New 351 Series by Uniform Wares now available at Dezeen Watch Store

Dezeen Watch Store: the 351 Series is the newest collection from London-based watch brand Uniform Wares.

Uniform Wares 351 Series
Main image: 351 Series by Uniform Wares This image: 351/BR-01

There are three watches in the 351 Series; each is a contemporary reinterpretation of a classic timepiece and includes a pared-down PVD-coated ceramic bezel.

Uniform Wares 351 Series
351/BR-01 by Uniform Wares (brushed/blue)

The Oxford blue concentric regulator rings on the 351/BR-01’s alabaster dial are reminiscent of the enamel work utilised in seventeenth and eighteenth century British pocket watches. The watch is completed with a barrelled rubber strap that is designed to replicate the shape of a traditional leather strap. Other features include brushed aluminium hands and hour markers, and a stainless steel case.

Uniform Wares 351 Series
351/BR-02 by Uniform Wares (brushed/grey)

The 351/BR-02 takes style cues from the 1950s silver screen era, pairing a polished chamfered bezel with a matt black ceramic inlay. The timepiece’s refined aesthetic is reinforced by a calf-leather strap, made exclusively for the brand by a Bavarian strap manufacturer that has been producing watch straps since 1931.

Uniform Wares 351 Series
351/BR-02 by Uniform Wares (brushed/grey)

The 351/BR-02 is also the first Uniform Wares watch to incorporate a day and date function.

Uniform Wares 351 Series
351/RG-01 by Uniform Wares (gold/black)

The final watch in the 351 Series is the 351/RG-01. The timepiece includes a brushed rose gold bezel that is complemented by coordinating hour markers and a textured sub-dial at the six o’clock position. The watch is finished with the same leather strap as the 351/BR-02.

Uniform Wares 351 Series
351/RG-01 by Uniform Wares (gold/black)

Each watch in the collection also incorporates a domed sapphire glass lens, designed to prevent glare and add clarity. The scratch-proof glass allows light to be evenly circulated around the dial, ensuring the timepiece is easy to read.

Buy the 351 Series now for £530 with free shipping.

Visit Dezeen Watch Store to see the full Uniform Wares collection.

Uniform Wares 351 Series
351/BR-02 by Uniform Wares (brushed/grey)

You can buy all of our watches online, and you can also visit our watch shop in Stoke Newington, north London – contact us to book an appointment.

www.dezeenwatchstore.com

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now available at Dezeen Watch Store
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251 Series by Uniform Wares at Dezeen Watch Store

251 Series by Uniform Wares at Dezeen Watch Store

Dezeen Watch Store: we’re now stocking all four variations of the popular 251 Series by Uniform Wares.

251 Series by Uniform Wares at Dezeen Watch Store
Main image: 251 Series in brushed/brown This image: 251 Series in gun grey/taupe

The 251 Series incorporates a variety of classic colour palettes, including the popular gun grey with a tan strap and three options that we have back in stock once more: satin gold with a black strap, gun grey with a taupe strap and brushed steel with a walnut brown strap.

251 Series by Uniform Wares at Dezeen Watch Store
251 Series in satin gold/black

The timepiece takes features from mid-century gentleman’s wristwatches and applies contemporary details, including square baton-style hands, raised hour markers and textured dials.

Uniform_Wares_251_Series_8
251 Series in gun grey/tan

A chamfered chapter ring adds depth to the face.

251 Series by Uniform Wares at Dezeen Watch Store
251 Series in brushed/brown

Each watch is powered by ETA Swiss-made movements, and is completed with a calf leather strap and a scratch-resistant sapphire lens.

251 Series by Uniform Wares at Dezeen Watch Store
251 Series in gun grey/taupe

The 251 Series was designed to be as slim as possible and measures 7.8mm in depth, allowing a sleeve cuff to sit comfortably over the case.

Buy the 251 Series now for £390 with free shipping.

251 Series by Uniform Wares at Dezeen Watch Store
251 Series in satin gold/black

Visit Dezeen Watch Store to see the full Uniform Wares collection.

