Pour sa campagne de montres et de bijoux, Louis Vuitton a fait appel à Slowdance et Surface To Air Studio pour réaliser une belle vidéo intitulée « Emprise » et entièrement faite sur une mise en abîme. Accompagnée d’une musique de Gesaffelstein – « Aleph », la vidéo nous plonge dans l’univers très élégant de la marque.
The life and work of Modernist architect Charlotte Perriand is referenced in this womenswear collection by French fashion house Louis Vuitton.
Louis Vuitton‘s Spring Summer 2014 Icônes collection coincides with the creation of a previously unrealised beach house by Perriand during this year’s Design Miami exhibition.
Perriand’s investigations into standardisation and modular furniture led Louis Vuitton’s designers to create garments that can be matched with each other in various combinations.
Returning from Japan in the 1940s, the French architect wrote: “A new way of living awaited me there: work, leisure, discovery, representation. I had made up my wardrobe with interchangeable ‘modules,’ as in my investigations of standardisation: four skirts, long or short, for the lower body and sweaters, blouses and bustiers for the top, all of which combined to give me at least 16 possibilities.”
This idea also informed adaptable garments including a reversible yellow jacket with removable sleeves. The bold colours and geometric shapes of Perriand’s designs influenced the tones and prints used throughout the collection.
Complimentary colours such as blue and orange are used together to create high contrast, while gingham checks and earthy tones add to the 1940s aesthetic. Expandable bags are designed to be easily changed for different occasions.
Charlotte Perriand is best known for her work with fellow Modernist designers Le Corbusier and Jean Prouvé during the mid-twentieth century. Since her death in 1999, she has become more widely recognised as a designer in her own right as the result of exhibitions that featured her work, including MoMA’s Designing Modern Women.
Here’s some more information from Louis Vuitton:
Icônes Collection – Louis Vuitton Spring Summer 2014
Some women leave behind an aura of radiance wherever they go. Time is their ally, the world their domain. Charlotte Perriand was one. A generous, multi-talented personality, this architect, designer, urban planner and photographer broke away from outmoded conventions, free to invent a new concept of timeless elegance. Fascinated with the “apparent simplicity” sought by the great creators, she envisioned a world in which beauty and function merge, holding forth the promise of a life infused with harmony. Pinpointing the indispensable, eradicating the superfluous, she traced the outlines of a fundamental modernity that foreshadowed the classicism of the future. Paralleling this quest, Louis Vuitton, dream-maker and inventor of a movable chic born of technical and aesthetic sophistication, offers a collection of iconic garments, pioneering a spare, timeless, dependable fashion vocabulary that adapts to every desire.
Like Charlotte Perriand’s colourful modular creations, each piece in the collection can be transformed to adapt to the wearer’s needs and moods. Combining elements, juxtaposing contrasts, each ensemble offers endless possibilities, resulting in a unique, modern wardrobe unfazed by fleeting trends. Delineating the silhouette of the woman whose look is “always similar but never the same,” rejecting standardisation, capturing the spirit of the times and freely developing its distinctive style, Louis Vuitton perpetuates its own legend while adding to that of one of the most inspiring women of the 20th century.
The Collection
Fresh as a breeze from the mountaintops, graphic as the stroke of an architect’s pen, the Icônes collection for summer 2014 invents a timeless feminine elegance, uniting fantasy with precision, lightness with respect for craftsmanship, and freedom with functionality.
All of the pieces were conceived to adapt to each woman’s imagination. Red gingham trousers paired with a matching blouse, delicately highlighted with a thin black lavallière, evoke the pleasures of a stroll in the sun. In a subtle allusion to Charlotte Perriand, whose creations inspired the collection, the prints and colours suggest the formal virtuosity of her designs. A common thread in the legends of Louis Vuitton and the architect, the theme of travel permeates the story behind these icons. The sun-coloured reversible jacket with removable sleeves is ready for any weather, anywhere in the world. A leather motorcycle jacket structures the fluidity of a silk dress in exotic earth tones, while muted shades reminiscent of Japan gracefully adorn the Milaris bag.
