Paramount Residence Alma by Plasma Studio

This slatted structure by architects Plasma Studio looks like it’s crawling over an apartment building in the Italian Dolomites (+ slideshow).

Paramount Residence Alma by Plasma Studio

Plasma Studio were faced with the dual tasks of adding a circulation space and a new family home to an existing block in the South Tyrol village of Sesto, close to the Austrian border.

“An under-utilised roof space gave way to an angular crown, connected to a ground floor reception space and architectural office by the host’s renovated spine,” said the architects.

Paramount Residence Alma by Plasma Studio

Parametric software created an angular shape that folds around and on top of the original cuboid form, covered by thin strips of larch wood similar to the Strata Hotel the studio designed just down the valley.

The structure appears to grow out of the hillside, snaking up the back of the building as a series of faceted planes.

Paramount Residence Alma by Plasma Studio

Two levels are housed inside the extension, which uses the sloping site so the lower floor nestles against the top floor existing building but opens out onto a garden on the same level behind.

Inside, bedrooms face on to a corridor lit by a glass chasm that extends up and over the building.

Paramount Residence Alma by Plasma Studio

An open-plan living, kitchen and dining area are housed in the upper storey, which sits at a slight angle to the structure below to further differentiate it.

The large balcony on this level looks out to the forested hills and snow-capped peaks on the other side of the valley.

Paramount Residence Alma by Plasma Studio

These two floors are linked by internal and external staircases, and also connect to the circulation core that provides access to each of the six apartments in the whitewashed building underneath.

Plasma Studio has also designed an apartment block with jagged copper balconies and angular LED street lamps.

Paramount Residence Alma by Plasma Studio

More houses set in the rugged Italian landscape include a gabled home with stripy wooden walls and a holiday retreat that incorporates an enormous window frame into a reconstructed stone wall.

Photography is by Hertha Hurnaus.

See more residential extensions »
See more architecture and design by Plasma Studio »
See more Italian houses »

The architects sent us the project description below:


Paramount Residence Alma

This project was conceived to fulfil a two-part problematic: (1) Residence Alma -a Tyrolean guest house with 6 holiday apartments from the 1960s adorned with a pitched roof – was due for a common circulation and service core, and (2) the project architect, Ulla Hell, was looking for a new home for her young family of five in the mountain community of Sesto. The result: an under-utilised roof space gave way to an angular crown, connected to a ground floor reception space and architectural office by the host’s renovated spine.

Paramount Residence Alma by Plasma Studio
Extension diagram

Having already made their mark on nearby Residence Königswarte with the addition of the Strata Hotel in 2007, Plasma Studio sought to follow a similar skin organization. A timber strip section in larch wood was borrowed from the neighbouring Strata and extruded along two paths. The first stretches across the site, picking up the topography on either end of the building and climbing to enclose a third storey balcony. Here, the edge skirts around the existing footprint, leaving corners exposed to acknowledge its presence.

A second path draws the timber skin up from behind, folding around the chimney to return to the ground. Interstitial spaces between the exterior walls and wooden bands swell at ground level to offer sheltered outdoor living spaces. The design team employed parametric modelling software to optimize the density of these timber strips and their metal substrustructure, balancing budget, aesthetics, privacy and views. This approach allowed for flexibility throughout the design phase and output shop drawings for pre-fabricated elements at an efficient pace.

Paramount Residence Alma by Plasma Studio
Roof plan diagram

The Alma addition departs, however, from the Strata in its approach to volume. The practical constraints of a multi-room hotel structure called for a regular distribution of modules along a connecting spine. The perceived volume was achieved through horizontal sections around free-flowing terrace spaces. With the Alma, we took advantage of a more flexible program to create unique spatial conditions. These interior volumes are rendered legible from the exterior by the timber strips–an honest depiction of the playful activity within.

The interior of this family home is characterized by 360-degree views. Perhaps the most spectacular of these being a view of the sky through an incision over the central stair. This opening delivers an immediate reading of exterior weather conditions, collecting precipitation and receiving direct sunlight.

Paramount Residence Alma by Plasma Studio
Elevation diagram

The main living spaces are split over two floors with first floor bedrooms off a skylit corridor, and an open plan kitchen, dining and family room encircling a fireplace on the second floor. By grouping functional elements in orthogonal cores, the surrounding space is liberated. The exterior walls of the main living spaces collapse inwards to catch light, views and varying degrees of enclosure.

