Excellente idée du studio Pleaseletmedesign pour le concessionnaire Toyota Belgium, avec cette performance conçue autour de la typographie. Imaginé par Zachart Lieberman, le principe est simple : la voiture dessine les différentes lettres avec le mouvement de ses roues.
iQ font – When driving becomes writing / Full making of from wireless on Vimeo.
Two typographers (Pierre & Damien) and a pro race pilot (Stef van Campenhoudt) collaborated to design a font with a car. The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman.
Download the Font here.
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