or other products to remote areas if the pilot project in Zambia is successful.
The AidPods are designed to benefit independent rural retailers by allowing them to make a profit on their resale. In the last six months, over 20,000 kits have been bought by retailers in Zambia to be sold at just under a dollar each.
Kit Yamoyo recently won the product design category of the Designs of the Year award, given annually by the Design Museum in London. The overall winner is due to be announced tonight.
Other category winners included a folding wheel for wheelchairs and a government website designed to be as intuitive and simple as possible, as designer Ben Terrett explained to Dezeen in a filmed interview earlier this year.
The winner of the inaugural Designs of the Year Award was Yves Behar’s One Laptop Per Child project to bring computers to children in the developing world – see all news about Designs of the Year.
We’ve featured a few other products designed to tackle health issues in developing countries, including a single-use disposable toilet and a bicycle-powered electronic waste recycler.
Images are by Simon Berry except where stated.
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and PI Global appeared first on Dezeen.
A l’occasion de la nouvelle année, la marque Coca-Cola présente sa nouvelle vidéo d’animation autour de l’univers des ours polaires. Ce film d’animation de 6 minutes, produit par Ridley Scott, est un véritable petit bijou dans lequel une famille d’ours polaire cherche sa place. A découvrir dans la suite.
Product news: Japanese designers Nendo used glass from old Coca-Cola bottles to make these bowls with dimpled bases, which are meant to resemble the classic green bottles with their tops sliced off.
The Bottleware collection was made by Nendo for Coca-Cola by recycling glass bottles that had deteriorated through repeated washing and filling.
The dimpling on the base of a glass bottle is designed to protect it from dramatic changes in temperature during the fizzy-drink production process, so Nendo chose to retain this feature to tell a story about the way glass is made, used and recycled.
The collection was shown at the Design Tide Tokyo trade fair this month alongside a huge mound of crushed recycled glass, illuminated from below to cast a green glow inside the room.
Recent Nendo projects we’ve featured include a chair wrapped in hundreds of metres of fishing line and a Starbucks outlet that works like a library, where customers take books to the counter to order their coffee.
See all our stories about glass »
See all our stories about Nendo »
Photographs are courtesy of Coca-Cola.
Here’s some more information from Nendo:
Bottleware
Coca-Cola’s “contour bottle” has been a brand icon since its inception in 1916. It is also recyclable: after each use, the bottle can be collected, washed and refilled for further use. This tableware collection is made from bottles that have deteriorated over the course of extensive recycling, and can no longer be used for their original purpose. We were captivated by the particular green tint known as Georgia Green, and by the fine air bubbles and distortions that are a hallmark of recycled glass, so decided to create simple shapes that would enhance these traits. But we also wanted users to feel a remnant of the distinctive bottle in the new products.
Our solution was to create bowls and dishes that retain its distinctive lower shape, as though the top had been sliced off. The dimpling on the bottle base that added to mitigate hot impacts during the production process is not ordinarily a strong visual feature, but it’s a particular characteristic of glass bottles and visible to anyone who picks up the bottle to drink. Keeping these ring-shaped dimples on the base of our bowls and plates also helps to convey important messages about the way that glass circulates between people as it’s made, used and recycled for further use, and about the connections it makes between people in this process.
Product Information:
Bowl S : φ125 H70(mm)
Bowl L : φ190 H100
Dip Dish : φ100 H35
Dish S : φ155 H40
Dish L : φ240 H45
Bottleware exhibition at DESIGNTIDE TOKYO 2012
The installation design for Coca-Cola’s Bottleware presentation space at the main site of DESIGNTIDE TOKYO. Bottleware is tableware made entirely of glass that has been recycled from no longer usable Coca-Cola bottles. We built mounds of crushed recycled glass from 7000 bottles, and placed lights inside them to illuminate the entire space with the bottles’ iconic green hue. The Coca-Cola presentation space is a passageway between two exhibition halls. Visitors entering it from the left find an explanation of the project’s design process, and visitors arriving from the right the explanation of its manufacturing process. Our circulation plan envisaged a space that people would want to traverse.
Exhibition Information
Date : 31st Oct – 4th Nov. 2012
Place : Tokyo Midtown, Roppongi
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for Coca-Cola appeared first on Dezeen.
Retour sur cette réalisation de Rimantas Lukavicius à l’occasion du Eyeka Contest pour ce film promotionnel non-officiel pour Coca-Cola. Un travail avec le studio Korb en détournant les codes de la bouteille de la marque, cette vidéo est à découvrir dans la suite de l’article.
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Réalisé par Kim Gehrig et conçu par Somesuch & Co, voici le trailer de ce documentaire “Beat 2012″ produit pour Coca-Cola à l’occasion des Jeux Olympiques 2012 à Londres, et de sa bande son par Mark Ronson. Un travail de montage sur les bruits des athlètes à découvrir dans la suite.
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A l’occasion des 125 ans de la marque Coca-Cola, Antilop a transformé la galerie Santralistanbul en une salle futuriste et immersive. Reprenant l’univers de la marque mondialement connu, le concept très bien réalisé se dévoile en vidéo dans la suite de l’article.
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