My Little Pony Project 2012

Kawaii cuteness and “Bronies” in a month-long LA exhibition

The magical world of My Little Pony (MLP) brings delight to everyone from school-age girls to grown men (we’re looking at you, “Bronies”). This weekend the My Little Pony Project 2012 will debut at LA’s Toy Art Gallery with customized 18″ ponies, jewelry by Onch Movement and a month-long celebration of the super cute kawaii world of MLP with an art show, mural project, screenings and events.

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My Little Pony was created by illustrator Bonnie Zackerle in 1983 as the smaller version of Hasbro’s original 1981 My Pretty Pony design. Little girls immediately fell in love with these small, colorful plastic ponies featuring silky hair and whimsical designs on their hind legs and hoofs. The original set of MLP characters sported names like Cotton Candy, Clue Belle, Butterscotch, Minty, Snuzzle and Blossom. As the popularity of the toys grew, so did the My Little Pony world. In 1984, their first prime-time special “Rescue at Midnight Castle” led to more specials, a TV series and a feature-length film aptly named ” My Little Pony: The Movie”.

Hasbro celebrated the 10th anniversary of their favorite equines by debuting Sweet Kisses, Colorswirl, Sippin’ Soda, Wedding Pony, Flower Fantasy and more. Now, nearly 30 years later, the brand is still going strong thanks to an alternative scene that continues to worship the pastel ponies. Customized toys have sprung up around the globe, transforming MLP into everything from horror film icons to Star Wars characters. Even fetish imagery was branded on the plastic ponies. My Little Pony is a major force in pop culture, spawning trans-generational obsession evidenced in the endless stream of MLP tattoos.

For more proof of MLP domination, a search for My Little Pony on Etsy yields over 4,000 results and Deviant Art boasts hundreds of thousands of MLP-inspired artworks. Many a Brony—the brilliant mash-up of “brother” and “pony”—could be found at the recent “My Little Pony: Friendship is Magic” show, saying they’re attracted to the pony’s colorful imagery and positive messages.

The My Little Pony Project 2012 kicks off its exhibition in LA with a series of events presented by Hasbro, We Love Fine, LA-based design firm Mighty Fine and Street Sweets. The show features one-of-a-kind customized ponies by 6%DOKIDOKI, 64 Colors, Ana Bagayan, Angry Woebots, Blamo (Mikie Graham), Lisa Alisa, Luke Chueh, Madoka Kinoshita, Martin Hsu, Perez Hilton, Spank!, TOUMA and more. Ten percent of the sales will benefit Give Kids the World, an organization that gives children with life-threatening illnesses the opportunity to take a vacation to a fantasy-filled resort with their families.

Coinciding with the show, Onch Movement—the pop culture icon and jeweler who creates Nicki Minaj’s over-the-top treats—will launch an MLP line alongside his existing collection of colorful novelties. Onch created these new pieces for the Bronies and Pegasisters (the term for women who love MLP). As Onch enthusiastically proclaims, “We are trying to take the pony to another level!”

The show opens 5 May 2012 and will be on view at Toy Art Gallery until 26 May with events for fans to meet special guests from The Hub TV’s “Friendship is Magic“, a family day with crafts and face painting and cupcakes, and a screening nearby at the Silent Movie Theater (where at least a few Brony’s are sure to show up). Also beginning the week of 5 May, Buff Monster, COPE2, Indie184, and other artists will be busy painting MLP-inspired murals at Joyrich and De La Barracuda near Toy Art Gallery on Melrose.

The original 18″ ponies will be available in the Toy Art Gallery online shop.