You can buy all of our watches online, and you can also visit our watch shop in Stoke Newington, north London contact us to book an appointment.

www.dezeenwatchstore.com

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at Dezeen Watch Store
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New 104 Series by Uniform Wares at Dezeen Watch Store

104 Series orange - Uniform Wares watch - front view

Dezeen Watch Store: London watch brand Uniform Wares has launched the 104 Series, which is available now in black, blue and orange.

104 Series blue - Uniform Wares watch - side view

The 104 Series is an update of Uniform Wares’ popular 100 Series collection. The new series retains the straightforward simplicity of the original 100 Series design, but now incorporates Swiss-made 5-jewel Ronda movement, bringing the 104 in line with the rest of the Uniform Wares collection.

104 Series black - Uniform Wares watch - front view

Contemporary touches including hand-applied batons, slimmer hands and raised hour markers update the design, resulting in a wearable, unisex style. The watch is finished with a rubber strap and hardened mineral crystal lens.

104 Series orange - Uniform Wares watch - front view

The 104 Series is characterised by colour blocking and texture; each timepiece incorporates subtly different shades and contrasting materials on the case, bezel, dials and markers.

104 Series black - Uniform Wares watch - front view

The 100 Series was originally inspired by the minimal and utilitarian design of factory wall clocks and British manufacturers including Smiths Sectric and Gents’ of Leicester.

Buy it now for £170.

104 Series blue - Uniform Wares watch - back view

Visit Dezeen Watch Store to see the full Uniform Wares collection.

You can buy all of our watches online and you can also visit our watch shop in Stoke Newington, north Londoncontact us to book an appointment.

www.dezeenwatchstore.com

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at Dezeen Watch Store
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251 Series by Uniform Wares with new tan strap at Dezeen Watch Store

251 Series by Uniform Wares at Dezeen Watch Store

Dezeen Watch Store: this updated version of the 251 Series by London watch brand Uniform Wares now comes with a tan leather strap. 

251 Series by Uniform Wares at Dezeen Watch Store

The 251 Series takes inspiration from the simple, legible elegance of a gentlemen’s dress watch.

251 Series by Uniform Wares at Dezeen Watch Store

Contemporary touches including the baton-style hands, raised hour markers and 39-milimetre case update this classic design, resulting in an extremely wearable modern dress watch.

251 Series by Uniform Wares at Dezeen Watch Store

The 251 Series is available with a bead-blasted, PVD coated, gunmetal-grey stainless steel case and a rich tan 230-milimetre Italian leather strap.

251 Series by Uniform Wares at Dezeen Watch Store

Visit Dezeen Watch Store to see our full Uniform Wares collection including the similar 152 Series.

You can buy all of our watches online and you can also visit our watch shop in Stoke Newington, north London – contact us to book an appointment.

www.dezeenwatchstore.com

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New 203 Series by Uniform Wares at Dezeen Watch Store

New 203 Series by Uniform Wares at Dezeen Watch Store

Dezeen Watch Store: London watch brand Uniform Wares has updated its best-selling 200 Series range of watches with three new models featuring an improved Swiss movement and new finishes. Buy now at Dezeen Watch Store with free worldwide shipping.

New 203 Series by Uniform Wares at Dezeen Watch Store

The new 203 Series maintains the references to engineering gauges and industrial equipment that inspired the design of the original 200 Series, but features updated design details and a new refined mechanism.

New 203 Series by Uniform Wares at Dezeen Watch Store

Unlike the new 152 Series models, Uniform Wares decided to include a larger, more powerful Swiss movement in the 203 Series. “We’ve actually increased the movement size in this one instead of slimming it down”, Uniform Wares co-founder Oliver Fowles told Dezeen. “We’ve managed to fit a larger movement with a larger date wheel in, so the date is a lot more prominent in this calendar watch”.

New 203 Series by Uniform Wares at Dezeen Watch Store

“Because we’ve been able to use a stronger movement that has a lot more power, we weren’t required to have the counterbalance on the end of the second hand,” Fowles continued. “This means that we’ve been able to remove the tail and make the watches even more in line with the engineering gauges they’re based on.”

