Hasta La Ideas

Design firm Jellio, makers of the oversized, rubber gummy bear lights and giant Revell model kits as wall art (blogged here in 2005), has added three new pieces to their repertoire of home furnishings made in the image of giant candies and toys.

The Ice Cream Bench is just that: a giant ice cream sandwich you can sit on, made from solid foam, canvas, and white velvet. In the Music Table, an oversized toy xylophone doubles as a tabletop, and we’re told that it really works.

Also, keep a lookout for The Candelier, to be unveiled this January: it’s a three foot wide lighting fixture made form 2,000 fake, acrylic gummi bears. Each one takes a month to build, and will be sold in an edition of ten.

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London designers Jason Bruges Studio has completed an installation of digital “mirrors” at the Victoria and Albert Museum in London. (more…)

We’ve long been supporters of design/business/etc. enthusiast Eric Karjaluoto and have linked to his essays for years, be they about Microsoft‘s new ad campaigns or deciding whether or not author Tim Ferriss was fanning the “no spec” flames purely for publicity’s sake. But now, in support of the recent release of his new book, Speak Human: Outmarket the Big Guys by Getting Personal, you can finally hear Eric’s advice the way it was meant to be heard, Canadian accented and all, via his new video series. It’s basically just him speaking to the camera in various settings and about various things, but if you’re a fan of his essays, you’ve come to expect great things and you won’t be sorry. And prolific as ever, he has up nearly a dozen videos already, so you have some watching to get to this morning. Here’s the very first, his introduction:

New Career Opportunities Daily: The best jobs in media.

This charming little magazine insert fell onto my desk the other day and has since caused much infantile amusement. It’s for Fentimans lemonade and introduces one to the concept of “furtling”. Click through for the cheeky reveal…

In a rare example of an insert that you actually pick up and look at, this strange postcard invites the reader to “place the portion of the hand indicated against the aperture above and review the scene overleaf”.

Essentially, you make a fist with one hand and hold it under the card – thus you are engaged in “furtling”; the art of simulating anatomical features using the hand.

Haha. Risqué.

The point seems to be that to make for a more satisfying lemonade beverage, you should “up-end and invigorate bottom”. Clearly a good excuse to run a nice little bum gag in an ad campaign.

For more furtling-related fun, go to, er, furtling.com.

We think the creative is by Sell! Sell! as they’re also behind the recent Coca-Cola-kicking posters for Fentimans, illustrated by Steve Noble: