Afin de faire la promotion du bracelet NikeFuel en France, la marque à la virgule a réalisé cette belle vidéo en exclusivité sur Fubiz. Proposant des images de jeunes dans Paris cumulant les activités à l’image du compteur qui monte, cette création réussie nous rappelle que dans la ville lumière, il n’y a jamais de temps mort.
La marque Nike a encore frappé en produisant une nouvelle campagne virale en Turquie où les athlètes professionnels Birsel Vardali, Naz Aydemir ou Didier Drogba, créent par leur mouvement des affiches de la marque, devenant un élément essentiel de la chaîne. Le spot est à découvrir en images et en vidéo.
Since taking the helm at Toyota Motor Company in 2009, president and CEO Akio Toyoda has been pushing hard for a more innovative direction. So far many of the company’s talking points have been downplayed as…
Continue Reading…
News: English football club Everton FC has promised to consult fans on a new version of its crest after the latest redesign prompted a furious backlash.
Over 23,000 supporters have signed an online petition calling for the recently unveiled badge to be scrapped, slamming it as “amateurish” and “embarrassing”.
Responding to the outcry on the Everton FC website, the club apologised and said: “We regret we didn’t ask every Evertonian about something that matters so much to every one of you.”
CEO Robert Elstone explained that it was too late to remove the badge from next season’s kits, but added that fans would be consulted on a redesign.
“We are turning to you to help us shape and refine the badge we’ll adopt in the future. Evertonians from all sections of the fan base will be pulled together in a fully transparent way,” he said.
The badge was designed in response to club officials’ request for a simpler crest that could be “reproduced more effectively in the digital and retail arenas”.
Designed by the club’s in-house graphics team, it depicts a more accurate version of the Everton landmark St Rupert’s Tower, as well as the club’s name and the year of its formation, 1878.
However, the badge omits Everton’s traditional laurel wreaths and the club’s Latin motto “nil satis nisi optimum”, which means “nothing but the best is good enough”.
Despite the angry reaction, the club said it remained committed to modernising the logo: “Effective logos are simple and streamlined. Simplicity achieves stand-out recognition. This was our starting point for our new crest.”
We previously reported on Nike’s redesigned away kit for France’s national football team, based on the Breton stripe, and a warehouse in Portugal converted into an indoor football ground – see all football design.
Other redesigned logos we’ve featured lately include a new identity for the Whitney Museum of American Art in New York and a revamped livery for American Airlines – see all logos.
The post Fan outcry prompts Everton FC
to ditch new badge design appeared first on Dezeen.
News: work has started on a football stadium in Bordeaux, France, by Swiss architects Herzog & de Meuron.
First unveiled in 2011, when it was referred to as the Stade Bordeaux Atlantique, Herzog & de Meuron’s Nouveau Stade de Bordeaux will provide seating for up to 42,000 spectators.
A rectangular white roof will cover the stadium, supported by a forest of slim white columns.
The structure is expected to be completed in 2015 ready to host matches during the Euro 2016 football championship.
Last week construction began on an outdoor bathing lake in Riehen, Switzerland, also by Herzog & de Meuron.
The architects previously completed the National Stadium in Beijing for the 2008 Olympic Games – see all architecture by Herzog & de Meuron or see all stadiums.
Earlier this year French designer Philippe Starck and car company Peugeot unveiled a prototype bicycle for a free cycle scheme in Bordeaux – see all projects in Bordeaux.
The post Construction begins on Bordeaux
stadium by Herzog & de Meuron appeared first on Dezeen.
Always on the pursuit to innovate in the field of outdoor films, Teton Gravity Research announced an exclusive partnership with Gyro-Stabilized Systems to launch the innovative recordOutboundLink(this,…
Continue Reading…
By Josh Rubin and Evan Orensten “For the tenacious, no road is impossible.” So goes the Spyker motto, a saying that has taken on new meaning with this week’s unveiling of the Spyker B6 Venator at the 2013 Genenva International Motor Show. Designed by CEO Victor Muller, the mid-engine coupe…
Continue Reading…
In years past cutting seconds off your race time meant donning hilarious helmets and hoping the wind’s at your back. Now, thanks to the latest in carbon molding, integrated gearing and carbon components, Cannondale’s recently released Slice RS claims the necessary tech to strike up to 20 seconds in…
Continue Reading…
Driving a Mini Cooper is like driving a go-kart from the future, and quite possibly one that was designed by inhabitants of the moon. As we whipped around the one-lane road in the mountains comprising idyllic Ponce, Puerto Rico, it became immediately clear that even the Paceman—Mini’s seventh addition…
Continue Reading…
Le constructeur arabe de voitures de luxe W Motors a dévoilé récemment sa super-car venant du Liban. La W Lykan Hypersport possède un design très impressionannt et sera selon le constructeur bientôt commercialisée dans les grandes régions du monde au prix de 3,4 millions de dollars. A découvrir en images dans la suite.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
