La marque Nike a créé cette campagne et ces visuels pour la collection printemps / été 2011 intitulée “Be Free”. Une collaboration avec les deux photographes reconnus Denis Darzacq et Barnaby Roper. L’ensemble des images et la vidéo sont à découvrir dans la suite de l’article.
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Nike unveils a Twitter-sourced motto with their new U.S. soccer jersey
While fans of Argentina’s national team still clearly outnumbered U.S. supporters at the exhibition match held at the Meadowlands Stadium in New Jersey last Saturday, the sold-out event and tie game were proof that soccer continues to gain momentum stateside (or at least that seeing a living legend like Messi play is pretty exciting). Doing their part to grow the sport’s presence, Nike launched their new “inspired by supporters” kit for the U.S. Men’s National Team at the friendly, introducing a red version due to popular demand and with it “Indivisible,” which may be the world’s first Twitter-sourced motto.
“The people’s jersey,” as it’s been dubbed, called for submissions earlier this month by asking fans to tweet their ideas for a slogan with the hashtag “#RedAllOver” during a five-day period. Narrowing it down from thousands of entries, Nike chose the winning slogan based on several tweets that suggested indivisible.
A limited run of the Indivisible kits are available at Niketown in NYC for $90. If the handsome blue sash is enough for you, the jersey without the slogan sells online from Nike for $70.
Attese per questa primavera le Nike Sportswear All Court Twist LTR in pelle traforata. Mi piace la versione bianca, disponibili nei migliori store.
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Sportswear brand Nike have launched the new away kit for France’s national football team, based on the Breton stripe.
Created by Nike’s in-house design team, shirt is made of recycled polyester and organic cotton.
Photographs are by fashion designer and photographer Karl Lagerfeld.
The information below is from Nike:
NIKE INTRODUCES THE NEW FRENCH FOOTBALL AWAY KIT, COMBINING PERFORMANCE INNOVATION WITH ICONIC FRENCH DESIGN
Kit unveiled in photograph by style icon Karl Lagerfeld
Nike (NYSE:NKE) Today unveils the new national team away kit for the French Football Federation, celebrating the new era in French Football.
Nike’s partnership with the French Football Federation was launched in Paris in January this year, and is encapsulated by an overall campaign titled ‘Vive Le Football Libre’. The striking new design of the away kit captures the spirit of the French team whilst bringing superior performance innovation and unparalleled elegance on pitch.
The new away jersey takes strong visual cues from the ‘marinière,’ a piece of French history since the last century, and now a timeless French style icon. The marinière first appeared as the uniform of sailors in the French navy in the 19th century and was first seen in civilian wardrobes in the early 20th century. Soon, it would become a symbol of French culture, adopted by free‐spirited individuals in France and beyond.
The jersey has a tailored fit that allows freedom of movement on pitch. The lightweight fabric features Nike Dri-FIT technology and engineered ventilation systems to help keep players cool, coupled with ergonomic cut and soft cotton feel for player comfort.
The kit also embraces Nike’s Considered Design approach and along with the home kit launched earlier this year is Nike’s most environmentally sustainable kit to date, with shirt and shorts made from microfiber polyester that is entirely derived from recycled plastic bottles. For the shirt, this material is combined with organic cotton (96% recycled polyester, 4% organic cotton.)
The kit is seen for the first time in photography shot by a true icon of the fashion and photography world, Karl Lagerfeld. The photo, which captures the revolutionary elegance of the away kit, features Alou Diarra, one of the faces of the new era of the French team. The FFF away kit will be available as of March 26 and pre-ordered as of March 11.
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| England Home Kit by Peter Saville | Campanas + LACOSTE | More about Nike on Dezeen |
Voici le nouveau spot Nike, conçu par Wieden Kennedy Portland autour des exploits de sportifs dans les domaines tels que le basket, le rugby ou la danse. Un hommage aux athlètes avec ces performances de plusieurs univers, dans cette campagne intitulée “Throwdown”.
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Our video peek at a collection of sneakers designed by a new American classic
Call it a win for the marriage of technical details and fashion or just call it a win for style, either way Steven Alan’s collection for Nike Sportswear (launched today) has us wondering why the collaboration didn’t happen sooner. The five styles all draw on Nike’s archives and add Steven’s impeccably clean twist, which he explains in more detail in our video interview with him here.
This first collection from their new partnership drops tomorrow in Steven Alan stores and online.
Après les affiches print en teasing, voici la campagne TV de Nike autour du nouveau maillot de l’équipe de france de Football. Un spot court et explicite autour de la notion du “football libre”, sur une voix d’Oxmo Puccino. Plus de visuels du maillot et la vidéo dans la suite.
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Voici la 1ère campagne d’affichage de Nike à l’occasion de son contrat avec la FFF (Fédération Française de Football). Des visuels print mettant en scène Eric Cantona, Marianne ou encore Oxmo Puccino, en attendant le maillot officiel prévu le 17 janvier. Une création de l’agence Leg.
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Un travail intéressant sur cette courte vidéo qui présente l’opération à venir Nike ID Nation avec la création d’une communauté de créatifs, participant autour des produits tel que les sneakers de la gamme Nike 6.0. Le lancement est prévu pour la fin du mois. Explications dans la suite.
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