From trench coat to swimsuit, from shorts to evening gown, each icon in the collection recounts the story of a House inspired by a creative femininity imbued with light and an adventuresome spirit.
Travel
To break free from everyday routine, taking off toward new horizons, with open eyes and an open mind, and then return to create the elegance of tomorrow. From Louis Vuitton to Charlotte Perriand, travel, a bridge across time and space, a dialogue of cultures, has traced the outlines of an enduring art of living.
From the dazzling brilliance of the poles to the steamy mists of tropical climes, colours, textures and materials embody the fulfilment of a shared dream. Silk lends a dress the lightness of a cloud, while leather links a trench coat to the House’s traditional craft. The exotic hide defining the ample forms of a Milaris, like the lightweight canvas of a flat expandable bag, conjures up visions of wanderings in the farthest reaches of the imaginary world. Piece by piece, this collection makes up a singular wardrobe that transforms the everyday into a journey with a unique style, a merging of beauty and function.
Functionality
According to Charlotte Perriand, “There is art in everything: in a movement, a vase… a jewel, a way of being,” and in “useful forms.” At Louis Vuitton, since the House’s founding, each creation has drawn its essence from the reality of the times, its inventive nature turning every moment into an art of living infused with harmony.
Like a joint manifesto, Icônes asserts the eminent functionality of each piece in the collection. Just like Charlotte Perriand’s colourful modular creations, each garment can be transformed to adapt to the wearer’s needs and moods. A trench coat for rain, shorts for sunny weather, a leather skirt for long, busy days, a silk gown for special occasions… But this functional chronology can be disrupted according to the whim of a moment: the modularity of each piece opens the range of possibilities that enables a personal style.
Their grace, intelligence and refinement give these icons that little something extra that transforms a piece of clothing into a symbol of elegance.
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by Modernist architect Charlotte Perriand appeared first on Dezeen.
A previously unrealised beach house designed by modernist architect Charlotte Perriand in 1934 has been constructed and furnished by French fashion house Louis Vuitton to coincide with this year’s Design Miami fair (+ slideshow).
Charlotte Perriand’s La Maison au Bord de l’Eau, or the house beside the water, has been built by Louis Vuitton using sketches and drawings almost eighty years after it was first conceived.
The project was initially conceived for a competition to design cheap holiday lodging, held by French architecture magazine L’Architecture d’Aujourd’hui.
Perriand’s design won second prize and was later reworked for wealthy vacationers, but the original scheme was never built.
Now constructed in the beach-side garden at The Raleigh Hotel on Miami’s South Beach, the small house is raised on wooden cuboids above the sand and accessed by a ramp at the back.
Two wings fronted by sliding glass doors are connected by a semi-enclosed corridor at the rear, creating a U-shaped plan.
Bedrooms containing beds designed by Perriand are located on one side, along with the bathroom. The kitchen, dining and living areas are housed in the opposite wing.
Wood clads the walls and floor, and is used for the majority of the furniture.
A central deck is covered with a fabric canopy, which drains via a hole in the centre positioned above a plant pot.
Accents of blue used for rounded lighting covers and counter tops match the corrugated roof.
The project follows Louis Vuitton’s Icônes Spring Summer 2014 fashion collection that took its influences from Perriand.
Work by the modernist designer is currently on display as part of an exhibition about how women shaped twentieth-century design, on show at the Museum of Modern Art (MoMA) in New York.
At Design Miami last year, Louis Vuitton showed a collection of leather portable objects including pieces by designers Fernando and Humberto Campana.
Here’s some more information from Louis Vuitton:
La Maison au Bord de l’Eau, 1934
Design Miami satellite exhibition
Charlotte Perriand
Architect, designer, planner and photographer Charlotte Perriand remains an influential figure in the modern movement of the twentieth century.
