YO! Home at 100% Design

London Design Festival: the family home of the future will feature mechanised floors and furniture that emerge from walls, floors and ceilings at the touch of a button, according to Yo! Sushi and Yotel founder Simon Woodroffe (+ slideshow).

Yo! Home at 100% Design

Launched this week at 100% Design in London, the prototype Yo! Home apartment squeezes all the rooms of an average two bedroom house into a space no bigger than a one-bedroom apartment.

Yo! Home at 100% Design

A master bedroom can be lowered down over the sunken seating area of the living room, while a breakfast counter slides out from the walls of the kitchen and a dining table folds up from the floor.

Yo! Home at 100% Design

Rooms can be reconfigured using sliding partitions, giving residents the option of an open-plan layout.

Yo! Home at 100% Design

“Since the invention of the city centre apartment, we’ve never really re-invented it,” said Woodroffe. ”YO! Home is that new invention. Twelve moving parts drawing on the mechanics of stage scenery allow the transformation of an eighty square metre space, the size of a one bedroom apartment, into a much bigger home.”

Yo! Home at 100% Design

Theatre and exhibition specialists were brought in to assemble the moving mechanisms, which give the apartment two bedrooms, two living rooms, a cinema, an office, a kitchen and dining room, a bathroom and a wine cellar.

Yo! Home at 100% Design

Woodroffe previously launched the Yotel concept at 100% Design in 2007, and has since opened a flagship branch in New York’s Times Square.

See more stories about the London Design Festival »

Photography is by Ashley Bingham.

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QR-Code Hotel Room by Antoine Peters

In the most extreme example yet of QR codes used as decor, the new Hotel Modez in Arnhem has a room covered entirely in scannable codes that link to “pornography, pin-ups and other piquancies”.

QR-Code Hotel Room by Antoine Peters

The room, designed by fashion designer Antoine Peters, features bespoke wallpaper, curtains, bed linen and furniture entirely covered in the black-and-white symbols, which can be read by smartphones and other devices to reveal pornographic images, texts and movies.

“The room seems as abstract as it can be, but secretly you are surrounded by porn,” says Peters. “The abstraction of the room symbolizes the fact piquancies are always extracted from the eye, but I think these just belong to hotel rooms. And anyway, aren’t we surrounded by porn everywhere nowadays?

The room features pillows and fabrics created in collaboration with Daphne de Jong while Quinze & Milan produced square stools with a QR-codes laser-cut into their surfaces.

The QR-Code room was commissioned by creative studio Piet Paris, who invited 30 Dutch fashion designers, most of whom are based in Arnhem or are graduates of the city’s Arnhem Art Academy, to each curate a room.

The hotel, which opened last week, is based in the city’s Klarendal district, a once run-down area that is now an emerging fashion quarter.

Other recent examples of QR codes used in architecture and interiors include the Russian Pavilion at the Venice Architecture Biennale, which featured an interior entirely covered with a matrix of codes, and call centre in Dijon by architects MVRDV, which features QR-code cladding.

Photography is by Eva Broekema.

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Maison et Objet Fall 2012: Warmth

Cozy designs from the Parisian design trade show

Maison et Objet Fall 2012: Warmth

Designers at this year’s Maison et Objet seemed unfazed by global climate change, coming equipped with fresh designs that reflect notions of warmth for interiors. From sculpted wood to tabletop fireplaces, here are a few of the notable pieces conjuring up a cozier ambience. The decorative wooden walls by…

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Google Web Lab by Universal Design Studio and MAP

London Design Festival: the first project by MAP, the new studio of designers BarberOsgerby, is a digital laboratory at London’s Science Museum where visitors can interact with internet-users around the world using musical instruments and robots (+ slideshow).

Google Web Lab by Universal Design Studio and MAP

Edward Barber and Jay Osgerby have founded MAP as an industrial design consultancy that will operate alongside their interior design company Universal Design Studio and their design studio BarberOsgerby.

