Fetishism in Fashion at MoBA 2013

Trend forcaster Li Edelkoort shows there is more to fetishism than just bondage with garments displayed at this year’s MoBA 2013 fashion biennale in Arnhem, the Netherlands (+ slideshow).

Fetishism in Fashion MoBA 2013

Li Edelkoort curated the Fetishism in Fashion theme for this year’s biennale after observing the expression of deep inner desires through clothing and accessories, which goes far beyond S&M.

Fetishism in Fashion MoBA 2013

“There is a moment in fashion where there is this super need to be very fetishistic,” Edelkoort told Dezeen. “There is animalism, there are children’s behaviours, there is of course bondage, there is lace, there is fur, feathers and so on.”

Fetishism in Fashion MoBA 2013

Edelkoort co-curator Philip Fimmano told us: “[Li noticed that] we’re all born with kinds of fetishes and have a need for belonging and bondage from birth. It’s not just about fashion design, it’s about a movement that’s happening in society.”

Fetishism in Fashion MoBA 2013

“We tried to explore the extent of where fetishism can take us, changing from the sexual side to the shamanistic side,” he added.

Fetishism in Fashion MoBA 2013

The main exhibit covers 13 different types of fetishes using work by 300 designers from around the world, such as a series of tusks, horns and spines for the body by Ana Rajcevic.

Fetishism in Fashion MoBA 2013

Among the eight shows, Elevated is a showcase of high-heeled, platform and other raised shoe designs that looks at obsessions with gaining height. It includes a collection of shoes that undergo physical transformations by Benjamin John Hall.

Fetishism in Fashion MoBA 2013

Another exhibition called Fascination focusses on the secret side of men’s lives and how they collect accessories such as ties, underwear, shoes and scents.

Fetishism in Fashion MoBA 2013

Monsters created from fake fur are on show at a local zoo, forming an exhibition designed for children: “This is really to explore the way we are getting closer to nature and animals and that we want to animate garments with little ears or tails,” Fimmano said.

Fetishism in Fashion MoBA 2013

Elsewhere, the history of the apron is charted from humble utility roots to its place in so many of today’s sexual fantasies.

Fetishism in Fashion MoBA 2013

“We wanted to explore how the apron is an archetypical fetish garment, something that’s been around since Adam and Eve,” said Fimmano. “It’s of course a carrier for lots of different fantasies, whether it be the maid, the waitress, the worker or the farmer.”

Fetishism in Fashion MoBA 2013

All the biennale volunteers are dressed in aprons and visitors on 7 July received free entry if they wore one too.

Fetishism in Fashion MoBA 2013

Fimmano spoke to Dezeen about the reaction from event visitors and how their perception of fetishism changed: “A lot of people have the misconception that the word ‘fetishism’ is just linked to the sexual side,” he said. “I think it was surprising for a lot of visitors that it had so many different aspects such as childhood memories, nomadism, regional identity.” The biennale continues across Arnhem until 21 July.

Fetishism in Fashion MoBA 2013

The curators have created a book to accompany the event and we are currently running a competition to give away five copies, which ends on 16 July.

Fetishism in Fashion MoBA 2013

More fashion exhibitions open over this summer include 1980s club wear on show at London’s V&A museum and a collection of garments by Iris van Herpen displayed in Calais.

Fetishism in Fashion MoBA 2013

All images show designs on display at the event.

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Competition: five copies of Fetishism in Fashion to be won

Competition: five copies of Fetishism in Fashion to be won

Competition: we’re giving readers the chance to win a copy of trend forecaster Li Edelkoort’s new book exploring fetishism in fashion.

Competition: five copies of Fetishism in Fashion to be won

Fetishism in Fashion was written by Edelkoort to coincide with the Mode Biennale 2013 she has curated in Arnhem, the Netherlands, which is running until 21 July.

Competition: five copies of Fetishism in Fashion to be won

The book provides the official catalogue of the biennale and includes work by fashion house Alexander McQueen and designers Formafantasma.

