Swedish shopping centre’s swooping entrances “drag people inside” says architect

Movie: in this exclusive video interview from Inside Festival, Joakim Lyth of Wingårdhs explains how the Swedish architecture firm used brightly-coloured curved glass to draw customers inside its Emporia shopping centre.

Emporia shopping centre in Malmo by Wingardh Arkitetkontor

Emporia, which won the Shopping Centres category at this year’s Inside Festival, is a shopping mall located to the south of the city of Malmö in Sweden.

Emporia shopping centre in Malmo by Wingardh Arkitetkontor

It features two gaping entrances made out of brightly-coloured curved glass, one amber and one blue.

“Two main entrances lead people into the shopping centre,” says Lyth. “They are formed by a double-curved glass [structure]. They should drag people inside the shopping centre.”

Emporia shopping centre in Malmo by Wingardh Arkitetkontor

The use of coloured glass continues throughout the building to help lead customers through the shopping centre’s figure-of-eight plan.

Emporia shopping centre in Malmo by Wingardh Arkitetkontor

“The coloured glass goes through the whole of the building, different colours are used in different circulation hubs,” Lyth explains. “One of the problems with a shopping centre is that they’re usually quite hard to find your way around. So [using] strong colours, giving a strong atmosphere and identity to different hubs seemed like a reasonable idea.”

Emporia shopping centre in Malmo by Wingardh Arkitetkontor

He adds: “The figure-of-eight is quite a common feature when it comes to shopping centres. The curved shape gives you a hint of what’s hiding behind the next corner.”

Emporia shopping centre in Malmo by Wingardh Arkitetkontor

The building features residential and office units on the levels above the shopping centre, as well as a publicly accessible roof garden on the top.

Emporia shopping centre in Malmo by Wingardh Arkitetkontor

“The municipality demanded that the greenery we took with the shopping centre should be given back,” Lyth says. “The roof has no commercial value, so it’s just a place where you can relax.”

Emporia shopping centre in Malmo by Wingardh Arkitetkontor

The whole project took five years to complete. Lyth says a shopping centre the size of Emporia only became viable in Malmö when the Öresund Bridge, which connects Sweden to Denmark, opened in 2000.

“It made part of Malmö, where Emporia now is situated, closer to the international airport of Copenhagen than Copenhagen itself,” he says. “That was a tremendous shift in the region and made it possible for [the site where Emporia was built] to gain a lot of new value.”

Emporia shopping centre in Malmo by Wingardh Arkitetkontor

Despite the large number of shopping centres in the area, Lyth believes Emporia stands out.

“The building is performing pretty well,” he says. “I think that people really like the atmosphere, the ambience. It’s something different than the normal shopping centre.”

Joakim Lyth of Wingardh Arkitektkontor
Joakim Lyth of Wingårdh Arkitektkontor

Inside Festival 2013 took place at Marina Bay Sands in Singapore from 2 to 4 October. The next Inside Festival will take place at the same venue from 1 to 3 October 2014. Award entries are open February to June 2014.

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Emporia shopping centre in Malmö by Wingårdhs

A gigantic golden chasm welcomes visitors to this shopping centre in Malmö by Swedish architects Wingårdhs (+ slideshow).

Emporia shopping centre in Malmö by Wingårdhs

Located to the south of the city in Hyllie, the Emporia shopping centre is Wingårdhs‘ first realised building from a competition-winning masterplan of proposed housing and office blocks. Once all the buildings have been completed, the “amber entrance” will be the only section of the shopping centre visible from the surrounding new streets.

Emporia shopping centre in Malmö by Wingårdhs

“The main idea of our winning competition entry was to hide inward-looking retail behind a wreath of residential and commercial buildings,” said the architects.

Emporia shopping centre in Malmö by Wingårdhs

The curving golden glass stretches across a gridshell structure, which curves up and back to allow daylight to penetrate the entrance courtyard. From here, shoppers are led towards three storeys of retail arranged around a figure-of-eight plan.

Emporia shopping centre in Malmö by Wingårdhs
Photograph by Perry Nordeng

The roof of the structure accommodates a large park with a faceted landscape made up of lawns, terraces and pavilions.

Emporia shopping centre in Malmö by Wingårdhs
Photograph by Perry Nordeng

“In the future the roof will be developed with outdoor dining and a spa facility,” added the architects. “Like amusement parks, shopping centres need to offer new attractions at regular intervals.”

