Hasta La Ideas

Award-winning USB adapter reduces size of bulky British power plug design by 70%

Designed in 1947, the British plug firmly holds its place as one of the world’s largest three-pin power interfaces, escaping the grips of design innovation with the equally clunky editions continuously rolled out. Now, however, product designer and illustrator Min-Kyu Choi of Made in Mind has created The Mu—a folding USB adapter with a minimal, refined design that reduces overall object size by more than 70%.

The streamlining is achieved with a rotating central pin that allows the adapter to fold flat for travel and storage. This clever, space-saving innovation earned The Mu the title of Product Design of the Year and Overall Design of the Year from the 2010 Brit Insurance Design Awards. Even the packaging on the sleek, white Mu is slender and attractive.

Much anticipated, The Mu launches today, 17 February, for £25.