Aker Brygge Identity by Bleed

L’agence Bleed a créée l’identité de Aker Brygge, le développement du concept, la direction artistique et le design graphique sont regroupés dans des visuels extrêmement esthétiques. Des mises en situation, des photos produits, et des prints sont présentés pour cette marque masculine.

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ECAL students design interactive products that address “lack of humanness” in electronics

Milan 2014: a teaspoon that follows a cup around a table and a clock that mimics the actions of the person in front of it were among projects presented by students from Swiss university ECAL in Milan (+ movie).

Based around the title Delirious Home, ECAL‘s Bachelor of Industrial Design and Media & Interaction Design students explored alternatives to the idea of the electronically connected smart home by creating products with more tangible behaviours.

ECAL Delirious Home at Milan 2014
Broken Mirror by Guillaume Markwalder and Aurélia von Allmen

“Technology has become smart but without a sense of humour, let alone quirky unexpected behaviour,” explained the project’s leaders Alain Bellet and Chris Kabel in a statement.

“This lack of humanness became the starting point to imagine a home where reality takes a different turn, where objects behave in an uncanny way,” they added.

ECAL Delirious Home at Milan 2014
Mr Time by Léa Pereyre, Claire Pondard and Tom Zambaz

The projects employ sensor-based technology to enhance the interaction between user and product, encouraging people to touch them, listen to them, blow on them or move in front of them to see how they react.

Guillaume Markwalder and Aurélia von Allmen’s Broken Mirror features a round surface made from a sheet of wrinkled reflective material that is pulled taught to show a clear reflection when someone approaches it.

Mr Time by Léa Pereyre, Claire Pondard and Tom Zambaz is a clock that shows the correct time until someone stands in front of it, at which point the hands follow the position of the user’s arms.

ECAL Delirious Home at Milan 2014
Bonnie & Clyde by Romain Cazier, Anna Heck and Leon Laskowski

Bonnie & Clyde by Romain Cazier, Anna Heck and Leon Laskowski produces a playful interaction between a coffee cup and teaspoon.

The cup has a blue interior surface that is tracked by a camera suspended above the table, which sends a signal to a magnet mounted to a mechanism under the table surface. When the cup is moved, the magnet also moves to the same spot and causes the spoon to follow it.

ECAL Delirious Home at Milan 2014
Il Portinaio by Anne-Sophie Bazard, Tristan Caré and Léonard Golay

Il Portinaio by Anne-Sophie Bazard, Tristan Caré and Léonard Golay is a curtain of suspended threads that reacts to the presence of someone standing in front of it. A disembodied hand moves along a raised track to their location and draws back a section of the curtain so they can walk through.

ECAL Delirious Home at Milan 2014
Voodoo by Megan Elisabeth Dinius, Timothée Fuchs, Antoine Furstein and Bastien Girschig

Voodoo by Megan Elisabeth Dinius, Timothée Fuchs, Antoine Furstein and Bastien Girschig facilitates a tactile interaction between people sitting in two armchairs by making one of the chairs shudder and vibrate when someone moves in the other one.

ECAL Delirious Home at Milan 2014
Ostinati by Iris Andreadis, Nicolas Nahornyj and Jérôme Rütsche

Iris Andreadis, Nicolas Nahornyj and Jérôme Rütsche designed a series of containers called Ostinati that can be tipped over and spin on the edges of their bases thanks to embedded gyroscopes.

ECAL Delirious Home at Milan 2014
The Delicious Bells by Caroline Buttet, Louisa Carmona, Margaux De Giovannini and Antonio Quirarte

The Delicious Bells by Caroline Buttet, Louisa Carmona, Margaux De Giovannini and Antonio Quirarte turn dining into an aural experience by projecting noise from speakers embedded in the handles of glass cloches when the cloches are raised.

ECAL Delirious Home at Milan 2014
Chairoscuro by Léa Pereyre, Claire Pondard and Tom Zambaz

Touching the shadows of lamp shades projected onto a wall in Léa Pereyre, Claire Pondard and Tom Zambaz’s Chairoscuro installation causes the corresponding light to turn on and off.

ECAL Delirious Home at Milan 2014
Windblower by Victor Férier, Ludovica Gianoni and Daniele Walker

Victor Férier, Ludovica Gianoni and Daniele Walker designed a fan attached to a smaller version that users blow on to start the device.

