Impulsive Furnishing Unit wins Frame Moooi Award 2013

Impulsive Furnishing Unit

Milan 2013: a compact furniture production line designed by Design Academy Eindhoven alumni Thomas Vailly, Itay Ohaly and Christian Fiebig has won this year’s Frame Moooi Award.

Impulsive Furnishing Unit

The creators of the Impulsive Furnishing Unit were presented with the interior design award this evening in a ceremony at the Salone del Mobile in Milan.

Impulsive Furnishing Unit

Thomas Vailly, Itay Ohaly and Christian Fiebig’s design compresses a whole furniture factory to the size of a standardised plywood pallet so that it can be shipped and used anywhere.

“By adjusting the CNC machine to the thickness of each sheet, it will only cut one sheet at a time,” explain the designers. “As soon as the machine is finished with cutting the top sheet it will cut two holes as handles on one of the length sides of the board.

Impulsive Furnishing Unit

“This side of the machine can then be opened and the cut board can be pulled out. The CNC machine will smoothly drop on the next sheet to cut. If one pallet of wood is almost finished it simply has to be stacked on the next pallet, and the machine continues to cut sheet by sheet.”

Impulsive Furnishing Unit

The machine was used to create furniture for the C-Fabriek exhibition in the Netherlands last year, where visitors were invited to pitch in and make furniture, lighting, clothes, shoes and more on experimental production lines.

Inner Fashion

Above: Inner Fashion

The Frame Moooi Award is presented annually to furniture or lighting custom-designed for a specific public or commercial interior and the winner receives €25,000.

Inner Fashion

Above: Inner Fashion

The finalists were anonymously selected by Jana Scholze, curator of contemporary furniture and product design at the V&A museum in London.

Stool Unit

Above: Stool Unit

Vailly is also showing a compact fashion production line designed with Laura Lynn Jansen, called Inner Fashion, and another one-man furniture factory, Stool Unit, in Milan this week at Cascina Cuccagna, Via Cuccagna 2, on the invitation of Eindhoven-based StudioKlawer.

Stool Unit

Above: Stool Unit

We’ve previously featured a few other designs by Ohaly, including benches that have been torn or smashed into individual chairs and jewellery carved from layers of coloured paint applied to a wooden table – see all design by Itay Ohaly.

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Group Project by Itay Ohaly

Led by Israeli product designer Itay Ohaly, a group of nine designers worked in isolation on the eclectic parts for this table, chair and lamp.

Group Project by Itay Ohaly

“The Group Project is a non-linear design method – a disconnected collaboration between individual designers,” says Itay Ohaly, who started working on the project as part of his master’s degree at Design Academy Eindhoven.

Group Project by Itay Ohaly

Above: chair with leg by Dana Cannam, seat by Joon Han Lee and back by Agata Karolina

The three pieces were designed for an exhibition in an old coal mine in Genk, Belgium, last summer.

Group Project by Itay Ohaly

Above: lamp with base by Nati Moskovich, lampshade by Naama Bergman and stem by Itay Ohaly

Each of the nine designers was tasked with producing a single part of one object: a table, chair or lamp. After creating the parts, they gathered to work out how to assemble the final objects.

Group Project by Itay Ohaly

Above: table with legs by Christian Fiebig, top by Amelia Desnoyers and drawer by Eugenia Morpurgo

“Luckily, we didn’t have to make significant changes,” Ohaly told Dezeen. “For example, the chair back [by Agata Karolina] was initially designed with wooden round profiles, and it was changed to square profiles to fit the pattern of the seat.”

Group Project by Itay Ohaly

Above: concept design for the project

The joints of the table legs were also altered to fit the different levels underneath the table top, while the connection between the lampshade and the stem was made specifically to fit the chosen materials, he adds.

Group Project by Itay Ohaly

Above: each of the nine parts

We’ve featured a few other projects by Ohaly on Dezeen, including a series of chairs with broken backs and a collection of jewellery carved from layers of coloured paint.

See all our stories about Itay Ohaly »
See all our stories about furniture »

Photographs are by Ohaly.

Here’s some more information from the designer:


The Group Project is a non-linear design method – a disconnected collaboration between individual designers. A ‘group project’ starts with a selection of objects that are to be designed. Each one of these objects is divided and broken into smaller parts.

All parts are designed according to a specific theme; however, each part is designed by a different designer without communicating with the other designers. When the parts’ design phase is finished, the group meets to perform minor necessary adjustments. Afterwards, all parts are produced and assembled.

This kind of method composes a group exhibition within a single object. Each designer’s different approach and style are expressed together in one object, establishing a dialogue between the object’s different parts.

Especially for the ‘Machine’ exhibition – which took place in an old coal mine, the C-mine, in Genk, Belgium – nine designers collaborated to create a set of three objects; a table, a chair and a lamp. These objects were designed according to the theme ‘the C-mine’.