Google Web Lab by Universal Design Studio and MAP

The Google Web Lab was designed in collaboration with Universal Design Studio and comprises a series of physical devices that can either be operated in person at the museum, or online at chromeweblab.com.

Google Web Lab by Universal Design Studio and MAP

“Web Lab offers the opportunity for visitors to be more than just spectators,” Universal Design Studio director  Jason Holley told Dezeen. “Online and in-museum visitors are equally able to enjoy a dialogue with the museum; engaging, interacting and affecting the exhibition content.”

Google Web Lab by Universal Design Studio and MAP

One device is a electronically-controlled orchestra (above), where different instruments are controlled by different users, while another is a data tracer that maps the sources of images and information and shows where they’ve travelled to (below).

Google Web Lab by Universal Design Studio and MAP

The Sketchbots (below) are robots that photograph the faces of users and draws them on a plate of sand.

Google Web Lab by Universal Design Studio and MAP

Above: photograph is by Andrew Brennan

Other devices include a virtual teleporter (below), which functions as a set of windows to locations around the world, and a computer that charts the locations of everyone who has taken part in the experiments.

Google Web Lab by Universal Design Studio and MAP

“Museums worldwide struggle with trying to understand how the digital can expand their reach to engage a wider and more diverse audience,” said Holley. “Web Lab offers the possibility of making the online experience integral, not secondary. It offers new opportunities for richer experiences online and physical spaces that expand beyond the walls of the museum”

Google Web Lab by Universal Design Studio and MAP

Cameras are positioned around the exhibition, so users can continue to operate the devices when the museum is closed.

Google Web Lab by Universal Design Studio and MAP

The project was also completed with interactive design and engineering group Tellart and graphic designers Bibliothéque.

Google Web Lab by Universal Design Studio and MAP

See all our stories about London Design Festival »

Google Web Lab by Universal Design Studio and MAP

See all our stories about Universal Design Studio »

Google Web Lab by Universal Design Studio and MAP

Photography is by Lee Mawdsley, apart from where otherwise stated.

Here’s a lengthier description from Universal Design Studio and MAP:


Universal Design Studio and MAP collaborate with Google on exhibition that merges physical and virtual

Universal Design Studio and sister company MAP are responsible for the 3D design and architecture of a dramatic new Google exhibition. Web Lab brings the extraordinary workings of the Internet to life through a series of interactive, web-connected physical experiments, aiming to inspire the world about the Web’s possibilities and to explain its complex technological processes. Exhibition visitors can make music with people across the world and trace the physical route taken by a simple web search. The exhibition at London’s Science Museum is open to the world online at chromeweblab.com, with online visitors experiencing the exhibition day and night through 24-hour web cams installed at the museum.

Google Web Lab by Universal Design Studio and MAP

Above: photograph is by Andrew Brennan

Partnering with interactive design and engineering group Tellart, Universal Design Studio and MAP together designed the exhibition environment, creating innovative architectural and design archetypes for this new kind of physical/ digital collaboration. The design approach focuses equally on the experience of the space physically and the experience of it online via web cams. Architecture and design tools help to deconstruct technology and tell the story of how digital and physical realms are connected. New archetypes were created to separate users from their familiarity with objects, reinforcing the experimental nature of the exhibition, and to ensure each experiment could be appreciated both in the museum and online.

Universal Design Studio and MAP have created an immersive lab setting in the basement of the Science Museum, a scheme that foregrounds the idea of Web Lab as an interactive place of testing and continuous experimentation.

An industrial, functional aesthetic forms the backdrop to the series of playful experiments. At the exhibition’s entrance, a centrally positioned glass and wire mesh workshop provides a highly visible ‘curated lab’ space for events, simple repairs and displays. A key feature conceptually, it represents the ‘living lab’ nature of the exhibition, where visitors are not spectators but are engaged in and part of a working space.