ECAL Delirious Home at Milan 2014
Cactunes by Pierre Charreau, Martin Hertig and Pauline Lemberger

Cactunes by Pierre Charreau, Martin Hertig and Pauline Lemberger invites people to touch a series of cacti that each emit a different sound on contact.

ECAL Delirious Home at Milan 2014
Cactunes by Pierre Charreau, Martin Hertig and Pauline Lemberger

The project was presented at Spazio Orso 16 in Milan’s Brera district during the Salone Internazionale del Mobile last week.

Photography is by Axel Crettenand and Sylvain Aebischer.

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Pocket-sized printer creates documents by rolling across pages

This teardrop shaped portable printer from Israeli studio Zuta Labs wirelessly prints documents from tablets, smartphones or desktop computers.

Mini Mobile printer by Zuta Labs

Shaped like the droplet colour icon used on many domestic printers to indicate ink levels, the Mini Mobile is a pocket-sized device that can print remotely using a bluetooth connection.

It was developed by former students of the Jerusalem College of Technology, who felt frustrated by the lack of portability in today’s printers.

The team did some research into mobile printers, finding nothing that really suited their needs. So they decided to build their own.

Mini Mobile printer by Zuta Labs
The portable printer can connect to smartphones via bluetooth

“Being students, we worked on our laptops in different places, libraries, classrooms, cafes, trains and out in the sunshine,” explained a member of the team.

“We were able to do so because we had everything we needed with us on our phone or laptop. Yet, we always found ourselves struggling to find a place to print once the work was done.”

Measuring ten centimetres high and 11.5 centimetres in diameter, the Mini Mobile weighs 300 grams and comfortably fits into the palm of a hand.

The device connects wirelessly via Bluetooth to smartphones or PCs. When activated a hatch underneath the printer slides open, revealing the inkjet.

Mini Mobile printer by Zuta Labs
The Mini Mobile works by rolling across the page and printing each line individually

The user then places the Mini Mobile onto a piece of paper, using the teardrop’s pointed shape to align it with the top of the page.

Using an omni wheel system that allows it to move in multiple directions, it rolls across the page, printing in a grey-scale. When it reaches the end, the device moves down the page and continues on to the next line.

The machine uses a high resolution optical sensor to control movement, speed and placement of the robot.

“We asked ourselves, ‘why not get rid of the entire device, just put the printhead on a set of small wheels and let it run across a piece of paper’. By doing so, we allow the printer to really be as little as possible,” the team said.

The device also knows when multiple pages require printing, sending a message to the user’s laptop to place the machine on to another piece of paper.

Mini Mobile printer by Zuta Labs

The inkwell inside is capable of printing 1000 pages before needing to be replaced, and the battery will allow continual use for up to an hour.

The machine will print 1.2 pages per minute at a resolution of up to 96 by 192 dots per inch, but the team hopes to increase the speed when the device goes into commercial production.

Made from polycarbonate and available in matte black or white, each Mini Mobile has a thin illuminated blue strip to indicate when it is switched on.

At present, the Mini Mobile is a proof-of-concept, and Zuta Labs are currently raising funds on Kickstarter.

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Zanocchi & Starke combine desktop bookend and battery-powered lamp

Milan 2014: part bookend and part light source, the Ludovica by Italian design studio Zanocchi & Starke combines two pieces of desktop furniture in one minimal package (+ slideshow).

Zanocchi & Starke combine desktop bookcase and battery-powered lamp

The Ludovica by Zanocchi & Starke comes in two parts. The first is an orange aluminium frame, which on its own serves as a colourful bookend.

Zanocchi & Starke combine desktop bookcase and battery-powered lamp

One side of the frame slopes from top to bottom giving it a distinctive D-shape. The slope can be used as additional surface for stacking hardcovers.

Zanocchi & Starke combine desktop bookcase and battery-powered lamp

The second section is a re-chargeable battery powered light encased inside an opaque white plastic box. “We had the inspiration when we lived in Rio de Janeiro,” explained the designers.

Zanocchi & Starke combine desktop bookcase and battery-powered lamp

“We had an empty house with a library full of books. So we thought about something that could keep the books in order and at the same time ensure a more comfortable ambience.”