Emporia shopping centre in Malmö by Wingårdhs
Photograph by Perry Nordeng

Atriums in bold shades of blue, green and red help shoppers to navigate the building, while the adjoining car park can be identified by an assortment of coloured panels.

Emporia shopping centre in Malmö by Wingårdhs

Wingårdhs is led by architect Gert Wingårdh. Past projects by the studio include a thatched visitor centre at Sweden’s Lake Tåkern and a high-rise hotel in Stockholm. See more architecture by Wingårdhs »

Emporia shopping centre in Malmö by Wingårdhs

Other shopping centres on Dezeen include a former bullring in Barcelona and a rippled concrete building in Hong Kong. See more shopping centres »

Emporia shopping centre in Malmö by Wingårdhs

Photography is by Tord-Rikard Söderström, apart from where otherwise indicated.

Here’s a project description from Wingårdhs:


Emporia

Emporia is first and foremost an urban planning project in which offices, housing, and retail come together in a mixed-use development along Boulevarden and Stationsgatan in Hyllie, on the south side of Malmö. The main idea of our winning competition entry was to hide inward-looking retail behind a wreath of residential and commercial buildings. The whole shopping complex would thereby eventually become integrated into the fabric of the city.

Emporia shopping centre in Malmö by Wingårdhs
Photograph by Traian Cimpeanu

It is a huge development, of which only the corner building with the Amber Entrance has yet been completed. This entrance will be the only part of the Emporia shopping centre that remains visible when the development is completely built out. The idea of lining the streets with mixed-use buildings demanded a strong form that could attract visitors from Station Square to come in and shop. A sequence of vaults from a previous competition proposal, along with a memory from the Pantheon, reemerged in a bronze-ochre tone. Double-bent glass encloses the diagonal slit that cuts through the building. Here the weather of the Öresund Strait, its fast-moving clouds chasing glimpses of sun, becomes present and tangible.

Emporia shopping centre in Malmö by Wingårdhs

The diagonal entrance from Hyllie Station Square leads deep into the block. Inside, retail is organised around a three-storey figure eight. Shops are grouped together around boldly coloured atriums, each with a different theme. On the north side of the complex, a ramp leads into a rainbow-coloured parking garage (for 2500 cars) with direct access to the figure eight. To the east is a surface parking lot (for 500) right outside the supermarket.

Emporia shopping centre in Malmö by Wingårdhs

The rooftop park is designed as a bit of cultivated nature. Its vegetation (sedum, prairie grass, and trees) and its sun-facing, wind-sheltered patios are accessible from both inside and outside the building. The hills that provide protection from the wind are actually hiding mechanical rooms. In the future the roof will be developed with outdoor dining and a spa facility—like amusement parks, shopping centres need to offer new attractions at regular intervals.

Emporia shopping centre in Malmö by Wingårdhs

Emporia can expand upward and to the west, but not in any of the other directions. The freestanding residential buildings facing Boulevarden have yet to be built, as do those that will stand atop the podium along Stationsgatan on the south side.

Emporia shopping centre in Malmö by Wingårdhs

Emporia’s interior challenges established shopping centre conventions. Its bold colours and bent sight lines break with the norm, as do the project’s size and ambition—which have made it possible to do custom designs for everything from ceilings, floors, and storefronts to signage, ropes of hanging plants, furniture, and cast glass door handles.

Emporia shopping centre in Malmö by Wingårdhs

Our motto has been “no intermediate scale” — because that is the realm of the products on display. Large-scale patterns and intricate details characterise the interior. The terrazzo floor is typical of this approach, with its oversized triangular joint pattern, its gradual shift from white to graphite in seven steps, and its flashing inclusions of coloured mirror glass. The design has been wrought with extraordinary attention to detail, down to the leather-wrapped handrails and the colour of the stitching on the built-in seating.

Emporia shopping centre in Malmö by Wingårdhs

Emporia also includes a quantity of art seldom seen in a commercial environment. A lighting installation (ninety-nine bollards) by Petteri Nisunen and Tommi Grönlund lifts the Amber Entrance, bronze sculptures by Joep van Lieshout and a glass art piece (4 x 81 m) by Silja Rantanen adorn the Sea Entrance, and a line painting on film at an extremely outsized format (20 x 114 m) by Per Mårtensson clads the façade of the parking garage. On the interior is a series of photos by Signe Maria Andersen.