Toy Art Gallery

7571 Melrose Avenue

Los Angeles, CA 90046


Strike a pose

Designer: Kelsey McRaeIn issue #8 we featured a collection of matchbooks by Margaret Van Sicklen. We also asked our UPPERCASE community to participate and send in their own modern take on traditional European matchbox labels. Karin Jager of Capilano University and her student Mustaali Raj sent in images from class project along a similar vein.Designer: Mustaali RajKaren explains:
“My survey of design course begins with the industrial revolution and the Victorian era—a time of dramatic economic and social change—and eclectic ornamentation. As a way for students to experience the Victorian aesthetic and to gain some understanding about the social, economic and cultural impact of the industrial revolution, I assigned a ‘matchbox’ packaging project.”Designer: Brayden EshuisMy curiosity was piqued by the information Karin sent along with the images so I did a little research of my own.

Early matches ignited with the slightest friction and their manufacture involved the toxic chemical white phosphorus. Consequently for the match maker, ‘phossy jaw’ was an occupational hazzard. In the later stages of this condition, where phosphorus accumulates in the jawbone and brain, the patient’s jaw would start to glow in the dark, due to a chemical reaction between phosphorus and air. (Note to reader: Do not google phossy jaw.)

Some of the earliest known commercial advertising on matchbooks was created by guerilla arts marketers. In 1895 the cast of the Mendelson Opera Company created ads with photos, glue, and some mighty fine wordsmithing. The only surviving example of these creative evenings reads:

A cyclone of fun – powerful caste – pretty girls – handsome ward-robe – get seats early.

(Source)

Cocktail Party Fact: Matches were invented in 1827 by John Walker but were first marketed by Samuel Jones as ‘Lucifers’.

Dollhouse revisited

Heather Benning: The Dollhouse: Dusk #3, (2007) printed 2011, Kodak Endura Digital C-print, 20 x 30″ ed. 10My husband’s grandmother lives in a small town in Saskatchewan. So small, in fact, that she doesn’t have a street address—sending her a letter requires her name only. On my first visit I was struck by the emptiness of a summer night on the prairies. We watched as storms rolled across the fields and heard the occasional train whistle echo in the distance. Although I knew we were still connected by wires to the outside world the sense of isolation was, for me, overwhelming.

The images of Heather Benning’s installation The Dollhouse we featured in issue #8 rouse the same feelings for me.

In celebration of the fifth anniversary of Heather’s work, Toronto’s Telephone Booth Gallery will be hosting an exhibition during the month of May. The show includes never before exhibited images that document the creation of the project.

Amazing Visual Representation of Earth’s Post-Industrial-Revolution Travel Routes

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Infographics are a powerful tool for communicating vast sums of information, but a far more compelling way to express data is through the unnamed combination of number-crunching, cartography and digital imaging that we first saw in Aaron Koblin’s 2009 project (which we dubbed “The United States of Airplane Traffic”).

Three years later we have an even more comprehensive version of this, done by Canadian anthropologist Felix Pharand. Pharand spent 13 years inputting not only every flight path on Earth, but every road and shipping route as well, using publicly available data and a home computer. The result is this astonishingly beautiful film entitled Anthropocene, presented chronologically and starting 250 years ago. Watch it full-screen:

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Wendy

Preparation begins for MoMa PS1’s new air-scrubbing nylon star

by Francesca Giuliani

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The nylon air-cleansing concept that won MoMa PS1‘s 2012 Young Architects Program, Wendy is now set to grace the Long Island City museum’s courtyard during the forthcoming summer months. Designed by New York-based architecture firm HWKN, the project aims to test the potential of architecture for ecological and social impact. Treated with a innovative titania nanoparticle spray to neutralize airborne pollutants, during its time at MoMA PS1 Wendy is projected to eat a quantity of smog equivalent to removing 260 cars from the road.

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The website features a video preview of the final installation, demonstrating Wendy’s ability to interact with its surroundings through blasts of cool air, mist, water cannons and music.

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HWKN is seeking a host of volunteers to help bring the sustainable structure to life. For those wishing to contribute to Wendy’s assembly between 15 May and 26 June 2012, a volunteer application is available on the website (non-architects are welcome).

