Hulger launches second design for Plumen designer low-energy light bulb

East London design brand Hulger has launched a second design for its award-winning Plumen low-energy lightbulbs.

Plumen 002 by Hulger

The Plumen 002 produces a softer light than the original design that’s more suited to ambient lighting.

Plumen 002 by Hulger

Like the original Plumen design, which won Design of the Year when it launched three years ago, the new product is a compact fluorescent bulb that replaces the usual prongs and whirls of a standard energy efficient bulb with a sculptural shape that means it looks attractive in light fittings where the naked bulb is left on display.

Plumen 002 by Hulger
Whereas the first Plumen bulb was created by drawing with looping tubes of glass, this new design involved shaping the form of the fluorescent tube itself.

The sculpted tube takes on the profile of a traditional light bulb from some angles but the form has been cut away and pierced to leave swooping curves, straight edges when viewed from the side and a oblong void in the middle.

Plumen 002 by Hulger

“The geometry of the Plumen 002 creates interesting resonances in the square and oblong spaces they will usually inhabit,” said Hulger founder, creative director and designer Nicolas Roope. “The effect is particularly strong when used in series and when played off against walls and surfaces.”

Plumen 002 by Hulger

The concept was to blow the glass tube like a bottle, which still maintaing the loop required for the technology to function. “This approach hadn’t been done in any mainstream bulbs before, but the team believed it was plausible,” said the designers, who enlisted the help of Texan neon sculptor Tony Greer to advise on the different lighting effects and intensities that various shapes would achieve.

Plumen 002 by Hulger

“We looked for the right balance between an integrated and disintegrated construction, between organic and geometric form, something that would present a certain dynamic while remaining gentle,” said designer Bertrand Clerc.

Plumen 002 by Hulger

“The work of modern sculptor Barbara Hepworth really helped us in creating an interesting relation between this hollow space and the surface of the outer body,” he added. “The transfer between these two elements also establishes an elegant connection between the rather contemporary inner silhouette, and the more traditional appearance of the outer silhouette.”

Plumen 002 by Hulger

The new design is a 7W bulb giving off the equivalent of a 30W incandescent light source and the low brightness means it doesn’t need shading.

Plumen 002 by Hulger

The company has launched the Plumen 002 design on crowdfunding platform Kickstarter today in the hope that its community of supporters who rallied round the original design will help to put the new bulb into production.

Plumen 002 by Hulger

They also hinted that an LED Plumen bulb could be on the way.

Plumen 002 by Hulger

Hulger created its first series of sculptural low-energy bulb prototypes in 2007, coinciding with the phasing out of inefficient incandescent light bulbs and aiming to reinvent the ugly compact fluorescent lamps as a beautiful product.

Plumen 002 by Hulger

The Plumen 001 bulb designed by Samuel Wilkinson was released in 2010 and hailed as the world’s first low-energy designer light bulb, winning the Design of the Year award in 2011. It uses 80 percent less energy than a traditional bulb and lasts up to eight times longer.

Plumen 001
Plumen 001

A smaller version called the Baby Plumen was launched during the London Design Festival 2012.

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“East London has a thriving community of creative people” – Nicolas Roope

In this final movie in the series filmed by Dezeen for the Stepney Green Design Collection, London design brand Hulger’s creative director Nicolas Roope talks about the “thriving community of creative people” in east London.

"East London has a thriving community of creative people" - Nicolas Roope

Hulger‘s office is in Shoreditch, east London, and Roope explains that the creative community in the area ”creates a nice atmosphere and tends to bring with it great places to eat, drink coffee and beer.”

"East London has a thriving community of creative people" - Nicolas Roope

Hulger and designer Sam Wilkinson created the energy saving Plumen 001 light bulb, which won the Brit Insurance Design of the Year award last year, and released the smaller Baby Plumen version earlier this year.

"East London has a thriving community of creative people" - Nicolas Roope

“We present [Plumen bulbs] in lots of different ways, but this year we thought we’d step it up and use the light bulbs in a series of chandelier arrangements,” says Roope.