All living spaces in the private residence have direct access to the outside through a series terraces or gardens. Its multiple access points include: a main entrance through an internal connection to the neighbouring house, a series of openings that follow the natural topography, and an external stair connecting the third floor terrace to the garden. Each inhabitant has come to find their own favourite route.

Paramount Residence Alma by Plasma Studio
Isometric diagram

Limited material and colour palettes give strength to the space, with splashes of colour in the children’s washroom. The otherwise white walls provide a backdrop for an ever-changing display of shadows from the pleated roof above.

As the extension sits within the steep topography, substructural elements were developed in reinforced concrete, while the superstructure was built from prefabricated cross laminated timber (CLT) insulated with wood fiber and sealed with black bitumen. The outer skin in larch wood strips on a galvanized steel structure was determined according to cost and aesthetics by the aforementioned parametric model. A consistently limited colour code was applied to the exterior, allowing the volume to dissolve into the surrounding hillside when viewed from afar.

Through its use of form, materials and views, this newly completed addition flirts with its context at three scales. The first, and most immediate, with its host: as an addition to the Alma residence, it shares a newly renovated core, carrying the fractal geometry from the roof down to Plasma’s Italian office through the Alma’s cartesian skeleton. The second, with its neighbour: together the Strata and the Alma define the next generation of the family-owned hotel complex. And finally, with its terrain: the sculptural addition acts, not as a parasite, but as a mediator between the existing house and surrounding topography, extending from the landscape like a lichen.

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Competition: a range of Fab luggage to be won

Competition: a range of Fab Fly luggage to be won

Competition: Dezeen has teamed up with online design store Fab to offer readers the chance to win a range of bold luggage and travel accessories from the new Fab luggage collection.

Competition: a range of Fab Fly luggage to be won
Trek Carry On

Fab’s collection includes two sizes of polycarbonate suitcases: the larger Voyage Upright Suitcase and smaller Trek Carry On case suitable for hand luggage.

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Assignment Bag

Nylon twill Assignment bags with a shoulder strap and handles offer a smaller carry-on option and the Spruce Pouch can be used for storing toiletries.

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Spruce Pouch

Matching accessories such as a passport holder and a luggage label form the Globe Trotter Set. A blindfold and a neck pillow to make travel more comfortable come in the Relax Sleep Set.

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Globe Trotter Set

One winner will receive a Trek Carry OnAssignment Bag, and Globe Trotter Set in red, plus a Spruce Pouch and Relax Sleep Set in black. All items in the collection are available in red, black or navy and can be purchased from Fab.com.

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Relax Sleep Set

To enter this competition email your name, age, gender, occupation, and delivery address and telephone number to competitions@dezeen.com with “Fab Fly” in the subject line. We won’t pass your information on to anyone else; we just want to know a little about our readers. Read our privacy policy here.

You need to subscribe to our newsletter to have a chance of winning. Sign up here.

Competition closes 29 August 2013. Five winners will be selected at random and notified by email. Winners’ names will be published in a future edition of our Dezeen Mail newsletter and at the top of this page. Dezeen competitions are international and entries are accepted from readers in any country.

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Stedelijk Museum acquires first 3D-printed chair

Stedelijk Museum acquires first 3D-printed chair

News: the Stedelijk Museum in Amsterdam has acquired Solid C2 by Patrick Jouin, the first item of furniture to be 3D-printed in one piece.

Created in 2004 by French designer Patrick Jouin in collaboration with digital manufacturers .MGX by Materialise, the Solid C2 chair was made from intersecting ribbons of material that ignored furniture-making traditions in favour of the freeform shapes that 3D printing allows.

“The Solid chair was the first furniture piece made with the SLS [selective laser sintering] technique in one piece,” says the museum’s curator of industrial design Ingeborg de Roode. “It clearly shows the possibilities of this technique to make very complicated structures.”

This is the first 3D-printed chair in the collection of the Stedelijk Museum – whose bathtub-like extension we featured last autumn – and the curators have chosen to buy it in red.

The museum also holds two One_Shot.MGX stools by Jouin from 2006, five Snotty Vases by Marcel Wanders from 2001 and a Miss Piggy ring by Ted Noten from 2009.

We visited Materialise Leuven, Belgium, as part of our road trip for Print Shift, our one-off magazine about additive manufacturing.

More about 3D printing »

Here’s some more information from .MGX by Materialise:


.MGX is thrilled to announce that a red Solid C2 chair by Patrick Jouin has been selected to join the permanent collection of the Stedelijk Museum in Amsterdam.