Zanocchi & Starke combine desktop bookcase and battery-powered lamp

The shape of the light mimics that of the frame, allowing it to be wedged inside the aluminium element. Books can then be neatly arranged in the gap below. Alternatively, it can be used as a standalone light source with four hours worth of battery life.

Zanocchi & Starke combine desktop bookcase and battery-powered lamp

To recharge the light a USB port is hidden on the underside of the opaque box, which can then be plugged into a computer via the matching orange cable.

Zanocchi & Starke will be showcasing the Ludovica at the Tortona Around Design exhibition, Via Savona 53, during the Salone Internazionale del Mobile in Milan next week.

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Edible water bottle replaces plastic with algae

A group of London-based industrial designers have created an edible water bottle using algae and a technique popularised by El Bulli chef Ferran Adria.

Edible water bottle uses algae to create biodegradable alternative to plastic containers

The Ooho, created by Rodrigo Garcia Gonzalez, Pierre Paslier and Guillaume Couche holds water inside a transparent membrane that can be made in a variety of different sizes.

The edible balloon is made using a technique called spherification, a method of shaping liquids into spheres first developed by scientists in 1946, which captured the public imagination when used in recipes at Adria’s restaurant in Spain.

Edible water bottle uses algae to create biodegradable alternative to plastic containers

To create The Ooho, water is frozen and then placed into a solution containing calcium chloride and brown algae. When the frozen water is introduced, the calcium solution causes the outer layer of water to form a thin, flexible skin.

The result is a package that is, “simple, resistant, hygienic, biodegradable and even edible,” the designers said in a statement.

Edible water bottle uses algae to create biodegradable alternative to plastic containers

To drink from the Ooho, a user simply applies light pressure to the sphere causing the water inside to burst through.

The technique can also be used to incorporate edible labels, sandwiched in between two gel layers.

Edible water bottle uses algae to create biodegradable alternative to plastic containers

The designers believe that the technique could be used to replace traditional plastic water bottles entirely, with each Ooho costing around a penny to make.

The Ooho is one of 12 winners of the second annual Lexus Design Award and is due to go on sale in Boston later this year. It will also be on display in Milan next month.

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Aluminium animals by Eleanor Trevisanutto disguise CCTV cameras

Aluminium animals by Eleanor Trevisanutto disguise CCTV cameras

These aluminium CCTV camera cases by Italian designer Eleanor Trevisanutto transform security equipment into animal characters.

Aluminium animals by Eleanor Trevisanutto disguise CCTV cameras

Eleanor Trevisanutto created the Animals series for Italian company Parson to make electronic surveillance seem less intimidating.

Aluminium animals by Eleanor Trevisanutto disguise CCTV cameras

Each device is encased within layers of brightly coloured, sand-cast aluminium, which resemble a series of tree-dwelling animals. The camera lens on each character is hidden behind a semi-transparent black screen.

Aluminium animals by Eleanor Trevisanutto disguise CCTV cameras

The cameras attach to a wall via an arm that looks like a tree branch, with electrical cables concealed inside.

Aluminium animals by Eleanor Trevisanutto disguise CCTV cameras

A bright blue parrot comes with a golden beak and off-white face atop a perch, while a red squirrel conceals its camera with a curved tale and small paws held up to its nose.

Animal CCTV cases by Parson_dezeen_1

A blue and teal dove perches on a copper coloured branch, concealing the camera behind a semi-transparent breast plate, and a seagull in mid-flight has bright purple screws for eyes and a sweeping wingspan.

Aluminium animals by Eleanor Trevisanutto disguise CCTV cameras

The cricket in two shades of green, perches atop two branches with the screws in the legs matching those used in the eyes. The owl meanwhile, sits tall on its perch and a single piece of bronze-coloured aluminium gives the camera its avian characteristics.

Aluminium animals by Eleanor Trevisanutto disguise CCTV cameras
The camera is concealed behind a semi-transparent plate

The final character is a chameleon finished in forest green, which sits on top of a two-pronged perch with a curling tail.

Aluminium animals by Eleanor Trevisanutto disguise CCTV cameras
The arm of the CCTV camera case

The series is not currently for sale, but interested parties can sign up on the Parson website.