New 203 Series by Uniform Wares at Dezeen Watch Store

With its raised hour markers and sturdier, more durable strap, the detailing on the new 203 Series brings the range in line with the 300 Series, Uniform Wares’ premium chronograph watches. “They were designed in tandem with the 300 Series that we launched a few months ago,” Fowles explained. “They are kind of the smaller brothers of the chronograph collection.”

New 203 Series by Uniform Wares at Dezeen Watch Store

The watch is available in three colours with varying textures and finishes. The best-selling rose gold option now features a satin brushed grey face with a polished ticker that matches the rose gold case.

New 203 Series by Uniform Wares at Dezeen Watch Store

The more understated gun grey finish comes with a dark grey satin brushed face and hands in gunmetal grey.

New 203 Series by Uniform Wares at Dezeen Watch Store

The final colourway in the 203 Series collection has a much brighter finish than the other two in the series, with a striking blue ticker and leather strap to match. It also features a regulator ring that Uniform Wares first introduced in the new 152 Series watches.

New 203 Series by Uniform Wares at Dezeen Watch Store

The watches can be bought online or over the phone.

New 203 Series by Uniform Wares at Dezeen Watch Store

www.dezeenwatchstore.com

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New 152 Series by Uniform Wares at Dezeen Watch Store

New 152 Series by Uniform Wares at Dezeen Watch Store

Dezeen Watch Store: three updated editions of the best-selling 150 Series by London watch brand Uniform Wares are now available from Dezeen Watch Store with free worldwide shipping.

New 152 Series by Uniform Wares at Dezeen Watch Store

The 152 Series remains true to the elegant design of the previous 150 Series, and is the slimmest in the Uniform Wares collection at only 6.05 millimetres in depth. “We wanted to make the design of the watch even more simple and refined,” Oliver Fowles of Uniform Wares told Dezeen. “We reduced the case size by a couple of millimetres and fitted it with a new tapered strap, which gives it a much more slender silhouette on the wrist.”

New 152 Series by Uniform Wares at Dezeen Watch Store

“We wanted to keep the traditional gent’s dress wrist watch aesthetic, but also make it a little bit more appealing to people with smaller wrists and the female market” he continued.

New 152 Series by Uniform Wares at Dezeen Watch Store

To keep the profile of the watch as slim as possible, Uniform Wares replaced the Japanese movement featured in the original 150 Series with a more compact Swiss movement, which also offers improved accuracy and reliability.

New 152 Series by Uniform Wares at Dezeen Watch Store

The watch is available in three different finishes and each has a new strap style with a padded core, creating a softer, more comfortable fit.

New 152 Series by Uniform Wares at Dezeen Watch Store

The first model has a black Italian calf leather strap and a polished case, the second has a striking brushed finish and features bright blue hands and a light goatskin strap, while the final colourway has a rose gold case and a walnut-brown calf leather strap.

New 152 Series by Uniform Wares at Dezeen Watch Store

The blue hands on the grey model reference the colour created when steel is heat-treated, which Fowles explains was “quite a traditional form of decoration back in the eighteenth and nineteenth centuries, when watch hands were made out of steel as opposed to aluminium”.

New 152 Series by Uniform Wares at Dezeen Watch Store

Uniform Wares has also introduced a regulator ring to two of the 152 Series models. “It’s the first time we’ve introduced a regulator ring, which is a feature taken from the old pocket watches used by physicians” Fowles explained. “It makes the minute indexing a lot more prominent and it gives the watch a bit more of an engineered feel, instead of being just a standard dress watch”.

New 152 Series by Uniform Wares at Dezeen Watch Store

The watches can be bought online or over the phone.

New 152 Series by Uniform Wares at Dezeen Watch Store

www.dezeenwatchstore.com

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Designed in Hackney: Uniform Wares

Designed in Hackney: Uniform Wares

Designed in Hackney: Uniform Wares is one of the best-selling brands on Dezeen Watch Store and happens to be based in the London borough of Hackney

Designed in Hackney: Uniform Wares

Designers Patrick Bek and Oliver Fowles launched Uniform Wares in 2009 with the 100 Series (above) a colourful range of simplified timepieces based on British industrial wall clocks.