With links to the avant-garde in France, Germany, Russia, Japan and Brazil, her work spans seven decades of the last century.
She left her mark on the 1920s, 30s, 40s, 50s and 60s, always working at the very top of her profession and at the cutting edge of the new. She was the first woman to work as an architect, designer and planner, opening up all these opportunities to the many women who followed her.
She played a major role in the story of design, not only in France, but also in Japan by giving direction to that country’s industrial design output before the outbreak of war in the Pacific.
As a pioneer of interior architecture alongside Le Corbusier, and trailblazer for the modern movement in furniture, she created many design masterpieces now regarded as icons.
As a close friend of, and collaborator with, painter Fernand Léger, her work is marked by the concept she called a “synthesis of the arts” (synthèse des arts) and the determination to share progress with everyone through her chosen field of creativity: the home.
A great traveller throughout her life, her thinking and work were enhanced and expanded by her travels throughout Europe, Asia, India, the Pacific and Latin America.
La Maison au Bord de l’Eau
The House first designed a clothes collection, an ephemeral reflection of Perriand’s desires, and is now producing La Maison au Bord de l’Eau for the 2013 Miami art week. This never-before-released work by the architect will be on display in South Beach December 3-8, 2013. This legendary, yet never executed, project is now a reality.
La Maison au Bord de l’Eau, first conceived in 1934 for a design contest held by L’Architecture d’Aujourd’hui magazine, was meant to introduce an economical form of holiday lodging for the mass market. This project won second prize, but was never built.
Charlotte Perriand later reworked the idea into several variations for wealthier vacationers. The fact that the project was never executed explains the lack of detailed drawings and the great variety of versions found in sketches.
Now, eight decades later, Charlotte Perriand’s studies prove quite contemporary in light of the advancements in wooden architecture. Though a certain degree of adaptation was necessary to translate the original drawings and notes into a tangible structure, the spirit of the designer was respected to the fullest.
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beach house in Miami appeared first on Dezeen.
Louis Vuitton a imaginé cette jolie vidéo afin de promouvoir la sortie des nouveaux guides imaginés par leurs équipes. Avec de belles images tournées aux 4 coins du monde, cette création signée Romain Chassaing nous emmène à Tokyo, Moscou, Paris ou encore Londres. A découvrir dans la suite de l’article.
Des dinosaures tout d’or peints envahissent les vitrines Louis Vuitton des Champs-Elysées pour présenter les sacs et la pré-collection automne-hiver de la marque. De superbes vitrines très expressives qui s’inspirent du Muséum d’Histoire Naturelle de Paris. Plus de détails dans la suite de l’article.
Labels from the Central Hotel in Nantes, France (circa 1930s) and the Joia Hotel in Sao Paulo (circa 1964). © Louis Vuitton Archives
Remember when travel involved more than clutching bar-coded scraps and wheeling an ugly black case through “concourses”? Neither do we, but just imagine scenes from Titanic (pre-iceberg) and The Talented Mr. Ripley (without the murder)–all crisp kerchiefs, exotic matchbooks, and hotel labels slapped onto sturdy packing cases. Return to the golden age in the gilt-edged pages of World Tour, out this month from Abrams.
Chilean-born, Paris-based travel writer Francisca Matteoli (pictured) draws upon the vintage hotel labels collected by trunkmaker and traveler Gaston-Louis Vuitton (whose grand-père founded the leathergoods juggernaut) as fodder for a 21-city global adventure illustrated by oodles of illustrations, photos, vintage postcards, and more than 900 labels that live on as graphic souvenirs of getaways from Athens to Zermatt. “I realized that a small piece of paper like a simple label can tell a million stories,” says Matteoli. “Stories of woman and men, travelers, adventurers, gangsters, elegant people…and also of history, architecture, art, countries.” She made time between voyages to answer our seven questions about culling down the collection of labels, some personal favorites, and her own choice of luggage.
How did you come to write World Tour?