Google Web Lab by Universal Design Studio and MAP

Above: photograph is by Andrew Brennan

Universal Design Studio and MAP were challenged to design a space that would be experienced both physically and online through ‘the eyes of the web’. In order for online visitors to easily interpret the space, architectural planes are clearly and directly articulated. The ground plane maps out the territory as a graphic surface. Bibliothèque created graphics for the rubber floor which, as well as providing an additional narrative layer to the exhibition, creates zoning and flow of movement, and adds a supportive description of each experiment’s function.

The ceiling plane consists of a bright yellow steel grid delivering the network of cables that service the experiments. Rather than be concealed, the grid articulates the physicality of the web, illustrating its data flow – the ‘life source’ of the experiments. Throughout the exhibition, cabling to experiments is intentionally exposed, emphasising this physicality.

A secondary skin of semi-transparent wire mesh lines the walls of the museum gallery, blurring the distinction between the existing building and the new installation. The space is acoustically controlled creating an optimal environment for the Universal Orchestra experiment, which provides the soundtrack to the exhibition experience.

Google Web Lab by Universal Design Studio and MAP

Above: photograph is by Andrew Brennan

Working with Tellart (who prototyped the experiments) and Universal Design Studio, MAP oversaw the industrial design, look and feel of the exhibition’s five Chrome Experiments:

Universal Orchestra: An Internet-powered eight-piece robotic orchestra creating harmonious music
Sketchbots: Custom-built robots able to take photographs and then sketch them in sand
Data Tracer: A map that traces where the world’s online information is physically stored
Teleporter: A series of web-enabled periscopes through which you can instantly access the world (including a 24 hour US bakery)
Lab Tag Explorer: A real-time visualisation of all Web Lab visitors from around the world that groups and categorises participants in incredible ways

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Tangling by Akihisa Hirata

London Design Festival: hundreds of intricate models by emerging Japanese architect Akihisa Hirata are pinned onto the looping walls of this installation at the Architecture Foundation in London (+ slideshow).

Tangling by Akihisa Hirata

Named Tangling, the entire exhibition is contained within an installation of knotted walls, which curve around one another to create arched openings.

Tangling by Akihisa Hirata

The exhibition is Hirata’s first solo show outside of Japan and follows his recent collaboration with Toyo Ito, Sou Fujimoto and Kumiko Inui at the the Golden Lion-winning Japanese Pavilion at the Venice Architecture Biennale.

Tangling by Akihisa Hirata

The clustered model collections on display show how the architect develops the spaces of his buildings from complex geometric and organic forms.

Tangling by Akihisa Hirata

Hirata explains his idea of tangling as a concept for “linking the architecture of the future to the nature of living things.”

Tangling by Akihisa Hirata

Films documenting the interiors of Hirata’s completed buildings are projected onto the curving walls of the exhibition, alongside a series of concept sketches.

Tangling by Akihisa Hirata

Past exhibitions organised by the Architecture Fundation include an indoor terrain of moss arches and a city orchard.

Tangling by Akihisa Hirata

See all our stories about the London Design Festival »

Tangling by Akihisa Hirata

Photography is by Daniel Hewitt, apart from where otherwise stated.

Tangling by Akihisa Hirata

Above: photograph is by Yukata Endo / Luftzug Co. Ltd

Tangling by Akihisa Hirata

Above: photograph is by Yukata Endo / Luftzug Co. Ltd

Tangling by Akihisa Hirata

Above: photograph is by Yukata Endo / Luftzug Co. Ltd

Tangling by Akihisa Hirata

Above: photograph is by Dezeen

Tangling by Akihisa Hirata

Above: photograph is by Dezeen


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Alphabet Library by Stephane Hof

For those readers who asked to see more interiors from Zaha Hadid’s Pierres Vives government building in Montpellier, here’s a reading room lined with glowing bookcases by architect Stephane Hof (+ slideshow).

Hof previously worked for Zaha Hadid Architects and was the project architect for Pierres Vives, the regional government building of Herault, before forming his own practice last year.

The Alphabet Library is located within the building’s public archive department and houses books between a series of curved Corian panels.

