Pop-up shop displays sunglasses on golden girders embedded in gravel

Sunglasses by accessories designer Linda Farrow are presented on golden beams embedded into gravel mounds at this pop-up shop in New York by design studio Neiheiser & Valle (+ slideshow).

Golden girders protrude from piles of gravel to display sunglasses

Neiheiser & Valle‘s installation inside a shipping container was created to display Linda Farrow‘s eyewear as part of the BOFFO Building Fashion series of pop-up shops. The container is filled with and surrounded by piles of stone chips, into which V-shaped beams are embedded horizontally.

Golden girders protrude from piles of gravel to display sunglasses

Farrow’s sunglasses are displayed in rows along the length of the golden girders, which face both up and down so the eyewear is nestled within the V or balanced on top. “Eyewear mediates our vision and moderates our intake of light, but it also has the power to transform and transport,” said Neiheiser & Valle.

Golden girders protrude from piles of gravel to display sunglasses

The gravel mounds are piled up against mirrored walls, creating the illusion of infinite dunes. Gravel also surrounds the exterior of the shipping container, providing continuity between the small interior and the large warehouse in which it sits.

Golden girders protrude from piles of gravel to display sunglasses

The installation opened last week at the SuperPier site, located on 15th Street at the Hudson River Park in New York City, and will continue until 24 December.

Piled up construction materials seem to be a popular choice for installations in the USA at the moment. The entrance to this year’s Design Miami exhibition last week was marked by a giant mound of sand.

Golden girders protrude from piles of gravel to display sunglasses

Photographs are by Naho Kubota, unless otherwise stated.

More information from the designers follows:


Boffo Building Fashion 2013
Linda FarrowW + Neiheiser & Valle

Thursday, December 12th, 2013 the second installation in the AIA award winning BOFFO Building Fashion series opened with a three week fashion and architecture retail installation by Linda Farrow + Office of Neiheiser & Valle. A shipping container and surrounding warehouse space at the SuperPier at Hudson River Park (15th Street) in New York City, will be radically transformed, inviting visitors to a unique public art experience.

An endless landscape of stone and light by Neiheiser & Valle adjacent to the Hudson River provides the backdrop for more than just Linda Farrow’s collection of luxurious eyewear, but an experience that transforms the brand for its New York City fans.

This BOFFO Building Fashion project is designed to transport the visitor from the dark winter of New York City to an infinite landscape of stone and light. Neiheiser & Valle state, “Eyewear mediates our vision and moderates our intake of light, but it also has the power to transform and transport.” For this installation, the architectural elements are minimised while the spatial qualities essential to both vision and illusion – deep space, radiance, and reflection – are maximised.

Golden girders protrude from piles of gravel to display sunglasses

The only objects present are the Linda Farrow glasses, suspended against an undulating environment of rich material qualities – coarse piles of stone, gold displays, ethereal mirrors, polished marble, and crisp light. Parallel walls of mirrored reflection multiply the space in both directions, creating an infinite field that is both heavy and light, an expansive landscape paradoxically contained within the confines of a shipping container, an oasis of luxury and warmth unexpectedly discovered in a cold warehouse by the Hudson River.

The installation will offer a selection of eyewear from the Linda Farrow collection, as well as its celebrated international designer collaborations. Unveiling for the first time the SS14 collaboration collections with Suno and 3.1 Phillip Lim, as well as continuing collaborations with designers like Dries Van Noten, Jeremy Scott, Oscar de la Renta, The Row, and Prabal Gurung.

Alongside the eyewear collection, the installation will offer a capsule collection in celebration of the Linda Farrow tenth anniversary of the relaunch of the brand. Expanding into lifestyle for the first time, the capsule collection is a luxurious selection of collaborative projects created with leading designers including shoes by Nicholas Kirkwood, lingerie by Agent Provocateur, jewellery by Mawi and the first Linda Farrow handbag, among other items and will be the exclusive brick & mortar to carry the capsule in New York.

“2013 has been a milestone for Linda Farrow. To be able to celebrate a ten-year anniversary with such exciting projects like the capsule collection, and now partnering with a storied project such as BOFFO Building Fashion series, is incredible,” say Simon Jablon and Tracy Sedino of Linda Farrow.