Emporia shopping centre in Malmö by Wingårdhs

Architect: Wingårdhs through, Gert Wingårdh, Johan Eklind and Joakim Lyth
Interior architect: Wingårdhs through, Helena Toresson
Graphic design: Wingårdhs through, Jennie Stolpe
Landscape design: Thyréns AB (Anders Dahl, Pamela Sjöstrand)
Landscape design (roof park): Wingårdhs, Landskapsgruppen Öresund AB
Client: Steen & Ström Sverige AB

Emporia shopping centre in Malmö by Wingårdhs
Ground floor plan – click for larger image
Emporia shopping centre in Malmö by Wingårdhs
First floor plan – click for larger image
Emporia shopping centre in Malmö by Wingårdhs
Second floor plan – click for larger image
Emporia shopping centre in Malmö by Wingårdhs
Roof plan – click for larger image
Emporia shopping centre in Malmö by Wingårdhs
Section – click for larger image

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Stockholm Furniture Fair installation by Gert Wingårdh and Kustaa Saksi

Stockholm 2013: talks at last week’s Stockholm Furniture Fair were held beneath an installation of 11,000 patterned paper sheets by Swedish architect Gert Wingårdh and Finnish artist Kustaa Saksi.

Wingårdh and Saksi staggered the pieces of paper up from the corners of the rectangular area to create a dome accessed by an arch on each side.

Stockholm Furniture Fair installation by Gert Wingardh and Kustaa Saksi

Saksi’s illustrations covered the underside of the A3 sheets so the patterns could only be appreciated from underneath. At each corner the paper was threaded onto lengths of string, which were hung closer together than the length of the sheets so each piece of paper buckled into a wave.

Stockholm Furniture Fair installation by Gert Wingardh and Kustaa Saksi

Towards the centre of the dome, multiple layers were printed with the same illustration to create a 3D visual effect when viewed from directly underneath. Around the periphery, columns of white sheets extended up to the ceiling to create translucent walls.

Stockholm Furniture Fair installation by Gert Wingardh and Kustaa Saksi

Inside, mirrored table tops balanced on a total of 700,000 sheets of A4 paper in rows facing a larger, higher table at one end for a panel to sit at.

Dezeen editor-in-chief Marcus Fairs discussed topics from a new book he contributed to at the space last week.

Stockholm Furniture Fair installation by Gert Wingardh and Kustaa Saksi

Several installations were unveiled during Stockholm Design Week including robotic arms that danced around glass objects, plus Nendo’s foamboard mountains and modular lamps – see all our coverage of the event here.

Photos are by Tord-Rikard Söderström.

Read on for more information:


Swedish architect Gert Wingårdh and Finnish illustrator Kustaa Saksi have joined creative forces to design the installation that will set the stage for talks on design and architecture at the fair. They have each started out from their own perspective while adhering to a shared vision.

“From the very beginning, the idea has been to create a spatiality for communication in which furniture and design have a presence in words and images, as well as a physical presence. To explain the concept behind an item of furniture, what you were thinking and how you arrived at the design, gives a deeper dimension to the object. This is something we’ve wanted to focus on more this year and so we’re giving furniture companies a chance to introduce themselves, their products and designers by communicating through a new program item we call Show ‘n Tell,” explains Sanna Gebeyehu, the producer of the project.

The design suggests a church interior, with rows of high tables in front of an ‘altar’ where panels hold sway. The table tops are made of a mirror laminate and balance on stacks of A4 paper sheets – 700,000 in total.

The entire dome-like structure consists of stacks of paper sheets that hang from the roof in a Venetian blind-like construction. The lowest sheet in each stack carries part of a gigantic illustration that forms the dome-shaped ceiling.

Preparations for construction have been going on for months and the actual raising of the dome is something of a never-ending task.

“Precision in all the preliminary work is crucial. 1,120 stacks consisting of a total of 11,000 A3 sheets in 44,000 points of attachment are being installed across an area of 200 sqm and are then gradually hoisted up,” reports Sanna Gebeyehu.

