ALEX WIPPERFÜRTH, Thursday, May 21st at Stanford University
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The next speaker in the David H. Liu Lecture Series in Design at Stanford is Alex Wipperfürth.
The talk will be at 8:00pm on Thursday, May 21st, 2009. It will be in (Braun Hall, Building 320) in Room 105 at Stanford University. Hope to see you there!
Wipperfürth is a partner at Dial House in San Francisco. He is the author of Brand Hijack, and upcoming books, The Co-Creation Myth and The Fringe Manifesto. Dial House is part think-tank and part creative hot shop. The client list is diverse: from fringe (Napster, Doc Martens, Pabst Blue Ribbon, Jones Soda, Red Stripe, Altoids) to cutting edge (Current TV, New Yorker Magazine) to blue chip (Diageo, IBM, P&G/Clorox, Toyota, Coca-Cola). Projects range from innovative strategy, innovative research, meaningful creative expressions with DIY production to brand innovation. In earlier work, Wipperfürth had interviewed actual cult members and people in "consumer cults" (like Apple or Harley-Davidson fanatics) and made fascinating insights about their similarities.
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