Commencé par Future Systems et fini par Shiro Studio, le projet de musée “Enzo Ferrari” à Modène en Italie se dévoile en images. Avec un design surprenant et contenant une collection impressionnante de voitures de course, ce musée est à découvrir dans la suite.
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Slideshow: a Ferrari automotive museum designed by the late Czech architect and Future Systems founder Jan Kaplický has opened in Modena, Italy.
Following Kaplický’s death in early 2009, the Enzo Ferrari Museum has been completed by London practice Shiro Studio under the direction of former Future Systems associate Andrea Morgante.
The museum comprises two buildings. The first is the early nineteenth century former house and workshop of Ferrari’s father, renovated to house a 40-metre-long gallery, while the second is a new glass-fronted structure that curves around it.
This new non-linear structure has a streamlined yellow aluminium roof that matches the colour of the Ferrari logo and features sliced incisions intended to resemble the air intake vents on the bonnet of a car.
A gently-sloping ramp leads down into the building’s basement level exhibition hall, where up to 21 cars can be exhibited on a series of raised platforms.
Above: photograph is by Andrea Morgante
An exhibition of models and key drawings spanning Kaplický’s career took place at the Design Museum the year he passed away – you can find photographs and a podcast from it here.
Above: photograph is by Andrea Morgante
Photography is Studio Cento29, apart from where otherwise stated.
Above: photograph is by David Pasek
Here’s a more comprehensive project description from Andrea Morgante:
Enzo Ferrari Museum, Modena, Italy
In 2004 Future Systems won an international competition to design a new museum in Modena, Italy. Dedicated to motor racing legend and entrepreneur Enzo Ferrari (1898 – 1988), the museum comprises exhibition spaces within the early nineteenth century house where the motor racing giant was born and raised, and its adjoining workshop, as well as a separate, newly constructed exhibition building.
Above: photograph is by Andrea Morgante
Following the death of Jan Kaplicky in 2009, the office of Future Systems was dissolved ¹. Andrea Morgante, formerly of Future Systems and now director of Shiro Studio, was appointed to oversee the museum’s completion. The new building has been constructed to Kaplický’s original design– it is sensitive to the existing historical context, combines the latest in construction and energy saving technology, and resonates in spirit, language and materials with the cars it is intended to showcase. The fully restored house and workshop provide additional exhibition space designed by Morgante.
Above: photograph is by Andrea Morgante
New Exhibition Building
The sculpted yellow aluminium roof with its ten incisions – intentionally analogous to those air intake vents on the bonnet of a car – allows for natural ventilation and day lighting, and both celebrates and expresses the aesthetic values of car design. With its 3,300 square metres of double-curved aluminium, the roof is the first application of aluminium in this way on such a large scale. Working together with boat builders whose familiarity with organic sculpted forms and waterproofing made them the ideal partner, and cladding specialists, the form is constructed from aluminium sheets fitted together using a patented tongue and groove system. The bright Modena yellow of the roof is Ferrari’s corporate colour, as seen on the Ferrari insignia where it forms the backdrop to the prancing horse. It is also the official colour of Modena.
Above: photograph is by Andrea Morgante
Kaplický wanted to create a sensitive dialogue between the two exhibition buildings that showed consideration for Ferrari’s early home and underscored the importance of the museum as a unified complex made up of several elements. The views out of the new exhibition building dramatically frame the house and workshop, while views from outside the house and workshop immediately reveal the function and content of the new exhibition building. The height of the new exhibition building reaches a maximum of 12 metres – the same height as the house – with its volume expanding below ground level. In addition, the new building gently curves around the house in a symbolic gesture of appreciation.
The glass façade is curved in plan and tilts at an angle of 12.5 degrees. Each pane is supported by pre-tensioned steel cables and is able to withstand 40 tonnes of pressure. The technical specification of these panes and cables means that greater transparency in the façade is achieved with maximum functionality. In the summer months a thermo-sensor activates the windows in the façade and roof allowing cool air to circulate. With 50% of the internal volume of the main exhibition building set below ground level, geothermal energy is used to heat and cool the building. It is the first museum building in Italy to use geothermal energy. The building also employs photovoltaic technology and water recycling systems.