Aluminium animals by Eleanor Trevisanutto disguise CCTV cameras
The full Animal series of CCTV camera cases

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Family of candle holders created by Simon Legald for Normann Copenhagen

Each piece in the Folk candle holder range is different but shares the same characteristics, creating a family of objects which work together or individually (+ slideshow).

Family of candle holders created by Simon Legald for Normann Copenhagen

The inspiration for the collection of holders came from the idea that humans all share the same basic characteristics, but have different body shapes.

Family of candle holders created by Simon Legald for Normann Copenhagen

“People all share the same basic characters, but it is the details and proportions that set them apart,” Simon Legald told Dezeen.

Family of candle holders created by Simon Legald for Normann Copenhagen

“Each candle holder has its own expression but share the same DNA,” he said. “It was important for the different pieces to be able to function by themselves as well as together with the other family members.”

Family of candle holders created by Simon Legald for Normann Copenhagen

The collection consists of a tray, candlestick tray, two different styles of candlestick, a candle holder and a tea light holder. The smaller objects fit perfectly into the trays to create a variety of use and display options.

Family of candle holders created by Simon Legald for Normann Copenhagen

Each piece comes in two different colours from a palette that includes a pale blue, burgundy, three shades of grey and a bright yellow.

Family of candle holders created by Simon Legald for Normann Copenhagen

“The colours were chosen to provide a classic feel, said Legald. “These colours make the series easy to combine and create one’s own style and feeling.”

Family of candle holders created by Simon Legald for Normann Copenhagen

Legald began working for Normann Copenhagen as an intern two and a half years ago while studying at the Royal Danish Academy of Fine Arts, and has since become the company’s senior house designer.

Family of candle holders created by Simon Legald for Normann Copenhagen

“I have learned more about design the last year than have the past six years,” said Legald. “Co-founder and CEO Jan Normann Andersen is a mentor for me, he knows so much about design and production, and helps me become better at what I do.”

Here’s some information from the designer:


Normann Copenhagen presents the Folk range of candle holders

Danish designer Simon Legald has designed a range of timeless candle holders for Normann Copenhagen made to be combined in many ways. The range consists of four different candle holders and a tray with a simple, minimalistic feel. The silhouettes, which are neither round nor square, give the Folk range their character and own unique expression.

Family of candle holders created by Simon Legald for Normann Copenhagen

Simon Legald’s design is, among other things, characterised by his carefully thought out attention to detail. He has worked on the shapes, sizes and edges of Folk, so that the small candle holders fit perfectly into the trays. The asymmetric positioning of the sticks on the base is a discreet detail that makes the design more dynamic to look at.

Family of candle holders created by Simon Legald for Normann Copenhagen

Simon Legald explains: “I wanted to create a little family of cohesive products. Each candle holder should have its own expression but share the same DNA. It was important for the different pieces to be able to function by themselves as well as together with the other candle holders in the set.”

Family of candle holders created by Simon Legald for Normann Copenhagen

The Folk range consists of five different pieces, each in two different colours. The colours in this series range from three classic shades of grey to light blue, burgundy and yellow. The colours have been chosen to make the range interesting and make it easy to combine the candle holders according to one’s taste and decor.

Family of candle holders created by Simon Legald for Normann Copenhagen

Colours: Light grey, grey, dark grey, light blue, burgundy, yellow
Material: Zinc
Dimensions:
Tray: H: 1 cm x L: 21,7 cm x D: 9,8 cm, 17,5 GBP
Candlestick Tray: H: 16,5 cm x L: 18,8 cm x D: 9,8 cm
Candlestick: H: 12,6 cm x L: 10,5 cm x D: 9,3 cm
Candle Holder: H: 3 cm x L: 10,5 cm x D: 9,3 cm
Tealight Candle Holder: H: 2,6 cm x L: 10,5 cm x D: 9,3 cm, 12 GBP

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Simon Legald for Normann Copenhagen
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Ceramic speakers replace buttons with orientation-sensitive controls

These white hexagonal ceramic speakers by Finnish company Unmonday can connect to each other wirelessly by being rolled onto different sides.

The minimal casing of the Unmonday Model 4.3 is made from vitro ceramic and features a single power button, handmade grille and a charge point at the back.