Competition: five copies of Fetishism in Fashion to be won

Evolution of taste from birth to adulthood, the psychology of branding and the power of the colour black are all covered in the 248-page compendium.

Competition: five copies of Fetishism in Fashion to be won

Full-page photographs accompany short stories and essays by Edelkoort plus fashion writers such as Susan Piët and Valerie Steele, with graphic design by Jeroen Jas.

Competition: five copies of Fetishism in Fashion to be won

The hardcover book issued by Frame Publishers comes bound in a red rubber band and is available to order on the company’s website.

Competition: five copies of Fetishism in Fashion to be won

To enter this competition email your name, age, gender, occupation, and delivery address and telephone number to competitions@dezeen.com with “Fetishism in Fashion” in the subject line. We won’t pass your information on to anyone else; we just want to know a little about our readers. Read our privacy policy here.

Competition: five copies of Fetishism in Fashion to be won

Competition closes 16 July 2013. Five winners will be selected at random and notified by email. Winners’ names will be published in a future edition of our Dezeen Mail newsletter and at the top of this page. Dezeen competitions are international and entries are accepted from readers in any country.

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More information about the publication follows:


Fetishism in Fashion by Lidewij Edelkoort

The newest publication from Frame Publishers is a book about fashion which delves into the world of contemporary fetishism. Its release coincides with the Mode Biennale Arnhem 2013.

Fetishism in Fashion by internationally-renowned trend forecaster Lidewij Edelkoort explores the world of fashion through a fetishistic lens to reveal an instinctive future for style and culture.

Competition: five copies of Fetishism in Fashion to be won

The reference book investigates the evolution of taste from birth to adulthood, the elevation of shoes through ever-higher heels, the psychology of branding, the effects of infantilism, the power of the colour black, the fetishising of objects, and the interaction with skin and the body.

With visually-rich – and sometimes shocking – photography and essays by established authors discussing art, clothing, design, textiles, food and beauty, this in-depth publication sheds new light on the fetishism phenomenon.

Competition: five copies of Fetishism in Fashion to be won

More than 50 fetishes are illustrated by inspiring visuals from the likes of Leigh Bowery and Erwin Olaf, boundary-stretching works from designers such as Formafantasma and Alexander McQueen, and eye-opening essays by Susan Piët and Valerie Steele, amongst others.

Bolder, crazier and more outlandish fashions are on the horizon, making this new book a key reference in a new era of experimentation and intense creativity, unveiling the intimate ties that bind us.

Competition: five copies of Fetishism in Fashion to be won

Features

» The content of the book may shock, but also inspire and excite
» More than 50 fetishes are illustrated by inspiring visuals
» Filled with articles and imagery covering a wide range of contemporary issues relating to fashion, fetishism and society
» Includes short stories written by author and trend forecaster Lidewij Edelkoort, as well as contributing authors and experts
» Beautifully packaged, the book is entwined with a rubber band
» Official catalogue of the Mode Biennale Arnhem 2013

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Totemism: Memphis meets Africa at Design Indaba Expo

Totemism: Memphis meets Africa at Design Indaba Expo

Dutch trend forecaster Li Edelkoort curated an exhibition drawing parallels between the Italian Memphis movement of the 1980s and contemporary South African design at Design Indaba Expo in Cape Town earlier this month.

Totemism: Memphis meets Africa at Design Indaba Expo

Called Totemism: Memphis meets Africa, the show at the centre of the expo featured work by 53 South African designers across a range of disciplines.

Totemism: Memphis meets Africa at Design Indaba Expo

Edelkoort proposes “a kinship between Memphis ideals and South African style, between shanty town colours and Italian kitchen laminates from that period.”

Totemism: Memphis meets Africa at Design Indaba Expo

She points to the use of tactile materials, colourful patterns, animal skins, fringes and neon common to both styles, as well as the tendency to layer and stack materials or colours to create totemic objects.

Totemism: Memphis meets Africa at Design Indaba Expo

Decoration will take over objects, she says, especially colourful two-dimensional patterns with the illusion of three-dimensional qualities that create a sense of animation.