Visitors entering the new building have uninterrupted views into the entire exhibition space: a large, open, white room, where the walls and floor transition lightly into one another and are perceived as a single surface. A stretched semi-transparent membrane spreads light evenly across the roof, and in combination with the slits running from side to side which allow air to escape and give a ribbed effect, recalls the language of a car interior. A bookshop and café are situated to one side of the entrance and facilities to the other. Both are painted the same Modena yellow as the roof and take the form of blister-like pods. A gently sloping ramp gradually leads the visitor around the building from the ground floor to the basement level, with display stands designed by Morgante punctuating the circulation path. These stands lift the cars 45 centimetres so that they can be viewed from different angles and appreciated as works of art rather than objects simply placed in a room. Up to twenty-one cars can be displayed in this open space at any one time. Supplementary exhibition material is displayed in leather cases located along the perimeter wall. At the bottom of the ramp and directly below the entrance, an audiovisual room forms a permanent part of the exhibition. A flexible teaching space and a conference room with a carved out opening allowing views up into the entrance area are located next to it.
Restored House and Workshop
The two-storey house and workshop built by Ferrari’s father in the 1830s has been completely refurbished. Later additions to the house and workshop have been removed and, with the exception of two internal bracing structures that have been inserted in accordance with Italian anti-seismic regulations to give structural rigidity, no alterations have been made. The main gallery space is located within what was the double height workshop. Here Morgante has designed a contemporary exhibition display system, which incorporates digital projections, objects owned by Ferrari, information panels and other material.
The display system was conceived as a large-scale vertical book that allows the visitor to read the different chapters of Ferrari’s life through various media; a three-dimensional immersive biography. The system takes the form of a sinuous wall separated into pages, so that as visitors progress down the room, they are obliged to gradually discover each page and chapter in sequence. At every point the next chapter is concealed so as to maintain interest and create a sense of excitement. This organic landscape stretches through the entire length of the 40 metre long space and soft, low-level backlighting gently illuminates both it and the room, making the space intimate in spite of its size. At the northern end of the main gallery, in the original house, two smaller exhibition spaces are located next to one another. Administrative spaces are situated directly adjacent to them and on the first floor.
Client: Fondazione Casa Natale Enzo Ferrari
Location: Via Paolo Ferrari 85, Modena, Italy
Concept design: 2004
Completion date: 2012
Site area: 10,600 m²
Gross floor area: 5,200 m²
Contract value: €14.200.000
Architect: Jan Kaplický (Future Systems)
Project Architect: Andrea Morgante
Competition team: Jan Kaplický, Andrea Morgante, Liz Middleton, Federico Celoni
Project team (Preliminary, Detailed, Construction) (2005-2007): Andrea Morgante, Søren Aagaard, Oriana Cremella, Chris Geneste, Cristina Greco, Clancy Meyers, Liz Middleton, Itai Palti, Maria Persichella, Filippo Previtali, Daria Trovato.
Art Direction (2009-2012): Andrea Morgante (Shiro Studio)
Gallery Exhibition design: Jan Kaplický (Future Systems), Andrea Morgante (Shiro Studio)
Enzo Ferrari House Exhibition design: Andrea Morgante (Shiro Studio)
Project Management and Site Supervision: Politecnica- Modena
Structural, Mechanical & Electrical Design, Environmental Impact Assessement, Health & Safety (Preliminary, Detailed & construction stages): Politecnica
Main Contractor: Società Consortile Enzo
CCC soc. coop. (Leader), Ing. Ferrari s.p.a, ITE Group s.r.l, CSM.
Technical Director: Giuseppe Coppi (CdC – Modena)
Bespoke detailing, matte paint jobs and cute cabriolets from across the industry
This year’s International Auto Show in Geneva brought about design innovations and curious concepts hitting all different market segments. From customizable supercars to cute cabriolets, the following themes prevailed at the show.
Customers shopping for the latest supercar have more options than ever on factory paint and interiors. But for the truly discerning and unique individual, more and more companies are offering a genuinely bespoke design service where customers can take part in every step of the process. Much like getting a suit made, this time intensive approach requires picking from an extensive selection of some of the most beautiful materials in the world.
Ferrari unveiled its personalization service, called Ferrari Tailor-Made, which actually draws its roots from the custom coachbuiding that occurred in Maranello in the 1950s. The lucky few that qualify will be teamed with an expert Ferrari designer who will guide them through each step of the process, much like a tailor might explain the various options for tuxedo lapels.
Aston Martin also debuted their version of this deep customization program in Geneva. Called “Q” (you’ll forgive them the 007 references), the service offers to elevate customization beyond paint and leather selection, giving a customer the ability to alter the external and internal styling of the cars themselves. Since almost every car in Aston’s lineup is based on a common underpinning, the ability to manufacture a one-off masterpiece to a customer’s specification is within reach.
