“Some companies hire designers for marketing reasons” – Konstantin Grcic

Movie: in our second video interview with Konstantin Grcic in Milan, the industrial designer discusses the upsides and downsides of designing collections for multiple brands, rather than building relationships with a select few. 

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Konstantin Grcic

“I think the business model of design studios working for several companies, and companies working with many different designers, is quite unique [compared to other industries],” says Grcic, who unveiled new products for brands including Emeco, Flos, Magis and Mattiazzi in Milan this year.

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Medici collection by Konstantin Grcic for Mattiazzi

“It has its advantages; it creates dynamism,which I think is positive. I’ve seen the negative side of it as well; because of the dynamics things change and a company that was great to work with for five years suddenly becomes less interesting.”

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Medici collection by Konstantin Grcic for Mattiazzi

Grcic concedes that he would prefer to work with fewer companies and build long-term relationships with them.

“To be honest, I prefer working for only a very few companies and having a very steady relationship,” he says. “That’s how it was in the old days, especially in Italy. The great masters each had a few companies that they worked for, almost for a lifetime, and that’s what produced the really great work.”

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Traffic collection by Konstantin Grcic for Magis

However, Grcic says that is still possible to work with a company on a short-term basis and produce good work.

“I think some companies, for sure, hire designers for marketing reasons, for having their names in the catalogue,” he says. “But there are other companies – and those are the interesting companies – that are looking for designers as partners for realising certain projects.”

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Traffic collection by Konstantin Grcic for Magis

He continues: “It’s interesting that a company like Magis, for example, somehow succeeds in bringing together very different designers on very different projects. If it works, it’s actually quite fascinating. It creates an interesting tension and energy.”

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Parrish chair by Konstantin Grcic for Emeco

Similarly, Grcic says that a long-standing relationship with a company doesn’t guarantee good design.

“There are companies that only work with very few designers and it can show that the continuity creates better work,” he says. “But it can also end in repetition and a kind of dead-end street.”

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"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
OK lamp by Konstantin Grcic for Flos

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marketing reasons” – Konstantin Grcic
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String Lights by Michael Anastassiades for Flos

Milan 2013: London designer Michael Anastassiades presented lamps strung between walls on fine cables for Italian lighting brand Flos last week.

String Lights by Michael Anastassiades for Flos

The String Lights by Michael Anastassiades for Flos resemble infrastructure like telegraph wires or European street lighting, with the thin black electrical cord drawing geometric shapes in the air.

String Lights by Michael Anastassiades for Flos

These flexes are hung with black conical or spherical pendants, fitted with LED light sources.

String Lights by Michael Anastassiades for Flos

Flos also presented Konstantin Grcic’s reworking of the iconic Parentesi lamp by Achille Castiglioni at Euroluce, which took place alongside the Salone Internazionale del Mobile from 9 to 14 April.

String Lights by Michael Anastassiades for Flos

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String Lights by Michael Anastassiades for Flos

Here’s some more information from Flos:


“Every time I take the train, I sit by the window and watch the series of perfectly parallel strings connecting the pylons, as we move at high speed. I love the way they divide the landscape and how spheres are occasionally beaded through the wires at random intervals. I also love how, in Mediterranean cultures, strings of lights are stretched between posts to mark an outdoor space for an evening party in a village square. And finally, I love how human ingenuity works around problems created by everyday things in the house (like switches and power points) that others have chosen to position where we don’t want them.”

String Lights by Michael Anastassiades for Flos

This is how Michael Anastassiades, a Cypriot designer based in London and born in 1967, describes the principle that inspired the String Lights ceiling lamp: a black electric wire that sets up a relationship with the architecture of a space, precisely becoming part of the lines formed by the walls of a room. And stretched out along these lines are two different light sources: one in the shape of an isosceles triangle, the other in the form of a sphere.

String Lights by Michael Anastassiades for Flos

A system of tensors gives volume and three-dimensionality to the form outlined by this lightweight cord that plays with space, while the two LED lamps emit a warm light.

String Lights by Michael Anastassiades for Flos

Minimal and poetic like a pencil line drawn in the air, String Lights is an original suspension, both conceptually simple and bold at the same time. Anastassiades has always sought the primordial and original essence of forms and materials.

String Lights by Michael Anastassiades for Flos

His designs move towards abstraction, in a search for purity that pursues an exercise of stripping away, taking objects and materials back their original dimension of bareness.

String Lights by Michael Anastassiades for Flos

“My work springs from an idea of subtraction. Because a naked object brought back to its bare essentiality is the ultimate, definitive expression of beauty.” His is a deceptive simplicity, giving rise to objects imbued with unexpected vitality, and displaying the highest quality craftsmanship.

String Lights by Michael Anastassiades for Flos

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Re-lighting Gino Sarfatti Edition N°1 by Flos: The first in a series of reconfigured lights originally created by Italy’s brilliant designer

Re-lighting Gino Sarfatti Edition N°1 by Flos


Gino Sarfatti is possibly the most important lighting designer in the history of Italian design. Between founding the beloved Arteluce in 1939 and selling it to Flos in 1973, the self-taught designer had over 600 lamps…

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Flos 50th Anniversary

Peruse a half-century of innovative lighting with the Italian brand’s retrospective iPad app

In its 50-year tenure Flos has truly embodied the spirit of Italian design, serving as a laboratory of experimentation for designers such as Ronan and Erwan Bouroullec, Achille Castiglioni, Antonio Citterio, Paul Cocksedge, Rodolfo Dordoni, Ron Gilad, Konstantin Grcic, Piero Lissoni, Jasper Morrison, Marc Newson, Tobia Scarpa, Philippe Starck, Patricia Urquiola and Marcel Wanders, just to name a few. Entrepreneurs Dino Gavina, Arturo Eiseinkeil and Cesare Cassina established the brand in 1962 based on the simple values of talent, art and culture, and in 1964 Flos— meaning “flower” in Latin—moved to the Brescia area under the guidance of Sergio Gandini, the visionary who brought in legendary talents like Achille and Pier Giacomo Castiglioni and Tobia Scarpa.