Golden girders protrude from piles of gravel to display sunglasses
Photograph by Evan Joseph

Linda Farrow offers what most eyewear companies can no longer offer: “innovation” in the purest sense of the word. Established in 1970, the Linda Farrow brand of luxury eyewear rose quickly to acclaim amongst stylish Londoners and international jet set. Originally a fashion designer, Linda Farrow was one of the first to treat sunglasses as fashion, producing collection after cutting-edge collection.

A tireless experimenter, Farrow pioneered many of the shapes and styles that remain stylish today. Linda Farrow’s long tradition of originality has been kept current by the use of collaborating with the most exciting designers to date, who bring a new perspective, whilst respecting the values which have made Linda Farrow a by-word for style, exclusivity and excellence.

Linda Farrow has never lost sight of what its fundamental values are; to create innovative products at a luxury level. Today renowned for its collaborations with many of the world’s most acclaimed designers (Dries Van Noten, Oscar de la Renta, The Row, Matthew Williamson, Alexander Wang, Jeremy Scott, Kris van Assche among them). Its unprecedented range of vintage sunglasses (over 2000 original designs from the 70s and 80s), and its uncompromisingly luxurious 18K and Luxe lines, Linda Farrow has established itself as one of the most exciting brands in fashion today.

Neiheiser & Valle is a multidisciplinary design practice committed to both playful experimentation and serious research. Ryan Neiheiser and Giancarlo Valle see design as a conversation, a loose exchange of forms and ideas, an open dialogue with their histories and surroundings. They approach each project with an intellectual curiosity, an artistic rigor, and a strong commitment to realising their ideas in the world.

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Belgravia boutique reveals evening gowns through bespoke metal screens

Ammar Basheir and Flower Michelin Limited have designed a retail interior for a west London boutique where garments are displayed within a series of bespoke metal screens (+ slideshow).

On Motcomb boutique by Flower Michelin Limited

Ammar Basheir and London studio Flower Michelin‘s design for On Motcomb within a grade II listed building is hidden from the external facade, concealed by golden ornaments in the window.

On Motcomb boutique by Flower Michelin Limited

“Once inside, the evening wear is gradually revealed and unveiled, glimpsed through a series of curtain-like bespoke laser-cut metal screens and powder-coated fins,” said the architects.

On Motcomb boutique by Flower Michelin Limited

On the ground floor, small enclosures within the boutique are created by the curtain-like metal strips, within which gowns are hung from rectangular rails suspended from the ceiling.

On Motcomb boutique by Flower Michelin Limited

The screens also cover the walls and partially reveal ornate wallpaper that references the era of the building.

On Motcomb boutique by Flower Michelin Limited

A staircase covered in sections of antique mirror leads the visitor to the basement. Full-height mirrors lean against dressing room walls, which are subtly illuminated.

On Motcomb boutique by Flower Michelin Limited

The range of lighting levels throughout the store were designed in collaboration with specialist lighting designer Stephen Cannon-Brookes.

On Motcomb boutique by Flower Michelin Limited

Photography by Matt Clayton.

Here is some more information from the architects:


Flower Michelin Ltd: Completed Project ON Motcomb

ON Motcomb is set in a double shop-unit over the Ground and Basement floors of a Grade II Listed Building within the Belgravia Conservation Area and the Grosvenor Estate.

On Motcomb boutique by Flower Michelin Limited

The streetscape of the property frontages are part of a prestigious destination shopping street and held in high regard by Westminster and Grosvenor, who wish to preserve and uphold their character, where possible.

On Motcomb boutique by Flower Michelin Limited

Design concept: the proposal encloses the interior from the external façade, deliberately restricting the visual connection between the ‘street’ and the interior.

On Motcomb boutique by Flower Michelin Limited

Once inside, the evening wear is gradually revealed and unveiled, glimpsed through a series of curtain-like bespoke laser-cut metal screens and powder coated fins.

On Motcomb boutique by Flower Michelin Limited

The gowns are displayed behind these screens against a backdrop of ornate wallpaper (that pays homage to detailed plasterwork of a previous era), wall washed with recessed lighting details.

On Motcomb boutique by Flower Michelin Limited

This concealed perimeter lighting allows scene control through a range of lighting levels, designed in collaboration with specialist Lighting Designer, Stephen Cannon-Brookes, with the ceiling detail also cleverly concealing air conditioning vents.

Ground Floor: Mannequins and gown display areas.

On Motcomb boutique by Flower Michelin Limited
Ground floor plan – click for larger image

Stair well leading to Basement: Grey antique mirror wraps the stairwell walls, with wall wash lighting details to the landing and grey smoked glass balustrade infill.