A predominant theme at the show came centered on the use of non-traditional paint finishes on new models. Once seen only in rap videos and aftermarket customization, matte and satin paint have hit the mainstream. From Aston Martin and Audi down to Hyundai, nearly every major manufacturer had a model on display done up in a dull finish. Of particular note were the Mercedes Benz SL63 AMG (having its world premiere at Geneva), the new Ferrari F12berlinetta in a stunning satin aluminum, and the Aston Martin Virage in a dark blue satin with yellow accents. Of course these finishes tend to work better in the showroom than in day-to-day practicality, but this was a show after all.
Last year at Geneva was the year of the hybrid, but with GM stalling production of the Volt due to slow sales, Tesla dealing with customer backlash from a technical issue gone viral, and general tepid interest across the industry in hybrids and electric cars, automakers were less enthusiastic this year. While the penchant for gas-free vehicles may have cooled in the general market, fuel efficiency is here to stay. Manufacturers from Mercedes to Ferrari were quick to point out their gas efficiency improvements and plans for even leaner engines to come, whether they be hybrid, diesel or just evolved gas technologies.
Geneva debuted several new convertible models, ranging from accessible to the “if you have to ask” variety. The first one to note is the VW GTI Cabriolet, a topless version of Volkswagen’s excellent compact car, slated only for the European market. Other droptops include the Mercedes-Benz AMG SL63, a 1200 horsepower Bugatti Veyron Grand Sport Vitesse, and the one-off, completely insane Lamborghini Aventador J, which does away with a windshield as well.
The most unexpected topless rendition was the Range Rover Evoque, introduced as a concept to gauge customer interest. A convertible SUV may seem like a gamble—especially after the unfortunate Nissan Murano still fresh in memory—but luckily the Evoque maintains the character that makes it appealing as a coupe. The addition of a roll-bar on a production version would go a long way to balancing out the rugged looks with the top down.
Four standouts by Ferrari, Bentley, Subaru and Toyota
Each year Geneva plays host to the International Motor Show, drawing in every relevant brand in the auto industry to show their latest, greatest and most innovative cars. While navigating the labyrinth of new releases and concept cars at the 2012 show we took note of four standouts across all categories of design, function and luxury.
While Geneva was packed with new model launches from almost every major manufacturer, the most consistently crowded floor belonged to Ferrari and its stunning new F12berlinetta. Even Internet leaks couldn’t dampen the enthusiasm for the model that Ferrari is calling the harbinger of a new V12 era. This is the most powerful and high-performance Ferrari ever, with aluminum construction using some alloys never before seen in a car. Aerodynamics play a critical role in the overall style of the F12, which Ferrari also claims to be the slipperiest they’ve ever made. While we were lukewarm on the overall styling in photos, in person it’s a horse of a different color (satin aluminum, to be precise). We look forward to getting behind the wheel soon.
Bentley also drew crowds, but for a very different reason: the already infamous SUV Concept EXP 9 F. Perhaps the most controversial SUV since the original Porsche Cayenne, the EXP was met with both derision and curiosity. Online opinion also appears to be mixed, with some claiming Bentley is diluting its rich heritage by building a truck while others are embracing the possibility of a high-performance British luxury SUV in the tradition of the estate car and shooting brake, albeit one that would make even the top Range Rover look pedestrian by comparison (and small—the EXP is enormous).
One thing is clear: the EXP represents a large chunk of potential profit that Bentley could claim, especially in areas where both a commanding ride height and luxurious interior are in high demand (China and the Middle East, for example). While our opinion on the concept is mixed, we did get to sit down inside with its interior designer Robin Page to learn about the thinking behind the SUV.
Elements like a dual-use cabin interior that’s both luxurious and rugged, a traditional British hunting sport aesthetic and some advanced tech features combine to give the impression of a very thought-out and pure concept, especially impressive considering the time from sketch to show was less than nine months. There is no question that the EXP’s very existence is a controversial move for Bentley, and we were assured by more than one person within the company that this remains a concept built for feedback and to gauge interest. That said, we fully expect to be seeing a production version in some form within the next few years; we can only hope that some of the smarter elements of the interior make the cut.
Not every car can be a ultra-luxury SUV or a temperamental supercar. Sometimes simplicity is best, especially when trying to reach a new generation of driving fans. While not new to Geneva, this was our fist chance to get some one-on-one time with the Toyota GT86. Jointly developed by Toyota and Subaru (and almost identical—Subaru’s version will be sold as the BRZ, while the Toyota version will be sold by Scion in the U.S.), the GT86 represents a laser focus on pure driving joy at minimal cost.
