Hasta La Ideas

We’ve had lots of lovely ad campaigns sent into CR Towers lately, here’s some of our favourites. First up is a new website for Greenpeace, created by DDB Paris, which asks visitors to purchase a piece of the new Rainbow Warrior ship. The site allows visitors to explore all areas of the ship, and there are thousands of items for sale, everything from shower heads to zodiac boats. Shoppers will be rewarded with a certificate of purchase and their name will be added to a dedication wall on the real Rainbow Warrior, currently under construction in Germany. Visit the site here.

Tesch has created this website for Russian mobile broadband company Yota, which lets you design a tattoo, place it on your body via a webcam and then pass it on to someone you love via social media (Tesch’s love for CR is shown above – thanks Tesch!). The site was launched in time for Valentine’s Day last week but is also expected to be used to celebrate International Women’s Day in Russia on March 8, which apparently is a day when men “are expected to celebrate all the women in their life”. Make your own tattoo here.

Wieden + Kennedy Portland’s latest spot for Nike sees a series of athletes challenge each other to a ‘sport off’, with each athlete executing his or her best move. CDs: Ryan O’Rourke, Alberto Ponte; creatives: Dylan Lee, Stuart Brown; director: Jake Scott; production company: RSA.

DDB Sydney is behind this new spot for VW, which sweetly emphasises the car’s sounds. CDs: Steve Wakelam, Grant McAloon; director: Steve Rogers; production company: Revolver.

This French campaign, also from DDB Paris, appeared at the end of last year but slipped through our fingers so I thought I’d add it in here. Commissioned by the French Ministry of Health, the elaborate animated site uses an interactive story, set in Tokyo in 2040, to encourage kids to stop smoking. Visit the site here, and read the case study for the campaign here. ECD: Alexandre Hervé; creatives: Siavosh Zabeti, Alexander Kalchev; director: Koji Morimoto; interactive production company: Unit9.

Cossette in Toronto has created this amusing spot for Mankind, a Toronto-based grooming studio for men. CD: Daniel Vendramin; creatives: Greg Kouts, Anthony Atkinson; director: Patrick Sherman; production company: Suneeva, Toronto.

Sell! Sell! has created this ad campaign, including print ads and beer mats, for new alcoholic ginger beer, Hollows.

Aussies in London will empathise with this new short film from Partizan director Ariel Kleiman, which is titled Summertimes.

Finally, we end with a curious film from Blink Art directors Lernert and Sander for track Elektrotechnique by Dutch band De Jeugd Van Tegenwoordig. The film sees various domestic products and furniture reconfigured as sex machines… happy Monday everyone!

Photographs by Sanchez y Motoro

In London, Covent Garden is the place to go for boutique shoe shops — there are stores from the Natural Shoe Co., Poste Mistress and Birkenstock. For a long time the area has been home to a small Camper shop down an alleyway, tucked away from the main foot traffic of Neal Street.

Just before Christmas, Camper added to their presence in the area and opened a brand new store on a prominent corner, designed by Tomas Alonso. Alongside beautiful tables and benches constructed using Alonso’s particular language of bright tubular structures and wooden planes, there are specially designed ceramic lightshades and (my favourite) a very interesting exercise in tiles and perspective.

The Covent Garden branch is just one in a series of five stores that the Spanish company asked Alonso to design, the next one, in Glasgow is due to open very soon.

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In this short film made by Dezeen and Oliver Manzi of WopFilms, architect Winy Maas of Rotterdam firm MVRDV talks about Balancing Barn, a house in Suffolk, England, completed late last year.

Click on the symbol in the bottom right of the video player above to view the movie in full-screen HD.
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More information about the Balancing Barn in our earlier stories »

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With the advent of LED lighting units suitable for outdoor lighting, ewo asked international architects Plasma Studio to develop a new type of street ..

Paris studio Opus 5 Architects have completed this island house in Brittany, France, featuring a glazed façade with sections covered by stone screens.

Called Belle Iloise House, the long building is divided in two by a glazed walkway.

The walkway houses a glazed footbridge, which connects the bedrooms to the rest of the house.

More residential architecture on Dezeen »

The following information is from the architects:

A NEW VERSION OF THE BELLE ILOISE HOUSE

n°1 NIGHT- HOUSE

This house has been designed by Opus 5 Architects, Bruno Decaris and Agnes Pontremoli. It is located on Belle-ile-en-Mer, the biggest island of Britany which is famous for its protected and wild lands. Some strict architectural rules have imposed the construction of a unique model of ‘neo-Britannic’ style: the same little houses are spread all over the island, with no proper architectural quality.

n°2 ENTRANCE

The architects have proposed a contemporary and personal vision of the traditional model imposed by the severe regulations of the site. They took the challenge to transform the existing stereotype into a new up-to-date construction, by respecting the restricted architectural rules:

• Slate roof with two slides at 45 degrees, gables and limited openings (max width 1,60 m)
• Despite the fact that the house aimed to be harmoniously integrated in the landscape, the reasonable stylistic daring has created fierce debate.

n°3 FACADE SEA (ARCHITECTURE PRICE OF Bretagne)

Spared volume: low and long proportions, limited height, with limited roof space. The roofing is built without salient element and only contains some panes of glass in the front.

n°4 LIVING ROOM (ARCHITECTURE PRICE OF Bretagne)

The façades are split into two: an inner skin which is entirely glazed and partially hidden by schist panels, to release the ‘regulatory’ openings. Those stone ‘paravents’ create some magical lighting effects and reflexions inside the house.

Click for larger image

n°5 CAT LIVING ROOM

When the daylight fades, the glass panels light up and disappear to create a warm atmosphere: the house seems to float.

n°6 ENTRANCE AND GLASS FOOTBRIDGE (ARCHITECTURE PRICE OF Bretagne)

The two portions of the main part of the house- living room and bedrooms, are connected by a transparent window screen and an entirely glass footbridge, enabling a clear sea view from both the inside and the outside.

See also:

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Ty Pren by Feilden Fowles	Residence O by Andrea Tognon	Apprentice Store by Threefold Architects