Patrick Jouin is one of the major protagonists of contemporary design on the French and international scene. In 2004, Jouin first became aware of 3D Printing which until then, had only been used for small ‘scale models’ in plastic. Together with .MGX, Jouin took the entire process to a previously unheard of level, creating forms that were once thought impossible to produce. The Solid C2 chair was among these first designs and is reminiscent of blades of grass waving in the wind and weaving together.

Founded in 1874, the Stedelijk Museum is a leading modern and contemporary art museum with a collection featuring some of the greatest artists of this century and the last, including: Andy Warhol, Jackson Pollack, and Vincent van Gogh.

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Job of the week: senior graphic designer at the Science Museum

Job of the week: senior graphic designer at the Science Museum

Our job of the week on Dezeen Jobs is a position for a senior graphic designer at London’s Science Museum. Visit the ad for full details or browse other architecture and design opportunities on Dezeen Jobs.

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The UPS Store becomes first major US retailer to offer 3D printing service

The UPS Store launches 3D printing service

News: printing and packaging retailer The UPS Store has launched an in-store 3D printing service in six shops across the USA.

Stratasys, a leading manufacturer of 3D printers and production systems, has announced today that it is providing its 3D printing technology to The UPS Store, a subsidiary of United Parcel Service (UPS) of America that provides printing services and packaging materials in over 4700 shops in the US, Puerto Rico and Canada.

“The project is part of a test program by The UPS Store that will make it the first national retailer in the US to offer 3D printing service to entrepreneurs, architects, start-ups and other retail customers,” Stratasys said.

As part of their pilot, The UPS Store will install Stratasys’ uPrint SE Plus printers into six locations, starting in San Diego. Customers will be able to bring a Computer Aided Design (CAD) file in to the participating stores and have their designs 3D-printed on-site.

“The UPS Store and Stratasys share the vision of strengthening innovation and competitiveness by making 3D printing accessible to a growing number of users,” said Stratasys Executive Vice President, Jon Cobb.

This news comes only a month after UK electronics retailer Maplin became the first UK chain to sell a 3D printer aimed at the domestic market. In other news, NASA has approved the first 3D printer for use in space, which will be flown to the International Space Station [ISS] next year.

You can read more about the way 3D printing is changing the worlds of architecture, design, food and medicine in Print Shift, our one-off print-on-demand magazine all about additive manufacturing.

Read more coverage on 3D printing »
See more technology features »

Image is by Stratasys.

Here’s the press release from Stratasys:


Stratasys to provide 3D printers to The UPS Store for new retail 3D printing service

Stratasys uPrint SE Plus systems will be used in pilot program.

Stratasys, a leading manufacturer of 3D printers and production systems, today announced that it has been selected by The UPS Store to provide its 3D printing systems to The UPS Store as part of a test program that will make it the first national retailer in the U.S. to offer 3D printing service to entrepreneurs, architects, start-ups and other retail customers. This service will enable UPS Store customers to have their 3D design 3D printed on-site.

The test signals a collaborative effort by Stratasys and The UPS Store to make 3D printing accessible to small businesses as awareness of the technology and its capabilities grows. Stratasys 3D Printers can create on-demand, custom objects of virtually any complexity in a fast and simple process.

“3D printing technology is becoming increasingly accessible to a growing number of companies and consumers. Small businesses are beginning to realise how this revolutionary technology can help them to be more competitive,” said Stratasys Executive Vice President, Jon Cobb.

“The UPS Store and Stratasys share the vision of strengthening innovation and competitiveness by making 3D printing accessible to a growing number of users.”

While the program is aimed at small businesses, it is open to anyone interested in trying out on-site 3D printing services. “After doing a lot of research, we went with the Stratasys uPrint, because it has a small footprint and is easy to operate,” said The UPS Store small business technology leader, Daniel Remba.

Following the launch of the test, retail customers will be able to bring a Computer Aided Design (CAD) file to participating UPS Store locations and have their 3D design printed on-site.

The UPS Store is installing Stratasys uPrint SE Plus 3D Printers in six test locations, beginning in San Diego.

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Cubify launches free-to-download shoes you can “print overnight”

News: designer Janne Kyttanen has created a range of 3D-printed shoes for women that can be made at home overnight to be worn the next day.

Kyttanen, creative director at printing giant 3D Systems, has created four different styles of wedge shoes that can be made using 3D Systems’ CubeX printer.

3D printed shoes by Janne Kyttanen for Cubify

Consumers can download the free digital files for the shoes, select the size they require and print them in a colour of their choice.

