Hasta La Ideas

Shoes are displayed on conveyor belts at this store in Barcelona by Spanish firm Bailo+Rull ADD Arquitectura.

Designed for shoe brand Munich, the interior has reflective walls while peep-holes in the facade allows shoppers to glimpse behind-the-scenes of the store.

Photographs are by Albert Marín unless stated otherwise.

Above image is by Pol Viladoms

The following information is from the architects:

The innocent and fresh vision of kids are the leitmotiv of the new shop that Munich Shoemakers have opened in La Roca Village Shopping Complex in Barcelona.

From the start, the project uses the imaginary set around the question ‘How do things work?’, commonly asked by us in our childhood.

The shop plays with the idea of moving Munich’s factory in Capellades to La Roca.

The aim is to make the costumer believe that, behind the eight meter wall, a team of 21st century shoemakers are doing their pair of shoes in the same moment.

The shopping experience becomes something more exciting: to buy a Munich’s pair means to become, for a while, a lucky kid.

The amazing conveyor belts system invading the ceiling, crossing and rotating when necessary.

The walls that multiply the shop to a blurring infinite… the traffic of boxes going up and down the warehouse… the traffic lights orchestrating all the movements… a sense of speed …

The election of materials was easy from the start: the intention was to recreate an industrial atmosphere using the products that the conveyor belt wholesaler offers, and making a reflecting environment that multiplies the belts to infinite.

The pavement galvanized steel All the furniture is also done with the conveyor belt rollers.

The project wants to fix the memory of a kid that once visited, with their parents, a shoe shop where a team of shoemakers hidden behind a wall made his first pair of Munich shoes.

They let them fall through a conveyor belt to the counter, like if they were ‘freshly baked’.

Project: Munich LaRoca
Site: La Roca Village

Autor:
BAILO RULL ADD+
Manuel Bailo Esteve + Rosa Rull Bertran
Project Leader: Javier Jiménez Iniesta
Photographer: Albert Marín

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See also:

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Shoebox by Sergio Mannino	Camper store by TAF	Sneaker dept at Dover Street Market by Studio Toogood

Creativity and culture collide in Camper’s latest collection of collaborative shoes

With their rounded shapes, commitment to comfort and playful sensibility, the Spanish brand Camper has all but defined a look that you’re as likely to see at a Phish concert as in an architecture studio. So it makes perfect sense that when the footwear label decided to collaborate, they tapped both some of fashion’s and industrial design’s more unconventional leaders for a collection called the Together project that just launched a new crop of colorfully ergonomic shoes for Spring/Summer 2011. While some of the independent designers developing truly contemporary products for Camper are returning for this second season—part of the concept is to contribute over a longer term in favor of capsule collections or hyped-up limited editions—there are also a couple new additions.

Working previously with prolific Spanish designer Jaime Hayon, this new collection marks the beginning of a collaboration with British designer extraordinaire Jasper Morrison, who reinterpreted the first shoe Camper ever sold—the Camaleon. Renamed the Country Trainer, Morrison’s take on the essential Mallorcan working man’s shoe combines naturally-colored cotton and linen with suede leather. Camper’s signature Ideal Stitching Construction guarantees strength and flexibility.

A project Together vet, Bernhard Willhelm updated the Transgressor Sneaker from last season with new colorways, including a muted beige lace-less style. Also under his moniker, Together introduces classic pumps—in gray suede or leather—and a geometric sandal featuring bold colors and Warhol-inspired soles.

While not as well known as Willhelm, young fashion designer Romain Kremer is already developing quite a cult following. His bright, ultra-modern looks are visibly reflected in the sandals he has designed for Camper. Choosing not to use leather, he went for several synthetic materials like EVA, elastic and rubber.

Another fashion designer contributing for the second season, Delvaux‘s art director Veronique Branquinho has designed both men’s and women’s styles, all combining bright colors and neutral tones for an exquisite exercise of sophisticated simplicity.

The Camper Together Spring/Summer 2011 collection will sell from Camper stores around the world.