Le photographe Romain Laurent nous offre un spot pour Hermès et sa collection Homme printemps-été 2014. Jouant avec talent sur la place du corps dans la ville, le danseur Jérémie Bélingard dévoile de nouveaux vêtements à chaque interaction avec les éléments du décor. Une production SoLab à découvrir dans la suite.
La marque Hermès a demandé au studio Vallée Duhamel de faire une vidéo qui intègre de manière subtile et intelligente quelques uns de leurs nouveaux produits-phares. Cela donne une vidéo fruitée pleine de dynamisme et de belles couleurs, avec des transitions parfaites. A découvrir dans la suite.
The Making-of:
Blood appears to drip from display units and garments hang from meat hooks in this installation at the London flagship store of French fashion house Hermès by designers Studio Toogood (+ slideshow).
The installation was completed by designer Faye Toogood’s studio for the petit h division of Hermès, taking up the ground floor of the shop on London’s Bond Street.
Hermès petit h was established in 2010 as a series of products using the brand’s offcuts and rejected stock.
Running with this notion, Studio Toogood created red structures for the space using a blown-up template of a Hermès bag that the designers saw while visiting the brand’s atelier.
“The piece that caught my eye was a leather off cut of a signature Hermès bag pattern,” said Faye Toogood. “The hide was a skeleton of the negative shapes left after the pattern cutters had cut the intricate shapes. It was so inspiring to see a person working within such an established house, finding beauty in the unexpected.”
Despite looking like an abattoir, the studio insists that the ideas for the installation came from the craftsmanship that goes into creating the petit h products: “It goes without saying that this brand is truly inspiring in the way it relentlessly pushes the boundaries of craftsmanship and materials,” said Toogood.
The blood red colour used throughout the store is a reference to Hermès’ previous branding.
Dripping pigmented resin creates the effect of blood oozing from the display units and garments hanging from meat hooks are tinted darker red to look as though they are smeared with dried blood.
“[Items] are set against drapes assembled from offcuts and remnants of the house’s iconic silk scarves, each dipped in red dye and bound together with scarlet-pigmented resin,” Toogood said.
Staff wear uniforms of aprons, gloves and hats made from scrapped Hermès leather accessories and scarves, also coloured red to match the decor.
Grey knives, pliers and other equipment that wouldn’t look out of place in an abattoir are mounted on the wall above metal counters.
In the shop windows, neon lights depicting blown-up shapes of tools used to create the brand’s products are set against red curtains.
The installation will remain in place until 7 December.
Read on for more text sent to us by Studio Toogood:
Studio Toogood has teamed up with the house of Hermès to launch petit h – a creative and poetic new take on the iconic Hermès brand that finds recreation in re-creation.
The entire ground floor of the flagship Bond Street store will be dedicated to a custom-designed Studio Toogood interior that acts as an antidote to West End slickness.
In keeping with petit h’s theme of exuberant reinvention, the utilitarian white space repurposes the distinctive shapes and templates of signature Hermès bags for a series of sculptural displays in glossy leather and resin.
Meanwhile, the windows are a homage to the petit h craftsmen. A tool from each of the trades scaled up in linear neon and set against dramatic drapes assembled from offcuts and remnants of the house’s iconic silk scarves and bound together with scarlet-pigmented resin.
The staff too will be getting involved in the spirit of upcycling, delving into a special Studio Toogood dressing-up box filled with aprons, hats and other accessories – all fashioned from discarded Hermès scarves and leather goods.
From November 20th to December the 7th, at Hermès, 155 New Bond Street,W1
The post Studio Toogood creates a blood
red installation for Hermès appeared first on Dezeen.
Pour le lancement de sa nouvelle collection de bijoux, la marque Hermès s’est entouré d’artistes pour réaliser sa campagne digitale. Le DJ YoggyOne et le réalisateur Caswell Coggins s’allient pour faire chanter l’argent au travers d’une installation unique créée par le collectif de design londonien UVA.
Voici la dernière réalisation du duo Zim & Zou pour le Hilton Mc Connico’s Exhibition à Hong Kong. Appelée « Leather Parrot », cette création pour la marque de luxe Hermès représente un superbe perroquet fait de chutes de cuir récupérées dans les ateliers de la maison. A découvrir en images dans la suite.