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Wendy’s website also offers the opportunity to buy t-shirts and totes created by designers 2×4, Bruce Mau Design and Pentagram. Coated in the same titania nanoparticles as Wendy, the shirts and bags will expand the nylon star’s air-scrubbing action beyond PS1’s courtyard.


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In this cylindrical ceiling and pendant lamp, the external opaque injected polyurethane casing gives internal support to the glass diffuser, which is ..

This Advertising Life

when the client says, “make this go viral”

i am loving “This Advertising Life

A Secret and Illegal Design-Build: The HemLoft Treehouse

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You go into design because you want to create things, and you go into industrial design to create things that will be mass-produced. And mass production, by definition, involves factories and marketing people and finance guys and sales forces, and everyone gets a say. So you quickly learn that unless you’re a design superstar, you don’t really get to create things on your own terms. Unless you keep things small.

That’s why I find this story so fascinating. Joel Allen was a Canada-based software developer who bottomed out financially after his company went broke in the ’00s. He taught himself carpentry, and soon set his sights on building a killer treehouse. The rudiments of a design were provided by architecture student friends, and Allen subsequently set about making his dream a reality.

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The story is insane on so many levels. First of all, the treehouse is illegally sited on “Crown land,” or what’s known as State land in the United States—government-protected forests. Secondly, Allen had to hand-carry all of the materials out to the site (and carry the construction waste back out to fulfill his goal of keeping the site as pristine as possible). Thirdly, when his construction was interrupted by helicopter traffic from the nearby Olympics, he had to partially dismantle the structure and camoflauge it to avoid detection. Fourthly, building something structurally sound—let alone level—on a tree clinging to a sharply-sloped mountainside is an engineering feat you’d expect to farm out to a firm specializing in such. Allen pulled it off largely by himself and later, with the help of a girlfriend.

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Best of Art Center Grad Show, Spring 2012: Scott Langer’s graphic design

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The sophistication of Scott Langer‘s graphic design work belies his age. At just 22-years-old he’s a graduate of Art Center College of Design, a program that traditionally attracts older students and weeds out the young and unready. During his undergad, Scott studied at The Gerrit Rietveld Academie as part of a student exchange, interned for Project Projects in New York and, during his last two semesters, freelanced for Marc Atlan Design. In the Fall he’ll begin his MFA at Yale.

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One of the things I most appreciate about Scott’s work is that once you get past the elegant and refined composition of his books, the content is equally as considered. Instead using any old text lying around to apply graphics too (yes, this is a common student practice), Scott chooses content that informs his typographic choices. For example, both the booklet and the typeface developed for “A Code Decoded” explore how telegraphy was a precursor to the text or instant message.

“Telegraphy, as the first true global network, permitted applications such as message routing, social networks (between Morse operators – with gossip and even marriages among operators via telegraph being observed), instant messaging, cryptography and text coding, abbreviated language slang, network security experts, hackers, wire fraud, mailing lists, spamming, e-commerce, stock exchange minute-by-minute reports via ticker tape machines, and many others. The parallels between the first global network are abundant.

“I was interested in looking at how problems were solved in the telegraphic network and how those solutions could relate to the Internet. This resulted in the development of a typeface that restored Internet privacy through the use of a cryptographic code. The code is interspersed with the story of the telegraph and the Victorian Internet. As the story progresses parts of the typography are replaced with the code and by the end it is entirely in the code typeface, forcing the viewer to learn the code to understand the text.”

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Webby Award Winners Announced

The winners of the 16th annual Webby Awards have been announced, honouring the most exciting developments in digital over the past year. There are a vast number of gongs awarded at Webby, but here’s our selection of the ones most relevant to our readership.