No magnetorheological dampening or push-to-start here—the purely functional GT86 uses springs and a key. The interior is spartan as well, but the short-throw gear changer feels solid in the hand and the seats are supportive buckets. Overall, it was refreshing to find a sporty rear-wheel drive 2+2 coupe with a manual transmission and a penchant for drifting for under $25,000.
Lamborghini a confirmé récemment que son modèle Aventador J Roadster serait bientôt proposé à la vente. Ce roadster magnifique reste par contre qu’un exemplaire unique et devrait coûter plus de 380 000 $. Plus de visuels de cette voiture incroyable dans la suite.
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La nouvelle Ferrari California 2012 devrait être présentée officiellement au Salon de Genève avant d’être disponible dans quelques mois. Avec des lignes magnifiques et un poids allégé de 30 kg par rapport à l’ancienne version du modèle, ce bolide proposera un moteur plus puissant.
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Looking back at the photographs that captured some of our greatest experiences this year
Since 2003 Cool Hunting has been about finding and sharing stories of creativity and innovation from a broad range of categories. Looking back on our photos from the year I feel very fortunate that we have had so many incredible experiences. What follows is a photographic year-in-review, highlighting some of my favorite shots.
January 2011, Burlington, VT. Finally got to meet and interview the man who created an industry, Jake Burton. More Burton
January 2011, New York, NY. Sat down with the hailed portrait photographer, Albert Watson, and even got to take his portrait. Albert Watson for The Macallan
February 2011, Iznik, Turkey. Learned the centuries-old secret of Turkey’s Iznik ceramics. Cool Hunting Video Presents: Iznik Tiles
February 2011, Long Beach, CA. Saw the unveiling of JR’s Inside Out Project at TED and got to use his oversized photo booth. Inside Out
March 2011, Near Reykjavic, Iceland. Made friends with this Icelandic horse. Nature-Inspired Accessories
May 2011, New York, NY. Witnessed Olek’s brilliant crocheted bodysuits at the Festival of Ideas in NYC.
May 2011, Santa Fe, NM. Moved by Colette Hosmer’s ancient modern Japanese sculpture.
June 2011, Los Angeles, CA. Created the Gap’s Fall ad campaign focused around their denim design studio in downtown LA. The Pico Creative Loft
June 2011, Halewood, England. Visited the assembly line for the Range Rover Evoque to learn how design gets built. Cool Hunting Video Presents: Making the Evoque
June 2011, New York, NY. Met Scott Morrison and took our denim lust to all new levels.3×1
June 2011, Crewe, England. Learned the truly bespoke nature of creating a Bentley motorcar. Cool Hunting Video Presents: Bentley
July 2011, France. Followed the journey of the Grey Goose wheat all over France to learn how their vodka is made.
July 2011, Maranello, Italy. Ferrari’s V8 assembly line is as impressive as the cars it creates. Ferrari Campus Visit
August 2011, Pebble Beach, CA. Witnessed the epitome of passion and dedication among the car owners presenting their vehicles at the Concours D’Elegance. Vintage Automobiles at Pebble Beach 2011
August 2011, Salinas, CA. Watched vintage Jaguar X-Types race on the Laguna Seca Speedway. Vintage Automobiles at Pebble Beach 2011
August 2011, Flushing, NY. Joined Olympus for a photo safari at the US Open and got to take pictures from all the best spots in the stadium. Olympus E-P3
September 2011, Los Angeles, CA. Attended the unveiling of the most anticipated shoe in history, the Nike Mag. Nike Mag
September 2011, Romeo, MI. Spent a day on Aston Martin’s Performance Driving Course pushing a Rapide and Vantage V12 to their limits. Aston Martin Performance Driving Course
November 2011, Le Marche, Italy. Harvested and pressed olives to make oil with Nudo during a full immersion of the region’s community and culture. Le Marche
November 2011, Mexico City, Mexico. When celebrated architect Luis Barragán designed a house for you he spec’d everything, including the pots.
November 2011, Paris, France. Met and interviewed the fashion industry icon, Karl Lagerfeld. CH Capsule Video: Printemps Holiday Windows by Karl Lagerfeld
November 2011, Carlsbad, CA. Discovered the truest form of luxury travel on the road and in the air with Mercedes Benz. Four Innovations in the 2012 Mercedes Benz SL
December 2011, Miami Beach, FL. Bathed in copious amounts of art during Art Basel and the surrounding fairs. Art + Design in Miami: Tricks On The Eye
December 2011, Mutianyu, China. Jeralyn Gerber, co-founder of FathomAway.com, gets in the noodle pulling groove at The Schoolhouse, near China’s Great Wall.