Voici cette série de l’artiste Desire Obtain Cherish, basé à Los Angeles qui nous propose de découvrir ces détournements de pilules appelés « Designers Drugs ». Reprenant des marques de luxe mondialement connues, ce dernier critique la consommation et les excès véhiculées par l’univers de la mode.
After almost two centuries of making iconic silks and bags, masterful watches and fine saddlery, what Hermès is still best known for is its dedication to craftsmanship. In “An ABC of Hermès Crafts,” the French luxury label offers an unprecedented glimpse into the world of their storied workshops by…
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Mary Clerté & Edouard Bertrand ont pu réaliser la dernière publicité d’Hermès pour sa collection “Petit H”. Autour de différents types de composition du H minuscule, cette vidéo très belle et sympathique pensée avec Partizan est à découvrir dans la suite.
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Wooden horses wearing ties, hats, scarves and shoes from the new Hermès collection are included in a set of interiors by Spanish designers CuldeSac.
The installation is one of nine occupying different rooms in a stately house, each with a different theme.
A second room displays scarves draped over floating balloons that resemble colourful ghosts.
Other rooms contain decorative flower pots, shoebox towers and dancing puppets.
More designs by CuldeSac on Dezeen »
More Hermès projects on Dezeen »
Here are some more details from CuldeSac:
“Contemporary Craftsmanship”
Hermès: contemporary artisan. A unique interpretation by CuldeSac™.
Like every season, Hermès launches its new collection of accessories inspired in the maison’s brand values.
“Contemporary craftsmanship” highlights the brand´s savoir-faire and the artisan´s work through a contemporary prism portraying Hermès accessories as timeless objects of art.
Always surprising in its product launches, Hermès entrusted CuldeSac™ with the creativity for its Au/W 2011 Accessories Presentation to the media.
Nine installations with artisan soul designed by the creative team devised a magical tour around the 400m2 stately house, emulating the behind the scenes environment of the atelier, capturing the magic and values of the artisan work.
Time and balance, discipline and precision, craftsmanship and raw materials, curiosity… And the artisan’s maxim: bringing objects to life.
At the entrance, six marionettes around the table come to life recreating the fantasy of Gepetto, Pinocchio´s artisan carpenter.
Advancing towards the intimate space of the atelier, the male accessories unveil themselves among molds, unfinished pieces and remnants.
The silk and cashmere carrés seem to float and gently rock to the sound of “The Nutcracker”, a symphony of the artisan work and its tools.
The rhythm of discovery is paced, a metronome echoing the patience of the artisan shoemaker gains presence as the shoe collection slowly unveils among constant references to time and patience, precision and detail.
The final experience is filled with surprise; nostalgia and hidden treasures placed in those mythical music boxes invite to dream and remember…
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| Hèrmes Rive Gauche by RDAI | Delicatessen 2 by Z-A Studio | Puma House Tokyo by Nendo |
Customize a classic with Hermès’ new scarf embroidery service
Hermès, already known for their timeless silk scarves, launched their new Custom Silk Corner today, making the iconic accessory even more of an heirloom.
Perfect for Mother’s Day or to commemorate any special event, the service allows customers to choose one of 17 scarf designs to personalize with any of 30 different colors of silk yarn and two styles of typography. You can also choose different types of scarves (from the giant 90-centimeter scarf to a “Twilly” silk ribbon), and various occasions—birthdays, marriage, etc.—to celebrate. Once you select your moment and your message, whether simple initials or more detailed sentiments (prices start at $15 per letter), a local Hermès-approved embroiderer keeps turnaround time within one to two weeks.
The service is part of their recently-expanded Madison Avenue flagship store—a 2,100-square-foot space designed by Rena Dumas’ Paris-based architecture firm RDAI that comes fresh on the heels of another RDAI-designed Hermès project. A collaboration with Enzo Mari, Antonio Citterio and Dumas’ son (who’s also Hermès artistic director) Pierre-Alexis Dumas, the collaboration consisted of a pavilion cleverly constructed out of cardboard for their recent furniture collection showing at Milan.
Scarf prices vary depending on style, to see some of their classic patterns check out Hermès’ online boutique.
Also on Cool Hunting: The Hermès Scarf: History & Mystique
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