Basement: Two elegant and spacious Dressing Rooms with day and night lighting settings, Guest seating area, Tailor’s space, Office, Kitchenette, WC, Storage.

On Motcomb boutique by Flower Michelin Limited
Basement plan – click for larger image

An interesting discussion on the direction the ‘high-street’ shopping experience might take.

Challenge of site’s small scale with addition of Westminster Planning / Listed Building and Grosvenor Licence constraints.

On Motcomb boutique by Flower Michelin Limited
Perspective and diagrams showing screens – click for larger image

ON Motcomb ‘brand’ presents the first boutique in London to carry this exclusive edit of evening wear straight from International Catwalks (London, Paris, Milan and New York) and from the very best Designers and emerging brands.

Architect: Flower Michelin Limited
Interior Designer: Ammar Basheir
Client: Auxerre: ‘ON Motcomb’
Main Contractor: Oracle Interiors
Lighting Designer: Cannon-Brookes Lighting Design

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Kloke shop interior features copper clothes rails and wooden display units by Sibling

Garments in this retail interior by Australian design studio Sibling are displayed on copper clothes rails and stacked wooden cubes (+ slideshow).

Kloke by Sibling_dezeen_1

Sibling created this interior for Australian clothes brand Kloke inside a Victorian building in Melbourne, which features locally sourced ash wood cubes that act as flexible display units.

Kloke by Sibling_dezeen_3

“The interior design is based on a three-dimensional grid,” Sibling’s Timothy Moore told Dezeen. “The cubes are stacked to create the alcove for the fitting room beneath. Several of the cubes throughout the store can be reconfigured.”

Kloke by Sibling

In the centre of the store, a cluster of wooden and copper-framed units make up the counter.

Kloke by Sibling_dezeen_4

A copper pipe is bent in four places to create an asymmetric freestanding rail from which clothes are hung.

Kloke by Sibling_dezeen_2

Garments also hang from bent copper rods attached to the ceiling on both sides of the store.

Kloke by Sibling

The shop is illuminated with cove lighting and hanging baskets are suspended from the ceiling. Photography by Ben Glezer.

Here is some more information from the designer:


Sibling collaborated with Kloke to design the fashion brand’s premiere flagship store on Brunswick Street.

The store is organised around an invisible grid that emerges in parts, such as in display components and a timber stairway to heaven. The rule of the grid carries through to the life of the store, where it provides a system by which the store can be re-organised over time.

Kloke by Sibling_dezeen_5

The shell is given new life with plants throughout, while windows and walls undressed from clutter finally welcome the daylight. The materiality of the space is Victorian Ash, concrete, limed floorboards and copper.

Kloke by Sibling

Retail Interior
Date: November 2013
Client: Kloke
Location: Melbourne, Australia
Programme: Retail
Status: Completed

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Gadget repair shop fitted out in hospital colours by Masquespacio

Spanish design studio Masquespacio chose hospital colours for the exterior, interior and branding of this smartphone and tablet repair shop in Valencia (+ slideshow).

Doctor Manzana colourful gadget shop interior by Masquespacio

Masquespacio picked four tones to use throughout the 40-square-metre Doctor Manzana shop and on the brand’s matching product packaging. The designers chose turquoise and blue to emulate a medical facility, referencing the brand’s name.

Doctor Manzana colourful gadget shop interior by Masquespacio_dezeen_

“We wanted to create a concept based on a hospital, but overall we limited it to a few metaphorical details like through two of the principal colours of the brand: green and blue,” Christophe Penasse of Masquespacio told Dezeen. “The salmon colour on the other hand was chosen to attract attention from fashionistas and the purple colour is for the tech freaks.”

Doctor Manzana colourful gadget shop interior by Masquespacio_dezeen_3

Turquoise green is the dominant colour around the shop, covering the ceiling and sections of wall, while other surfaces are mostly white. Products are displayed on diagonal panels over corrugated steel sheets that line the walls.

Doctor Manzana colourful gadget shop interior by Masquespacio_dezeen_4

“When we saw this location for the first time the floor, walls and ceiling were in really poor conditions,” said Masquespacio creative director Ana Milena Hernández Palacios. “We decided to use galvanised steel sheets, a resistant material with a lower price than that needed to restore the walls.”

Doctor Manzana colourful gadget shop interior by Masquespacio_dezeen_5

The diagonal motif is continued on the boxes and packets for phone cases and accessories, which also sit on white tables in the otherwise unfurnished store.

