Interview: Brit Insurance Design of the Year winners 2011

Dezeen filmed this interview with the team behind the Plumen 001 light bulb, winner of this year’s Brit Insurance Design of the Year Award, during the ceremony at the Design Museum in London on Tuesday.

Can’t see the movie? Click here.

Created by design brand Hulger and designed by Samuel Wilkinson, the looping, low-energy CFL bulb beat over ninety other shortlisted designs across architecture, product, fashion, transport, graphic, furniture and interactive design.

The Plumen 001 and all the shortlisted designs remain on show at the Design Museum until 7 August.

More about Plumen »
More about the awards »
Listen to our podcast with chair of the jury Stephen Bayley »

Watch all our movies »


See also:

.

Winner 2010:
Min-Kyu Choi
Winner 2009
Shepard Fairey
Winner 2008:
Yves Béhar

Hulger and Samuel Wilkinson win Brit Insurance Design of the Year Award 2011

Plumen 001 by Hulger

British designers Hulger and Samuel Wilkinson have been awarded the Brit Insurance Design of the Year Award for their Plumen 001 light bulb (above) at a ceremony at the Design Museum in London today.

Plumen 001 by Hulger

Hulger describe the sculptural CFL bulb as “the world’s first designer low-energy light bulb”.

Plumen 001 by Hulger

More about the design in our earlier story.

Plumen 001 by Hulger

Over 90 shortlisted designs (see our earlier story) across the fields of architecture, product, furniture, graphics, fashion, interactive and transport design remain on show at the museum until 7 August.

Plumen 001 by Hulger

Listen to our podcast with chair of the jury Stephen Bayley »
See the seven category winners »
See the full shortlist »

Plumen 001 by Hulger

More about the awards »

Here are some details from the Design Museum:


Stylish low energy light bulb wins the 2011 Brit Insurance Design of the Year

Beautifully innovative UK entry wins coveted international design award

British designer Samuel Wilkinson and product design company Hulger, have won the Brit Insurance Design of the Year 2011 for their stunning redesign of the low energy light bulb. Beating over 90 entries to claim the winning title, 2011 Jury Chair Stephen Bayley presented the award at today’s awards ceremony held at the Design Museum.

The Plumen 001 is an imaginatively sculpted energy saving light bulb, its beautiful silhouette and organic form was chosen as the overall winner from the seven category winners as the Brit Insurance Design of the Year. Stephen Bayley, 2011 Jury Chair said of the winning entry ‘The Plumen light bulb is a good example of the ordinary thing done extraordinarily well, bringing a small measure of delight to an everyday product.’

Low-energy light bulbs have never been regarded as a stylish product, the Plumen addresses this by creating an aesthetic bulb which works just like any low-energy bulb. By bending the glass tubes of a light bulb, Plumen have designed a product that uses 80% less energy and lasts eight times longer than an incandescent bulb. Compared with the standard fluorescent light, Plumen 001 is a beautiful light bulb designed to be seen.

Deyan Sudjic, Director of the Design Museum commented: ‘A worthy winner that is both beautiful and smart. It does away with the superfluous to achieve maximum economy of means. It’s a bulb that doesn’t need a shade and so goes a long way to make up for the loss of the Edison original.’

Jury member Will Self added: ‘I don’t think any of the judges feel this is the dernier cri in terms of what will be done with the low-energy light bulb, but if you’ll forgive the pun – they are definitely a light leading the way. 2011 was not a year to reward high-end design devised purely for conceptual reasons or added-value results. We felt these bulbs were neat, appealing and covetable in the right, affordable way. Light is, of course, primary to design, without it there can be very little, if any. The design of light sources is thus an elemental component of a design aesthetic.’

The Plumen 001 along with the other shortlisted designs are currently on show at the Brit Insurance Designs of the Year exhibition at the Design Museum until August 7 2011.


See also:

.

Winner 2010:
Min-Kyu Choi
Winner 2009
Shepard Fairey
Winner 2008:
Yves Béhar

Dezeen podcast: Stephen Bayley on Designs of the Year 2011

Dezeen podcast: in this recording for the Design Museum in London, design commentator and one of the founders of the museum Stephen Bayley talks about the Brit Insurance Design of the Year 2011, on show at the museum until 7 August.

Brit Insurance Designs of the Year 2011

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In the podcast, Bayley talks about his role chairing the jury for the Brit Insurance Designs of the Year awards, founding the museum with Terence Conran in the 1980s and how to judge whether design matters.

Brit Insurance Designs of the Year 2011

Nearly 100 shortlisted designs across the fields of architecture, product, furniture, graphics, fashion, interactive and transport design will be on show at the museum until 7 August 2011.

Brit Insurance Designs of the Year 2011

The seven category winners are due to be announced on Monday 28 February and the overall winner will be announced at a ceremony on 15 March.

Brit Insurance Designs of the Year 2011

See the full shortlist in our earlier story.

Brit Insurance Designs of the Year 2011

See also:

Brit Insurance Designs of the Year winner 2010
Brit Insurance Designs of the Year winner 2009
Brit Insurance Designs of the Year winner 2008

Exhibition photographs are by Luke Hayes.

Here are some more details from the Design Museum:


Showcasing a year in design, the fourth annual Brit Insurance Design Awards features an international shortlist ranging from Yves Behar’s Swarovski Chandeliers to concrete Emergency Shelters designed in Wales. Nominations also include the Apple iPad as well as six different app’s including the popular Angry Birds game.

Brit Insurance Designs of the Year 2011

Industry experts have nominated innovative and engaging designs from around the world across seven categories: Architecture, Fashion, Furniture, Graphics, Interactive, Product and Transport. Stephen Bayley will chair the 2011 jury and will be joined by art and design curator Janice Blackburn OBE, graphic designer Mark Farrow, novelist Will Self, Pro Vice-Chancellor of Kingston University Penny Sparke and Simon Waterfall co-founder of digital agency Poke. We are pleased to announce that Bill Moggeridge, Director of the Cooper-Hewitt National Design Museum, New York will also join this year’s jury.

Brit Insurance Designs of the Year 2011

The nominations will be on show at the Brit Insurance Designs of the Year Exhibition at the Design Museum from 16 February – 7 August 2011. From this comprehensive list, the jury will select the seven category winners to be announced on 28 February 2011. The overall Brit Insurance Design of the Year will be announced at the Awards Dinner on 15 March 2011 and this year’s awards trophy will be exclusively designed by Ross Lovegrove.

Brit Insurance Designs of the Year 2011

Alex Newson, curator of the Brit Insurance Designs of the Year exhibition comments, “The sheer breadth of the shortlist reaffirms the importance of good design and how it can help improve daily lives or even refresh the familiar. Whether it is through ingenious temporary home solutions or a new cycle scheme for London, it is a fascinating list of nominees.”

Brit Insurance Designs of the Year 2011

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Listen to all our podcasts »


See also:

.

Winner 2010:
Min-Kyu Choi
Winner 2009
Shepard Fairey
Winner 2008:
Yves Béhar

Folding Plug

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Not exactly relevant for us over here in North America, but an excellent solution

to a problem I can’t believe went unaddressed for so long!! (but I guess that’s how it goes with all the best ideas). It was created by Min-Kyu Choi and recently stole the show at the Brit Insurance Designs of the Year exhibit (winning the 2010 design of the year across all categories). Congrats Min-Kyu Choi!