Totemism: Memphis meets Africa at Design Indaba Expo

The exhibition was open from 1 to 3 March as part of Design Indaba, where the Petting Zoo app that we featured a couple of weeks ago was also launched. Another key show elsewhere in the city at the same time was the Heavy Metal exhibition we featured earlier today.

Totemism: Memphis meets Africa at Design Indaba Expo

Edelkoort was one of the speakers at our Dezeen Live series of talks in London last September, where she predicted that nomadic lifestyles and increasing reliance on screens for information would make us crave tactility – watch the movie here.

Totemism: Memphis meets Africa at Design Indaba Expo

Dezeen was in town as part of our Dezeen and MINI World Tour – watch our movie reports from Cape Town here, including the upcycling culture that’s common in South African design and how being World Design Capital 2014 can help the city overcome problems inherited from the Apartheid regime.

Installation photos are by Riccardo Pugliese.

Here’s some more information from Li Edelkoort:


There seems to be a kinship between Memphis ideas and South African style, between shantytown colours and Italian kitchen laminates from that period. The use of tactile matter, coloured patterns, wild animal skins, fringes and finishes, lightbulbs and neons are all reason to believe that we can expect a Memphis-inspired revival of inspiring magnitude.

Totemism: Memphis meets Africa at Design Indaba Expo

A Memphis revival reflects a taste for bolder colours and is already influencing the most avant garde designers who create citations irreverently. The Italian master Ettore Sottsass would have agreed: Memphis, he said, “is everywhere and for everyone”. Yet he also is known for saying that Memphis was “like a hard drug” and therefore one couldn’t take too much of it!

Totemism: Memphis meets Africa at Design Indaba Expo

The Memphis designers set themselves free with colourful and patterned laminates, historical form, wild animal materials, printed glass, loud celluloid, neon tubes and metal plates finished with spangles and glitter. The movement coincided with the reign of disco dancing and pop icons like Grace Jones, who dressed and moved like Memphis in loud colour-blocked outfits – already making a major comeback in fashion today!

Totemism: Memphis meets Africa at Design Indaba Expo

Since 1994, young South African designers and decorators set out to create an African style using contemporary elements mixed with folkloric and iconic aspects such as spears, zebra, wooden masks and stools. Bars, restaurants and early boutique hotels invented this first funky South African design language.

Totemism: Memphis meets Africa at Design Indaba Expo

However that movement was quickly saturated and the design community turned to craft and textiles instead. These trends developed in a great outpour of rustic and organic style, including architecture, design and food, celebrating the well-being of South African life.

Totemism: Memphis meets Africa at Design Indaba Expo

Now these long-lasting trends are gaining inspiration from fresh ideas working with colour, craft and pattern, liberating themselves in pretty much the same way that Memphis design movement first did in the 1980s. Yet what makes this neo-Memphis movement so African in feeling? The stacking and layering of colour and materials deliver a totemic quality to designs. As these objects illustrate, it’s time to stack, store, build and construct new African totems, thus creating icons that are at the forefront of design. The world is looking to Africa to be inspired!
 Like slaves to the rhythm!

Totemism: Memphis meets Africa at Design Indaba Expo

Totemism: Memphis meets Africa is an exhibition that will be on show at Design Indaba Expo in Cape Town, March 1-3, 2013. Curated by Lidewij Edelkoort and produced with the support of Woolworths, Interactive Africa & Design Indaba Expo.

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"Super technology is going to ask for super tactility" – Li Edelkoort at Dezeen Live

Interiors and products will need more tactile designs as the use of computers and screens makes us crave a sense of touch, trend forecaster Li Edelkoort predicts in this last movie filmed at Dezeen Live.

“The more screens we have the more our figures are afraid we’re going to disappear,” she says. “I feel it already in my fingers that they want me to touch lots of things so I don’t loose contact with touch.” Edelkoort therefore predicts that textiles will be increasingly important in interior design, supporting the increasingly nomadic lifestyle that mobile technology permits.