Doctor Manzana colourful gadget shop interior by Masquespacio_dezeen_6

External stonework is painted green, while the doorway and two windows set into alcoves are each coloured in the other shades.

Doctor Manzana colourful gadget shop interior by Masquespacio_dezeen_7

Masquespacio also used bright colours as wayfinding tools at a languages school in Valencia. Photographs are by David Rodríguez.

The designers sent us the following information:


Masquespacio designs the new brand and space of Doctor Manzana

Masquespacio presents their last Project realised for Doctor Manzana, a store specialised in technical service for smartphones and tablets, besides being a seller of design gadgets for mobile devices.

Doctor Manzana colourful gadget shop interior by Masquespacio_dezeen_9

The project consists of the redesign of Doctor Manzana’s branding and the realisation of the design for their first point of sale located in Valencia, Spain.

Doctor Manzana colourful gadget shop interior by Masquespacio_dezeen_10

The project starts from the necessities from Doctor Manzana’s brand to open their first physical point of sale after the great success reached through their technical service offered until now only online in Spain.

Doctor Manzana colourful gadget shop interior by Masquespacio_dezeen_11

Due to the growth of the company in first case design studio Masquespacio redesigned the graphic identity of the brand with the purpose to strengthen the identity and apply it to the point of sale.

The logotype starts from the principal axe of the company the touchscreen and his reflection that creates an angle of 54 degrees. That angle ends being part of the whole communication and his defragmented into different applications that create an infinity of forms able for the graphic and interior design.

Doctor Manzana colourful gadget shop interior by Masquespacio_dezeen_12

Ana Milena Hernández Palacios, creative director of Masquespacio: “Talking about the colours as we started from a company name allied with a doctor we wanted to create a concept based on a hospital, however as we didn’t want to create a conventional design, we discarded this option, but maintaining blue and green colours as a reference to the first word in the company’s brand name.” Looking at the store everything starts from the striking façade that incorporates the same angles and colours like for the graphic identity.

Doctor Manzana colourful gadget shop interior by Masquespacio_dezeen_13

The blue and green colours like a reference to the doctor, the salmon colour for the fashionistas and the purple for the freaks. Both windows contain texts like “Doctor Manzana? Is it an orthopedic doctor? No! It’s a team of technicians specialised in smashes, drops and accidents for smartphones and tables” communicating Doctor Manzana’s services in a funny way. Entering at the store we can see how the interior design as the graphic design contains fresh funny colours and a bunch of angles appearing continually in their original form or defragmented, making reference to the reflection of the touchscreen.

Doctor Manzana colourful gadget shop interior by Masquespacio_dezeen_14

A technological air blows through the store, while some details like the blue curtain refer in a metaphorical way to a hospital.

Materials like the galvanised steel sheets are doing their more industrial work in the space, while white furniture is offering a light warm touch to the whole. Meanwhile, the different pastel colours bring the diversion part of Doctor Manzana’s identity to the space.

Masquespacio, through this project, shows again that creativity has no limits and that high budgets aren’t needed to obtain an explosive result for brands looking to transmit a sober or a funny image like in this case with Doctor Manzana.

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Indian bridal store “integrates traditional craft practices with modern construction”

Movie: in our next exclusive interview from Inside Festival, Aman Aggarwal explains how his studio Charged Voids combined traditional designs with modern construction techniques to create the interior of Tashya, a high-end Indian bridal store in Chandigarh. 

Tashya bridal wear store in Chandigarh, India, by Charged Voids

Tashya by Charged Voids, a local studio founded by Aggarwal and Siddharth Gaind, won the Shops category at last month’s Inside Festival.

Tashya bridal wear store in Chandigarh, India, by Charged Voids

Aggarwal says that the idea for the interior came from the Indian fashion industry itself, where the intricate embroidery of traditional craftsmen is still used in combination with modern industrial machinery.

Tashya bridal wear store in Chandigarh, India, by Charged Voids

“The concept emanated from the approach that has been dominant in the Indian clothing industry for quite a while now,” he explains. “You have these high-power machines and looms and everything, but you [also] have these traditional Indian craftsmen.”

Tashya bridal wear store in Chandigarh, India, by Charged Voids

He continues: “It’s not the same in the construction industry [where] the artisans are losing work. So the store is actually an attempt to revive those craft practices and integrate them with the modern construction industry.”

