Si dice in giro che Brian Andreson abbia rielaborato la Blazer trasformandola in Mid con questa combo di colori. La scarpa fa parte della collezione Icon x Icon series. Negli stores il prossimo mese? Se la vedete in giro fatemi un fischio!
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Un spot très frais et original dans le cadre du développement de la marque Nike Sportswear, grâce à un travail d’animation et de direction artistique du studio Sticky Monster Lab. Une campagne 3D autour des personnages et du monde du football.
Personalizzate dal mitico James Jarvis, queste Air Footscape Motion fanno parte della collezione Six Collaborations. Le trovate su Heaven.
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If you don’t know already—the 2010 World Cup in South Africa is about to go down 45 days from now. Nike commissioned a handful of illustrators to represent their countries and reinterpret the emblems and badges as alternative versions for their national team shirts. The example above is by Cape Town’s own illustrator Kronk.
To find out more about the True Colors project, go here.
As the world gears up to watch the exciting quadrennial battle between soccer’s finest, every detail plays an important role—all the way down to the uniforms. Made from eight recycled plastic bottles, the United States Men’s National Soccer Team home jersey incorporates sustainability with the best in technology and design to ensure the players are in top form and inspire fan pride during the World Cup 2010 games.
Outside of the obvious concerns such as breathability and aesthetics, this year’s competition presents another set of challenges with the games taking place in nine cities throughout South Africa with three different types of climates (hot, cold and wet). Nike improved their already innovative Dri-Fit fabric by making it 10% more flexible, 7% more ventilated and 15% lighter overall to keep players drier and more comfortable.
Designed by creative director Phil Dickenson, the jersey is the upshot of immense research and a glimpse at the past, referencing the red stripe of the 1950 U.S. National team uniform with a gray sash across the front. Meant to read as a shadow of the original, the inspiration comes from the team’s historic upset against England 1-0 in Brazil’s 1950 World Cup. Also incorporated on the inside of the jersey, the “Don’t Tread On Me” motto serves both to inspire players and as a rallying battle cry for fans.
The kit sells in Nike’s online store for $70 or at Niketown stores, where it can be customized.
Le magasin Nike Paris des Champs Elysées dévoile son nouvel espace “Boot Room” entièrement dédié au monde du football : un univers de 560m2 dédié aux amateurs de customisations et de sport. Plus de visuels de cette installation pensée avec Studio White, dans la suite de l’article.
Une performance live du japonais Hifana dans le cadre de la campagne Nike Free Run +. Un concept décalé de l’agence Wieden Kennedy, car ces chaussures flexibles sont directement reliées au Macbook afin de produire de la musique. A découvrir en vidéo dans la suite.
Une animation integrée à la nouvelle campagne “Sister One” pour la marque Nike sur le marché asiatique. Un travail d’1 minute 20 mettant en scène une jeune femme dans le centre ville de Tokyo. Le tout réalisé par le studio anglais I Love Dust en collaboration avec AKQA.
Un nouveau film de marque Nike conçu par Wieden Kennedy, pour la nouvelle paire de chaussures Mercurial Vapor Superfly II. Le footballeur Zlatan évolue sur différentes surfaces afin de montrer l’atout produit des 2 crampons situés à l’intérieur de la chaussure. A découvrir dans la suite.
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