La marque Nike a travaillé avec le studio coréen Momot pour présenter dans un centre commercial ce stand intitulé « Nike Air Reinvented ». Une véritable installation alliant produits phares de la marque avec des créations de papier originales. Un rendu très réussi à découvrir en images et vidéo dans la suite de l’article.
Le Kobe 8 con tutta una serie di rinnovate tecnologie come il Dynamic Flywire, inserti in Kevlar. La combo colori è forse la mia preferita di sempre su questo modello. Saranno rilasciate il 28 aprile.
Queste sono le Nike Free Inneva Woven Photo Blue SP. Si trovano anche su 290sqm.
The criss-crossing bands of these running shoes by Nike are inspired by a Chinese finger trap.
The Nike Free Trainer 5.0 has an upper made of soft intertwined bands over breathable mesh fabric.
When the foot is moving forwards or backwards or at rest, the bands stay flexible, but when pressure is applied from side to side, the bands tighten like a finger trap to provide extra support.
We recently featured another design inspired by the finger trap – a collection of leather handbags with clamping woven handles.
We’ve featured lots of other Nike technology on Dezeen, including American football boots with 3D-printed studs and the spike pads worn by Paralympic sprinter Oscar Pistorius – see all design by Nike.
Other sportswear we’ve published include running shoes with cables that tighten on impact and a speedsuit designed to reduce drag – see all sportswear.
Here’s some more information from Nike:
Adaptability is key to effective training. Scheduling, weather, location and coaching are constantly changing. Nike is focused on providing one constant – the best shoe for multi-sport training.
Designed as one of the most versatile training shoes, the men’s Nike Free Trainer 5.0 delivers lightweight comfort and supportive lockdown with a distinctive look for training in the gym, field or street.
Athletes must adapt to the ever-changing factors in training and evolving training footwear is no different. Nike designers are committed to constantly improving footwear to allow athletes to perform at their best. The evolved approach to maximising the support and natural motion intuitive to training comes to life in the Nike Free Trainer 5.0.
While the woven upper has an eye-catching aesthetic, the shoe’s high-performance aptitude sets it apart. The dynamic fit moves with, adjusts to and supports the foot during the rigours of training.
Designers Laura Parrett and Jeff Rasmussen took inspiration from the Chinese finger trap device. Like the toy, the upper consists of intertwined bands that are soft and pliable. When the foot is at rest or moving forward or backward the bands are flexible and compliant. When pressure is applied with side-to-side movements the bands engage and tighten around the foot for enhanced support.
Three performance benefits distinguish the Nike Free Trainer 5.0:
– Dynamic-fit technology for a glove-like fit
– Natural motion design to deliver a barefoot-like feel with resilient cushioning
– Aggressive rubber nodes on the sole that provide multi-surface traction
The post Nike Free Trainer 5.0
by Nike appeared first on Dezeen.
Sports brand Nike has unveiled the first boots for American football players with 3D-printed studs (+ slideshow).
Nike’s Vapor Laser Talon boots are fitted with a footplate made by selective laser sintering, a process that uses lasers to fuse small particles of material together.
With laser sintering, Nike’s designers were able to prototype the boots much faster than usual and make updates as they went along. In future, boots could be individually shaped for each player.
The 3D-printed footplate also makes the boot extremely light, weighing in at 158 grams, and improves traction on the turf to help players run faster. According to the sportswear company, the boots can markedly improve a player’s “40-yard dash” time – the standard measure used by scouts to assess speed and ability.
We’ve published lots of Nike shoes featuring the latest sports technology, including the spike pads worn by Paralympic sprinter Oscar Pistorius and football boots partly made from castor beans – see all Nike design.
We’ve also been reporting on the rise of 3D printing, recently featuring proposals to print a lunar base with moon dust and an interview with a designer who wants to 3D print a house – see all 3D printing news.
Here’s more information from Nike:
The quest for acceleration and speed has long been the north star for athletes across sport, and in order to excel in the game of football, the mastery of these skills is seen in the 40-yard dash. Played out on a national stage in Indianapolis, pro scouts clock 40-yard dash times in order to assess and translate these measurements to a football athlete’s game-time ability.