The designers of Group Project C-Mine-

» Dana Cannam – chair leg
» Joon Han Lee – chair seat
» Agata Karolina – chair back

» Christian Fiebig – table leg
» Amelia Desnoyers – table top
» Eugenia Morpurgo – table drawer

» Nati Moskovich – lamp base
» Naama Bergman – lampshade
» Itay Ohaly – lamp leg

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C-Fabriek curated by Itay Ohaly and Thomas Vailly

Dutch Design Week: twenty-five designers set up their own production lines inside a former textile factory in the Netherlands last week, making furniture, lighting, clothes, shoes, food, paper and more with the help of visitors.

C-Fabriek curated by Itay Ohaly and Thomas Vailly

Above: The Invisible Line by Francesco Zorzi, using heated tools to make monochrome drawings on thermal paper.

Curators and initiators of the C-Fabriek project Itay Ohaly and Thomas Vailly invited designers to create their own production lines, machines, tools and products for what they call “the New Factory.”

C-Fabriek curated by Itay Ohaly and Thomas Vailly

Above: CONSUMER LABORatory by Joong Han Lee and Thomaz Bondioli, involving customers in the customisation and production of jewellery.

Each installation is a combination of studio, factory and shop where consumers can watch and collaborate on the manufacture of their goods.

C-Fabriek curated by Itay Ohaly and Thomas Vailly

Above: Printing Lab – An adventure in Graphic Design & Manual Printing by Olivia de Gouveia, an open printmaking workspace where participants print their own image of a factory.

“C-fabriek is a place where designers work, create and manufacture, but also present their processes and methods to the public,” say Ohaly and Vailly. “By doing so, they are reclaiming control over their creations and suggesting alternatives to industrialisation, production and consumption.”

C-Fabriek curated by Itay Ohaly and Thomas Vailly

Above: Creative Factory Line01 by Itay Ohaly, moulding objects inside polystyrene packaging.

Ohaly’s own Creative Factory Line01 makes objects like lamps, vases and stools by drilling into a block of polystyrene to make a mould, which is then filled with resin and rotated in a spinning frame as it hardens.

C-Fabriek curated by Itay Ohaly and Thomas Vailly

Above and below: Creative Factory Line02 by Thomas Vailly, using rotational moulding to make objects inside stretched latex.

The mould doubles as packaging and is hacked away by the customer once they get the product safely home.

C-Fabriek curated by Itay Ohaly and Thomas Vailly

Vailly’s Creative Factory Line02 also makes use of rotational moulding, this time creating resin objects inside a stretched and inflated latex mould.

C-Fabriek curated by Itay Ohaly and Thomas Vailly

Above: Inner Fashion Line. Product and context design by Laura Lynn Jansen, process design by Thomas Vailly. A tight inner stretchy fabric and a loose non-stretchy outer fabric are pulled over an inflated balloon then bonded in selected places with glue. Once removed from the former, the bonded points gather the fabric to shape a garment.

There was also a paper mill recycling newspaper and leaflets from the city called the Paper Poo Machine, a food preserving machine, a fashion house making garments by gathering fabric with dots of glue and a human fax machine making prints on thermal paper with heated tools.

C-Fabriek curated by Itay Ohaly and Thomas Vailly

Above and below: FootMade – Custom made shoes by Eugenia Morpurgo, shaping shoes around the customer’s feet using connectors that replace glue and stitching in the shoe’s construction.

C-Fabriek took place at the Schellensfabriek as part of Dutch Design Week from 20 to 28 October.

C-Fabriek curated by Itay Ohaly and Thomas Vailly

Meanwhile, downstairs in the same building, architect Brian Peters was making bricks from 3D printed ceramic.

C-Fabriek curated by Itay Ohaly and Thomas Vailly

Above and below: Paper Poo Machine by Parasite9, a paper mill recycling the city’s waste newspapers and leaflets.

See all our stories about Dutch Design Week.

C-Fabriek curated by Itay Ohaly and Thomas Vailly

Photographs are by Kim Costantino and Christian Fiebig.

C-Fabriek curated by Itay Ohaly and Thomas Vailly

Above: Foodconvertors by Lucas Mullié & Digna Kosse, table-sized factories for preserving and preparing food at the same time in a kitchen where the food practically prepares itself.

C-Fabriek curated by Itay Ohaly and Thomas Vailly

Above: Impulsive Furnishing Unit. CNC machine by Christian Fiebig, concept and furniture by Itay Ohaly and Thomas Vailly. A whole furniture factory reduced to the size of a standardized plywood palette, which can be shipped and used anywhere. This machine was used to make the furniture found throughout the C-Fabriek exhibition.

C-Fabriek curated by Itay Ohaly and Thomas Vailly

Above: An element of time by Juan Montero, a clock that produces and destroys a ceramic object in a 24 hour cycle.

C-Fabriek curated by Itay Ohaly and Thomas Vailly

Above: Shaping Sugar by Amelia Desnoyers, a production line treating molten sugar like glass.

C-Fabriek curated by Itay Ohaly and Thomas Vailly

Above: Shaping bodies by Bas Geelen and Erik Hopmans, reintroducing the physical exercise to factories that’s been lost with the introduction of more automated production lines.

C-Fabriek curated by Itay Ohaly and Thomas Vailly

Click above for larger image

C-Fabriek curated by Itay Ohaly and Thomas Vailly

Click above for larger image

C-Fabriek curated by Itay Ohaly and Thomas Vailly

Click above for larger image

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