"East London has a thriving community of creative people" - Nicolas Roope

Hulger collaborated with visual consultants Haptic Thought to create the Hollywood Chandelier, made from 40 Baby Plumen bulbs suspended in rows from copper fixings on a mirrored plate.

"East London has a thriving community of creative people" - Nicolas Roope

“Regimented, geometric relationships between the bulbs create an interesting effect with the echoed forms running throughout the structure,” Roope notes.

"East London has a thriving community of creative people" - Nicolas Roope

The Stepney Green Design Collection consists of 10 products selected by Marcus Fairs of Dezeen from creatives who live near to VIVO, a new housing development in the east London district. The project also includes objects chosen by east London bloggers Pete Stean of Londoneer and Kate Antoniou of Run Riot.

"East London has a thriving community of creative people" - Nicolas Roope

The collection is on show at the Genesis Cinema, 93-95 Mile End Road, Whitechapel, London E1 4UJ, from 10am to 10pm every day until January. After this, the objects will be given to VIVO residents.

"East London has a thriving community of creative people" - Nicolas Roope

See all the items in the Stepney Green Design Collection here and watch the movies we’ve featured so far here. The music featured in the movies is by American designer and musician Glen Lib. You can listen to the full track on Dezeen Music Project.

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Plumen Hive by Hulger in The Changing Room at Dezeen Super Store

Plumen Hive by Hulger in The Changing Room at Dezeen Super Store

London design brand Hulger has installed a chandelier made from their new Baby Plumen light bulbs in The Changing Room, a former fitting room at Dezeen Super Store.

Plumen Hive by Hulger in The Changing Room at Dezeen Super Store

Hulger worked with lighting designer Chieh Ting to design modular honeycomb-shaped pieces made from one-sided metallic card to reflect the squiggle of light from each bulb.

Plumen Hive by Hulger in The Changing Room at Dezeen Super Store

“We thought the organic shape of the bulbs would create really interesting resonances in a repeating, geometric, cellular structure, when the honeycomb surfaced as an idea,” says Nicolas Roope of Hulger.

Plumen Hive by Hulger in The Changing Room at Dezeen Super Store

The card was laser-cut and scored, then constructed by hand to make the chandelier.

Plumen Hive by Hulger in The Changing Room at Dezeen Super Store

The Changing Room space has previously featured pendant lamps by Naomi Paul, London 2012 Aquatics Centre photographs by Luke Hayes and interlinking tea cups by Fionn Tynan O’Mahony.

Plumen Hive by Hulger in The Changing Room at Dezeen Super Store

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Plumen Hive by Hulger in The Changing Room at Dezeen Super Store

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Plumen Hive by Hulger in The Changing Room at Dezeen Super Store

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Plumen Hive by Hulger in The Changing Room at Dezeen Super Store

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Baby Plumen 001 by Hulger at Dezeen Super Store

London design brand Hulger has launched a mini version of its award-winning Plumen 001 lightbulb and it’ll be available at Dezeen Super Store from Friday.

Baby Plumen 001 by Hulger at Dezeen Super Store

Baby Plumen 001 follows the same sculptural form as the original, which was designed in collaboration with Samuel Wilkinson and won the Brit Insurance Design of the Year Award in 2011.

Baby Plumen 001 by Hulger at Dezeen Super Store

“The original Plumen has been around for a few years but is difficult to use with some shades,” Hulger cofounder Nik Roope told Dezeen. “The smaller version allows people to interpret it in new ways, either as a naked bulb or in combination with different shade options.”

Baby Plumen 001 by Hulger at Dezeen Super Store

Like all compact fluorescent lamps, Plumen uses 80% less electricity and lasts eight times longer than an incandescent bulb.

Baby Plumen 001 by Hulger at Dezeen Super Store

See all of our stories about Plumen here, and more of Samuel Wilkinson’s projects here.

Baby Plumen 001 by Hulger at Dezeen Super Store

Dezeen readers can get 10% off any Dezeen Super Store purchase (excluding sale stock and Jambox) and enter our competition to win a designer watch worth £150 by downloading this flyer and presenting it at the shop.