“You can be in the middle of the desert and people will think you’re in New York,” she says, “So you become anonymous and you don’t care anymore where you are. I think that sort of freedom which is going to be created will make us want to have lots of textiles, lots of rugs, we will have portable tables, portable sinks, portable lights like lanterns.”

This nomadic attitude could also alter our social relationships, she suggests. “This liberty we have now in work and play will reflect also in the other parts of life, so eating, sleeping, entertaining, we would be more nomadic about that, not always sitting at the same table with the same partner.”

Edelkoort proposes grandparents and grandchildren as “the new couple of the future,” as people live longer and choose more freely who to spend their time with. She thinks that “individualism is over and so people care much more about family, even if it’s chosen family and friends,” leading to a more compassionate society. “It’s all about a society which is, let’s say, softer, more rounded, more textured.”

Li Edelkoort at Dezeen Live

Above: image by Michael Baumgarten

Edelkoort begins the talk with an image showing the hands of a child and elderly person. “There is a falling away of the generation gap, whereas grandparents are very young and young children are very old,” she says. “They hang out together for a while… it means that you can be a baby your whole life, or you can be already old even when you’re born. I think that age is now going to be more of a mental thing than a physical thing actually.”

Li Edelkoort at Dezeen Live

Above: felt cushion by Peta Lee and designs by Coral Stephens

The next image represents nomadism and shows textiles with portable furniture. “We have all our devices we can work and stay wherever we want,” says Edelkoort. “This new feeling of freedom, which is fairly recent, is only now starting to modify the brain I believe.”

Li Edelkoort at Dezeen Live

Above: Mine Kafon by Massoud Hassani

Her third image shows Massoud Hassani’s device for seeking and destroying landmines, based on a wind-powered toy and made of bamboo and plastic components. “It’s a mine killer, but its completely organic and very cheap,” Edelkoort says, adding “it’s very beautiful how a childhood toy can become now such an amazing device.”

Li Edelkoort at Dezeen Live

Above: Teresa Toys by DMOCH

Next is a set of building blocks for children comprising rounded wooden pieces and small leather balls. “This is to teach babies how to feel form and how to create buildings and skylines, and it’s like soft toys instead of the square toys,” she explains. “Of course, already the babies have their screens so this is to counterbalance the screens.”

Li Edelkoort at Dezeen Live

Above: photo by Thomas Straub for Madé for View on Colour

The final image shows a mask incorporating bones and introduces the 2013 Arnhem fashion biennial (MoBa 13) that Edelkoort is curating on the theme of fetishism. “There is a moment in fashion where there is this super need to be very fetishistic. There is animalism, there is children’s behaviors, there is of course bondage, there is lace, there is fur, feathers and so on,” she explains. “I’m going to investigate why.”

Edelkoort concludes with the idea that “trend forecasting is like archeology but to the future”, explaining how she looks for little fragments in current culture to predict what’s coming next.

Dezeen Live was a series of discussions between Dezeen editor-in-chief Marcus Fairs and a number of designers and critics that took place at design exhibition 100% Design during London Design Festival this September.

Each of the four one-hour shows, recorded live in front of an audience, included three interviews plus music from Dezeen Music Project featuring a new act each day. We’ve been posting all the movies we filmed on Dezeen and you can watch all the movies from Dezeen Live here.

The music featured in the movie is a track called Business Class Refugees by Indian record label EarthSyncListen to more of their songs on Dezeen Music Project.

See all our stories about Li Edelkoort »
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See all our stories about London Design Festival 2012 »

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Post Fossil at 21_21 Design Sight

Here are some photos from an exhibition of work by over 70 designers including Studio Job, Nacho Carbonell and BCXSY, on show at 21_21 Design Sight in Tokyo, directed by Li Edelkoort. (more…)

Avifauna by Maarten Kolk Guus Kusters

Stuffed animals covered in fabric by Dutch designers Maarten Kolk #38; Guus Kusters will be presented at Pierre Bergé #38; Associés in Brussels next week.

A grey heron, tawny owl and blackbird were stuffed without plumage then wrapped in fabric and mounted on oak.

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