Wireless hexagonal ceramic speaker connects to others by rolling over

By rotating the device, the user can toggle between different modes. When the power button is facing up, Mono mode is activated and the speaker plays normally.

If there is more than one speaker present, rotating the device will synchronise the set to play the same song. Up to five units can be combined to become an impromptu surround sound system when connected to a TV or computer.

Wireless hexagonal ceramic speaker connects to others by rolling over

To mute the speaker, simply tip it on its head and the sound will cut out.

“We wanted to create something truly wireless and flexible, but also something that did not compromise on sound quality or on good design sensibility,” said Jukka Nieminen from Unmonday.

Wireless hexagonal ceramic speaker connects to others by rolling over

“We also wanted to remove all the usual hassles associated with wireless speakers, from the set up process, to running wires, to pairing wireless equipment.”

The speaker can stream music from an iPhone, iPad or Mac computer using AirPlay, Apple’s native streaming technology. Alternatively, there is a 3.5-millimetre jack in the rear to allow connection with non-compatible devices.

Wireless hexagonal ceramic speaker connects to others by rolling over

Inside the casing is a single 10.3-inch driver capable of generating 20 watts of power along with a router, amplifier and a series of motion sensors that can detect the orientation of the speaker.

The battery can provide up to eight hours worth of wireless music or it can be connected to the mains.

The Model 4.3’s front grille is interchangeable and comes in a range of colours. There is also a bespoke leather carry case that the 4.3 snugly fits inside for transportation.

The project began as a Kickstarter campaign in 2012, and was launched in December 2013. The Model 4.3 is available to buy in Apple stores in Europe and Asia.

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Bradley timepiece for the blind proves inclusive design has wide appeal

Bradley Timepiece by Eone

A tactile watch designed for blind people by a group of students has gone into production after strong demand from sighted consumers (+ interview).

Bradley Timepiece by Eone

The Bradley watch, which displays the time via a ball bearing that moves around the face, has also emerged as a frontrunner for the Design of the Year 2014 award, organised by the Design Museum in London.

“It’s a tactile watch that was designed with users who are blind in mind,” said David Zacher, lead designer at Eone timepieces.

“We started out thinking about what kind of watch would work for blind users and we struck upon this idea of using ball bearings rotating around a track to indicate the minutes and the hours on the dial,” Zacher told Dezeen at last night’s Designs of the Year 2014 exhibition launch:

The product was designed by Zacher and a group of fellow graduate students while studing at RISD but it will go on sale in June after a successful Kickstarter funding drive showed that non-visually impaired consumers wanted to buy the watch.

“A majority of the responses don’t have anything to do with vision impairment,” said Amanda Sim, a former RISD student who is now head of graphic design and marketing for Eone, which is manufacturing the timepiece. “People just think it’s a beautiful and eye-catching watch.”

Bradley Timepiece by Eone

The idea for the watch came from research showing that partially sighted and blind people were buying designer timepieces they couldn’t use and then using their phone to tell the time or relying on obtrusive talking watches.

Bradley Timepiece by Eone

The product is now being marketed as a “gentleman’s watch” that is “built for discretion” – since wearers can check the time without anyone noticing.

Bradley Timepiece by Eone

Zacher described the process of designing the watch as “the Eames model” and said his team would embark on more “inclusive design” projects in future.

“We never would have hit on this idea of using ball bearings to tell time if we hadn’t been solving [the problem of designing a watch for the visually impaired],” he said. “So I can see a broader application in products that follows that same approach, of inclusively designing something.”

Bradley Timepiece by Eone

The Bradley is named after Bradley Snyder, an ex-naval officer who lost his eyesight in an explosion in Afghanistan in 2011 and who went on to win gold and silver medals at the London 2012 Paralympic Games.

Bradley Timepiece by Eone

A magnet inside the titanium watch moves a ball bearing around the track. Because the bearing is raised, wearers can feel its position with their fingers.

The watch is now available to pre-order in the UK, US and Canada. But demand has been so high that it will soon be available across Europe and in Asia as well. It will soon be available at Dezeen Watch Store.

Dezeen is media partner for Designs of the Year. Readers can get 25% off the regular admission price when booking online.