Gandini thus began the brand’s remarkable story of passion, hard work and a near obsessive devotion to experimentation, research and innovation—all of which has been diligently documented in the Flos Historical Archive by Gandini’s wife and the 2011 Compasso d’Oro winner Piera Pezzolo Gandini. With the help of a team of professionals and friends, for the last six years Pezzolo Gandini has undertaken meticulous research, restoration and classification work to bring together prototypes, designs, original drawings, packaging, graphics, advertising, photographs, film clips, books, catalogues, awards and appearances at trade fairs, exhibitions and museums. The archive takes various forms—multimedia, paper and collections of products and objects.

Flos-50-2.jpg

In order to celebrate this important anniversary, Flos is launching an iPad application developed by Mobile Dream Studio. We recently had the chance to preview the app in Milan, and it is not simply a catalogue, but a true journey in the history of design. Sergio and Piera’s son, Piero, the CEO of Flos, collaborated with writer and journalist Stefano Casciani and photographer Ramak Fazel to create a real family history focused on “precision, project and poetry”.

Thumbnail image for FLOS50_HOME-iPad-app.jpg

The app—available late April 2012—offers a detailed chronological sequence of facts, full of archived images of the people who started the company, as well as sketches, prototypes, games, products and videos of the production processes.

Piero-Lissoni-Letter.jpg Marcel-Wanders-Flos-50-Letter.jpg

Additionally, a number of Flos’ past and present designers sent the company personal love letters which are presented inside the app in the form of the original document, expressing emotions, memories, gratitude and best wishes for the past 50 years and those to come.

Light-Photon-Flos-50.jpg Light-Photon-2-Flos-50.jpg

To mark the 50th anniversary Flos is also presenting a futuristic product to begin the next 50 years. The Light Photon lamp, designed by Philippe Stark and using OLED technology, produces light on one side and reflects it on the other, thanks to a mirror-effect metalized head. The base is a single block of stainless steel with an optical sensor that powers on and dims the light. Available from September 2012, this limited edition of 500 pieces will carry a special Flos 50 logo sensor meant as a link between the history and the future of the company.


Sestosenso by Paul Cocksedge for BMW and FLOS

Sestosenso by Paul Cocksedge for BMW and FLOS

Milan 2011: visitors to an installation by London designer Paul Cocksedge at the Milan showroom of lighting brand Flos could view an animation of a BMW 6 Series car only by putting their heads inside a plastic lamp shade.

Sestosenso by Paul Cocksedge for BMW and FLOS

Called Sestosenso, the installation featured conical lamp shades suspended in a white-walled room.

Sestosenso by Paul Cocksedge for BMW and FLOS

Through the shades visitors can view a movie of the new BMW 6 Series projected on the wall that is invisible to others in the room.

Sestosenso by Paul Cocksedge for BMW and FLOS

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Sestosenso by Paul Cocksedge for BMW and FLOS

Photos are by Mark Cocksedge.

Sestosenso by Paul Cocksedge for BMW and FLOS

The following information is from the designer:


BMW and FLOS present: SESTOSENSO, a luminary apparition by Paul Cocksedge:

Munich/Milan. Sharing a passion for design, research, experimentation, aesthetic purity and technological innovation, BMW and FLOS have joined forces at Salone del Mobile 2011 to create, thanks to Paul Cocksedge’s talent, SESTOSENSO, a celebration of light. The installation can be visited in the FLOS Professional Space in Corso Monforte 15 from 12th to 17th April.

Sestosenso by Paul Cocksedge for BMW and FLOS

Inspired by the quality and beauty of light and the astonishing new BMW 6 Series, the first BMW with Full-LED headlights, Paul Cocksedge has erected a seamless, curving, white wall extension to the Flos showroom and low-hanging red and white conical lamps. As with the BMW headlights, the source of light remains hidden, only the light itself is guided through a transparent body, rendering the light source invisible and forever changing its qualities. The resultant, intensely soft light caresses, seduces all around.

Sestosenso by Paul Cocksedge for BMW and FLOS

Stepping inside one of the impressive SESTOSENSO red lights, a video of the BMW 6 Series Coupe reveals itself on the vast white wall. As if accessing a sixth sense, there is a hint of movement in the corner of the eye. Through the light we see the car: through the car, we understand the light.

Sestosenso by Paul Cocksedge for BMW and FLOS

The playful sculptural pieces softly illuminate, stimulate and allow contemplation. Cocksedge gives us elegant, ‘functional brilliance’. A hand made Limited Edition of 66 SESTOSENSO light sculptures, designed by Paul Cocksedge Studio for Flos, is released for this special event, to celebrate the perfect fusion of light, design and technology.

Sestosenso by Paul Cocksedge for BMW and FLOS

The new BMW 6 Series Coupe presents itself as a sport car for connoisseurs who enjoy luxury and appreciate trailblazing technology. The adaptive Full-LED headlamps of the new BMW 6 Series Coupe are an innovation in the field of lighting technology. This innovative technique generates bright white light to assure an especially intensive and uniform illumination of the roadway.

Sestosenso by Paul Cocksedge for BMW and FLOS

This technique, which is being serially deployed for the first time in the BMW 6 Series Coupe, facilitates an impressive restaging of BMW design icons such as the round headlamps and the taillights.


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