I was having lunch with Julien Guerrier, editorial director at Louis Vuitton, and I told him about my Chilean great grandfather and my family who always lived in hotels, and about our life in Chile and France…He then told me that Louis Vuitton had a magnificent collection of hotel labels and that we could connect our stories. He knew I liked writing stories, and we thought that it would be a very original way to talk about travel. That is how it all began.
How did you go about narrowing down/selecting the labels to feature in the book?
We wanted mythical hotels that are representative of the golden age of travel, that have a real visual quality–many of the labels are works of art. This allowed me to write not only about labels, but also about life, historical events, and people, because travel is connected with everything in life. We wanted a book that was both a pleasure to look at, and a pleasure to read.
What are some of your favorite labels from the collection of Gaston-Louis Vuitton?
The ones that bring back personal memories. The one of the Hotel Meurice in Paris–so refined, so art déco, because my grandparents liked walking down the rue de Rivoli when they came to Paris, as do the tourists today. The one of the Hotel du Louvre, where I lived with my family when we arrived from Chile. The Savoy Hotel in London–the label is very creative, very modern for its time–because my mother, who is Scottish, used to go to the Savoy when she was young. The Hotel Gloria in Rio de Janeiro, because I lived in Rio, love Rio, and this label is not only historical but also extremely stylish. The Waldorf Astoria in New York, where I have beautiful memories, so chic and a fine example of the architecture of the 50s.
continued…
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Voici en exclusivité pour Fubiz la dernière vidéo de Louis Vuitton appelée « Retracing the Trunk« . Avec un mapping très réussi conçu et réalisé par Les Courtisans, ce film nous plonge dans l’univers visuel des malles de Louis Vuitton en créant un kaléidoscope graphique composé de jeux de lumière et de projections.
Questa Practical Bag con pattern Damier Masai per Louis Vuitton costa quasi come il portatile che sto usando per scrivere questo post. D’altronde, il lusso si paga.
Voici le dernier film produit par Solab Pictures pour la marque Louis Vuitton. Intitulée « L’écriture est un voyage », ce superbe film est une réalisation de Romain Chassaing mis en musique par Birkii qui nous plonge au cœur de l’inspiration et de la création. A découvrir en vidéo dans la suite.
Design Miami: a hanging cabinet covered in leather tassels and a hammock inspired by pasta ribbons are among the objects created by designers including Fernando and Humberto Campana and Atelier Oï for French fashion house Louis Vuitton (+ slideshow).
Above: Maracatu hanging travel cabinet by the Campana Brothers
The designers were asked to come up with portable objects inspired by Louis Vuitton’s signature luggage and travel accessories. Fernando and Humberto Campana created a hanging travel cabinet made from leather offcuts from Louis Vuitton’s workshops.
“Each one is different,” Fernando Campana told Dezeen at the launch in Miami. “We named them after the fruits of Brazil – each one has the name of a fruit, because the first idea was that it would be like a fruit hanging from a tree.”
“The name Maracatu comes from a dance, a ritual dance from Brazil,” added Humberto Campana. “They use wigs and clothes with stripes of cloth, and they twist to make this movement.” Inside the travel cabinet are shelves and a light, and it also comes in a more minimal brown leather version without the swinging tassels.
Above: hammock by Atelier Oï
Swiss design trio Atelier Oï used long strips of leather and gold rivets to create a hammock inspired by the pinched shape of pasta ribbons.
“When you are playing with the material you find these references, and you find also the solution,” designer Patrick Reymond told Dezeen. “We saw that it was interesting to squeeze the leather to create the three-dimensional structure, and to create the comfort and the volume of the object.”
Above: stool by Atelier Oï
They also created a folding stool with a thin sheet of aluminium between its leather exterior, allowing it to be packed flat and opened out into a sturdy seat.
“Just with a cut we can create a channel, so we don’t have any added elements,” said Reymond, explaining that it was inspired by the origami shapes of a Hussein Chalayan skirt. “You can fold it and go to the third dimension in one movement,” added designer Aurel Aebi.
