Hasta La Ideas

This is the latest from Del Monte, individually packaged bananas. They’re apparently recyclable, and will eventually be made biodegradable. However, I couldn’t help but notice that bananas already have a compostable wrapper, ie the peel.

The reason for this… longer shelf life. The problem with this… it flies in the face of recent production trends pertaining to the environment. They are claiming that this new product will result in fewer deliveries because of the longer shelf life, but I’d be surprised if they didn’t end up shipping more product to new sectors that they could not previously cater to (ex vending machines). Also, the fact we can recycle the wrapper is of little help because of the footprint that recycling produces, not to mention the extra impact resulting from the production of said wrapper.

A company as big as Del Monte should have come up with a better solution than this.

This month marks the 94th anniversary of the iconic Coca-Cola contour bottle. This single shape of packaging by Coca-Cola has achieved iconic status since its creation in 1915.

The first bottle was designed in 1915 by the Root Glass Company. The bottle designer, Earl R. Dean and his team decided to base the bottle design on the soda’s two ingredients, the coca leaf or the kola nut. Dean couldn’t find any photographs of either, but became inspired by the cocoa pod, and transformed the shape of the pod into a bottle:

Go here for a visual showcase of the bottle through the years.

Impressive eco-friendly packaging for Lacoste. See below for a few words from Mind Design the designers behind it all.

“In collaboration with Tom Dixon we worked on the branding and packaging for two very different types of polo shirts commissioned by Lacoste. The most eco-friendly way to package a shirt was not to print on the packaging at all but use embossing instead. For the techno polo we designed a speaking label that plays Tom’s voice at the push of a button – very techno.”

via:

French designer Manuel Jouvin has created packaging for cooked snails made of dyed snail excrement. (more…)

Lavoro di packaging degli svedesi United Power per Milko. Ne voglio 3 confezioni!
[Via]