3D printed shoes by Janne Kyttanen for Cubify

The project is intended to attract new audiences to 3D printing, which has tended to be dominated by products aimed at men.

“I don’t know what it is with women and shoes, but I like it,” said Kyttanen, in a press release straight out of Mad Men. “I would like it even better if my girlfriend could wear a different pair every single day. Today this is a reality. Women can print this first collection of shoes overnight and wake up every morning to a new pair.”

Each shoe takes upwards of six or seven hours to print, meaning a pair could be produced overnight, assuming two shoes could be printed simultaneously on one printer.

The digital files contain data for sizes 35 to 40 and customers can choose between the Macedonia style, which is riddled with holes, the Facet style, Leaf style and plain vanilla Classic style. Further size and customisation options will be added in future.

Kyttanen, founder of Amsterdam design studio Freedom of Creation and a pioneer of designing for 3D printers, told Dezeen last year that his goal was to create products that consumers could print at home as an alternative to going shopping. “Why go buy something when you could just make your own things?” he said.

“Janne is taking the convenience of online shopping to a whole new level,” says 3D Systems. “There is no longer a need to spend hours in department stores looking for the perfect shoes to match that party dress. And if you want to get in the fashion design game yourself Janne has created the Class Shoes as a basic file you can add your own style to.”

Kyttanen is also working on 3D printed food. “Food is the next frontier,” he told us earlier this year. “One day we will be able to 3D-print a hamburger.”

Read more about 3D printing in our Print Shift magazine.

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Nimbus photography series by Berndnaut Smilde

A Dutch artist has captured a fluffy white cloud in a beaux-arts style room in San Francisco for the latest in his series of photographs of indoor clouds (+ slideshow + interview).

Berndnaut Smilde creates his indoor clouds using a smoke machine. He adjusts the humidity of the room by spraying water, and reduces the temperature – this allows the smoke to take a cloud-like shape for just long enough to be photographed before it dissipates.

“It has to be cold, damp and really wet, so I’m moisturising the air as much as possible,” Smilde said in an interview with the BBC. “The moisture will stick to the smoke, making it heavier.”

Nimbus Cukurcuma Hamam II by Berndnaut Smilde
Nimbus Cukurcuma Hamam II (2012) by Berndnaut Smilde. Photo: Onur Dag

“I cannot really control the cloud – it’s different every time. So, I create hundreds and hundreds [of images] and select just one to be the [final] work,” Smilde said.

Nimbus Green Room by Berndnaut Smilde
Nimbus Green Room by Berndnaut Smilde. Photograph by RJ Muna.

Smilde spoke to Dezeen about his latest installation, Nimbus Green Room, which he created at the San Francisco War Memorial and Performing Arts Center, “The space is kitsch, but it has great architectural ornaments,” Smilde said.

“As you probably know the Green Room is an American interpretation of the mirror room [Hall of Mirrors] in the Palace of Versailles, France. Its interior is classic and symmetrical, and represents perfection,” he added. “The green walls and features such as the chandeliers almost look like they’ve turned into plastic because of the extreme sharpness of the photographs.”

Nimbus Munnekeholm by Berndnaut Smilde
Nimbus Munnekeholm (2012) by Berndnaut Smilde. Photo: Onur Dag

For his Nimbus photography series, Smilde has created indoor clouds within buildings including the Hotel MariaKapel in the Netherlands and Aspremont-Lynden Castle in Belgium.

Smilde’s clouds were listed by TIME Magazine as one of the top 10 inventions of 2012.

Here’s a BBC interview, where Smilde discusses how he makes the clouds:

Other stories we’ve posted on Dezeen recently include a cloud-shaped holiday cabin in south-west France, a warehouse filled with luminous clouds in Toronto and a weather-forecasting lamp that creates an indoor cloud to warn of grey skies outside.

See more weather features »
See more installations »

Photographs are courtesy of Ronchini Gallery.

Nimbus Minerva Berndnaut by Berndnaut Smilde
Nimbus Minerva (2012) by Berndnaut Smilde. Photo: Cassander Eeftinck Schattenkerk

Here’s the full interview with Smilde:


Kate Andrews: Can you tell us about the motivations behind your cloud installations? How did this start?

Berndnaut Smilde: The idea started when I was working in a small scale space for art projects. Model spaces are a recurring subject in my work. Because you have total control over these spaces it enables you to create an ideal situation. This is one of the reasons I think a model can stand for an idea. I wanted to see if it would be possible to exhibit a raincloud. I’ve modelled the exhibition space after my ideal perception of a museum space and wanted to create an ominous situation.