Above: case for stool by Atelier Oï
Another item in the collection is a glass bell lamp by British designers Edward Barber and Jay Osgerby, which is held in a leather carry case.
Above: lamp by Edward Barber and Jay Osgerby
The lamp is solar-powered but can also be charged via a discreet USB port at its base.
Above: table by Christian Liaigre
French designer Christian Liaigre produced a portable travel desk in sycamore wood, leather and aluminium, which folds up into a small briefcase form.
Spanish designer Patricia Urquiola created a stool that unfurls from a handbag, inspired by Louis Vuitton’s Monogram flower pattern, while Japanese studio Nendo contributed a lamp made from a curled piece of perforated leather and backlit by LED bulbs.
The collection launched at Louis Vuitton in Miami’s Design District during Design Miami this week, and will be available from the New Bond Street branch in London this month.
Other projects at Design Miami we’ve featured so far this week include an Eiffel Tower-shaped lamp by Studio Job and Glithero’s photosensitive ceramic vases. Look out for more news from Miami on Dezeen in the coming days, and check out our photos from the event on Facebook.
See all our stories about Design Miami »
See all our stories about Louis Vuitton »
Here’s some more information from Louis Vuitton:
Objets Nomades
Louis Vuitton announces Objets Nomades, a limited edition collection of foldable furniture and travel accessories produced in collaboration with leading international designers. These contemporary pieces will be exhibited and available in the New Bond Street Maison in December 2012. The rest of the collection will debut at Art Basel/Design Miami also in December.
Encapsulating the spirit of travel synonymous with Louis Vuitton, the travel desk, stool, hammock and lamp are all made using beautiful nomade leather and have portability at the core of their design. The pieces reference Louis Vuitton and his son Georges’ original bespoke travel commissions from the 19th Century, such as a trunk replete with a folding horsehair mattress for a trip to the Congo, or a trunk with a pull-out desk and a typewriter station. This bespoke service has been reinterpreted for the 21st Century to create a selection of collectible design items that are both beautiful in their form yet also functional in their design.
To create the collection Louis Vuitton has tapped into a pool of design talent. Founded in 1991 in Switzerland by the Neuveville trio Aurel Aebi, Armand Louis and Patrick Reymond, Atelier Oï is an international player in architecture, design and set design. Inspired by the expertise behind Louis Vuitton’s canvas trunk, they have conceived the simple yet spectacular hammock, with its sophisticated ribbons of leather and rivets gilded with fine gold.
The folding stool, also by Atelier Oi, makes use of Louis Vuitton’s leather savoir faire, drawing inspiration from the aesthetics of origami whilst embodying all the label’s values of simplicity, elegance and functionality. A special membrane works as a hinge for the leather panels, allowing the stool to be unfolded into a seat in one single movement once unbuckled from the carry strap.
After graduating from the Ecole des Arts Decoratifs in Paris, Christian Liaigre became an artistic director then an interior designer. Since 1981 he has been designing collections of simple furniture with clean lines. Inspired by nature, the portable travel desk in sycamore wood, leather and aluminium was originally created for Louis Vuitton in 1990 after a chance encounter with a Tanzania based Brit who dreamed of a desk to observe his captive-bred lion cubs that could ‘be folded up in the back of a Jeep’. It is being reissued in 2012 as part of this limited collection.
Internationally acclaimed designers Edward Barber and Jay Osgerby founded their studio in 1996 after graduating with Master’s degrees in Architecture from The Royal College of Art in London. Most recently being responsible for the design for the Olympic torch, their work is held in permanent collections around the world including the V&A Museum, London; the Metropolitan Museum of Art, New York and the Design Museum, London. Their beautiful glass bell lamp for the collection exhibits simple lines and shape, and when encased in the nomade leather carry case demonstrates how design can celebrate the traditional in a modern way.
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for Louis Vuitton appeared first on Dezeen.
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