Born in rural Kentucky and raised on a farm he describes as, “in the woods, down a dirt road,” fashion designer Orondava Mumford has worked with some of the world’s most iconic brands. After lending his keen eye to Converse and acting as…
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Biking to work no longer means looking like a triathlete in training. From casual and functional collections like Levi’s Commuter Series and Giro’s New Road to cyclist specific bags of all styles, cycling apparel has improved drastically in recent years, but few—if…
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Whether you choose to recognize it or not, it’s happening—sweats are having a moment. From the cozy boy and goth-ninja menswear movements of seasons past to the tech-sweat-driven warm-up fashions of fall, sweats are now as likely to be seen in SoHo and on streetstyle blogs as with ice cream…
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Advertorial content: Over the past month we’ve highlighted some of the holiday offerings from Bonobos —from their luxuriously soft and well-styled cashmere to their versatile and travel-ready patterned oxfords. We…
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The connection between design, inspiration, production and place is often disjointed in the contemporary global economy. While this is commonplace, occasionally a brand comes along that wholly encapsulates the notion of place in a product—Watch Hill, Rhode Island’s );…
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Ann Arbor, Michigan’s Ghostly International may have started as an independent record label, but the enigmatic group of creatives has long since shed such categorical limitations, making influential contributions in visual arts, product design, technology and…
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The confidence a well-fitted suit can provide in any business or social setting is arguably worth every penny invested in this wardrobe staple. Indochino’s modestly priced custom suits have been…
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While some purists still dispute Nike’s presence in skateboarding, there’s no denying their contribution to skate shoe design and development. The latest tech to reach the market lies within the Lunar One Shot, a…
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French fashion brand Lacoste has enlisted graphic designer Peter Saville to reinterpret its famous crocodile logo for a range of polo shirts.
Lacoste presented Peter Saville with a blank canvas to redesign its L.12.12 polo shirt for the Holiday Collector no.8 range.
Saville chose to keep to the original colours of white polo and green logo, but abstracted the iconic crocodile to adorn the left breast of the shirts.
He created a string of squiggly, spiky and minimal iterations of the reptile, to be used in place of the design that has featured on Lacoste’s apparel since the company first launched tennis wear in 1933.
The logo was kept to roughly the same size and shape, though some designs are more abstract than others. The shirts come in translucent green packaging to match the logo’s colour.
Tennis player René Lacoste, the brand’s founder, was nicknamed The Crocodile after his Davis Cup team captain promised to buy him an alligator suitcase if he won an important match.
Earlier this year Lacoste asked Saville to design a new logo for the brand’s eightieth anniversary, which was used to adorn polo shirts, bags and other apparel.
Saville won the London Design Medal earlier this year and working with Kanye West to design a new visual identity for the rapper. His prints were used on garments and footwear in the Spring Summer 2014 collection by Japanese label Y-3.
This isn’t the first designer collaboration for Lacoste, which previously teamed up with the Campana Brothers to create a range of clothes.
The post Peter Saville abstracts Lacoste’s crocodile
logo for Holiday Collector polo shirts appeared first on Dezeen.
It’s easy to imagine how important the concept of VIP is in a country where individuality is easily lost in an immense multitude of people. Among Chinese men, the older generations are still quite status-oriented and fashion is often simply a tool used…
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