Below is an edited transcript of the interview with David Zacher and Amanda Sim of Eone:


Marcus Fairs: Tell us what this product is and how the idea came about.

David Zacher: It’s a tactile watch that was designed with users who are blind in mind. We started out thinking about what kind of watch or time keeping device would work for blind users and we struck upon this idea of using ball bearings rotating around a track to indicate the minutes and the hours on the dial.

Bradley Timepiece by Eone

Marcus Fairs: I heard you saying before how blind people would buy fashionable watches and then listen to Siri reading out the time.

David Zacher: We did a tremendous amount of user research. We found users who had a talking watch which is quite loud and a little embarrassing to use in a public place like a classroom say. So that was one piece of intel that we gained and as we went further into it we found users who were wearing fashion watches, even though they couldn’t tell the time. They were using their iPhones to tell the time. So we thought about how we can make a fashionable watch that would also work for tactile users and hopefully appeal to a larger audience of everyday users.

Amanda Sim: The watch is built from solid titanium. It comes in a range of different watch bands in stainless steel as well as canvas and leather. It’s built for durability, it’s easier to clean, easier to fix, but we’re marketing it as the gentleman’s watch. So it’s built for discretion and it’s all about the modern man who needs to be couth and gentlemanly but somehow always knows where he needs to be and what time it is.

Marcus Fairs: So he can check whether he needs to leave without letting anyone know.

Amanda Sim: Exactly.

Bradley Timepiece by Eone

Marcus Fairs: So you developed this when you were at RISD. Is that right?

Amanda Sim: Yes in graduate school, at the Rhode Island School of Design. We were randomly approached by our founder on the MIT MBA program at the time and he’s very much interested in projects for social good. But Eone is a for-profit company because we believe the proceeds of what we make from this watch can be fed into improving innovation and products for impaired users.

David Zacher: And we worked really hard to try and keep the price-point of it as low as possible. To keep it as accessible as we possibly can. That’s where we see the social bit.

Marcus Fairs: Where is it at in terms of development? Is it a product that is available and ready for order?

David Zacher: We recently finished fulfilment on our Kickstarter orders so it’s in production and it’s currently available for preorder in the UK, US and Canada with delivery in June.

Amanda Sim: But in June it will be available in Hong Kong, Taiwan, the Philippines, South Korea, the US, Canada and throughout Europe.

Bradley Timepiece by Eone

Marcus Fairs: And what has been the response so far from blind people and non-blind people?

David Zacher: Oh it’s been wonderful. We’ve gotten great response from all over the world from our Kickstarter funders and the community that has come to support us has been amazing.

Amanda Sim: And a majority of the responses don’t have anything to do with vision impairment. People just think it’s a beautiful and eye-catching watch.

Marcus Fairs: Do you think this is a kind of philosophy that could be expanded, designing things for people with some kind of impairment but aimed at a wider market?

David Zacher: Definitely, we never would have hit on this idea of using ball bearings to tell time if we hadn’t been solving for that problem, so I can see a broader application in products that follows that same approach, of inclusively designing something.

If you respect the user group you are designing for and you are keeping in mind that you are trying to design something that is superb not just for that user group but for mainstream use, I think that the result is exemplary design and the key word that always comes around in our design critiques is ‘inclusive design’. It’s all about the best, for the most, for the least. It’s the Eames model.

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inclusive design has wide appeal
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Bradley Timepiece proves inclusive watch design has wide appeal

Bradley Timepiece by Eone

A watch that uses ball bearings to create a face that can be read by the visually impaired is one of the front-runners for Designs of the Year 2014, but has also proven popular with a broader market (+ interview).

Bradley Timepiece by Eone

Built from solid titanium, the Bradley Timepiece was designed by the team at new watch company Eone. It creates a tactile experience with ball bearings that rotate around the face on two tracks instead of hands, creating a braille-like experience for reading hours and minutes.

Bradley Timepiece by Eone

The idea for the watch came out of research showing that partially sighted and blind people were buying designer timepieces that they couldn’t use and then using their phone to tell the time or relying on obtrusive talking watches.

Bradley Timepiece by Eone

“We thought about how we could make a fashionable watch that would also work for tactile users and hopefully appeal to a larger audience of everyday users,” lead designer David Zacher told Dezeen at last night’s Designs of the Year 2014 exhibition launch.