Tables and information desks curve out from the bookcases, forming continuous surfaces.

Above: photograph is by Laurence Ravoux

“If you look at all the old reading rooms in libraries in France, the tables are always detached from the bookshelves,” architect Stephane Hof told Dezeen. “We wanted to create something that combined these two functions into one.”

Above: photograph is by the architects

Hof also explained how “the abstract forms of letters” inspired the shapes of the shelves and tables. “Not literally the alphabet, but L-shapes, H-shapes, T-Shapes, etc.” he said.

Above: photograph is by the architects

Strips of lighting are positioned beneath the Corian surfaces, illuminating the bookcases and framing the outlines of tables.

See more images of the Pierres Vives building in our earlier story.

Above: photograph is by the architects

Photography is by MC Lucat, apart from where otherwise stated.

Here’s a project description from Hof:


Alphabet Library

Located within the Pierres Vives building in Montpellier to serve as a reading room for the Archive of the Department of Herault.

Above: photograph is by the architects

For a public reading room such as this, we decided to provide visitors with a pleasant and comfortable space to read surrounded by a treasure trove of books that lend the space an overwhelming physical presence.

The new library comprises an entrance desk, an information desk, reading room tables and library shelves.

Above: photograph is by the architects

We combined the different functions of the program into a single object in order to create a new dialogue between the tables and the library and a continuous flow through the entire space. The tables bend around the back wall to form the library with each piece of the puzzle referencing a letter of the alphabet. The field of tables resonates with the lighting of the existing ceiling to form its “shadow”. At night the edge of the Corian material used throughout is back-lit and makes the ceiling, the library and tables appear as one.

Above: photograph is by the architects

The project palette is composed of: 2 functions: reading room tables and library shelving; 2 materials: timber and corian; 2 colours: black and white; 2 geometries: straight and curved. This reflects the duality of author and reader; the one’s intention and the other’s interpretation.

Above: axonometric plan

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Selfridges Men’s Designer Space by Alex Cochrane

Selfridges Mens Designer Space by Alex Cochrane Architects

A geometric sculpture grows from a column and branches across the ceiling of the new designer menswear space designed by architect Alex Cochrane for London department store Selfridges.

Selfridges Mens Designer Space by Alex Cochrane Architects

“We wanted to challenge the way items of clothes, products and accessories are displayed,” Cochrane told Dezeen during a tour of the space before it was opened.

Selfridges Mens Designer Space by Alex Cochrane Architects

Manequins are lined up like soldiers at the end of each row of brass clothing rails and selected garments hang on brass rods that slide in and out of a mirrored wall where required.

Selfridges Mens Designer Space by Alex Cochrane Architects

The angular plinths used for displaying accessories are clad with the same material as the floor tiles, a rare light-grey Bleu de Savoie marble that comes from a single quarry in France.

Selfridges Mens Designer Space by Alex Cochrane Architects

The fitting rooms are lined with zig-zagging mirrors and bright blue fabric, providing a contrast to the simple palette in the main space,

Selfridges Mens Designer Space by Alex Cochrane Architects

The project is on the first floor of the department store, which is also currently hosting a pop-up concept store for Louis Vuitton designed by Yayoi Kusama.

Selfridges Mens Designer Space by Alex Cochrane Architects

Photos are by Andrew Meredith.

Here is some more information from Alex Cochrane:


From the start we worked with Selfridges to challenge the conventional approaches towards retail design, luxury and display. We pushed the boat out but they encouraged us to do so. We shared a creative understanding and a confidence that allowed us to investigate and then build a series of unique display elements. We developed these elements to be dynamic in their form, execution and materiality so as to welcome and inspire the visitor. In essence, our approach was sculpture park meets retail.