Tashya bridal wear store in Chandigarh, India, by Charged Voids

The store interior makes extensive use of jalis, traditional wooden screens with ornate patterns cut into them.

Tashya bridal wear store in Chandigarh, India, by Charged Voids

“We started with four motifs, which are the basic elements of a lot of jali patterns,” Aggarwal says. “Then we started using those motifs on different scales. The jalis we designed, which were actually cut using a laser, were a combination of all these motifs at different scales.”

Tashya bridal wear store in Chandigarh, India, by Charged Voids

Charged Voids combined these jali screens cut using a computer-controlled process with traditionally crafted decorative metalwork. “We wanted these craft practices of India to come into the mainstream of construction,” Aggarwal claims.

Tashya bridal wear store in Chandigarh, India, by Charged Voids

The store also features a number of private lounges, where those less interested in shopping can take a break.

“Bridal wear in India is a big thing,” Aggarwal explains. “It’s always a big family affair where you have eight to nine people coming in just to select a couple of dresses. The focus was to get the people who are really interested to shop and the people who are not really interested to entertain them in a different place.”

Tashya bridal wear store in Chandigarh, India, by Charged Voids

This movie was filmed at Inside Festival 2013, which took place at Marina Bay Sands in Singapore from 2 to 4 October. The next Inside Festival will take place at the same venue from 1 to 3 October 2014. Award entries are open February to June 2014.

Aman Aggarwal of Charged Voids
Aman Aggarwal of Charged Voids

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Run Colors trainer store by Mode:lina Architekci

A rainbow of coloured cords streaks across this trainer shop in Poznań, Poland, by designers Mode:lina Architekci (+ slideshow).

Run Colors trainers store by Modelina Architekci

Mode:lina Architekci created the rope installation designed to look like colourful shoelaces for the Run Colours store. It contrasts with the dark grey interior and references the store’s brand and logo.

Run Colors trainers store by Modelina Architekci

The ropes zig-zag through shelves of shoes on the walls and across the space in seven different colours. “Their prismatic shape refers to a fast movement of a runner,” said the designers. “Colourful lines bounce from one wall to another also merging into floor space.”

Run Colors trainers store by Modelina Architekci

The motif continues as a graphic on the floor while the rest of the store is furnished with antiques in the same shade of dark grey as the walls.

Run Colors trainers store by Modelina Architekci

The interior of the Poznań store was based on the original design of the first branch in Warsaw, created by the owners of the brand themselves in 2009.

Photography is by Marcin Ratajczak.

Here is some more information from the designers:


Encouraged by their succesful Warsaw-based store and internet store – owners of Run Colors decided to show their offer of limited series of Nike, Adidas, New Balance shoes to citizens of Poznań.

Run Colors trainers store by Modelina Architekci

Designers created a concept for their new store in Stary Browar shopping centre as a space with strong connection to recognizable Run Colors name and logo – “running colors” theme.

Run Colors trainers store by Modelina Architekci

Shoelace – a feature distinctive for the brand – inspired mode:lina designers to create a dynamic and multicolour installation made of colorful ropes that remind of shoelaces.

Run Colors trainers store by Modelina Architekci

Their prismatic shape refers to a fast movement of a runner – colorful lines bounce from one wall to another also merging into floor space. Dark grey walls make a great background for a wide range of shoes in different colours as well as coloful rope installation.

Run Colors trainers store by Modelina Architekci

Store interior is furnished with dark grey painted antiques – it is an echo of Warsaw-based shop. Massive old furniture with tiny colourful touches makes a good counterpoint for light rope installation.

Run Colors trainers store by Modelina Architekci

Design: mode:lina architekci architectural studio (Paweł Garus & Jerzy Woźniak)
Project team: Paweł Garus, Jerzy Woźniak, Kinga Kin, Agnieszka Owsiany
Completion: October 2013 / Październik 2013
Location: Poznań, Stary Browar
Area: 110 m2

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Aesop Marylebone shop interior by Studio KO

Skincare brand Aesop‘s latest shop in Marylebone, London, by architects Studio KO features shelves that reference ladders used to collect fruit.

Aesop Marylebone shop interior by Studio KO

Paris and London-based architects Studio KO designed the Aesop store on Marylebone High Street, stripping back the interior of the former maternity clothing store to expose original features.

Aesop Marylebone shop interior by Studio KO

“All the existing fabric was hidden behind linings, plater boards and shop fittings,” Studio KO partner Clemence Pirajean told Dezeen. “One needed much imagination to see it as rough as it is today.”