Bradley Timepiece by Eone

“If you respect the user group you are designing for and keep in mind that you are trying to design something that is superb, not just for that user group but for mainstream use, I think that the result is exemplary design,” he said.

Although the watch was originally designed with the visually impaired in mind, the majority of responses the designers have received don’t have anything to do with vision impairment, according to Amanda Sim, head of graphic design and marketing for Eone.

“People just think it’s a beautiful and eye catching watch,” she said.

Bradley Timepiece by Eone

Having fulfilled the orders from the watch’s original Kickstarter funding drive, it is now available to pre-order in the UK, US and Canada. But demand has been so high that it will also soon be available across Europe and in Asia as well.

Bradley Timepiece by Eone

Discover more innovative watches with Dezeen Watch Store.

Below is an edited transcript of the interview with David Sacher and Amanda Sim of Eone:


Marcus Fairs: So tell us what this product is and how the idea came about.

David Zacher: It’s a tactile watch that was designed with users who are blind in mind. We started out thinking about what kind of watch or time keeping device would work for blind users and we struck upon this idea of using ball bearings rotating around a track to indicate the minutes and the hours on the dial.

Bradley Timepiece by Eone

Marcus Fairs: I heard you saying before how blind people would buy fashionable watches and then listen to their SIRI reading out the time.

David Zacher: We did a tremendous amount of user research. We found users who had a talking watch which is quite loud and a little embarrassing to use in a public place like a classroom say. So that was one piece of intel that we gained and as we went further into it we found users who were wearing fashion watches, even though they couldn’t tell the time. They were using their iphones to tell the time. So we thought about how we can make a fashionable watch that would also work for tactile users and hopefully appeal to a larger audience of everyday users.

Amanda Sim: The watch is built from solid titanium, it comes in a range of different watch bands in stainless steel as well as canvas and leather. It’s built for durability, its easier to clean, easier to fix, but we’re marketing it as the gentleman’s watch. So it’s built for discretion and it’s all about the modern man who needs to be couth and gentlemanly but somehow always knows where he needs to be and what time it is.

David Zacher: So check whether he needs to leave without letting anyone know.

Amanda Sim: Exactly.

Bradley Timepiece by Eone

Marcus Fairs: So you developed this when you were at RISD. Is that right?

Amanda Sim: Yes in graduate school, at the Rhode Island School of Design. We were randomly approached by our founder in the MIT MEA program at the time and he’s very much interested in projects for social good. But Eone timepieces is a for profit company because we believe the proceeds of what we make from this watch can be fed into improving innovation and products for impaired users.

David Zacher: And we worked really hard to try and keep the price point of it as low as possible. To keep it as accessible as we possibly can. That’s where we see the social bit.

Marcus Fairs: Where is it out in terms of development? Is it a product that is available and ready for order?

David Zacher: We recently finished fulfilment on our Kickstarter orders so it’s in production and it’s currently available for preorder in the UK, US and Canada with delivery in June.

Amanda Sim: But in June it will be available in Hong Kong, Taiwan, the Philippines, South Korea, the US, Canada and throughout Europe.

Bradley Timepiece by Eone

Marcus Fairs: And what has been the response so far from blind people and non blind people?

David Zacher: Oh it’s been wonderful, we’ve gotten great response from all over the world from our Kickstarter funders and the community that has come to support us has been amazing.

Amanda Sim: And a majority of the responses don’t have anything to do with vision impairment, people just think it’s a beautiful and eye catching watch.

Marcus Fairs: Do you think this is a kind of philosophy that could be expanded, designing things for people with some kind of impairment but aimed at a wider market?

David Zacher: Definitely, we never would have hit on this idea of using ball bearings to tell time if we hadn’t been solving for that problem, so I can see a broader application in products that follows that same approach, of inclusively designing something.

If you respect the user group you are designing for and you are keeping in mind that you are trying to design something that is superb not just for that user group but for mainstream use, I think that the result is exemplary design and the key word that always comes around in our design critiques is ‘inclusive design’. It’s all about the best, for the most, for the least. It’s the Eames model.

The post Bradley Timepiece proves inclusive
watch design has wide appeal
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