Raw talks turkey

Around ten million turkeys will be eaten in the UK this Christmas – 90 percent of them factory-farmed. Salford design agency Raw has launched a colourful yet shocking animated campaign explaining the controversial process, and hopes it will convince some consumers to opt for meat-free or free range alternatives…

Let’s Talk Turkey is an interactive website featuring a series of animated illustrations. It begins by explaining how turkeys came to be a Christmas dinner table staple and goes on to highlight the differences in shop-bought, free range and wild turkeys’ health and living conditions.

Users are then invited to pledge their support for vegetarian meals or free-range birds. Those who do are added to a list of ‘backers’ and those who are still unsure about their festive dinner choices are taken to a page providing alternative recipes, information about free range farming and links to animal welfare and organic supplier sites.

The website features some lovely illustrations and some humorous copy, but it also reveals  some disturbing facts about cramped conditions, painful beak snipping procedures and selective breeding. It does so, however, without using the kind of shock tactics or gory imagery often employed by animal rights groups.

“The problem we see with many mainstream activist campaigns is that they all too often have the opposite effect or are poorly executed,” says Raw creative director Rob Watson. “Shock tactics don’t seem to get viewed, as people immediately click off a website or stop a video [when] it is gruesome and upsetting. We felt the best way to start to engage people was to present them with the facts, but make the journey more engaging – even if it’s just one element that makes them think twice and become more conscious, that’s all it takes,” he adds.

Raw came up with the idea around six weeks ago following discussions over a change in eating habits in the studio: “We’ve worked with food chains in the past but this year has seen a real shift in our studio culture, with four out of seven of the team being predominantly vegetarian, and with the horse meat scandal earlier in the year, more and more people seem to be waking up to the realities of the factory meat industry,” he adds.

Most Brits will be understandably reluctant to change their festive eating habits, particularly when organic and free range alternatives cost so much more than supermarket birds. But by opting for colour, humour and positive reinforcement over gruesome photographs, Raw has designed an educational animal welfare campaign that is easier to digest but no less compelling.

Earth Hour poster competition

WWF, Do the Green Thing and Pentagram have launched a competition inviting young creatives to design a poster promoting sustainable living.

Winning submissions will feature in a campaign celebrating Earth Hour on March 29 2014, alongside work from 26 leading creatives. Last year’s contributors included Google creative director Tom Uglow, photographer Dean Chalkey, 2012 Olympic logo designer Patrick Cox and seven Pentagram partners.

The competition is open to all UK residents aged between 16 and 25. Posters can be about anything that promotes sustainability – from walking more to eating less meat – and can use any medium, from graphic design to photography, illustration, advertising and product design.

The deadline for entries is January 13 and finalists will be invited to a creative mentoring session at Pentagram on January 22 to refine their designs. The top three submissions will be decided by a public vote in February.

Entries can be submitted online or through the post – click here for details, or here to see last year’s posters.

Posters (from top): Dean Chalkley, Marina Willer, Karin Rubing and Andrew Rae.

CR Annual: last day to enter

Today is the last day to submit entries to the Creative Review Annual 2014 – our showcase of the finest visual communications work of the year.

The Annual is CR’s major awards scheme and highlights the best work in advertising, design, illustration and digital from the past 12 months.

Entries are judged by a panel of industry experts and winning submissions will be featured in a special double issue, published in May.

At 230 pages, last year’s issue was CR’s biggest ever and featured projects from Asia, Europe, the US, Canada and Australia. Winners included Spin, Magpie, Hat-Trick, AKQA, BBH, Google Creative Lab and R/GA to name just a few.

This year’s judges are:

Lesley Allan

Client director, Radley Yeldar

Garry Blackburn

Creative partner, Rose

Ben Christie

Creative partner and founder, Magpie Studio

David Eveleigh-Evans

Principal, Method

Matt Gooden

Executive creative director, Crispin, Porter + Bogusky

Caz Hildebrand

Creative partner, Here

Louisa James

Senior digital strategist, Jamie Oliver

David Kolbusz

Deputy ECD, BBH

Marc Kremers

Digital creative director, Future Corp

Jim Thornton

Creative director, VCCP

Claire Warner

Creative director, Browns

 

For more info on how to enter or to submit your work, click here.

Kids with Puns

Some consider puns to be the lowest form of wit, but Falmouth University graduate Tom Dunn has launched a magazine in celebration of the subject.

Kids with Puns is an A5 publication showcasing visual wordplays from designers and illustrators. The project was launched in April this year, while Dunn (now a designer at 400 Communications) was in his final year at Falmouth. Issue two was published last week and features yet more silly but humorous submissions.