Aesop Marylebone shop interior by Studio KO

Renovation work inside the building revealed hidden windows, a fireplace and coal store. These were all kept to preserve the original footprint.

Aesop Marylebone shop interior by Studio KO

Products are presented on white-washed pear wood shelves inspired by fruit collectors’ ladders, which line the exposed brick walls coloured in a musk tone.

Aesop Marylebone shop interior by Studio KO

“The existing floorboards are retained, restored and sealed,” said Pirajean. “One plank is missing with a mysterious green moss growing through.”

Aesop Marylebone shop interior by Studio KO

A cast concrete sink sits near the entrance beneath three black pendant lamps that match the facade.

Aesop designs each of its stores so no two are the same. When we interviewed the brand’s founder Dennis Paphitis told us that he was “horrified at the thought of a soulless chain”. The most recent designs we featured include the Berlin Mitte shop lined with emerald-coloured tiles and a pop-up shop in Tokyo where wooden chairs were piled on top of one another to create the shelves.

Photography is by Dan Glasser.

Here’s some more information that Studio KO sent to us:


The property sits in between two very contrasting urban scenes: to the front, a beautifully animated Marylebone High Street and to the back, a quiet mews with paving stones and little brick houses.

Aesop Marylebone shop interior by Studio KO

The back ‘courtyard’ echoes the English countryside, which was not too far from central London a little while ago.

With a window to the back courtyard and a large vitrine to the front high street, the store acts as a link between these two scenes. The initial idea was to allow those two different worlds enter the space from both points, creating a continuity and emphasising on the transparency.

Aesop Marylebone shop interior by Studio KO

We used the vegetation as a strong conceptual element from the beginning: we liked the idea of ferns or wild vegetation growing through the cracks of old walls. In the end, the idea of robust ferns was retained, with various sizes and species.

All the architectural existing elements where brought back to life: restored and maintained forming an integral part of the design. Once the plasterwork and the dry linings are removed, traces of history appear: a former fireplace, a coal store, remains of old rooms/crevices. All elements bringing complexity to the volume.

Aesop Marylebone shop interior by Studio KO

Then comes the monochrome: a super-matte colour extracted from the smoky clay colours surrounding the store. A matte powder of foggy red was sprayed onto the textured walls and ceilings, revealing bubbles and irregularities of plaster.

The existing floorboards are retained, restored and sealed. One plank is missing with a mysterious green moss growing through.

Shelving units, made from white-washed scaffold wood, were designed for displaying the Aesop products. Inspired from fruit ladders, simply leaning against the painted bricks, utilitarian looking. Looking closer, one can see the detail of a very honest fixing system, partly adjustable, with timber rods supporting the shelves, and a timber hinged front face preventing products from falling out.

Aesop Marylebone shop interior by Studio KO

The point of sale refers to the honest construction of a palette, using planks of white wash scaffold boards, cross layered with end-grain planks. A former fireplace is retained, framed using wrought iron to emphasise its depth and shade.

The long basin in rough cast concrete, complete with oversized taps and exposed pipes resembles a water drinking trough. It sits against the staircase leading to the basement, encased between reclaimed brick walls.

The wrought iron hatches above, with their Georgian wire glass inserts, use the language of a greenhouse. The black painted façade and outdoor elements frame the interior view of the store. The abstraction and simplicity contrasts with the richness of the colour and the textures.

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Swedish shopping centre’s swooping entrances “drag people inside” says architect

Movie: in this exclusive video interview from Inside Festival, Joakim Lyth of Wingårdhs explains how the Swedish architecture firm used brightly-coloured curved glass to draw customers inside its Emporia shopping centre.

Emporia shopping centre in Malmo by Wingardh Arkitetkontor

Emporia, which won the Shopping Centres category at this year’s Inside Festival, is a shopping mall located to the south of the city of Malmö in Sweden.

Emporia shopping centre in Malmo by Wingardh Arkitetkontor

It features two gaping entrances made out of brightly-coloured curved glass, one amber and one blue.

“Two main entrances lead people into the shopping centre,” says Lyth. “They are formed by a double-curved glass [structure]. They should drag people inside the shopping centre.”

Emporia shopping centre in Malmo by Wingardh Arkitetkontor

The use of coloured glass continues throughout the building to help lead customers through the shopping centre’s figure-of-eight plan.

