Un nouveau packaging conçu par Yves Béhar pour l’équipementier sportif Puma, composé d’une simple armature de carton permettant d’emballer les chaussures dans un sac réutilisable. Il permettra d’économiser 60% en consommation d’eau et d’énergie dans le processus de production.
Barely a few weeks into launching, Reverend Berriman’s Heavenly Unorthodox Beverages’ chili-infused sodas (not to mention the company’s tongue-in-cheek marketing strategy) have already made global waves.
To start, John Berriman who founded the Cornwall, England-based company, is indeed a reverend. As the story goes, “divine inspiration” struck Berriman one evening as he pondered the results of infusing his homemade cola with freshly-picked chili peppers. After a year of product development, the final result is a soft drink imbued with the heat of chilis without the flavor, imparting a subtle “glow” in the back of the throat.
In addition to a cleverly understated logo (note the collar) and packaging by the U.K.-based firm Lowestudio, the company’s marketing team consists (no kidding!) of a Matthew, Mark, Luke, and Paul—further proof that the Powers That Be support a good side business. And, a portion of the proceeds go to charitable organizations like the
Turnaround Project.
Currently available in Cola (regular and Diet), as well as Sparkling Apple flavors, Reverend Berriman’s Heavenly Unorthodox Beverages sell at small grocers and gourmet shops throughout England. The company also offers flavorful “mocktail” alternatives to mixed-alcohol drinks on their site.
While Reverend Berriman’s spicy sweet beverages currently are only distributed in the U.K., they continue to gain attention for their innovative recipes. The sodas sell for £1.20 a bottle or £13 for a 12-pack from their online store.
Eighthirty is a startup New Zealand based coffee coffee company designed by Noah Butcher:
“I wanted the packaging to create ’stand out’ on the shelf, and to form a dialogue that can evolve with the brand overtime.”
Ingenious: GGRP sound engineers created record players from corrugated cardboard that double as 45 sleeves. They then sent them out to creative directors in North America to showcase GGRP’s talent. All you need is a pencil to spin the record. Talk about clever.
Via: ads of the world
Central Saint Martins College of Art student Jeremy Innes-Hopkins has developed kits for throwing together meals from ready-prepared raw ingredients. (more…)
In 2008 Yves Behar, of the Fuse Project, worked with New York City’s Health Department to promote safe sex in the Big Apple. which resulted in his creation of the NYC Condom dispenser (above) along with the condom packaging (below).
To keep the condom distribution campaign fresh, the city decided to redesign the overall look of the packaging by introducing a ‘call for entries’ competition. The five finalists have been announced and voting has begun. Peruse the following and vote for your favorite.
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Wrap It Up
Sex Is Natural, Sex is Good
The Troublemakers
Pope Benedict XVI (Anti) Condoms
Some fantastic wine bottle labels by Tomer Hanuka, for ‘Wine by Some Young Punks’. Hanuka is based in New York and teaches at SVA.
The Optimist is a self-promotional holiday wine bottle by Siquis. Every year Siquis designs a custom wine bottle label for their clients with a different designer taking on the task. This year’s graphic plays on the “half empty/half full” concept. Obviously, once the recipient rotates the bottle to fill their glass, the glass on the label becomes half full.
Detail:
Related Posts:
Feeling Optimistic? Have a Drink.
Oakland based start-up Ecologic, has developed a sustainable, transformative bottle for liquid products. Straus Family Creamery, based in Marshall, California is testing out the new bottle at the Whole Foods Market in Oakland (VC’s neighborhood grocer).
“This local pilot will lead to a broader roll out, and ultimately to sustainable packaging for national brands in high volume categories ranging from dairy, juice and wine, to cleaning products and laundry detergents,” said spokeswoman Amy Bonetti Price of Big MouthPR.
Don’t you hate carrying around your empty water bottle, just because you feel bad throwing it out? The Vapur Anti-bottle conveniently solves that problem in a matter of folds. Once you’re done with it, you can roll it up and stick it in your pocket. Pretty handy.
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