See more products available at Dezeen Super Store »

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Here’s some more details from Hulger:


We’re delighted to announce the arrival of our new offspring, the Baby Plumen 001

Following the form of the Original Plumen 001 design, the Baby model shrinks into a more compact format. As either a single element or in series and clusters, the Baby Plumen 001 has all the character and dynamism the original but offers new options for shades and environments. The Baby Plumen 001 works like any other high quality low energy bulb, saving you 80% on your energy bills and lasting 8 times longer than a standard incandescent bulb.

The new compact form gives thousands of new options for shading and accessorising as the proportions work very well with many shades designed for incandescent bulbs. The Baby also works well in combination with the Original Plumen 001 as its forms echo one another, creating beautiful harmonies.

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Designed in Hackney: Plumen 001 by Samuel Wilkinson and Hulger

Plumen 001 by Hulger and Samuel Wilkinson in Hackney

Designed in Hackney: it’s day two of our Designed in Hackney showcase and the award-winning Plumen 001 designer light bulb by Samuel Wilkinson for Hulger is our featured project from the borough today.

We first showed Hulger’s prototypes of the low-energy CFL bulb back in 2007 and the product was launched in September 2010. It went on to win Design of the Year the following summer, when we recorded an interview with the designers that you can watch on Dezeen Screen. This project also features in our Dezeen Book of Ideas and you can read more about it here.

Wilkinson founded his own industrial design studio in 2007 and his other projects include a table with legs that are sharpened like pencils, a miniature garden that works like a living Tamagotchi and a large metal tree in the Swiss city of Lausanne.

He has a studio on Hackney Road in the south of the borough, close to the city farm and flower market, and Hulger’s office is just outside Hackney in the neighbouring London Borough of Tower Hamlets.

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Designed in Hackney is a Dezeen initiative to showcase world-class architecture and design created in the borough, which is one of the five host boroughs for the London 2012 Olympic Games as well as being home to Dezeen’s offices. We’ll publish buildings, interiors and objects that have been designed in Hackney each day until the games this summer.

More information and details of how to get involved can be found at www.designedinhackney.com.

Hulger and Samuel Wilkinson win Brit Insurance Design of the Year Award 2011

Plumen 001 by Hulger

British designers Hulger and Samuel Wilkinson have been awarded the Brit Insurance Design of the Year Award for their Plumen 001 light bulb (above) at a ceremony at the Design Museum in London today.

Plumen 001 by Hulger

Hulger describe the sculptural CFL bulb as “the world’s first designer low-energy light bulb”.

Plumen 001 by Hulger

More about the design in our earlier story.

Plumen 001 by Hulger

Over 90 shortlisted designs (see our earlier story) across the fields of architecture, product, furniture, graphics, fashion, interactive and transport design remain on show at the museum until 7 August.

Plumen 001 by Hulger

Listen to our podcast with chair of the jury Stephen Bayley »
See the seven category winners »
See the full shortlist »

Plumen 001 by Hulger

More about the awards »

Here are some details from the Design Museum:


Stylish low energy light bulb wins the 2011 Brit Insurance Design of the Year

Beautifully innovative UK entry wins coveted international design award

British designer Samuel Wilkinson and product design company Hulger, have won the Brit Insurance Design of the Year 2011 for their stunning redesign of the low energy light bulb. Beating over 90 entries to claim the winning title, 2011 Jury Chair Stephen Bayley presented the award at today’s awards ceremony held at the Design Museum.

The Plumen 001 is an imaginatively sculpted energy saving light bulb, its beautiful silhouette and organic form was chosen as the overall winner from the seven category winners as the Brit Insurance Design of the Year. Stephen Bayley, 2011 Jury Chair said of the winning entry ‘The Plumen light bulb is a good example of the ordinary thing done extraordinarily well, bringing a small measure of delight to an everyday product.’