“It started out as a blog where I would doodle the occasional illustrated pun,” says Dunn. “This proved popular, so I decided to expand it into a printed publication and ask people to submit their own. Contributions for issue one were mainly friends and students from Falmouth University [including Harry Morris, who recently sent CR a portfolio in the style of our monthly Monograph, aptly titled The Morrigraph]. Issue two, however, has a much more diverse range of contributors from London, Birmingham and even South Africa,” he adds.

Dunn hopes his publication will lead to a new found appreciation for the pun, which is often seen as tiresome. “As an illustration, the pun is given a burst of energy and is a much more interesting piece of communication. They’ll probably still make your eyes roll though,” he admits.

The second issue features interviews with contributors including George McCallum, who has designed a range of pun-based furniture including a ‘chest of drawers’ (below) and appeared in CR’s graduates to watch issue in September:

Submissions will undoubtedly illicit some groans but Dunn’s magazine is an amusing read and a novel way for students and graduates to showcase their work. Dunn is now looking for submissions for issue three and has launched a Kids with Puns website, where you can purchase a two-faced tote bag for £8 or an issue of Kids with Puns for £3.

CR Annual deadline: December 10

The Creative Review Annual is our showcase of the finest work of the year in visual communications. There’s still time to enter: the deadline for this year’s competition is December 10

 

Spin/Unit Editions’ Lubalin book was Best in Book winner in last year’s CR Annual


The Creative Review Annual is our major awards scheme, highlighting stand-out work from around the world.
Each year, our panel of industry experts chooses the work that they feel represents the best of the year across advertising, design, digital and music videos, for publication in our special double issue of Creative Review in May.

4Creative was our Advertising Agency of the Year for 2013


Last year, among the studios and agencies featured were AKQA, BBH, Spin, Magpie, Party, R/GA, Google Creative Lab, DDB, Wieden + Kennedy, Hat-Trick, Turner Duckworth, KesselsKramer, Pentagram and Why Not Associates to name just a few.

Featured work came from the UK, US, Brazil, Netherlands, Spain, Japan, Canada, Australia, China and France.

 

Work is ordered not by category but according to the month in which it was launched

 

Our judges this year are:

Lesley Allan
Client director, Radley Yeldar

Garry Blackburn
Creative partner, Rose

Ben Christie
Creative partner and founder, Magpie Studio

David Eveleigh-Evans

Principal, Method

Matt Gooden
Executive creative director, Crispin, Porter + Bogusky

Caz Hildebrand
Creative partner, Here

Louisa James
Senior digital strategist, Jamie Oliver

David Kolbusz
Deputy ECD, BBH

Marc Kremers
Digital creative director, Future Corp

Jim Thornton
Creative director, VCCP

Claire Warner
Creative director, Browns

 

Full details on how to enter your work into th CR Annual here

 

The cover of last year’s CR Annual was created by Morag Myerscough whose work featured heavily inside

Yule Log 2.0: Animator Daniel Savage enlists 65 artists, illustrators and designs to reimagine the classic televised log fire

Yule Log 2.0


Late in 1966 NYC television station WPIX-TV gave the city’s eight million residents a roaring log fire for Christmas. The seven-minute looping Yule Log video instantly became a holiday tradition around the world. Now, nearly a half century later, Brooklyn-based animation director and…

Continue Reading…

The A to Z project

New York agency Red Peak has rebranded local charity Free Arts NYC with a custom alphabet created by 45 leading designers and visual artists.

FANYC provides arts-based education and mentoring programmes for children and families in New York. Red Peak was asked to create a new identity and website for the charity, and decided on a system that would help generate some much-needed extra income and involve the artistic community.

45 creatives made a letter or character for free, including illustrator, designer and former ad man Bob Gill, graffiti artist and designer Eric Haze, typographer Tony di Spigna, book designer Carin Goldberg, Apple creative director Alan Dye and Julia Hoffman, creative director of MoMA’s in-house design team.

 

Fashion designers and visual artists also took part – Diane von Furstenberg made a D, Lawrence Weiner designed an ampersand and Harper’s Bazaar submitted an apostrophe.

The alphabet forms the basis of the new FANYC logo and the varying designs reflect its emphasis on supporting all forms of creativity: the charity’s strapline is ‘there are no mistakes in art’.

Individual prints of each letter were sold at an auction hosted by Harper’s Bazaar last week, which raised $20,000 for FANYC and prints will also be available to buy online at freeartsnyc.org

The alphabet has already been used on stationery, signage and even clocks at FANYC’s offices, and will be applied to a range of products over the next few months, including mugs, tote bags and calendars.

“Every dollar spent on rebranding was a dollar not going to an arts program to kids in NYC,” says Red Peak’s CEO, James Fox. “We needed to do this project on the very tightest of budgets and this in the end inspired the idea itself – we wanted to create a brand identity that not only cost zero dollars, but would generate income for Free Arts for many years to come,” he adds.

