Hasta La Ideas

Un travail intéressant sur cette courte vidéo qui présente l’opération à venir Nike ID Nation avec la création d’une communauté de créatifs, participant autour des produits tel que les sneakers de la gamme Nike 6.0. Le lancement est prévu pour la fin du mois. Explications dans la suite.

Previously on Fubiz

• Nike Women Print Pack
• Nike – I Am The Rules
• Feiyue – The Flying Project

Copyright Fubiz™ – Suivez nous sur Twitter et Facebook

Un packaging et des modèles décalées avec ce Nike Premium Print Pack destiné aux femmes. Composé de 3 paires entièrement faites de magazines recyclés, ecouvert d’une couche transparente protectrice. L’ensemble sera disponible en édition limitée, à partir de janvier 2011.

Previously on Fubiz

• Nike – I Am The Rules
• Minimalist Packaging
• Feiyue – The Flying Project

Copyright Fubiz™ – Suivez nous sur Twitter et Facebook

Mamma mia quanto mi gasano le Ubiq eL mid top!!! Questa fa parte della nuova serie che uscirà in pelle traforata. Disponibile in 4 colori diversi, resto in attesa della data di rilascio e store di riferimento. Se avete dritte fate un fischio.
[Via]

Le Spring Court sono un must, prodotto dal 1936. Indossate anche dal John Lennon, le trovate qui.

Converse leverages their heritage to reinvent retail with their second shop

With over 100 years of history and a shoe known around the world, it may seem surprising that the Converse store opening today in NYC is only the second brick-and-mortar shop for the iconic brand. Following the success of its first location on Boston’s Newbury Street, Converse is taking their wholesale and online empire to SoHo, with a sizable shop dedicated both to the city itself and Converse’s athletic heritage all with a punk rock twist.

As explained by Dave Powers, Vice President of Global Retail for Converse, the store is directed at kids aged 18-22 that enjoy wearing a simple outfit comprised of Chuck Taylors, jeans and a plaid shirt. While this sounds similar to the typical ensemble adorning the Abercrombie crowd, Powers ensures us that the Converse shop is actually the opposite to uniform style. Powers states simply, “we don’t need anyone telling us how to dress.” The Converse store reflects this, with its relaxed atmosphere, no-frills merchandising (there’s even an express pick-up window for shoe shoppers who already know their size) and a customization center complete with “maestros” who are eager to help patrons put their name and personal style on shoes, totes and tees.

The store is home to the largest selection of Converse kicks in the world, from the 648 pairs of red, white and blue Chuck Taylors making up the American flag wall installation (taken from the Berlin Bread and Butter show) to its extensive showcase of premium brand collaborations, NYC One Stars, (Product) Red, Jack Purcells and more.The shop isn’t just for sneaker freaks though—also stocking the shelves is a brand new collection of apparel and accessories seemingly centered around various styles of denim and snug-fitting sportswear.

With so many brands drawing on their heritage as modern inspiration, the Converse store is a refreshing take on the concept; successfully acknowledging its roots and playing to them without force-feeding its customers a glorified version of its past. Reclaimed gym bleachers are a prominent design element in the store, for example. Powers also explained to CH that before they worried about decor or product the goal was to achieve the perfect store ambiance. Initially working with design firm Ideo, two years later they have done just that.