Selfridges Mens Designer Space by Alex Cochrane Architects

The Men’s Designer Display Elements

The hanging rails greatly influenced our approach in designing the Men’s Designer area. It was essential that the rails showcased the international brands in the best possible light. We preferred an ordered and repetitive layout of fixed rails that would define a legible retail environment and a coherent customer experience. The solid brass rails with a patinated bronze finish are all of one size and are positioned in pairs along the perimeter walkways and either side of the three stone plinths. The gaps between the rails allow the customer to freely view the merchandise or cross the floor without obstruction.

They create a form of buffer zone between the central aisle and the high traffic walkways that surround the mat. This is advantageous, as the Men’s Designer area is very much exposed to its surroundings. This buffer zone ensures that the aisle remains a haven where the customer can quietly view the brands in their entirety without the distractions that often accompany large retail environments.

Selfridges Mens Designer Space by Alex Cochrane Architects

The Stone Plinth

Selfridges shared our view that some merchandise would be better presented on slanted surfaces. We designed three monumental stone plinths that would be placed in succession down the middle of the central aisle of the Men’s Designer area. They appear to be solid blocks of stone that have been sculpted back to allow for a varying amount of flat and slanted surfaces. The hexagonal cut corners, which match the shapes of the stone floor, only heighten the sculptural qualities of the plinths.

Their gravitas ensures that that they are not just viewed as display units but also as permanent architectural components integral with the shop floor. A light grey marble was chosen for its consistent veining and colouring. This stone also worked well against the large white and grey veined the hexagonal floor slabs. Very fine detailing and precision in the fabrication and cutting process were key in defining the purity and solidity of the objects. The plinths include storage drawers but they remain discreet to the eye. A glass display unit is incorporated in the central plinth housing the smaller accessories.

Selfridges Mens Designer Space by Alex Cochrane Architects

Feature Wall

It was always our intention that the rear of the Men’s Designer floor should include a dramatic display element that would activate what was until recently an uneventful part of the floor. The large mirror-polished wall contains 700 solid brass rods that are free to slide in and out at varying lengths to hold merchandise. Depending on the brand objectives, this feature wall can generate numerous display and three-dimensional relief formations increasing the playful dynamics of the retail environment.

The mirror-polished stainless steel reflects and distorts the environment and like the canopy structure provides a point of focus for the customer to view from afar. The design of the wall was very much inspired by the Pinscreen toy patented by Ward Fleming in the 1980s.

Selfridges Mens Designer Space by Alex Cochrane Architects

Canopy Structure

The canopy structure originally stemmed from Selfridges’ desire for a pop-up shop within the Men’s Designer area. This pop-up shop would frame a location where a brand could be showcased in a more theatrical light.

We initially proposed a modest size structure that countered the repetitive order of the rails, flooring and the traditional coved ceiling. The structure took on an organic and random form. But as the project developed the structure just kept on growing, spreading out along the underside of the coffers and beyond the limits of the space and over the walkways eventually becoming an unmissable point of interest within the central atrium. We welcomed this expansion as it helped to define the Men’s Designer floor area within the larger context of the central atrium and the numerous brands that occupy it.

We developed the sculpture through a series of models including a 1-to-1 prototype. We paid particular attention to its fluidity so that it would serve as a directional tool inviting the customer off the walkways and onto the shop floor. The sculpture is theatrical with its tree-like form, but we opted for a white finish to match the coffered ceiling. We preferred to maintain a level of subtlety in order that all the varying elements worked together rather than against each other.

Selfridges Mens Designer Space by Alex Cochrane Architects

The Fitting Rooms

The Fitting Room Area offers the customer a very different experience from that on the shop floor. To enter the Fitting Rooms one first encounters a lobby space of faceted mirrors that pull you into a lowly lit corridor. The fabric-lined walls, soft lighting, relaxed seating and unique fixtures allow the customer to quietly and calmly consider the merchandise away from the movement and sounds of the main floor.

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Wu Residence by Neri&Hu

A large glass vitrine holds rooms like exhibits at the centre of this apartment in Singapore by Chinese architects Neri&Hu.

Only the kitchen meets the walls of the Wu Residence, while other rooms are surrounded by a single corridor that lines the perimeter.