Designed in Hackney: Uniform Wares

They’ve since expanded the collection to include calendar and  chronograph models, plus new designs based on the classic dress watch.

Designed in Hackney: Uniform Wares

You can order Uniform Wares watches from Dezeen Watch Store online or over the phone on +44 20 7503 7319.

Designed in Hackney: Uniform Wares

Uniform Wares are located on Broadway Market Mews, close to the Regent’s Canal that cuts through the lower part of the borough.

Key:

Blue = designers
Red = architects
Yellow = brands

See a larger version of this map

Designed in Hackney is a Dezeen initiative to showcase world-class architecture and design created in the borough, which is one of the five host boroughs for the London 2012 Olympic Games as well as being home to Dezeen’s offices. We’ll publish buildings, interiors and objects that have been designed in Hackney each day until the games this summer.

More information and details of how to get involved can be found at www.designedinhackney.com.

250 Series by Uniform Wares at Dezeen Watch Store

250 Series by Uniform Wares at Dezeen Watch Store

Dezeen Watch Store: the 250 Series, the latest design by best-selling British watch brand Uniform Wares, is now available at Dezeen Watch Store.

250 Series by Uniform Wares at Dezeen Watch Store

Similar to the recent 150 Series, the 250 series has been designed with the features of a classic gentlemen’s dress watch.

250 Series by Uniform Wares at Dezeen Watch Store

Detailing on the watch includes raised hour markers from the casing, textured hand dials as well as a chamfered chapter ring adding depth to the face.

250 Series by Uniform Wares at Dezeen Watch Store

It is available in a collection of three finishes new to the Uniform Wares collection; a satin gold case with a tanned black leather strap, a fine satin brushed case with a walnut brown tanned leather strap, and a matt gun metal grey case with a taupe strap.

250 Series by Uniform Wares at Dezeen Watch Store

The leather strap is sourced from Italian and British tanneries and the watch mechanism is a Swiss made ETA movement.

250 Series by Uniform Wares at Dezeen Watch Store

See the Uniform Wares 100 series »
See the Uniform Wares 150 series »

250 Series by Uniform Wares at Dezeen Watch Store

See the Uniform Wares 200 Series »
See the Uniform Wares 300 Series »

250 Series by Uniform Wares at Dezeen Watch Store

Dezeen Watch Store is a carefully curated online store specialising in watches by named designers and boutique brands.

250 Series by Uniform Wares at Dezeen Watch Store

Go to Dezeen Watch Store »

250 Series by Uniform Wares at Dezeen Watch Store

Here are some more details from Uniform Wares:


250 Series wristwatch

Uniform Wares continues its growth apace with the launch of its latest collection, the 250 Series.

250 Series by Uniform Wares at Dezeen Watch Store

Taking inspiration from the simple, legible elegance of post-WWII gentlemen’s wristwatches, the 250 Series includes classic design details such as applied hour markers and textured dials, as well as contemporary touches such as baton-style hands, a chamfered chapter ring and a 39mm case resulting in a modern dress watch that is extremely wearable and very much in keeping with Uniform Wares’ streamlined aesthetic.

250 Series by Uniform Wares at Dezeen Watch Store

Following on from the launch of the 150 Series in June, the British-designed 250 Series continues the brand’s reinterpretation of classic detailing for a contemporary audience.

250 Series by Uniform Wares at Dezeen Watch Store

The piece was conceived as a reinterpretation of a classic dress watch. We wanted to scale up the case and lift dial details to improve legibility and enhance the presence of the watch on the wrist.

250 Series by Uniform Wares at Dezeen Watch Store

Textures and colours have been chosen carefully to soften the contemporary contours of the case.

250 Series by Uniform Wares at Dezeen Watch Store

Each watch in the series has scratch-resistant sapphire glass for improved clarity, Swiss ETA movement and a matt-textured, buttery soft strap in oiled calf leather.

