Hasta La Ideas

We’ve all done it – snapped a shot out of the window of a plane while flying. Well Wieden + Kennedy Tokyo creative Shingo Ohno has gone a few steps further than that, creating a music video for his one-man band Merce Death using footage shot on his iPhone 4S while in flight…

Ohno shot the video on over 50 flights between Tokyo and Fukuoka during an eight month period. He came up with the idea when he became a commuter after he and his family moved to Hakata following the earthquake last year. As well as using his iPhone to shoot and edit the film, he also used it to compose the music. “I kept working Tokyo after I moved, which led me to fly between Fukuoka and Tokyo almost every weekend,” he says.

“The views and sceneries from the airplane window were always beautiful and extraordinary. I enjoyed taking pictures on Instagram on the plane. Soon after, I started to seek ways to use this unusual opportunity to be flying through the sky all the time to create something.” Ohno created a customised case for his iPhone in order to stick it the window of the plane:

“The flight between Tokyo to Fukuoka takes about two hours, and you are allowed to use your electronics for about an hour within that time,” he continues. “I came to a conclusion that if I can compose a music while I am in the air, I might be able to make a piece that is fit for the sky with a feeling of being in the air. While I was composing a piece on the plane, I thought of using this beautiful scenery from the airplane window to create a music video for the music. So I began shooting and editing the video simultaneously.

“I used iPhone 4S for every process of creating this piece from composing music to shooting and editing the video, and even colour correction. It seemed so futuristic for me to create something while I am flying in the air, using only my iPhone for the whole process.”

Appropriately enough, the music Ohno created is available to download from SoundCloud. See more on the project here.

Youtool è un portale che mette in relazione tra loro designer e aziende attraverso workshop multimediali che prevedono video formativi e l’assistenza di tutor online. Il progetto è nato lo scorso anno con un finanziamento europeo per rinforzare l’industria della creatività nella regione Emilia Romagna.
Youtool è portato avanti con competenza e merita di crescere, perciò gli do volentieri un pò visibilità. Il portale è disegnato con un layout moderno e funzionale che prevede sezioni dedicate al portfolio dei designer iscritti e alla aziende partecipanti, oltre a un blog-magazine dai contenuti interessanti e in tema.

Il pezzo forte di Youtool sono però i workshop, a cui può iscriversi qualunque designer e creativo, sia studente che professionista. Finora si sono svolti 3 workshop di cui uno, quello di Curti Metallo, ancora in corso.
Il vincitore del workshop avrà la possibilità, se l’azienda lo riterrà opportuno, di vedere il suo progetto messo in produzione e di guadagnare delle royalties dalla sua vendita.

Indipendentemente dall’esito, il workshop può essere un’opportunità di crescita per tanti progettisti perché attraverso i video tematici e il dialogo con l’azienda si sviluppano conoscenze pratiche per la realizzazione di progetti di industrial design mirando all’ottimizzazione dei processi produttivi.

Naturalmente Youtool rappresenta un strumento utile anche alle aziende per la promozione e la ricerca di nuove idee.
Rispetto ai tanti siti di crowdsourcing che ormai affollano il web, Youtool sembra uno strumento più mirato e legato al territorio nazionale.

Voici en exclusivité sur Fubiz, le nouveau film et campagne publicitaire de la marque Quechua par l’agence Fred&Farid résumant ses produits et son univers. Un showreel sur une bande son de Chut on vous écoute, avec une captation d’images du Studio Ores, Capsus Film et Simon Favier.

Swedish architects Claesson Koivisto Rune have completed a house on the coast of a Baltic island, with grey sealant drawing graphic lines across the white concrete facade.

Villa Widlund on the island of Öland was constructed in solid white concrete, rather than painted or pigmented on the surface, and prefabricated to ensure the precise angles required for each slab.

Slanted walls and roofs make the building narrower in the middle, separating the two-storeys of bedrooms at the back from a double-height communal space at the front.

See all our stories about Claesson Koivisto Rune »

Here’s some more information from the architects:

Villa Widlund vacation house
Öland, Sweden

This house is like a funnel of light, space and sea views. The location is the west coast of the Baltic island of Öland.

The white concrete box is “corsetted” in the middle, creating slightly sheared wall and roof angles.

This gives the house both its direction and character, while also marking the difference between the rear private two-storey bedroom part and the communal double ceiling-height front part.

Precast concrete is perhaps not the most common choice for a private house at this scale, but was ideal for achieving the ultimate precision in manufacturing tolerance and colour/finish.

The concrete is not painted or surface-pigmented but solid white, which gives it a wonderful glow.

The joints between the concrete elements are carefully designed and positioned so that – instead of interfering with – they become part of the building’s geometry and expression.

The sealant in between is gray to enhance the graphic effect rather than matching the concrete surface.

Architect Claesson Koivisto Rune Architects, Stockholm

Project group Mårten Claesson, Eero Koivisto, Ola Rune, Deta Gemzell, Kumi Nakagaki, Kia Larsdotter, Lotti Engstrand

Project vacation house

Location Sandvik, Öland, Sweden

Client Karin Meindner and Jan Widlund

Designed 2008

Built 2011

Builder Folke Nilsson AB and Finja (precast concrete)

Construction/Material solid white precast concrete

Building area 220 m2