Dezeen Wire: designer Tom Dixon has announced the highlights of MOST at the Museo Nazionale della Scienza e della Tecnologia during the Salone Internazionale del Mobile in Milan next month, including Dezeen Studio powered by Jambox, where we’ll be recording and broadcasting interviews all week.
At MOST, Dixon will install two sheet metal machines to punch and fold chairs and lights on site, plus an installation of new lighting techniques in a series of tunnels.
Studio Toogood will create a hospital for the senses with sound and light installations, clay sculpting, a re-energising elixir and specially-made scent.
Other highlights include the Spring Table restaurant, Yves Béhar‘s free SodaStream bar, and a series of lectures and documentary screenings in the museum’s auditorium.
MOST takes place at the city’s museum of science and technology, housed in a 16th century monastery, from 17 to 22 April 2012. Read more about MOST in our earlier Dezeen Wire story.
Here’s the release from MOST:
MOST ANNOUNCES HIGHLIGHTS FOR THE SALONE DEL MOBILE, MILAN APRIL 17 – 22, 2012
MOST, a new centre for design, food and cultural innovation, instigated by British designer Tom Dixon, announces details of some highlight installations and exhibitions which will take place during the Salone del Mobile, Milan from 17 – 22 April. As well as accommodating a group of leading designers, curators and global brands, the museum, which is housed in a 16th century monastery, will also provide a pop up restaurant, a SodaStream bar and a media centre.
Spring Table is a pop-up restaurant from Dock Kitchen’s Stevie Parle, open during the day for lunches and afternoon tea and private dinners in the evening. Using Italian ingredients sourced from Milanese markets, delicate British dishes, designed for sharing, ignite the Italian tradition of coming together to enjoy food. Spring Table sits within the Cloisters and under the frescos of the impressive Salle Del Cenacolo, the original monk’s dining room, in the heart of MOST.
Designer and social entrepreneur Yves Béhar has joined forces with SodaStream to create an elegantly redesigned carbonating bottle for its home carbonation system which will be on show as part of the SodaStream bar. Set against the dramatic backdrop of an actual cruise liner in MOST, the bar will supply fresh free drinks to all with no plastic bottles on site.
Tom Dixon takes over 4 spaces at MOST. The Via Olona entrance is dominated by Luminosity where 4 interconnected tunnels take visitors on a journey through new illumination techniques, created by brand new Tom Dixon products. In the shop window Dezeen Studio powered by Jambox, set up a broadcast centre furnished by Tom Dixon, holding exclusive interviews and streaming live coverage across MOST of the freshest new content in Milan. A digital industrial revolution is put in full view of visitors, in collaboration with international machine giant TRUMPF, where Tom Dixon will control 2 sheet metal machines which punch and bend exclusively designed steel chairs and lamps live on-site, to be given away to visitors. A futuristic Anglo-Italian gelateria is created in collaboration with the

Carpigiani Gelato University, who will give away free gelato and teach visitors how to make their own flavour.
Studio Toogood will present ‘la cura’ with Nivea, a visual antidote to the chaos of the Salone del Mobile, a hospital for the senses where visitors are invited to rebalance through a series of intimate performances. Whilst experiencing a therapeutic sound and light composition produced in collaboration with Kite & Laslett, visitors are presented with a ball of white clay to mould and shape into something that reflects their own individual expression and mood. These artworks – called ‘The Cures’ – are collected at the end of each performance and clustered together in the ‘Pavilion’ during the course of the week to create a collective sculpture. For ‘la cura’, the Underkitchen by food designers Arabeschi di Latte have prepared a re-energising elixir designed to restore people’s sparkle and spirit. The air is filled with a bespoke scent by perfumers 12.29, which is designed to capture the essence of the colour white in olfactory form. Guests are seated on ‘Spade’ chairs by Faye Toogood, each one bandaged and covered for protection.
To mark the launch of Dror for Tumi, a collection of bags designed by Dror Benshetrit, Theatre Director Jules Wright of the Wapping Project London will present ‘Passaggio’ at MOST. A spectacularly original installation involving original film, photography and a live performance will be located within Sala delle Colonne, once the library of the ancient monastery.
French design duo La Chance make their debut at MOST with a collection of furniture and lighting by a young generation of talented global designers. The installation will be located in the Rail Transport building, a reconstructed late 19th Century railway station.
Another showcase of young design talent will be present at Designersblock, now hosting its 12th annual Milan show within the dramatic Cloisters of MOST, and introducing over 40 new design talents to an international audience.

Also making its debut at Milan is a New Zealand-based furniture company, Resident, which will show a collection of products from five designers within an intriguing interactive area that will illustrate the craft-based nature of the brand.
An inventive multi-sensory installation using paper as a medium has been designed by sound artist Ethan Rose, in collaboration with Stephanie Forsythe and Todd MacAllen of Canadian design studio molo. Rose will generate a composition that will turn the flexible honeycomb paper walls into speakers. At night, the walls will glow golden thanks to an inlaid LED system.
Brussels-based Objekten presents their latest design solutions from Alain Berteau, Sylvain Willenz, Mathieu Lehanneur, Irina Scrinic, Susanna Campogrande, Sébastien Cordoleani, among others. Objekten aims to produce affordable, high-quality and innovative furniture and accessories using local know-how and advanced production techniques.
British furniture manufacturer SCP will showcase original designs and ideas from Matthew Hilton, Donna Wilson, Kay+Stemmer, Ineke Hans and Faudet-Harrison, alongside new versions of products from Peter Marigold, Lee Kirkbride and Gareth Neal. A highlight will be the SCP Workshop, a live showcase of their fully sustainable upholstery making techniques, brought straight from their specialist factory in Norfolk, England.
CAST 001 is the first edition in a range of outdoor furniture designed by award-winning British architect, Sally Mackereth of Wells Mackereth. Formed in reconstructed stone, the table and stools in the collection have a shagreen texture with a bronze patinated finish and are designed to suit all climates.
Together with TAR Magazine, Martina Mondadori will present a series of lectures and documentary screenings throughout the week of MOST, sponsored by Cartier. Held in the museum’s impressive 280 seat auditorium, there will be two talks a day with high profile leaders and designers from across the globe. Speakers include Italian architect and Editor Stefano Boeri, Director of London Design Festival Ben Evans and Lisa Harouni from Digital Forming.

Dezeen, the design and architecture blog, and Jawbone join forces to present Dezeen Studio powered by Jambox, an innovative space where the Dezeen team will base themselves during the Salone del Mobile. Dezeen will record and broadcast interviews via a variety of web channels including DezeenScreen. Adjacent to the studio will be a JAMBOX pop-up shop created by Yves Béhar, where visitors will be able to experience and buy Jawbone’s award-winning JAMBOX speakers.
Finally, FBR in partnership with Tokyobikes will run daily design tours of the Salone del Mobile highlights led by well known design personalities which will depart from MOST.
National Museum of Science and Technology,
Via Olona 6, 20123 Milan, Italy
Entrance through Via Olona 6
Dates: Tuesday 17 April, 10AM – 9PM Wednesday 18 April, 10AM – 6PM
Thursday 19 – Saturday 21 April, 10AM – 9PM Sunday 22 April, 10AM – 6PM
Press Preview: Monday 16 April, 3PM-7PM
www.mostsalone.com