Low-energy light bulbs have never been regarded as a stylish product, the Plumen addresses this by creating an aesthetic bulb which works just like any low-energy bulb. By bending the glass tubes of a light bulb, Plumen have designed a product that uses 80% less energy and lasts eight times longer than an incandescent bulb. Compared with the standard fluorescent light, Plumen 001 is a beautiful light bulb designed to be seen.

Deyan Sudjic, Director of the Design Museum commented: ‘A worthy winner that is both beautiful and smart. It does away with the superfluous to achieve maximum economy of means. It’s a bulb that doesn’t need a shade and so goes a long way to make up for the loss of the Edison original.’

Jury member Will Self added: ‘I don’t think any of the judges feel this is the dernier cri in terms of what will be done with the low-energy light bulb, but if you’ll forgive the pun – they are definitely a light leading the way. 2011 was not a year to reward high-end design devised purely for conceptual reasons or added-value results. We felt these bulbs were neat, appealing and covetable in the right, affordable way. Light is, of course, primary to design, without it there can be very little, if any. The design of light sources is thus an elemental component of a design aesthetic.’

The Plumen 001 along with the other shortlisted designs are currently on show at the Brit Insurance Designs of the Year exhibition at the Design Museum until August 7 2011.


See also:

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Winner 2010:
Min-Kyu Choi
Winner 2009
Shepard Fairey
Winner 2008:
Yves Béhar

Vessel Series 01-03 by Samuel Wilkinson for Decode

Vessel Series 01-03 by Samuel Wilkinson for Decode

London designer Samuel Wilkinson created these mouth-blown glass lamps specifically to house the Plumen 001 low-energy light bulbs released by Hulger last month (see our earlier story).

Vessel Series 01-03 by Samuel Wilkinson for Decode

Called Vessel Series 01-03, the designs produced by British brand Decode feature three different cuts, allowing them to be suspended or laid on a table.

Vessel Series 01-03 by Samuel Wilkinson for Decode

The product was launched at The Tramshed and 100% Design during the London Design Festival last month.

Vessel Series 01-03 by Samuel Wilkinson for Decode

See all our stories about the London Design Festival »

Vessel Series 01-03 by Samuel Wilkinson for Decode

The text that follows is from Wilkinson:


Vessel Series 01-03 by Samuel Wilkinson for Decode

Samuel Wilkinson presents his new Vessel series under Decode’s ‘Exclusive’ label. The series consists of three mouth blown forms cut across individual angles. Each looks to celebrate the bulb from a different perspective. The designs were produced specifically to complement the flowing forms of the recently launched Plumen 001, which Wilkinson designed with Hulger.

Vessel Series 01-03 by Samuel Wilkinson for Decode

When illuminated the glass tint mutes the light without hiding the form and produces an unexpected irregular reflection that appears holographic.

Vessel Series 01-03 by Samuel Wilkinson for Decode

The outer wall of the Vessels is pierced by a fluid machined aluminium form which holds the bulb in the centre of the volumes. Every piece is totally unique as they are all mouth blown by eye, without a mould, by a local master craftsman.

Vessel Series 01-03 by Samuel Wilkinson for Decode

Of the three variations two can be either hung as a pendant or placed on a flat surface as a floor or table light. The angle cut form references the traditional type of ‘impossible bottle’ (ship in a bottle).

Vessel Series 01-03 by Samuel Wilkinson for Decode

The series was previewed at 100% design and the Tramshed 2010. One variant has been donated to the Shoreditch Ball’s charity auction on October 15th conducted by Sotheby’s auctioneer Adrian Biddell. The design has been nominated for Best British Design 2010.

Vessel Series 01-03 by Samuel Wilkinson for Decode

Samuel Wilkinson is an Industrial designer based in London. He has worked for several leading consultancies before setting up his own studio in 2007 where he continues to develop new projects. In 2008 Wilkinson completed his largest work, co- designing L’arbre de Flonville in Lausanne, Switzerland. It was the first of a few large projects to be completed as part of re- generation of an old industrial area, Le Flon. The work consists of a 16m sculptural metal tree surrounded by root benches.


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Plumen 001
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