“The client was provoked by his kids that he was not cool enough,” Lyndon Neri told Dezeen. “So he selected the craziest scheme.”

Behind the layer of glass, Chinese stone defines the walls and surfaces of the study, the bathroom is lined with copper and the master bedroom is positioned in front of a single wooden wall.

Translucent curtains are all that screen the rooms from the surrounding corridor.

“By having this transparency the entire flat felt bigger,” said Neri.

See more stories about Neri&Hu here, including our interview with Lyndon Neri about the hotel they completed inside a former army headquarters.

See more stories about apartments »

Photography is by Pedro Pegenaute.

Plan – click above for larger image

Here’s a design statement from Neri&Hu:


Wu Residence: Design Statement

Shanghai-based architects Neri&Hu recently completed a 250 square-meter private residence in a high rise tower in the heart of Singapore. The client’s mandate was simple: “Give me three bedrooms and a project that will challenge the conventional notion of what a flat should be.” Rising up to this challenge, Neri&Hu initiated the project by questioning the fundamentals of the “house” typology itself, asking themselves: How can we free up the plan and make it feel light and loft-like? What is the relationship between the communal and private? When and how should privacy be maintained, if at all? What are the essential and non-essential program components that make a “home”? What is domesticity?

The resulting parti breaks though all conventions of the standard apartment layout by placing the rooms away from the building edge, reserving a continuous corridor along the entire perimeter. Rather than enter into the center and then radiate outwards towards individual rooms, a configuration often taken for granted as the ideal condition in high rise residences, here, the private zone forms the core of the space, while the public circulation zone envelops and ties everything together. The strategic insertion of three free floating volumes, clad in wood, stone, and copper, adds to the depth of the spatial layers, enclosing within them the most private and intimate rooms of all—the study and the two bathrooms. The remaining space is kept transparent, pushing the boundaries of how open and extroverted a room can be, while still maintaining privacy. The project rejects the parcelization of spaces found typically in apartment layouts, creating an openness and expansiveness that is more conducive to the contemporary lifestyle.

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Orfila Flat by Schneider Colao

Surfaces of marble and hardwood spread through the rooms of this renovated apartment in Madrid by Spanish architects Schneider Colao (+ slideshow).

Orfila Flat by Schneider Colao

The residence is located on the third floor of a 19th century apartment block and the architects have removed some of the original walls to create larger bedrooms and a central living room.

Orfila Flat by Schneider Colao

Unusually, a walk-through shower runs along the side of the living room, but can be screened behind a set of sliding doors.

Orfila Flat by Schneider Colao

“The owners practice yoga and meditation,” explains architect Jesus Colao. “They wanted to simply define wet and dry areas, rather than feel they were constantly entering a different space.”

Orfila Flat by Schneider Colao

The shower walkway stretches between bathrooms on opposite sides of the apartment, including one that opens out to the main entrance.

Orfila Flat by Schneider Colao

“Traditionally many Moorish homes, not limited to religious buildings, had a fountain for cleansing prior to entering a home or shop,” said Colao, to explain the idea behind this arrangement.

Orfila Flat by Schneider Colao

Marble floors and surfaces can be found in each of the wet areas, including a terrace at the rear of the apartment that features an outdoor sink.

Orfila Flat by Schneider Colao

Dinesen hardwood covers the floors of the two bedrooms, while softwood beams create ribbed ceilings over the bathrooms.

Orfila Flat by Schneider Colao

See more stories about apartment interiors, including one in Milan with a wireframe staircase.

Orfila Flat by Schneider Colao

Photography is by Diego Dominguez.

Orfila Flat by Schneider Colao

Here’s some text from the architects:


Orfila Flat by Schneider Colao Architects

Located on a quiet street in the Chamberi neighborhood of central Madrid, the Orfila flat is a gut renovation intervened within a historic 19th century apartment building. The original 200 sq. meter flat contained a winding maze of rooms which were gutted to design a structural framework allowing for an open plan which brings together various domestic programs including sleeping quarters, office, living space, open shower, kitchen and terrace.

