La marque Converse propose une campagne de communication réussie appelée « Shoes Are Boring. Wear Sneakers ». S’amusant à souligner le contraste entre des chaussures dont on prend soin et des sneakers avec lesquels les gens s’expriment librement, cette campagne signée Anomaly est à découvrir dans la suite.
London studios Anomaly and Unit9 are collating patterns donated by artists, which users can print out with instructions to make origami cranes in exchange for a donation to disaster relief in Japan.
Top: Zeitguised
Above: Matt Lyon
Called One Thousand Cranes for Japan, the project draws on Japanese legend that a person who folds 1000 origami cranes will be granted a wish.
Above: Laura Quick
Artists involved so far include Zeitguised, Tokyo Plastic and Matt Lyon, with new artists added each day.
Above: Hennie Haworth
Join in here:
www.onethousandcranesforjapan.com
www.facebook.com/onethousandcranesforjapan
Above: Actop
Above: Todd Selby
The information that follows is from the designers:
As the aftermath of the tsunami continues to cause serious disruption throughout northern Japan, we need to bring aid and support to the area as quickly as possible. Although financial donations will be greatly appreciated, it is also important that the people of Japan to know that we are contributing in a way that transcends monetary worth.
Above: Tokyo Plastic
An ancient Japanese legend promises that anyone who folds a thousand origami cranes will be granted a wish. Today, the Japanese still respect this custom and use it to help loved ones recover from illness or injury.
Above: Tom Uglow
One Thousand Cranes for Japan takes this tradition and expands it across the globe in a unified display of goodwill. Anomaly London has together with Unit9 created a project where in exchange for a donation you can print a specially designed pattern to fold into an origami crane in support of Japan.
Many famous artists have donated patterns for the initiative. We launch with designs from animators Zeitguised, photographer Todd Selby, artist Paul Slater, creative collective Actop, illustrators Brian Grimwood, Hennie Haworth, Laura Quick, Matt Lyon and directors Tokyo Plastic.
We will add designs as they come in day by day: we are expecting submissions from Diane von Furstenberg, Brian Grimwood, Andy Gilmore, James Joyce, Mr Bingo and Jody Barton.
A donation to the Japan Earthquake and Tsunami Relief Fund allows you to download and print off one of these illustrations, complete with instructions on how to make your own origami crane.
We are hoping many thousands of people will make a crane and in doing so focus their wishes of hope and recovery for those in the grip of this tragedy.
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| Help Japan Poster by Wieden + Kennedy | “Please help Japan” – Tokujin Yoshioka | Heart for Japan by Delphine Perrot |
A l’occasion de la collection printemps/été 2010 de Diesel, voici une campagne originale imaginée par l’agence Anomaly London. Elle illustre une nouvelle stratégie, axée sur le second degré et la provocation avec un slogan “Be stupid”, présent pour inciter le public à prendre des risques.
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