Hasta La Ideas

The design blogosphere is littered with so-called “prototypes” that are in fact just renderings, with little thought given to how it might be manufactured or where the money would come from. So we like to see well-thought out concepts like this SodaSeal resealable drink can:

Ukrainian inventor Johan De Broyer has conceived the idea for a re-sealable aluminum soda can featuring hidden advertising messaging. The idea was developed/designed by Robert Davis, Davis Advertising Inc. of Atlanta, USA.

The ingenious new Soda Seal can appears like a standard soda can — until it is popped open. When the tab is turned the can becomes re-sealed with a water-tight and gas-tight seal, revealing full-color, high-resolution advertising messaging. The potential for the new soda can is proportionate to the 250 billion soda cans consumed annually.

There are numerous benefits including:

– Net-zero production cost. The mini-billboard advertising message is sold to co-promoters. Advertising revenues will offset the cost of production.
– Advertising messaging can include hidden codes, prizes, logos, branding, websites, scent, flavor and other messaging technologies.
– The can’s all aluminum construction requires no deviation from current recycling programs. There are no plastics or other materials used.
– The Soda-Seal top assembly is fitted to a standard aluminum can. There is no redesign, retooling or machining required for the standard can which resides beneath the Soda-Seal can top assembly.
– Dimensions and appearance are virtually identical to a standard soda can. Packaging, shipping and storage requirements are the same.
– The can provides a water-tight and gas-tight seal. It can also be used while driving or during outdoor activities retaining carbonation and freshness without spilling.
– The design components are self-contained. There is no separate cap or other part to be removed, reattached, or misplaced.

The water-tight and gas-tight properties are shown to be viable via preliminary development and lab testing of food grade siliconized polypropylene and ethylene vinyl acetate (EVA) via the sandwiched disk. Options also include micro-screw threads on the closing disk and convex stamping/torsion. These are currently being developed via prototyping and development partnerships pursuits.

via reuben miller

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