See all our stories about watches »

www.dezeenwatchstore.com

New 202 Series by Uniform Wares at Dezeen Watch Store

New 200 Series by Uniform Wares at Dezeen watch Store

Dezeen Watch Store: the 202 Series of watches by Uniform Wares is available in new colours at Dezeen Watch Store, both online and in our Seven Dials pop-up at 55 Neal Street, London WC2 9PJ until 10 July.

New 200 Series by Uniform Wares at Dezeen watch Store

New finishes include a matt pewter grey dial with satin grey PVD case on a tan strap, and a black face with polished case on a granite grey strap.

New 200 Series by Uniform Wares at Dezeen watch Store

The 202 is an updated version of the earlier 201 Series featuring new finishes.

New 200 Series by Uniform Wares at Dezeen Watch Store

As before the watches feature Swiss-made ETA movements, stainless-steel cases, hardened mineral-crystal faces and Italian calf leather straps.

New 200 Series by Uniform Wares at Dezeen Watch Store

Dezeen Watch Store pop-up

55 Neal Street
Seven Dials
Covent Garden
London WC2 9PJ

New 200 Series by Uniform Wares at Dezeen Watch Store

Dates

29 June – 10 July 2011

New 200 Series by Uniform Wares at Dezeen Watch Store

Opening hours

10am – 8pm Monday to Saturday
12pm – 6pm Sunday

New 200 Series by Uniform Wares at Dezeen Watch Store

More details about our Seven Dials pop-up »
More about Uniform Wares on Dezeen »

New 200 Series by Uniform Wares at Dezeen Watch Store

Go to Dezeen Watch Store »


See also:

.

150 Series by
Uniform Wares
100 Series by
Uniform Wares
300 Series by
Uniform Wares

150 Series by Uniform Wares at Dezeen Watch Store

Series by Uniform Wares at Dezeen Watch Store

Dezeen Watch Store: the 150 Series, the latest design by best-selling British watch brand Uniform Wares, is now available at Dezeen Watch Store.

150 Series by Uniform Wares at Dezeen Watch Store

It is the slimmest watch yet released by Uniform Wares, with a thickness of only 6.05mm.

150 Series by Uniform Wares at Dezeen Watch Store

In contrast to their previous ranges, the 150 Series features a lugged case creating a elegant, contemporary take on a timeless dress watch.

150 Series by Uniform Wares at Dezeen Watch Store

Designed in the UK, the 150 model features an aerospace-grade 316L stainless steel case and is powered by a precision Japanese quartz movement. Each is fitted with an Italian calf leather strap.

150 Series by Uniform Wares at Dezeen Watch Store

The 150 Series is available in stone grey, rose gold and process black.

150 Series by Uniform Wares at Dezeen Watch Store

See the Uniform Wares 100 series »

See the Uniform Wares 200 Series »

See the Uniform Wares 300 Series »

150 Series by Uniform Wares at Dezeen Watch Store

Dezeen Watch Store is a carefully curated online store specialising in watches by named designers and boutique brands.

150 Series by Uniform Wares at Dezeen Watch Store

Go to Dezeen Watch Store »

150 Series by Uniform Wares at Dezeen Watch Store

Here are some more details from Uniform Wares:


150 Series Slim Wristwatch

150 Series by Uniform Wares at Dezeen Watch Store

The 150 Series is our thinnest watch to date at only 6.05 mm.

150 Series by Uniform Wares at Dezeen Watch Store

The discrete two hand design combines diligent design with contemporary streamlined detailing, whilst playing homage to the elegance of classic dress watches.

150 Series by Uniform Wares at Dezeen Watch Store

The 151 features a slimline, delicately contoured case which is crafted to suit a range of wrist sizes. each watch is constructed from aerospace grade 316L stainless steel and is powered by a Japanese made movement.

150 Series by Uniform Wares at Dezeen Watch Store

All models are fitted with one of our Italian calf leather straps. The introduction of the new lugged case design also allows for the fitting of NATO style straps.

See all our stories about watches »

www.dezeenwatchstore.com


See also:

.

Uniform Wares 100 Series
at Dezeen Watch Store
Uniform Wares 200 Series
at Dezeen Watch Store
Uniform Wares 200 Series
at Dezeen Watch Store