Nimbus Cukurcuma Hama I - Berndnaut Smilde
Nimbus Cukurcuma Hamam I (2012) by Berndnaut Smilde. Photo: Onur Dag

Kate Andrews: What’s unique about the Nimbus Green Room from your other installations? Can you tell us a little about the building and the interior space?

Berndnaut Smilde: The Green Room is a great example of a representation of an ideal space. As you probably know the Green Room is an (American) interpretation of the mirror room in the castle of Versailles. Its interior is classic and symmetrical and represents perfection.

The space is kitsch but it has great architectural ornaments. The materiality of the room really stands out and in the photographs. The green walls and features such as the chandeliers almost look like they’ve turned into plastic because of the extreme sharpness of the photographs.

I also like the reflection in the mirror. The room continues and you can see the backside of the cloud reflecting in it providing the work with an extra dimension.

Nimbus NP3 by Berndnaut Smilde
Nimbus NP3 (2012) by Berndnaut Smilde

Kate Andrews: Do you take your own photography?

Berndnaut Smilde: I am not a photographer and always work with local professionals. In San Francisco I worked with RJ Muna. He was great to work with and had fantastic equipment.

Nimbus LOT by Berndnaut Smilde
Nimbus LOT (2013) by Berndnaut Smilde

Kate Andrews: How does architecture and interior space affect your work?

Berndnaut Smilde: My work is often about situations that deal with duality. They question: inside and outside, size, the function of materials and architectural elements. Lots of time I work in a site-specific way reacting to the architecture or history of a location.

I am interested in in-between situations and situations that don’t really have a function yet and are to me therefore open for interpretation. Sometimes I create these situations, like I did with the clouds.

I also like to collect these moments when I see one. For instance the work Bored Art (2008) represents a ‘found situation’ were a painting is resting against the wall for a brief abandoned moment. Here it is the context of its surrounding (the museum) that changes the interpretation of this painting and situation.

Nimbus Platform57 by Berndnaut Smilde
Nimbus Platform57 (2012) by Berndnaut Smilde

Kate Andrews: What will you be working on next?

Berndnaut Smilde: I am preparing for a project at the Bonnefanten Museum in Maastricht, where I will be creating an exhibition with their collection and my work.

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Serpentine Pavilion Intervention by United Visual Artists

British studio United Visual Artists created an “electrical storm” inside Sou Fujimoto’s cloud-like Serpentine Gallery Pavilion using LED lights during a performance at the temporary structure last month (+ movie).

United Visual Artists (UVA) inverted the pavilion’s similarity to a white fluffy cloud by using flashing lights to imitate lightning, making it look like a thunderstorm was taking place inside it.

Serpentine Pavilion Intervention by United Visual Artists

“This piece specifically aimed to energise Sou Fujimoto’s architecture, which is representative of a somewhat serene cumulus cloud,” said the studio during a question and answer session last week. “Our intervention aimed to evoke a terrific and comparatively overwhelming electric storm in the architecture, kind of simply aiming to bring it to life.”

Serpentine Pavilion Intervention by United Visual Artists

To create the effect, LED strips encased in clear plastic tubes were attached to the temporary pavilion’s steel grid with magnets. Lighting effects were accompanied with thunderous noises, created by a combination of audio samples of the hums and buzzes from electric power stations and synthesised sounds.

The performance took place on the evening of 26 June in collaboration with creative agency My Beautiful City.

Serpentine Pavilion Intervention by United Visual Artists

Fujimoto’s design is the latest in a series of pavilions redesigned each year by a different prominent architect, on the same site in London’s Kensington Gardens next to the Serpentine Gallerysee our guide to previous Serpentine Gallery Pavilions here.

Other movies about lighting installations we’ve published show a wooden cabin filled with coloured light and smoke and Troika’s large-scale immersive light pieces.

See more stories about Serpentine Gallery Pavilions »
See more installation design »

UVA sent us the following information:


United Visual Artists Serpentine Pavilion Intervention

On the evening of 26th June, UVA, in collaboration with My Beautiful City, transformed Sou Fujimoto’s Pavilion, bringing the cloud-like structure to life with an electrical storm.

UVA take inspiration from the transparent, undefined attributes of the pavilion, which changes form depending on perspective, shifting as your eyes travel across it.

