Dans le même esprit que les précédents modèles, voici le teaser produit par Nike qui présente le retour de la paire de “Nike Mag” : le modèle du personnage de Marty McFly dans le film Retour vers le Futur II. A découvrir en vidéo et en images dans la suite de l’article.
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Focus sur l’illustrateur Alexis Marcou qui maîtrise avec talent les divers outils pour créer des illustrations splendides. Entre crayonnés et retouches photographiques, ce dernier parvient à nous immerger au sein de ses oeuvres. Plus d’images dans la suite de l’article.
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Our interview with the reigning world champ of women’s surfing
Earlier this year in Los Angeles, I had the chance to sit down with surfer Carissa Moore, 18, fresh on the heels of her win at the Roxy Pro Gold Coast in Australia. Since going on to also claim her first ASP World Champion title—the youngest to ever do so—at the Roxy Pro Biarritz last month, there’s perhaps no surfer who’s done more to advance the cause of women’s surfing than this Hawaii native.
Her dedication and skills (she’s been at it since age four and started competing professionally at six) have attracted unprecedented attention to the sport, including Nike sponsorship. The brand also backed the film “Leave a Message,” in which Moore totally dominates.
As the rising star gears up to compete this year’s Quicksilver Pro next month, read on to learn more about what it was like to be in the movie, snow surfing and keeping it all balanced.
Carissa Moore: I was about four or five when my dad pushed me into my first wave at Hawaii Beach, where I was born and raised and still live.
CM: My dad is actually a competitive swimmer. He won a lot of big open water swims and was an Ironman for a while. So he wasn’t a super serious surfer, but I think what’s awesome is that he applied a lot of the skills he’s learned from swimming to coaching me.
We’re best friends, we’re travel partners, he’s my coach. It’s neat! Sometimes it can get complicated because he’s both my dad and my coach. Coaches are always trying to push you to do better and sometimes I hear my dad and I think he’s not satisfied with me. But he’s always wanted the best for me and I think that’s made our relationship so sweet. It’s cool ’cause at the end when we accomplish something, there’s no person I’d rather share that with than my dad.
CM: My mom and I have an interesting relationship. I’m really thankful for everything that she’s done for me. I think that I definitely wouldn’t be here or be who I am today without the struggles and the relationship that I have with her. My parents divorced when I was 12 and when I was with her she didn’t really want me to go to the beach. She wanted me to go to school, she wanted me to go shopping, and she wanted me to be a girl. At the time I was always struggling with that because I was like, “I just love this. Why would you want to keep me from something that I love?”
But, it was almost a blessing because she kept me balanced. I graduated from high school last year and it was one of the best accomplishments I’ve had in life because it’s not just surfing. It also got me to appreciate my time in the water too because I didn’t have as much time as everybody else. So I was like, “Ah! I’ve got to be just as good and work even harder with the time that I have.”
CM: Ever since I was little, I’ve had a dream of traveling the world and surfing, being on the world tour and hopefully competing to be a world champ. It’s pretty cool ’cause I can say now that I’m living my dream. And I’m really stoked that my results this year have been pretty good.
CM: This is the coldest place I’ve been ever! But I did recently get my first hooded sweatsuit and it’s super thick. But I don’t know when I’m going to use that. My dream though (secretly) is to surf in the snow. Well, to trudge through the snow and go surfing for at least 10 minutes. People do it in New York and I think it would be a neat experience.
CM: Surf-wise, my favorite place is mainland Mexico, really down south. I love the type of wave there and the food too! The waves are mostly right-point breaks and it’s sand-bottomed so you don’t have to worry about reef. Surfing there is just super playful. Fiji is absolutely breathtaking and beautiful and I want to go back there. And then my dream place to go is Greece.
CM: This is the first surf movie that I’ve been a part of. There’s actually a lot of surfing porn films that are made. “Porn” meaning that they’re straight surf, straight action and not much lifestyle. There’ve been a few women’s surf films but nothing like this. This film is hardcore innovation stuff, which is closer to what the men are doing. I think that’s why this movie is so monumental in our sport.
I’m so stoked to be a part of it and stoked to be a part of the Nike team. I’m excited to see what the guys have to think about it too! But I think what’s cool about women’s surfing at the moment is that each girl has a lot of personality, which makes it have a different flavor than what the men’s tour has.
Découverte des clichés de ce nouvel hangar à avion privé, conçu par la marque Nike et situé près de leur siège historique (Portland). Intitulé le “Nike Air Hangar”, il abrite 3 jets Gulfstream G5 pour des déplacements et voyages d’affaires, ainsi que d’un salon, suites et un espace de réunion.
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Le studio PostPanic présente dans cette vidéo son showreel de l’année 2011. Reprenant les différents projets pour des clients tels que MTV ou Nike, PostPanic propose une version très rythmée de leurs différents références. A découvrir dans la suite de l’article.
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La division et la marque Nike Sportswear a récemment organisé un événement à Londres pour présenter leur nouvelle collection Hyperfuse 2011 au London Tramshed. Avec des couleurs vives, voici cette série de produits Nike à découvrir dans la suite de l’article.
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Greenpeace frappe fort une nouvelle fois. En reprenant les codes des spots Adidas et Nike pour cette publicité Detox, Greenpeace parvient à détourner le message et rappeler l’importance de la pollution des usines, notamment sur les produits chimiques retrouvées dans l’eau.
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Nike présente en vidéo sa nouvelle innovation en termes de confort avec Nike Lunarlon : un nouveau système de rembourrage des chaussures dont le première modèle est la Nike SB Eric Koston. Une impression de douceur et légèreté, et un spot à découvrir dans la suite.
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Il gioco di mix & match continua per Nike Sportswear. Prossima release sembrerebbe una nuova variante della Royal Mid in versione più robusta, la suola dice tutto. Pronti a tutto.
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Athletes are illustrated across a wall of orange tubes in this canteen at the headquarters of sports brand Nike in Hilversum, the Netherlands, by Amsterdam studio UXUS.
Developed in collaboration with the Nike design team, the dining room contains individual tables and timber-slatted booths adorned with logos and statistics.
Coloured chairs and picnic benches provide additional seating in the canteen, which is located at the company’s Europe, Middle East and Africa headquarters.
White graphics on the walls of the kitchen list the favoured lunches of sports stars including Maria Sharapova and Paula Radcliffe.
A glass-fronted mezzanine at first floor level overlooks the ground floor.
See also: K-Swiss pop-up store by UXUS Design.
Photography is by Dim Balsem.
Here are a few words from Uxus Design:
Nike EMEA Headquarters commissioned UXUS to be part of the team to re-design their corporate canteen.
The objective was to create a personalized, social hub inspired by sports that encouraged and enabled the exchange of ideas.
Working alongside the Nike design team, UXUS created a space utilizing mismatched elements to accommodate the various moods and needs of the employees.
Semi-enclosed areas and cozy spaces offer solitude,while vast tables and counters stimulate interaction.
Every element was designed for efficiency and the ability of employees to create a personalized eating experience.
Material choices were inspired by sports facilities with contrasting bright and neutral colors.
Various ceiling elements such as low hanging lamps create rhythm to diffuse and humanize the tall volume of the main eating hall, while a striking, orange tube wall with super-graphic ties the 2 levels together.
The printed graphics were created by Matte Amsterdam.
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| Rosa’s by Gundry & Ducker | Niseko Look Out Cafe by Design Spirits | Cocoro by Gascoigne Associates |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