Among the winners are some of the biggest online platforms of the past few years, including Pinterest, Google+ and Spotify, which all picked up their first Webby Awards this year. Björk (shown above) was awarded as Webby Artist of the Year for her Biophilia album and app (see CR’s post on it here), while Instagram was named Webby Breakout of the Year. Instagram was of course recently purchased by Facebook in a $1 billion acquisition deal, demonstrating how quickly a company’s fortunes can change in today’s fast-moving digital landscape. Another big winner this year was BBH, which won nine Webby Awards for four of their entries, as well as the overall Agency of the Year award.

The full list of Webby Award winners can be viewed online here. Below is our list of highlights from the Websites and Interactive Advertising categories:

Best Use of Animation or Motion Graphics: Draw A Stickman

This delightful website from Hitcents.com invites you to ‘draw your own adventure’.

Best Use of Photography: God’s Lake Narrows

This website was commissioned by the National Film Board of Canada and created by artists Alicia Smith & Kevin Lee Burton. It documents the God’s Lake Indian Reserve through use of text and stunning photography.

Best Use of Video or Moving Image: Asos Urban Tour

BBH created this website for clothing brand Asos, which uses interactive videos of street dancers to promote the Autumn/Winter 2011 menswear collection.

Best Automotive/Navigation/Visual Design: The 21st Century Beetle – Rock ‘n’ Scroll

Tribal DDB Berlin’s website for VW has picked up numerous awards. The site uses nifty design to give a history of the iconic car.

Corporate Social Responsibility: Ben and Jerry’s Fair Tweets

Amalgamated created this Twitter project with Ben and Jerry’s to help promote World Fair Trade Day. Participants to the project allowed any leftover characters in their Tweets to be automatically used to promote the Day – the film above explains in full how it worked.

Games: Androp Bell Music Video Game

Party’s beautiful website-cum-music video for Japanese band Androp won the best Games award.

Netart: BLA BLA

Another commission from the National Film Board of Canada, BLA BLA is a truly charming piece of interactive art, created by Vincent Morisset and his studio AATOAA.

Augmented Reality: The Sound of Football

Created by Akestam Holst, this project formed part of the Pepsi Refresh campaign. It uses technology to help blind and visually impaired people play football: the documentary above explains how it works.

Best Integrated Media Plan: The Inside Experience

Created by Pereira & O’Dell, The Inside Experience was an integrated campaign for Intel and Toshiba. Described as a ‘social film experience’, it invited viewers to participate in the action via Facebook. The site is no longer live, but the case study above explains it in more detail.




Best Use of Online Media: The Chase HTML5 Experience

Nexus Interactive Arts directors Smith & Foulkes created this spot to advertise Intel’s Core i5 processor. Agency: Venables & Bell.

Best Use of Social Media: The Museum of Me

Another winner for Intel, The Museum of Me site draws info from your Facebook page to create an exhibition of your life. By Projector Inc.

Corporate Social Responsibility Campaigns: Nike Back For The Future

Wieden + Kennedy’s spot for Nike saw stars from the classic Back To The Future movie trilogy reprise their roles to help raise money for the Michael J Fox Foundation for Parkinson’s Research.

Online Campaigns/Viral Marketing: Skittles Touch The Rainbow

BBDO Toronto’s online films for Skittles required minimum interaction to create big laughs.

Online Commercials/Rich Media: Google Dear Sophie

BBH New York and Google Creative Labs’ film Dear Sophie shows how Google products can be used to help bring families together.

Online Guerrilla and Innovation: Take This Lollipop

Whereas the Museum of Me uses your Facebook info to fun effect, the Take This Lollipop website by Tool makes it scary.

Rich Media: Non-Profit/Educational: Greenpeace A New Warrior

DDB Paris’s website for Greenpeace allowed visitors to purchase specific parts of the new Rainbow Warrior ship, instead of just giving money to the cause.

To view the full list of winners (as well as the winners in Online Film & Video and Mobile & Apps), visit webbyawards.com. An awards ceremony will be hosted in New York on May 21, and will also be streamed live on the Webby Awards site.