December 2011, Hong Kong. Discovered Hong Kong’s Fungus Workshop, a small classroom and atelier that offers leather-working classes and sells items that people have made there.
December 2011, Hong Kong. This cured meat vendor in the Wan Chai market, Hong Kong was very friendly and happy to speak about her products.
Découverte de ce superbe concept-car intitulée “Ferrari Aliante” par le designer Arunkumar Shanmugam, en collaboration avec Magnus Grettve et Daniel Soriano. Des rendus très réalistes et des images qui sont à découvrir dans la suite de l’article.
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Extensive car porn from the most prestigious annual automotive weekend
Pebble Beach is to vintage automobiles what the Superbowl is to football and Art Basel is to art fairs. The group of events, anchored by the Pebble Beach Concours d’Elegance, include shows, auctions and races each presenting the most celebrated works of automotive design and engineering. Drawing collectors, racers and enthusiasts from all over the world, we felt it was about time to see what this weekend is all about.
Thousands of cars and tens of thousands of fans provide an incredible opportunity to see some of the most beautiful and most innovative examples of automobile design. Driving around town is a sensory overload, with whiplash-inducing head turns to see everything from an Ariel Atom 3 to a pristine 1957 Cadillac Eldorado Biarritz convertible. It’s also an increasingly important event for auto manufacturers, many of whom introduce new cars, offer test drives of new models, and premier concept cars. Many of the events differentiate the years by hosting specific makes, models or celebrating anniversaries, and this year was no exception. We covered many of the activities and captured more than 2,500 images. Here are some of our favorites.
The Quail, a Motorsports Gathering, celebrated the 50th Anniversary of the Jaguar E-Type, Ferrari’s America and Superamerica models, Pre- and Post-War Racing Cars, Post-War Sports Cars, Super Cars, and Sports and Racing Motorcycles. The 1952 Glocker/Porsche Roadster was one of our favorites.
A highlight at The Rolex Monterey Motorsports Reunion at the Mazda Raceway Laguna Seca was seeing so many Jaguars on the track celebrating the 50th Anniversary of the E Type.
Getting up close with the beautiful cars at the auctions—from barnyard finds to impeccably restored rarities of all types—provides unlimited fantasies of ownership. Favorites from The RM and Gooding & Company auctions included a 1960 Ferrari 250 GT and a 1956 Volkswagen Karman-Ghia.
The Pebble Beach Concours d’Elegance, which takes place on the celebrated 18th fairway of the Pebble Beach Golf Links, is arguably the world’s most prestigious vintage automobile show. Each year 200 cars are selected to participate. This year’s focus included Stutz, Jaguar E-Types, Ferrari GTO, early Rolls-Royce Silver Ghosts and Italian Motorcycles. We were there as the cars were driven onto the fairway at sunrise—an opportunity to not only see these vintage beauties actually drive, but also a chance to see the incredible pride, passion and focus of their owners.
All photos by Josh Rubin. More after the jump.
Our rare look inside three of Ferrari’s most exclusive facilities
After making the trip to Maranello, Italy to check out Ferrari’s new Jean Nouvel-designed production facility and restaurant a year ago, we were lucky enough to be invited back for this year’s World Design Contest in July 2011.
This time we toured the amazing V8 production line again, but also had the rare privilege of seeing many of the standout cars in Ferrari’s extensive vintage collection, as well as getting an exclusive glimpse inside the
FXX, Forumula 1 Clienti, and
Classiche garages.
The FXX garage houses and maintains a few dozen independently-owned Ferrari FXXs, the $1.8 million non-street-legal versions of the Enzo. These superior limited production cars are significantly modified specifically for racing. Storing your FXX here gives you access to Ferrari’s private track—so private we weren’t even allowed to photograph it.
Every year Ferrari produces between three and six Formula One race cars. At the end of the season, Ferrari keeps one, putting the rest up for sale to private clients. Like for owners of the FXX, with the Formula One Clienti garage you get storage, maintenance and access to the track—providing you have the funds of course.
For the classic car connoisseur, Ferrari also offers complete factory renovation and restoration assistance in their Classiche garage. Here the brilliant craftspeople will restore your vintage Ferrari to its former glory. Every little detail is remanufactured to its original specs in order to receive a proper Ferrari seal of authenticity.
For more exclusive images from our trip check out the gallery below.
All images by Evan Orensten
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
