La marque BMW anticipe l’arrivée de ses premiers modèles hybrides et électriques en créant ce concept et la voiture BMW i8, un prototype rechargeable conçue en aluminium et en fibre de carbone pour alléger au maximum le véhicule. Disponibilité prévue à partir de 2013.
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Le constructeur BMW a présenté au Concours d’élégance de la Villa d’Este, ce roadster sportif qui mélange les styles. Un concept-car intitulé “BMW 328 Hommage” conçu pour fêter les 75 ans de la mythique 328 lancée en 1936, et mettant en avant la fibre de carbone.
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Milan 2011: visitors to an installation by London designer Paul Cocksedge at the Milan showroom of lighting brand Flos could view an animation of a BMW 6 Series car only by putting their heads inside a plastic lamp shade.
Called Sestosenso, the installation featured conical lamp shades suspended in a white-walled room.
Through the shades visitors can view a movie of the new BMW 6 Series projected on the wall that is invisible to others in the room.
More by Paul Cocksedge on Dezeen »
More stories from Milan 2011 on Dezeen »
Photos are by Mark Cocksedge.
The following information is from the designer:
BMW and FLOS present: SESTOSENSO, a luminary apparition by Paul Cocksedge:
Munich/Milan. Sharing a passion for design, research, experimentation, aesthetic purity and technological innovation, BMW and FLOS have joined forces at Salone del Mobile 2011 to create, thanks to Paul Cocksedge’s talent, SESTOSENSO, a celebration of light. The installation can be visited in the FLOS Professional Space in Corso Monforte 15 from 12th to 17th April.
Inspired by the quality and beauty of light and the astonishing new BMW 6 Series, the first BMW with Full-LED headlights, Paul Cocksedge has erected a seamless, curving, white wall extension to the Flos showroom and low-hanging red and white conical lamps. As with the BMW headlights, the source of light remains hidden, only the light itself is guided through a transparent body, rendering the light source invisible and forever changing its qualities. The resultant, intensely soft light caresses, seduces all around.
Stepping inside one of the impressive SESTOSENSO red lights, a video of the BMW 6 Series Coupe reveals itself on the vast white wall. As if accessing a sixth sense, there is a hint of movement in the corner of the eye. Through the light we see the car: through the car, we understand the light.
The playful sculptural pieces softly illuminate, stimulate and allow contemplation. Cocksedge gives us elegant, ‘functional brilliance’. A hand made Limited Edition of 66 SESTOSENSO light sculptures, designed by Paul Cocksedge Studio for Flos, is released for this special event, to celebrate the perfect fusion of light, design and technology.
The new BMW 6 Series Coupe presents itself as a sport car for connoisseurs who enjoy luxury and appreciate trailblazing technology. The adaptive Full-LED headlamps of the new BMW 6 Series Coupe are an innovation in the field of lighting technology. This innovative technique generates bright white light to assure an especially intensive and uniform illumination of the roadway.
This technique, which is being serially deployed for the first time in the BMW 6 Series Coupe, facilitates an impressive restaging of BMW design icons such as the round headlamps and the taillights.
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| A Gust of Wind by Paul Cocksedge | Drop by Paul Cocksedge | Veil by Paul Cocksedge |
Le groupe Marvel a eu l’excellente idée de reprendre et de détourner le spot diffusé par Volkswagen – The Force, reprenant l’image de Dark Vador à travers un enfant, avec cette fois-ci le héros Thor. Une vidéo et un spot très efficace à découvrir dans la suite de l’article.
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The latest video up on Dezeen Screen is this interview we filmed with car designer Nader Faghihzadeh of car brand BMW at the launch of the new 6 Series Convertible in Spain last month. Faghihzadeh, who created the vehicle’s exterior, explains the design concept and talks about the process of designing a car. Watch the movie »
Coup de projecteur sur les nombreux clichés du photographe Simon Stock. Aussi bien à l’aise avec des photographies de voitures, de paysages ou dans la réalisation de portraits. Voici une sélection de ses oeuvres dans la galerie et sur son portfolio. A découvrir dans la suite de l’article.
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The world’s 16 most famous art cars come together in one exhibit
Honoring the 35th anniversary of the project,
an exhibit at the BMW Museum in Munich brings together the complete set of 17 BMW Art Cars (with the exception of Olafur Eliasson’s ice sculpture) for the first time. Seeing them in one place makes for a study of the car as canvas, highlighting both similarities in the artist’s approaches (the majority are splashed with bright colors) as well as each distinct style.
While assembling all the cars is an impressive single-subject show, and many of the big names—Calder, Hockney, Lichtenstein—are familiar, there’s plenty of opportunity for discovery with some of the lesser-known works, like the shimmering surface of Matazo Kayama’s 1990 535i that welcomes visitors to the exhibit.
On a recent visit there as a guest of BMW, I also picked up a few insights that speak to the rich history of the brand initiative. As a whole, the show speaks to the savvy pairing of culture and sport, supporting the automaker’s values of performance and the joy of driving as they introduce fine art to race car driving.
A classic Warhol story, that he took all of 23 minutes to paint his 1979 M1 because he said the design of the car is so great, underlines his accompanying statement that he “tried to portray a sense of speed. When a car is going really fast all the lines and colours become a blur.” The short film on the making of this car and its race is worth checking out on the BMW Art Car microsite.
Similarly, Kayama said of his car (pictured above), “it was the attractive basic shape of the car which made my work at all possible in the first place.”
The show runs through 30 September 2011 at the BMW Museum in Munich. See more art cars—from Rauschenberg to Stella to Holzer and more—in the gallery below.
Voici le nouveau concept BMW ConnectedDrive Vision qui sera présenté au salon de l’automobile à Genève. Un roadster 2 places aux lignes fluides où l’électronique sera alimentée par des capteurs intégrés dans les phares et dans les feux, permettant de surveiller le trafic et l’environnement.
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Le constructeur BMW vient d’annoncer son nouveau scooter intitulé “Concept C”, avec beaucoup de style et de modernité. Niveau innovations technologiques : un éclairage à LED intégré au carénage, ainsi que des rétroviseurs remplacés par des caméras placées à l’arrière.
Dans le même esprit : Honda 3R-C Concept
Voici les 1ères photographies du dernier concept-car de Citroën, un bolide d’une longueur de plus de 5 mètres aux lignes séduisantes. Un projet mené par l’équipe basée en Chine, présenté au Pavillon Français du Shanghai World Fair. Une série de visuels à découvrir dans la suite.
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