You can view the full alphabet at FANYC’s website. The charity has also published a short film on the making of the project and video interviews with Gill, di Spigna and fashion designer Cynthia Rowley, who designed a question mark.

CR December issue: The Photography Annual

The December issue of Creative Review shares a spine with our Photography Annual 2013. In addition to 80 pages of the best photographic work produced in the past year, we have features on the enduring appeal of ad characters, Richard Turley and Bloomberg Businessweek, Hatch Show Print, and profiles of filmmaker Andrew Telling and photographer Julia Fullerton-Batten…

The December issue of Creative Review is available to buy direct from us here. Better yet, subscribe to make sure that you never miss out on a copy – you’ll save money, too. Details here.

At 204 pages, the combined December issue/Photography Annual is one of our biggest to date. And being a special issue, it’s available with three different covers, each featuring an image from one of our Annual Best in Book winners.

Shown above is Amira, shot by Spencer Murphy as part of a campaign for Save the Children; while below are the other versions featuring Ya Yun, photographed by Tim Flach; and Nala from Julia Fullerton-Batten’s Blind project.

Here are a couple of spreads from the Photography Annual side:

Julia Fullerton-Batten’s Best in Book spread

Pip’s series The Freerunner

And Jonas Jungblut’s image, King Monkey and the Infinite Sunshine

In the regular issue we take a look at Anthony Burrill’s new pull-out-poster book, I Like It. What Is It?

Eliza Williams gets her head around the hi-jinks that bookmaker Paddy Power and its ad agency have been producing…

… and she also looks at the enduring appealing of ‘characters’ in advertising, from Martians to monkeys.

Mark Sinclair talks to Richard Turley, creative director of Bloomberg Businessweek, about his team’s radical design of the US magazine – and how they regular ‘breaks’ Helvetica in the process.

Cover Lesson looks at some of the theories on creating the perfect mag cover which emerged from The Modern Magazine conference – featuring BBW, The Gentlewoman, Eye, Apartamento and more.

Rachel Steven talks to Andrew Telling, a filmmaker and composer who makes documentaries and writes scores for brands and visual artists.

And Antonia Wilson meets photographer Julia Fullerton-Batten, creator of images that blend fact and fiction to beautiful effect.

In Crit, Rick Poynor looks at a new book on The Art of Collage…

… while Mark Sinclair reports back from The Modern Magazine conference.

Gordon Comstock applauds the work – and portfolio presentation skills – of creative team, Jacob & Jim.

While Paul Belford looks at a surreal – not to mention deadly – campaign for B&H from 1985; and Daniel Benneworth-Gray stresses the importance of designing to music and how the two disciplines share underlying languages of repetition, colour and shape.

Finally, in this month’s subscriber-only Monograph, we feature some of the results of a collaboration between CIA illustrators, agency AMV BBDO and the V&A Museum of Childhood – where illustrators were paired with children, aged between three and 12, to interpret their vision of tomorrow.

The December issue of Creative Review is available to buy direct from us here. Better yet, subscribe to make sure that you never miss out on a copy – you’ll save money too. Details here.

Potato type and surreal work from Blastto

Meet Blastto: a London-based illustrator, designer and DJ creating surrealist-inspired artwork and type made from potato skins…

Blastto (Carlos Llorente) hails from Guadalajara, Spain and is also a DJ. After creating flyers as a teen for his own gigs, he received commissions from other clubs and artists and decided to abandon his plans to study computer engineering in favour of graphics.

“I preferred illustration and graphic design because I enjoyed the creative process and wanted to be independent. I worked in two small agencies in my city, [then] decided to enrol in the School of Art to learn the basics,” he explains.

Since then, 32-year-old Llorente has developed a striking style. His work is influenced by his interests, he says, which include music, 3D forms, surrealism and ‘weird stuff on the internet’.

“The work I admire most that of artists such as Mat Maitland and Takeshi Murata, the colour explosion of Santtu Mustonen and the surrealism of old painters like Magritte, Dalí and Giorgio de Chirico,” he says.

Llorente regularly works with Spanish creative magazine Yorokobu, illustrating articles on privacy (above and below):

‘Hipster anarchy’:

Yawning:

 

And internet maps:

He also designed a cover for the magazine using lettering made out of potato skins, which he peeled and scanned:

Alongside his illustration work, Llorente creates experimental type designs, including  an art deco-inspired typeface he made after researching the period as a student:

Try Type, a magnetic rubber stamp kit allowing users to create their own type:

And Siamese typeface Pigopago. “I created Pigopago two years ago. I started to design with the idea that the duplicate parts of the typography should be rational and logical. I began by drawing two letters into one, and went on to design the whole alphabet based on these initial principles,” he says.

