Hasta La Ideas

It’s hard to ignore the cultural phenomena surrounding AMC Network’s Mad Men. In just two seasons they’ve racked up significant nominations and awards, inspired fashion designers, and have perhaps even sparked a renewed interest in proper cocktails. For many years bartenders got away with mixing rum and Coke, vodka and tonic, Apple-tinis, and the vile Red Bull mixed with anything, calling them cocktails, and the public accepted this. The past few years, however have given way to the term Mixologist; glorified bartenders who specialize in the resurgence of the classic, proper cocktail as well as many new classically inspired concoctions. The popularity of Mad Men has undoubtedly been a major catalyst in the cocktail revolution.

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