Serpentine Pavilion Intervention by United Visual Artists

Their performative installation aims to make the architecture “breathe”, awakening a character and energy, seemingly from within. For this piece UVA reference their past works which, similar to Fujimoto’s, rely on geometric foundations and interests.

One reference could be J.M.W. Turner’s paintings, which rather than being representative evoke the sensation of an overwhelming natural phenomenon. UVA’s transformation aims to capture the essence of being inside an electrical storm, exploring the similarities between what is digital: electronic and the awe-inspiring natural world.

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World’s second-tallest building tops out in Shanghai

News: the topping-out ceremony for the Gensler-designed Shanghai Tower, the world’s second-tallest building, takes place in Shanghai tomorrow (Saturday).

The 632 metre-high tower has now reached its full height and is second only to the Burj Khalifa tower in Dubai, which measures 828 metres.

The topping-out ceremony, to be held at the construction site in the Lujiazui development zone in Shanghai, will be attended by Gensler founder Art Gensler and senior figures from the Chinese government.

The twisting form of the tower is the result of wind-tunnel tests and is designed to reduce wind load by 24% during typhoons.

The 121-storey tower will be divided into nine vertical zones, with retail at the bottom and hotels, cultural facilities and observation decks at the top. The zones in between will contain offices.

Shanghai Tower by Gensler

Shanghai Tower is due to open in 2014. It forms the centrepiece of the emerging Lujiazui high-rise district in Pudong, which is located on a bend of the Huangpu river opposite downtown Shanghai.

The building already towers over neighbouring buildings including the 421 metre-high, pagoda-shaped Jin Mao Tower by SOM, and the 492 metre-high Shanghai World Financial Center by Kohn Pedersen Fox.

Last summer, research by the Council for Tall Buildings and Urban Habitats found that nine of the twenty tallest buildings under construction in the world were in China.

Work briefly started earlier this month on what would be the tallest building on earth – the 838 metre-high Sky City in Changsha in central China, which its developers believe they can build in just seven months. However construction was abruptly postponed due to issues with safety certificates and building permits.

Here’s some text about Shanghai Tower from Gensler:


Shanghai Tower will anchor the city’s Lujiazui district, which has emerged as one of East Asia’s leading financial centers. Designed by a local team of Gensler architects to embody Shanghai’s rich culture, the 632-meter-high mixed-use building will complete the city’s super-highrise precinct. It is the most forward-looking of the three towers symbolizing Shanghai’s past, present, and future. The new tower takes inspiration from Shanghai’s tradition of parks and neighborhoods. Its curved façade and spiraling form symbolize the dynamic emergence of modern China. By incorporating sustainable best practices, Shanghai Tower is at the forefront of a new generation of super-highrise towers, achieving the highest level of performance and offering unprecedented community access.

Gensler’s vision for Shanghai Tower has taken tangible form after completion of the immense foundation. Soil conditions in Shanghai—a clay-based mixture typical of a river delta—meant supporting the tower on 831 rein- forced concrete bore piles sunk deep into the ground. For three days, a small army of workers assembled to complete the marathon, 60-hour continuous concrete pour. When the job was finished, more than 61,000 cubic meters of concrete had been used to create the six-meter-thick mat foundation.

The tower’s scale and complexity have created so many “firsts” for China’s construction industry that more than 100 expert panels have been established to analyze every aspect of the design. Workers are busy building forms for the concrete core and erecting the gigantic composite supercolumns—measuring 5 x 4 meters at the base and reinforced with steel plates that weigh 145 metric tons each—that will provide structural support for the tower. To carry the load of the trans- parent glass skin, Gensler designed an innovative curtain wall that is suspended from the mechanical floors above and stabilized by a system of hoop rings and struts. And the strategic division of the tower into nine vertical zones will supply the lifeblood of the building’s heating, cooling, water, and power throughout with less energy and at lower cost.

Gensler won the Shanghai Tower project in an invited multi-stage competition among leading international architects. What secured the win were the tower’s design and performance, and Gensler’s commitment to China. To refine the tower’s shape, Gensler’s team used a series of wind tunnel tests to simulate the region’s greatest natural force, the typhoon. Results produced a structure and shape that reduce wind loads by 24 percent—ultimately yielding a savings of $58 million in construction costs. A simple structure, public spaces within the double façade, and sky gardens based on Shanghai’s traditional open courtyards will make Shanghai Tower an unrivaled asset for the Lujiazui district.