At this year’s Typo Mad festival in Madrid, Llorente held workshops allowing people to create typefaces using Google Maps. “My initial idea was to make a typography of my neighbourhood inspired by the streets and blocks using only the internet. I thought of differents ways to do this and Google maps was the best solution. In the workshop, participants had to search for their neighbourhood or preferred area, draw a few shapes and with this, design their own typography using the software Glyphs. People were very happy with the final results,” he adds.

Now based in London, Llorente is hoping to focus on art directing and has produced identities, promo videos, logos and websites for brands, websites and music acts. “Creating a whole image from scratch – using all roles such as typography, illustration or photography – allows me complete creative freedom which I really enjoy,” he says.

blastto.com

Noma Bar: Cut the Conflict

Noma Bar has dusted off his die-cutting machine for a new exhibition exploring conflict between warring nations. We visited the show ahead of Thursday’s opening to ask Bar about the concept.

When Noma Bar asked the public to donate materials for his latest solo project, he didn’t expect such an overwhelming response. The graphic artist put out a call on Facebook a few months ago, asking people from countries engaged in conflict to post items less than a centimetre thick to his home in London.

Bar hoped he would receive some letters, newspapers and stray pages from books and magazines. He did not expect money, children’s books, album covers, carpets and even underwear, some of which had to be smuggled through three countries just to reach him.

Greece/Turkey

The exhibition, which opens this week at London’s Rook & Raven gallery, combines material from two countries at war in a single, unified image. Materials have been cut using his dog-shaped die-cutting machine into shapes symbolising war and peace, such as a dove, a gun and a crouching sniper.

Countries featured include the US and Syria, Ethiopia and Eritrea, Israel and Palestine and Greece and Turkey. In Bar’s trademark style, each artwork uses positive and negative space to create a bold and playful image. But it’s also a provocative statement, comparing the visual culture of enemy states and showcasing collaboration between people who, in their own countries, would perhaps be forbidden from even conversing with each other.

US/Cuba

“The idea came from a conversation I had with someone from Iran,” says Bar. “We were having a great conversation, one that never could have happened if we were in our home countries, and it got me thinking, ‘it’s easy when you’re not there, so why not start a project getting people from these places to collaborate?’”

Bar has been overwhelmed by the support he has received and the lengths people have gone to to take part. In North Korea, for example, it is illegal to send currency abroad, so money was taken to Lebanon and then to Italy to be posted. Other packages sent from the Middle East had to be addressed to Bar’s neighbour, as post to someone with an Israeli name would likely have been intercepted.

“It was like trafficking – the trafficking of materials,” jokes Bar. “It sounds clichéd, but it really has been a global collaboration. People who sent materials knew they would be used alongside someone else’s from a warring country, so in a way, it’s also like a handshake between them,” he says.

What becomes apparent in many of Bar’s couplings – an unsettling suggestion for some, no doubt – are the similarities in visual culture between many nations at war. In one picture, an Israeli newspaper sits alongside one from Lebanon. Taken from the same page on the same day, they look at first glance like they are from the same publication.

Each of the images featured in Cut the Conflict demand a second glance, revealing another picture altogether. In a series of large laser cut artworks on one wall, a question mark also contains the shape of a chicken and an egg: not an immediately obvious connection, but a reference to the wider philosophical questions around wars and how they begin. In other images, the space under a sniper’s arm forms a heart, and a gun from one angle looks like a dove from another.

This duality is central to Bar’s work – his editorial illustrations and commissions often feature visual double entendres and hidden jokes. “I don’t think I could produce anything that doesn’t have duality,” he says. “I have been playing with it since I was eight or nine, when I would draw people with a set of teeth that looked like stairs or noses that looked like bicycles,” he says.

Military iconography is also a recurring theme – unsurprising considering Bar spent three years in the Israeli navy sleeping with an M16 under his pillow. In Cut the Conflict, however, this imagery is used with a more serious and provocative intention.

“Often I use it for comedic effect, as a cynical statement about governments or powers in control, but there is no cynicism in this project. There’s a bigger statement than making a fun or witty print and a slightly different story I guess, as this is dealing with the propaganda of war,” he adds.

Bar has been experimenting with die cutting since 2011, when he launched an exhibition at London’s Design Festival showcasing work cut from rubber, plywood and vinyl, and invited members of the public to create their own artworks using the technique. Cut the Conflict will involve less public interaction but Bar is planning to deliver talks and demonstrations.

US/Iran

Israel/Palestine

Bar has no plans to launch another exhibition of die cut works just yet, but he would like to continue exploring politics. As well as being surprised and delighted by his work, he hopes visitors to Cut the Conflict will be encouraged to think about the issues that the artworks represent. “I want people to discover the story behind each image. Yes, I hope they think they look beautiful and creative, but I hope they will discover something else, too” he adds.

Cut the Conflict opens at Rook & Raven Gallery, London W1T 1HN on November 22 until December 21. For details, see rookandraven.co.uk