Hasta La Ideas

Founded in 2011 by Brooklyn-based designer Shinya Hasegawa, Battenwear—formerly known as Batten Sportswear—takes a playful approach to active menswear design, favoring unconventional fabrics and colorways with a vintage surf-inspired aesthetic. Delivering all of the above and more is the recently launched SS 2013 collection, anchored by soft pastels and…

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There seems to be no shortage of interest in surf culture recently. While not all of us are gifted with natural surfing ability, the draw to the sport’s free-spirited culture never seems to fade. For both legit surfers and casual enthusiasts looking to land a piece of art inspired…

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Voici la nouvelle campagne de Red Bull pour l’année 2013 à venir. Cette vidéo de la marque de boisson énergisante « World of Red Bull 2013  » nous propose de découvrir un mash-up d’1min autour des différents exploits réalisés grâce à leur financement, dont Felix Baumgartner et son saut depuis la stratosphère.

Il freddo non ferma i surfisti a Varazze. Anche se non sono un local il prossimo giro mi fate prendere qualche onda 🙂 ?
Girato da Alessandro Cinquini.

As stores like Saturdays Surf and Pilgrim Surf + Supply continue to influence the once conventional retail market, the carefree attitude and simple surf style has filtered down to other aspects of design culture as well. Case in point, the Indoek Wax Kit. The wooden wedge’s body is designed…

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