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Tåkern Visitor Centre by Wingårdhs

This thatched visitor centre by architects Wingårdhs sits beside the shallow waters of Sweden’s Lake Tåkern, the annual nesting habitat for over a hundred species of bird (+ slideshow).

Takern Visitor Centre by Wingardhs

Traditional building techniques were employed to cover the walls and roof of the building with golden reeds, which will fade to grey over time to to match the nearby bird-watching tower that Wingårdhs completed in 2009.

Takern Visitor Centre by Wingardhs

The thatched exteriors are typical of the temporary hides constructed by bird-watchers and they provide nesting materials and hiding places for small birds such as pipits and wagtails.

Takern Visitor Centre by Wingardhs

Above: photograph is by Tord-Rickard Söderström

Despite its traditional cladding, the visitor centre has an asymmetric form that folds around an entrance courtyard.

Takern Visitor Centre by Wingardhs

“This is quiet architecture, using traditional local materials to break new ground with crystalline geometry,” explain architects Gert Wingårdh and Jonas Edblad.

Takern Visitor Centre by Wingardhs

Above: photograph is by Tord-Rickard Söderström

Timber lines the walls inside the visitor centre, while a skylight runs along the ridge of the roof, bringing in natural light as well as allowing visitors to look up to the sky.

Takern Visitor Centre by Wingardhs

A series of wooden bridges and boardwalks connects the building with the bird-watching tower and car parking area, making each building accessible to visitors in spite of the bumpy terrain.

Takern Visitor Centre by Wingardhs

Above: photograph is by Tord-Rickard Söderström

Other thatched buildings on Dezeen include a conceptual skyscraper and a domed bar.

Takern Visitor Centre by Wingardhs

Above: photograph is by Tord-Rickard Söderström

Photography is by Åke E:son Lindman, apart from where otherwise stated.

Takern Visitor Centre by Wingardhs

Here’s some more information from Wingårdhs:


All the way out where the forest ends and the reeds begin, a visitor center hovers low on piles set carefully into the water’s edge. The building is clad in thatch, camouflaged like a birdwatcher’s blind, hiding its contents from the natural world that surrounds it.

Takern Visitor Centre by Wingardhs

This is quiet architecture, using traditional local materials to break new ground with its crystalline geometry. Steep roofs transition seamlessly into walls. The steep pitch gives them longevity. The ridge, where a thatched roof is most vulnerable, is transformed into a glazed skylight.

Takern Visitor Centre by Wingardhs

Above: photograph is by Tord-Rickard Söderström

The visitor center is the main feature of a series of measures that celebrate Tåkern’s qualities. The path to the building passes a number of landscape exhibits that reveal, for example, changes in the environment. A short distance away stands a bird-watching tower, designed as a sibling to the visitor station.

Takern Visitor Centre by Wingardhs

Above: site plan – click above for larger image

The whole scheme is interconnected by boardwalks that make the terrain accessible for all. A 140 meter long ramp makes it possible to reach the five meter level by wheels.

Takern Visitor Centre by Wingardhs

Above: site buildings and elevation – click above for larger image

Among the many exhibits is an aquarium that joins the interior of the visitor center with the pond that has been advantageously exposed next to the building. The center has a closed, sheltering form, resulting in minimal energy consumption. A few strategically placed generous openings connect the building with its surroundings.

Takern Visitor Centre by Wingardhs

Above: floor plan – click above for larger image

Location: Lake Tåkern, Sweden
Main building: 680m2

Takern Visitor Centre by Wingardhs

Above: long section – click above for larger image

Address: Glänås, Sweden
Architect: Wingårdh Arkitektkontor AB trough Gert Wingårdh, Jonas Edblad. Team: Ingrid Gunnarsson, Aron Davidsson, Jannika Wirstad and Peter Öhman.
Plan: Ödeshög municipality

Takern Visitor Centre by Wingardhs

Above: cross section – click above for larger image

Client: County of Östergötland
Contract form: General contractor

Takern Visitor Centre by Wingardhs

Above: detailed section – click above for larger image

Contractor: Bird watching tower: Håkan Ström AB
Buildings: Skanska Östergötland

Takern Visitor Centre by Wingardhs

Above: south elevation – click above for larger image

Gross area: circa 750 sqm
Year of construction: Bird watching tower: 2008- 2009. Buildings: 2010-2012

Takern Visitor Centre by Wingardhs

Above: north elevation – click above for larger image

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