Emporia shopping centre in Malmo by Wingardh Arkitetkontor

“The coloured glass goes through the whole of the building, different colours are used in different circulation hubs,” Lyth explains. “One of the problems with a shopping centre is that they’re usually quite hard to find your way around. So [using] strong colours, giving a strong atmosphere and identity to different hubs seemed like a reasonable idea.”

Emporia shopping centre in Malmo by Wingardh Arkitetkontor

He adds: “The figure-of-eight is quite a common feature when it comes to shopping centres. The curved shape gives you a hint of what’s hiding behind the next corner.”

Emporia shopping centre in Malmo by Wingardh Arkitetkontor

The building features residential and office units on the levels above the shopping centre, as well as a publicly accessible roof garden on the top.

Emporia shopping centre in Malmo by Wingardh Arkitetkontor

“The municipality demanded that the greenery we took with the shopping centre should be given back,” Lyth says. “The roof has no commercial value, so it’s just a place where you can relax.”

Emporia shopping centre in Malmo by Wingardh Arkitetkontor

The whole project took five years to complete. Lyth says a shopping centre the size of Emporia only became viable in Malmö when the Öresund Bridge, which connects Sweden to Denmark, opened in 2000.

“It made part of Malmö, where Emporia now is situated, closer to the international airport of Copenhagen than Copenhagen itself,” he says. “That was a tremendous shift in the region and made it possible for [the site where Emporia was built] to gain a lot of new value.”

Emporia shopping centre in Malmo by Wingardh Arkitetkontor

Despite the large number of shopping centres in the area, Lyth believes Emporia stands out.

“The building is performing pretty well,” he says. “I think that people really like the atmosphere, the ambience. It’s something different than the normal shopping centre.”

Joakim Lyth of Wingardh Arkitektkontor
Joakim Lyth of Wingårdh Arkitektkontor

Inside Festival 2013 took place at Marina Bay Sands in Singapore from 2 to 4 October. The next Inside Festival will take place at the same venue from 1 to 3 October 2014. Award entries are open February to June 2014.

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Volcanic Slab D2C flagship store by 3Gatti Architecture Studio

This labyrinth-like fashion store in Hangzhou, China, by 3Gatti Architecture Studio features a rotating toilet and a hidden love room “equipped with bar and condoms” (+ slideshow).

D2C concept store by 3Gatti Architecture Studio

3Gatti Architecture Studio created a complex landscape of extruded cuboid volumes on the upper level and a similarly intricate topography on the ceiling of the floor below at the store, which is the first physical outlet for online fashion retailer D2C.

D2C concept store by 3Gatti Architecture Studio

The architects liken the forms to rock forms generated by volcanic activity. “Volcanic Slab is an existing building slab reshaped with volcanic energy to accommodate two floors of retail space,” said chief architect Francesco Gatti.

D2C concept store by 3Gatti Architecture Studio

Most intriguing – although unfortunately not shown in the photos – is a rotating, circular toilet, behind which is a hidden “love nest”.

D2C concept store by 3Gatti Architecture Studio

“In case you want to go to the toilet the challenge ratio increases considerably,” the architects write. “Behind the door you will find a curved rubber-like wall impossible to pull or push but if you are smart enough you will discover that is the surface of a rotating cylindrical room. Sliding the wall will allow you to discover the hole-entrance where to go inside the circular space and the same hole if rotated again will make you discover before the toilet, after the sink and finally the entrance to the love room; a soft nest equipped with bar and condoms. I don’t need to say more.”

D2C concept store by 3Gatti Architecture Studio

Back in the store itself, chunky cuboids that continue all the way to the floor are used as changing rooms and others that almost reach the ground house the cashiers. “If you enter inside the extruded fitting room the space will be red like hot lava stored inside the slab,” said Gatti.

D2C concept store by 3Gatti Architecture Studio

Spotlights are dotted across the rough grey floor on the lower level, illuminating the white extrusions above.

D2C concept store by 3Gatti Architecture Studio

A staircase ascends through a large hole in the slab to the upper level, where the concept is flipped upside-down and the volumes protrude from the floor instead.

D2C concept store by 3Gatti Architecture Studio

On this floor shoppers have to navigate over a series of stepped blocks all at different heights.

D2C concept store by 3Gatti Architecture Studio

The metal rails displaying the garments span over the white blocks, lit-up by more spotlights installed in the undulating grey ceiling.

