Hasta La Ideas

In celebration of Earth Day (that’s April 22 in case you didn’t know), international fashion e-tailer yoox.com is introducing its latest endeavor, YOOXYGEN. The initiative will be an ongoing part of the YOOX site devoted to selling ethically conscious products and reducing the carbon footprint left by shipping orders to customers. In addition to eco-friendly and sustainable products, YOOXYGEN will also showcase designer collaborations, featuring limited edition items for YOOX customers. Think along the lines of fashions from Stella McCartney, vegan shoes from Camper, eco-sustainability books from Phaidon, accessories from Carmina Campus by Ilaria Venturini Fendi, and rare Brazilian jewelry line Caboclo. Another part of YOOXYGEN is Leny, an eco-brand which will support Al Gore’s Climate Project, helping raise awareness of environmental crises and global warming through the sales of totes and t shirts designed by fashion designers and icons. Click here to find out more about YOOXYGEN!