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“Pathetic” architecture watchdog gives Dezeen ultimatum over Pawson story

John Pawson

News: UK architecture watchdog the Architects Registration Board has been described as “crackers” and “pathetic” after the body gave Dezeen 14 days to amend an article describing John Pawson as an architect (+ interview).

In a letter sent today, ARB wrote: “It has been brought to the Board’s attention that the article ‘St Moritz Church by John Pawson’ on your website, www.dezeen.com, refers to John Pawson as an ‘Architect’.”

The letter points out that Pawson – who is highly regarded internationally for his minimalist architecture – is not a registered architect and is therefore not allowed to use the title. ARB has the power to prosecute offenders.

“John Pawson is not a registered architect and therefore should not be described as such,” the letter states. “Could you please confirm in writing within the next fourteen days the steps you will be taking to update this article accordingly.”

ARB's letter to Dezeen. Click to view a larger version
ARB’s letter to Dezeen. Click to view a larger version

Our article started with the sentence: “British architect John Pawson’s minimalist remodelling of a church in Augsburg, Germany, includes slices of onyx over the windows to diffuse light more softly through the space.”

However, since it was Dezeen referring to Pawson as an architect, rather than Pawson himself claiming to be one, we contacted ARB to ask if the body had any power to force us to amend our story.

“We’re quite limited by what we can do,” admitted ARB professional standards administrator Sarah Loukes, who wrote the letter. “It’s not like we’re going to take you to court or anything.”

But Loukes claimed it was “in the public interest” for Dezeen to use an alternative description for Pawson, and suggested “architectural consultant”.

Loukes admitted that, since Pawson’s studio does employ at least one registered architect, we could use the phrase “architects John Pawson” to describe Pawson’s company, but not “architect John Pawson” to describe Pawson as an individual.

Pawson studied at the Architectural Association in London but did not complete the lengthly period of study required to qualify as an architect – a prerequisite for being allowed to register with ARB.

However Pawson avoids referring to himself as an architect, despite having a world-famous body of architectural work that includes houses, apartment buildings and churches. He is also designing the future home of London’s Design Museum.

St Moritz Church by John Pawson
Our article about Pawson’s St Moritz Church triggered the letter from ARB.

“It’s a bit crackers,” said Pawson’s office manager Chloe Hanson. “He never finished his studies. That’s why he’s not allowed to say he’s an architect.”

“The whole thing is a bloody joke,” said Amanda Baillieu, editor of UK architecture magazine Building Design. “He’s as much an architect as Richard Rogers. Everyone knows that.”

Last year ARB apologised to Baillieu for writing to her to say that her publication could not describe world-famous architects Renzo Piano and Daniel Libeskind as architects, since they were not registered in the UK.

“All they can do is run around chasing after websites for calling people architects rather than going after the big firms who don’t pay their staff, who behave incompetently, or who bring the profession into disrepute,” Baillieu added. “It’s pathetic.”

The ARB was established 1997 to regulate the profession, following the introduction of new legislation protecting the title of “architect” in the UK. The legislation prohibits anyone from using the title “architect” in business or practice unless they are registered with ARB.

Here’s the transcript of the interview between Dezeen editor Rose Etherington and ARB professional standards administrator Sarah Loukes:


Rose Etherington: Why is it that we can’t refer to John Pawson as an architect?

Sarah Loukes: It’s because we work in accordance with the Architects’ Act 1997 and within that act – it’s actually section 20 of that act – it specifically protects the title “architect” and so in order for a person to use that title they need to be registered with us at the ARB.

So it’s protected by law, but the act as I think I mentioned in my letter is very specific and it does only protect “architect/architects” whereas the derivatives “architecture” and “architectural” are not protected under the act so we don’t have jurisdiction over those.

Rose Etherington: How should we refer to John Pawson in that case?

Sarah Loukes: I would suggest an “architectural consultant”. As long as it doesn’t specifically refer to “architect” then that’s fine – there’s nothing illegal there.

Rose Etherington: Is his practice registered, or is the problem with him as an individual?

Sarah Loukes: We register the individual so as far as I’m aware, I don’t think his practice is registered… Can I just get my files out if that’s all right? One moment.

I’ve had a look and I’ve just searched. As I say it’s generally the individuals who register under the act so I’ve just done a search generally for the practice and the name of John Pawson and it does bring up a Mr Benjamin Collins so actually you are right in the sense of the practice can be called architects because there is a registered individual.

[The issue] would be specifically related to [John Pawson] being called an architect or referred to as an architect.

Rose Etherington: The practice itself is called John Pawson – so we could say “architects John Pawson have completed a church” but we couldn’t say “architect John Pawson has completed a church”?

Sarah Loukes: That’s it. If that makes sense. It’s quite specific in what we can allow and can’t allow. But as I say, because I’ve located this Mr Benjamin Collins who is registered at the practice, in that sense reference can be made to “architects” as the practice and not as Mr John Pawson being an architect individually.

Rose Etherington: So we could say “architects John Pawson” even though there’s only one registered architect there?

Sarah Loukes: Yeah.

Rose Etherington: Does it matter if the person who’s a registered architect worked on the project we’re referring to?

Sarah Loukes: Not essentially, no. He’s essentially the architect at the practice so it allows him to use this title and the practice be called architects.

That would be okay because there isn’t any specific regulation over the plural or anything like that with regards to “architect/architects”. And yes, that would be fine in that context.

Rose Etherington: I’ve had a careful look at the PDF guidance you sent over, but in this case it’s not John Pawson calling himself an architect, it’s us as a media organisation.

Sarah Loukes: Quite right and that’s why essentially I’ve gone direct to you because it’s not him actively doing it himself but it is still an inaccurate way of describing him because he isn’t registered with us and he’s not an architect. So in that sense that’s why I’ve gone directly to yourselves and not to him individually.

Rose Etherington: So is it him that’s responsible for the way in which he’s talked about?

Sarah Loukes: Not essentially when it comes to on your website or on a publication because he’s not actively holding himself out as an architect himself. it’s slightly different if you see what I mean. But it’s still our responsibility to contact the publication or writer to advise you that that description is inaccurate.

Rose Etherington: Is there any chance that because of what we’ve written John Pawson will be in any trouble?

Sarah Loukes: No, hence why I’ve contacted you directly but we wouldn’t contact him.

Rose Etherington: If we didn’t amend the article, what would then happen?

Sarah Loukes: Well we’re quite limited by what we can do to be honest. It’s not like we’re going to take you to court or anything like that. But we would like to say that in the public interest it would be better to describe him as an alternative. Because in the way that it is, it’s kind of misleading because he’s not an architect.

Rose Etherington: When you say it’s not in the public interest, what do you mean by that?

Sarah Loukes: Because he’s not registered with us, he doesn’t fall under our jurisdiction and as we’re the regulator and, you know, architects are held to account and have to adhere to our code of conduct and regulations and guidance that we set out.

So when a person isn’t an architect they don’t fall under our jurisdiction and there’s not that protection there for the public.

Rose Etherington: So if John Pawson was going around calling himself an architect you could prosecute him but you don’t actually have the power to do that to publication?

Sarah Loukes: No, it couldn’t be dealt with in the same way.

Rose Etherington: Would it make a difference it we weren’t based in the UK?

Sarah Loukes: I think it does. The fact that if you’re based in the UK then there is that onus that if it is a UK-based business or publication it should adhere to the regulations of the act, whereas if it was outside of the UK it wouldn’t fall under our jurisdiction and legality.

Rose Etherington: But there’s not any legal reason why we need to comply anyway?

Sarah Loukes: No it’s very difficult for me to say you have to do this. But it’s our job to inform publications and websites of the correct way of describing the individual because it’s a protected title.

So we try and do our best to ensure that the individuals are described in as accurate a way as possible. Hence why we contact you directly if something like this is brought to our attention.

Rose Etherington: How would someone qualify to be called an architect under your regulations?

Sarah Loukes: They have to go through a process of registration with us. I couldn’t give you all the details myself because it actually falls under my registration team’s criteria but it is roughly around seven years of education and training to actually become eligible to register with us at the ARB.

As far at I’m aware there’s Part I, II, III and the final part is an exam here in order for the individual to pass and to enable them to register.

Rose Etherington: Is there a fee?

Sarah Loukes: The fee itself I’m not 100% sure. When we said about the examination, I know it’s over £1000 but when the individual is eligible to register with us there is an annual retention fee. This year it’s £98.50 so that’s what’s required for them to stay on the register.

Rose Etherington: Can people leave and come back?

Sarah Loukes: Yes you can come off the register and come back on at any point but there is a difference if you come back on within two years they don’t have to provide evidence of continuous professional envelopment, whereas if it’s over that two year period they have to show evidence of that.

Rose Etherington: Has John Pawson ever been registered with the ARB?

Sarah Loukes: It doesn’t look like he has. There are three individuals by the name of Pawson and I would be able to see if there was someone previously registered.

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