Hasta La Ideas

The new brand developed by South Africa’s Kulula airlines is quite unique in that it is a visual 101 guide on parts of the airplane. Ever wonder where the black box was located? Well, now you’ll know.

For more airline branding dig this comprehensive catalog of airline symbols.

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Brand New has a wonderful recap of the decades most relevant logos (Good and Bad). We included Verizon as the headline for this post not because it is the worst out of the bunch, well that is up for debate. But because until now we had no idea that Landor Associates had something to do with it.

To view the retrospective of the last decade head over to Brand New.

A couple days ago Aol. launched their new brand platform. It was created by Wolff Olins, a brand and innovation consultancy located in London, New York, and Dubai.

The aim of the project is to be “deliberately disruptive, deliberately unlike what is being done by other media businesses. The reason is simple; the media world of today is entirely unlike the media world of yesterday.” The result is a system that caters to everyone (or at least tries to). Wolff Olins created a number of different images and short films (both with real and digital content) that the new word mark sits atop. Some of the results are certainly interesting, some not so much, but I suppose that’s kind of what they were going for?

So far I’m not impressed (it was hard deciding if this one should go under ‘Spanking’ or not). As far as the aesthetic of the new site goes, simply allowing users to change the colour scheme and background image of their home page is a far cry from ground breaking. However, it will be interesting to see how it’s received and the result of any other new Aol. initiatives.

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International coffee brand Starbucks revealed a new look last week at a coffee house in London.

The idea behind the new design was “to inspire the look and feel of new stores and refurbishments throughout the UK and Ireland in the future, meaning no two Starbucks will ever be entirely the same.” With recent plans to scale back their London presence, stepping up with more individual coffeehouses might prove fruitful.

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