Today, Nike Football debuted the Nike Vapor Laser Talon with a revolutionary 3D printed plate that will help football athletes perform at their best. In a version built to master the 40, the Nike Vapor Laser Talon weighs a mere 5.6 oz. and is specifically designed to provide optimal traction on football turf and to help athletes maintain their “drive stance” longer.
With more than 40 years of athlete insights and innovation across sport, Nike designers worked with elite trainers within Nike SPARQ as well as long time partner and gold medal sprinter Michael Johnson to understand how he and his team at Michael Johnson Performance train football athletes for the 40. According to MJP Performance Director, Lance Walker, an athlete’s “Zero Step” is a pivotal point that can make or break an athlete’s 40 time. In the moments before that first step hits the turf, his propulsion and acceleration speed are determined. At that point, it’s all about geometry.
“Nike’s new 3D printed plate is contoured to allow football athletes to maintain their drive position longer and more efficiently, helping them accelerate faster through the critical first 10 yards of the 40,” said Johnson. “Translated to the game of football, mastering the Zero Step can mean the difference between a defensive lineman sacking the quarterback or getting blocked.”
The plate of the cleat is crafted using Selective Laser Sintering technology (SLS). It is the sport’s first 3D-printed plate. SLS is a manufacturing technique that uses high-powered lasers to fuse small particles of materials into a three-dimentional shape. Through proprietary material selection, Nike was able to prototype a fully functional plate and traction system within a fraction of the traditional timeframe and at a fraction of the weight. The SLS process allows for the engineering and creation of shapes not possible in traditional manufacturing processes. It also provides the ability to make design updates within hours instead of months to truly accelerate the innovation process to never seen speeds.
“SLS technology has revolutionized the way we design cleat plates – even beyond football – and gives Nike the ability to create solutions that were not possible within the constraints of traditional manufacturing processes,” said Shane Kohatsu, Director of Nike Footwear Innovation.
The way athletes train continues to evolve, and Nike continues to push the boundaries of innovation even further. By listening to the voice of the athlete, Nike is able to evolve footwear, apparel and equipment to help athletes achieve their highest potential.
The post Nike Vapor Laser Talon 3D printed
football boot studs appeared first on Dezeen.
Queste bellezze le trovate su CNPTS.
L’agence créative hollandaise Staat a imaginé et conçu une série de 8 vitrines interactives animées pour la marque Nike à Selfridges – Londres. Réalisées en collaboration avec Nike Brand Design EMEA, ces créations très réussies sont à découvrir en vidéo sur une musique de Mmoths « Folding ».
Se ne sta facendo un gran parlare di questa Nike Flyknit Lunar 1+. La particolarità sta nella tessitura della tomaia, realizzata da un unico filo in modo da ridurre drasticamente peso e materiale in eccesso. Se siete a Milano in questi giorni, la potete testare qui. Io resto cmq fedele alle mie Cumulus 14 ma se mi capiterà di provarle, non mancherò di farvelo sapere.
• Nike veteran Mike Friton gets his close-up in “The Innovator” (above), a video portrait by Portland-based Cineastas.
• Elsewhere in visually astute videos, Scott “The Sartorialist” Schumann paused in his prowling the streets for stylish sportcoats to interview Magnum photographer Steve McCurry. Click here to watch part one of the five-part chat.
• Pinterest has raised a new $200 million round of funding. The cash infusion brings the virtual scrapbooking company’s valuation up to $2.5 billion.
• Look for Mercedes-Benz Fashion Week parent company IMG to change hands. Private equity firm Forstmann Little & Co. is planning to sell the sports and modeling talent agency.
• Adieu, Mondays with André. Vogue‘s very own caped crusader, André Leon Talley, is leaving the magazine.
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New Career Opportunities Daily: The best jobs in media.
Questa è la Nike Roshe Run con sistema di allacciatura Dynamic Flywire. Il lancio è previsto per l’estate 2103.
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