Jeff Thrasher is the lead men’s designer at Lululemon. In his role, he’s first and foremost responsible for creating the future product line and aesthetic of the brand’s men’s range, but on a detailed scale, he’s…
Continue Reading…
There are snow chains for your tires, so why not your shoes?! The Yaktrax Run system is a traction accessory that can adapt to any shoe for comfort & performance in snow or difficult terrain. The asymmetrical shape was designed to match the contours of the foot & features swappable spike pods of different lengths that can be interchanged for different conditions. When you’re going back indoors, simply slip em off & throw in your bag! With winter just around the corner, its perfect for keeping up your routine!
Designer: BOLTgroup
–
Yanko Design
Timeless Designs – Explore wonderful concepts from around the world!
Yanko Design Store – We are about more than just concepts. See what’s hot at the YD Store!
(Transform Your Shoes to All-Terrain was originally posted on Yanko Design)
Related posts:
 |  |
AeroSwift fabric, zero distraction and air tripping in Team USA’s track and field kit
Nike‘s latest take on the track and field uniform could be easily equated to the perfect waiter—at your service but, at the same time, so seamless in execution it seems invisible, so you can focus on what’s before you. The culmination of 12 years of research and more than 1,000 hours of wind tunnel testing, the new streamlined Olympic kit is what Nike calls a “zero distraction” garment.
“This is the most minimal way we’ve had to finish a garment,” explains Scott Williams, Nike’s creative director of Olympics and innovation. “When you have an athlete there, you don’t even want them to think about apparel.” The super smooth trim means no potentially scratchy stitching and no zippers, and, best of all, more simplified construction. “In Beijing it took eight pattern pieces to make the sleeve, here it only takes two,” Williams adds.
The Nike Pro TurboSpeed kit is also the fastest uniform to date, using what the company calls “Zoned Aerodynamics” to redirect air in targeted areas. Working in the manner of a golf ball, the dimpled swaths of the “AeroSwift” fabric “trip” air on the limbs, which can reach speeds of up to 47 MPH while sprinting. “It’s counter-intuitive to most people that skin is actually very slow. explains Williams, in describing the full-body track suit. “Nike studied hundreds of textures when fashioning the uniforms, the aesthetic and aerodynamic benefit derived from their results.” Williams adds that the marriage of form and function is “truly an expression of data-informed and body-led.” Scanning technology maps of athletes’ bodies to the nearest millimeter, ensuring that the uniforms, once built, will fit like a second skin.
Aesthetically, the kit makes athletes and their enhanced dimensions look like larger-than-life superheroes. Spectators will be able to see the uniforms’ white swaths on the arms and legs and the “flicker” effect they create when the wearer is running at full tilt. As HD viewing becomes increasingly commonplace, the progressive look and seamless fabrics promise to transform accomplished athletes into national idols.
Nike boldly claims that the speed differential in the new track suits could be the difference between a medalist and an also-ran. After launching the USA kit last night, Nike will continue to roll out the rest of the nations’ as the games approach. While colors will of course vary by country, the construction of the garments is identical for a thoroughly level playing field.
Our latest video takes a look at the lesser known athletes in bull riding
It’s not every day that the rodeo comes to New York City, and we were recently invited to get a peak behind the curtain at the Professional Bull Riders (PBR) event at Madison Square Garden. We talked with Jacke Carnefix, Senior Manager of Public Relations for the PBR, and got some insight into the life and times of the lesser-known participants—the bulls. While most attention goes to their human counterparts, the bulls that take the stage in high-level riding competitions are highly esteemed athletes in their own right, bred and trained specifically to be expert buckers. In this video, you can check out some intense rodeo action, and, if you have ever seen MSG on a regular night, you may be shocked by its transformation to a rodeo ring. The build-out morphed the infamous home of the New York Knicks into a massive dirt-covered pen, offering a pleasantly disorienting experience for locals.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
