Hasta La Ideas

London architects Sybarite have completed this shop interior for fashion house Alberta Ferretti in Milan.

Located on via Montenapoleone, the project meant stripping back the 18th century building to a series of rooms linked by archways.

LED screens in the entrance display runway collections while window displays can be mounted at night but removed during the day to create more space within.

Garments are arranged on sculptural rails with a magnetic display system.

See also: Alberta Ferretti Los Angeles by Sybarite (February 2009)

Photographs are by Stefano Guindani.

The information that follows is from Sybarite:

Alberta Ferretti via Montenapoleone

Opening in September 2010, this new Alberta Ferretti flagship is located on the prestigious via Montenapoleone in the heart of Milan’s fashion district. Respecting the existing 18th century neo-classical building in which it’s situated was both a necessity and a starting point for the shop’s design. Sybarite’s approach was to strip the building back to its essential form, creating an extremely simple backdrop to highlight the femininity and lightness of the clothes. Bespoke magnetic display props achieve maximum flexibility in visual merchandising, while sculptural freestanding elements stamp the Ferretti brand upon the space.

The original façade was maintained but the interior vestibule has been utilised, bringing the shop forward and allowing clear views into it from the street. Both of the existing doorways were glazed very simply, one remaining an entrance and the other becoming a display vitrine behind which flexible fixing points set in the floor allow display compositions to be easily created at night and removed during the day to increase circulation space. Facing the front entrance, large LED screens set flush into the structural columns present the latest runway shows while bespoke mannequins set in arching windows look down like sentinels on visitors entering. A previously condemned window facing via Santo Spirito was re-opened, increasing the shop’s visibility in that direction.

In accordance with conservation guidelines, the interior structural walls were all maintained, dividing the space into separate rooms connected by tall arching doorways. Once everything was stripped back to bare bones, the walls were painted pale warm grey and floors finished in white marble seminato. Placed on a grid corresponding to the existing room divisions, the movement joints of the seminato fall naturally and highlight the structural elements of the building.

In keeping with the Alberta Ferretti concept, lighting sets the mood and allows the clothes to become the focus. Barrisol screens back light wave-patterned glass, casting surreal shadows, while spotlighting on mannequins creates the impression that light is emanating from the product itself. Signature black rails are split and cantilevered upwards off the floor while a new ‘shuttlecock’ table embedded with LED screen tilts slightly, anchored at its tip and seeming to defy gravity. The energy created by this tension offsets an otherwise calm and minimalist space. Steel panels holding magnetic bust hangers and shelves are concealed within the walls, disappearing completely, while allowing product to be placed freely anywhere on the walls.

Sybarite have utilised the existing architectural structure of the building and the sculptural elements of the Alberta Ferretti concept to create a space which is sensual and atmospheric, complimentary to the collections without overshadowing them.

Shop address: Via Montenapoleone, Milan, Italy
Client: Alberta Ferretti
Architect: Sybarite, London (Simon Mitchell, Torquil McIntosh, Filippo Ferraris)
Shop Area: 172m²
Completed: September 2010

See also:

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Marni store Las Vegas by Sybarite	Stefanel store by Sybarite	Alberta Ferretti Los Angeles by Sybarite

div style=”align: right;”img src=”http://www.core77.com/blog/images/2010/09/makersign.jpg” width=”468″ height=”314″ alt=”makersign.jpg”//div

pOur excitement for a href=”http://makerfaire.com/newyork/2010/”Maker Faire’s New York/a debut this weekend was high before the science/craft/engineering/technology celebration even began, but now that we’ve experienced it, we’re even more stoked. The spectacle opened today at the a href=”http://www.nysci.org/”New York Hall of Science/a in Queens with tons of events, sideshows, demonstrations, lectures, and stuff galore to ogle and play with. Highlights included a href=”http://www.arcattack.com/”ArcAttack’s/a performance with giant Tesla coils melding lighting and music, a Life-size Mouse Trap, a tent of home-made 3d rapid prototypers, and a huge shop selling everything from robot kits to books on cooking for geeks. Another great aspect is getting to see and talk with a bunch of amazing home-tinkerers about what they created. Most everything is kid-appropriate, but there are also lots of awesome kid-specific activities and demonstrations. The fun continues on Sunday from 10 am to 7 pm. Event list a href=”http://makerfaire.com/newyork/2010/schedule/”here/a, and updates a href=”http://daily.makerfaire.com/”here/a. /p