Orfila Flat by Schneider Colao

3D axonometric plan – click above for larger image and key 

The project materials are addressed simply using naturally treated Macael marble throughout the flat and Dinesen hardwood floors in the bedrooms. The massive nature of the marble surface offers a continuous artificial landscape that fuses washrooms and public spaces into one.

Vertical openings were enlarged through structural means as much as possible and a terrace was extended beyond the existing limits of the property to maximize natural light.

Orfila Flat by Schneider Colao

Plan – click above for larger image and key 

Project Team:
Schneider Colao (Architects)
Jesus Colao (Lead Design Architect)
Beatriz Pérez Pérez de Iriarte (Design Architect)
Julia Lillo García (Design Architect)

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Rapha Cycle Club by Brinkworth

London cyclists can hang their bicycles on the walls while they grab a coffee or browse at this Soho store for cyclewear brand Rapha by design studio Brinkworth (+ slideshow).

Rapha Cycle Club by Brinkworth

The Rapha Social Club is conceived as a social meeting place for road cyclists, where memorabilia is exhibited alongside the brand’s latest products and live racing is aired on screens surrounding a cafe area.

Rapha Cycle Club by Brinkworth

Like the company’s other spaces in San Francisco and Osaka, the London club has a Citroen H Van parked up inside it and uses a colour palette of black, white and pink that matches the aesthetic of the Rapha logo and products.

Rapha Cycle Club by Brinkworth

Metal-framed cabinets and tables can be wheeled around the concrete floor to provide flexible display stands.

Rapha Cycle Club by Brinkworth

“With Rapha Cycle Clubs, there is finally a permanent home for cycle fans to totally surround themselves in all the best aspects of road cycling in a great café atmosphere,” said Brinkworth Director David Hurren.

Rapha Cycle Club by Brinkworth

More clubs are due to open in Melbourne, New York and Tokyo and will have similar designs to the London branch.

Rapha Cycle Club by Brinkworth

Other cycling shops we’ve featured on Dezeen include one with chunky chipboard walls and artificial turf floors.

Rapha Cycle Club by Brinkworth

See all our stories about cycling »

Rapha Cycle Club by Brinkworth

Here’s a project description from Brinkworth:


Brinkworth design London Rapha Cycle Club.

Luxury cycling apparel brand Rapha appoint design consultancy Brinkworth to create their unique retail concept – Rapha Cycle Club.

Brinkworth were commissioned to develop the Rapha Cycle Club concept into an environment that would reflect the core cultural values of Rapha’s heritage, the glory and suffering of world road cycling. The first permanent UK Cycle Club now open in London’s Soho, builds on Rapha’s vision to provide a meeting place for the cycling community to eat, drink, watch racing and shop from the full Rapha product range, totally immersing themselves in a space dedicated to the pursuit of road cycling.

The Cycle Club aesthetic exemplifies the Rapha approach of premium design and materials while referencing workshop functionality. A flexible retail system has been developed to display not only apparel but unique products and Rapha’s collection of cycling memorabilia. A double height rear feature wall creates a backdrop to the iconic Rapha ‘H’ Van, a constant element of the brand, evoking a strong image of 60s racing.

Brinkworth have taken an intentionally unconventional approach to the layout, designing a space that places equal importance on the social and retail aspects, to deliver a truly blended experience. Bespoke cycle storage for visitors’ bikes and tools for basic bike servicing and maintenance are available, ensuring that the club is a key destination for both city cyclists and racers alike.

Integrated within the space is a custom-designed bar area with zinc-topped counter, reminiscent of timeless European café culture, underpinned by the Rapha branded cups and espresso machines. Visitors sit at laser-etched tabletops that feature famous alpine climbs, while watching racing on large screens positioned within the space. Solid concrete flooring combined with the unmistakable grey, white and pink Rapha colour scheme brands the overall space.

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