Hasta La Ideas

This exhibition designed by Gitta Gschwendtner for London’s Somerset House displayed fashion drawings on gauze-covered boxes.

Designed to showcase work by 20th century illustrator René Gruau for fashion brand Dior, the exhibition opened with a collage of posters featuring Gruau’s work, incased in a eight-metre box with a timber frame and coloured gauze covering.

Similar structures were used to hang works in the exhibition itself, while smaller stacked boxes spelled out the exhibition name.

Grey netting was used to cover a vaulted alcove housing a selection of Dior Haute Couture dresses.

The exhibition, called Dior Illustrated: Rene Gruau and the Line of Beauty, took place 10 Nov 2010 to 9 Jan 2011.

See also: Drawing fashion at the Design Museum by Carmody Groarke

More about Gitta Gschwendtner on Dezeen »
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The information that follows is from Gschwendtner:

‘Dior Illustrated: Rene Gruau and the Line of Beauty’ at Somerset House

‘Dior Illustrated’ celebrates the renowned illustrator René Gruau, who created some of the most iconic fashion images of the 20th century. This exciting exhibition showcases groundbreaking artworks including original illustrations for Christian Dior Perfumes, vintage perfume bottles, sketches and magazines, as well as a selection of Dior Haute Couture dresses.

The challenge for the exhibition design was to create a spatially stunning environment for the predominantly two-dimensional works. Furthermore, the Embankment Gallery with its vaulted ceilings and stone coloured render required a design that complements its unique architecture.

Gitta Gschwendtner’s design solution creates a stunning installation of timber frame boxes covered in coloured gauze. These light three-dimensional structures form the main exhibition build for the hanging of the prints and object display.

On entering the exhibition the visitor encounters an 8 meters long gauze box containing a collage of Dior advertisements. This exhibit introduces Rene Gruau’s prolific work prior to seeing the original illustrations that form the basis for the advertisement prints upstairs.

Further along a large-scale installation of red gauze boxes showcases the exhibition title while introducing the concept of the transparent exhibition structures to the visitor.

In the main gallery gauze boxes are staggered in the space loosely following the shape of the vaulted ceiling. The transparent gauze creates layers of colour in the space, with each section custom dyed in a different shade to compliment the work. The precious couture dresses are dramatically lit behind a screen of grey gauze, protecting them from visitors touch and giving them an ethereal quality.

Exhibition Design: Gitta Gschwendtner
Graphic Design: Studio Frith
Photography: Sorted

See also:

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Drawing Fashion at The Design Museum by Carmody Groarke	Drawer Kitchen by Gitta Gschwendtner	Lik+Neon by Gitta Gschwendtner

We are offering entrants a 20% discount off the entry fee if you submit and purchase by the end of today March 31st (the regular deadline is May 3rd 2011). There’s still time to get your materials together. For the complete checklist, visit the Entry Overview page. If you haven’t already registered, start the process here.

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A new face is to be appearing soon around the Commission of Fine Arts office. This past Tuesday, President Obama nominated designer Edwin Schlossberg to join the Commission, which oversees the development of public buildings, statues, fountains, and monuments in Washington DC. Schlossberg will be joining other Commission members like Earl Powell, the long-time director of the National Gallery of Art, landscape scholar Diana Balmori, and architecture writer and critic Witold Rybzynski. He’ll also be able to brag that he’s now joined the lofty ranks of former esteemed members like Daniel Burnham and Frederick Law Olmsted. Here’s the White House’s official bio for him:

Edwin Schlossberg is the founder and principal of ESI Design, an internationally recognized firm that designs interactive environments for learning and communicating. Mr. Schlossberg specializes in integrated experiential museums and retail and large scale cultural facilities including the recently designed Shanghai Corporate Pavilion for the World Expo in Shanghai. He has written more than ten published works, has had numerous one man art shows and his work is in the collections of many major museums. He teaches and lectures widely including at Columbia University. He is on several non profit boards and founded the partnership desigNYC that matches designers and community organizations in need of pro-bono support. He graduated from the Columbia University with a B.A., M.A. and Ph.D. in Science and Literature.

For further time spent with Schlossberg, here he is on Core77‘s Broadcast last year, talking to Steven Heller, and here’s his 2001 appearance on Charlie Rose.

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