div style=”align: right;”img src=”http://www.core77.com/blog/images/2010/09/ArcAttack.jpg” width=”468″ height=”314″ alt=”ArcAttack.jpg”//div

div style=”align: right;”img src=”http://www.core77.com/blog/images/2010/09/mousetrap.jpg” width=”468″ height=”314″ alt=”mousetrap.jpg”//diva href=”http://www.core77.com/blog/events/maker_faire_clangs_into_new_york_17488.asp”(more…)/a
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Lots of you were wondering where I got the felt that I’m using to make Finley’s letter blocks. I purchased them from Sue Eggen aka Giant Dwarf at the San Francisco Renegade Craft Fair. She had sets of felt that were curated by special guests. This set was selected by Something’s Hiding in Here. A brilliant and colourful idea!

Here are some before pictures. I should have bought 2 rolls: one to look at, and one to use.

Tasty stuff!

Découverte du téléphone du futur selon Mozilla, intitulé “SeaBird” et imaginé par le designer Billy May. Il est doté d’un design avant-gardiste, de 2 pico-projecteurs et de l’électricité sans fil. Il permet de diffuser l’image sur un écran géant, et de projeter un clavier virtuel.

Previously on Fubiz

• Renault Dezir Concept
• iWatch Concept
• Citroën Metropolis Concept

London studio FAT have completed the womenswear department of London department store Selfridges using angular structures and painted floor patterns in clashing colours.

Called Selfridges 3rd Central, the interior features blocks of colour, a column of wooden batons spreading outwards as it meets the ceiling and sharply angular metal rails.

Photographs are by Andrew Meredith.

The information below is from FAT:

Selfridges 3rd Central

FAT have completed the design of 3rd Central, Selfridges new contemporary womenswear department in the landmark Oxford Street store.

The project uses supergraphic patterns, Pop detailing and a strange sense of scale to create an exciting and engaging environment.

“It’s about making it as little like a traditional shopfit as possible – so that everything feels more like an installation than an interior,” says FAT director Sam Jacob. “This gives the whole floor a kind of rawness that makes it feel very different to the usual glossy department store environment.” The space is characterised throughout by painted floor patterns recalling abstracted and overscaled industrial markings. Tables and plinths using psychedelically dyed wooden laminates paired with flat Formica develop a consistent language linking the varied areas.

The 2,310sq m floor is organised around three main areas. The first is a 26m denim wall – Europe’s longest. Here a canopy, formed by a seemingly chaotic explosion of timber struts frames the space. Both raw and expressive, the canopy plays against a background of sharp graphic legibility formed by the denim shelves. Visual languages of direct pragmatism and more glamorous theatricality are combined to explore the dialogues of workwear and luxury that run through contemporary denim design.

Selfridges’ Basics area plays on the idea of ordinariness exaggerated into something strangely special. A series of overscaled coat hangers become a surreal means of display. Giant sized clothes hangers are used for normal sized hangers to hang from. Pop-graphic plinths take on the characteristic of abstracted shipping crates. The Contemporary space, which introduces new designers to the floor, is defined by an orange poured resin spill that looks like a beautiful accident. A chromed frame outline of a house creates a flexible, customisable space that works like a shop-within-a-shop, allowing brands and designers to take ownership of the space.

Around these anchor points brands including Vivienne Westwood, Alexander Wang and Zadig and Voltaire respond to FATs design guidelines. Giant billboards apparently lean against the perimeter wall, providing a consistent horizon to the space.

See also:

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Soft Hercules by FAT	KK Outlet by FAT	Museum of Croydon by FAT