D2C concept store by 3Gatti Architecture Studio

Profiles of the volumes are visible around the edge of the store’s exterior. Glass walls surround both storeys so the thick slab dividing them appears to float.

D2C concept store by 3Gatti Architecture Studio

3Gatti Architecture Studio has come up with a few experimental interior designs. The firm has completed a store in Shanghai with clashing concrete staircases that looks like an MC Escher drawing, and an office where meeting rooms and a cafe are housed in a red faceted volume.

Here’s the text sent to us by the designers:


Volcanic Slab – D2C flagship store in Hangzhou

D2C is a multi brand platform where to buy the most interesting international fashion brands on the internet and now also on a physical space, a challenging physical space. Volcanic Slab is an existing building slab reshaped with volcanic energy to accommodate two floors of retail space.

D2C concept store by 3Gatti Architecture Studio
Concept sketch

The concept is as simple as this but creates a very intricate and complex labyrinthine space that will challenge your shopping experience.

This simple idea creates a very strong identity of the shop; even coming from the street is possible to see immediately the reshaped slab on the building façade. This squared skyline is not only a façade decoration but you will notice immediately from the glass window that is actually the shape of the slab that will continue inside the store.

D2C concept store by 3Gatti Architecture Studio
Ground floor plan- click for larger image

Entering from the ground floor will allow you to be under the squared slab, you will walk between the extruded volumes that come from the ceiling creating different functions depending on their shape and size; fitting rooms, cashier room, clothes or swing hangers areas or just simple screens and labyrinth walls that coming from the top never touch the ground.

D2C concept store by 3Gatti Architecture Studio
First floor plan- click for larger image

Taking the stairs will allow you to go through the slab and understand its simple logic and identity; upstairs you will be able to walk on top of the volcanic formations, challenged in a continuous up and down of steps and cubes that actually serves as display area of the fashion products or in the biggest cases as fitting room. If you enter inside the extruded fitting room the space will be red like hot lava stored inside the slab.

D2C concept store by 3Gatti Architecture Studio
Section- click for larger image

In case you want to go to the toilet the challenge ratio increases considerably: behind the door you will find a curved rubber-like wall impossible to pull or push but if you are smart enough you will discover that is the surface of a rotating cylindrical room. Sliding the wall will allow you to discover the hole-entrance where to go inside the circular space and the same hole if rotated again will make you discover before the toilet, after the sink and finally the entrance to the love room; a soft nest equipped with bar and condoms. I don’t need to say more.

The post Volcanic Slab D2C flagship store
by 3Gatti Architecture Studio
appeared first on Dezeen.

Singapore luxury watch pop-up store “creates the effect of falling crystals”

Movie: in our next video interview from Inside Festival, Cara Ang of Asylum Creative discusses the Singapore creative agency’s pop-up store for watch brand Hublot made from thousands of crystal-like folded paper shapes.

Hublot pop-up store by Asylum Creative

Asylum Creative‘s pop-up store for Swiss watch brand Hublot, which won the display category at this year’s Inside Festival, ran for ten days in September 2012 in the Paragon shopping centre on Orchard Road, Singapore.

Hublot pop-up store by Asylum Creative

It comprised over 35,000 black crystal shapes made of paper suspended on fishing wire to form a pavilion in the shopping centre’s main atrium.

Hublot pop-up store by Asylum Creative

“Being a pop-up store, we liked the idea that it was momentary,” explains Ang. “We wanted to create the effect of crystals that are falling but captured in a single moment.”

Hublot pop-up store by Asylum Creative

The shopping centre’s atrium space is six storeys high and Ang says Asylum Creative wanted to design something that made use of this generous vertical space.

“Rather than having a pop-up store that is just sitting on the ground level, we thought it would be great if we could create something that goes upwards,” she explains. “We wanted to catch the attention of shoppers that are on the different levels of the mall [so they would] come downstairs to check out the pop-up store.”

Hublot pop-up store by Asylum Creative

Ang continues: “The gems were made from paper. It was a glossy, reflective black cardboard that we found to be quite suitable because it catches and reflects light in a way that makes them glow.”

Cara Ang of Asylum Creative
Cara Ang of Asylum Creative. Copyright: Dezeen

Inside Festival 2013 took place at Marina Bay Sands in Singapore from 2 to 4 October. The next Inside Festival will take place at the same venue from 1 to 3 October 2014. Award entries are open February to June 2014.

The post Singapore luxury watch pop-up store
“creates the effect of falling crystals”
appeared first on Dezeen.