Uniqlo hacks Pinterest

Uniqlo have put a clever spin on the way Pinterest works, turning it into their very own scrolling Uniqlo animation. Prepare your mouse hands, you’re about to do some serious scrolling.

Head over here and scroll down to see what we’re talking about. The idea was created by digital agency Firstborn, in an attempt to combat ‘scrolling slumber’, and promote Uniqlo’s new Dry Mesh range of teeshirts. A hundred different Pinterest accounts were set up, and pinned from simultaneously in order to create the final result.

Of course, Uniqlo aren’t the first brand to turn scrolling to their advantage. Smart Argentina did something similar with a Twitter account, turning it into a scrolling animation of a car. To see it for yourself, head here and hold down J.

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

 

 

CR in Print
The July issue of Creative Review features a piece exploring the past and future of the dingbat. Plus a look at the potential of paper electronics and printed apps, how a new generation of documentary filmmakers is making use of the web, current logo trends, a review of MoMA New York’s group show on art and type, thoughts on how design may help save Greece and much more. Also, in Monograph this month we showcase a host of rejected design work put together by two Kingston students.

Please note, CR is no longer stocked in WH Smith high street stores (although it can still be found in WH Smith travel branches at stations and airports). If you cannot find a copy of CR in your town, your independent newsagent can order it for you or you can search for your nearest stockist here. Alternatively, email Laura McQueen (laura.mcqueen@centaur.co.uk) or call her on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

Cannes Lions 2012: Future Lions

While the Cannes Lions festival is largely about celebrating what’s happened over the past year in advertising and design, it also aims to help agencies and brands seek out new talent. Of the various programmes set up to help this happen, one of the most established (now in its seventh year) is the Future Lions. Here are the results of this year’s competition…

Set up by AKQA, the Future Lions is open to students (of all disciplines, not just advertising). Entrants are asked to submit work that responds to a simple, if tough, challenge: Advertise a product from a global brand in a way that couldn’t be done five years ago, to an audience of your choosing. Five projects are chosen as winners each year. Here are this year’s winning projects, all of which show how brands can use technology to make life easier or more fun for their customers:

Made By Waves by Patrik Beskow and David Lunde of Berghs School of Communication


Made By Waves is a proposal for Quiksilver. Beskow and Lunde suggest that the surfing brand install a set of waverollers at Huntington Beach, CA, where a major Quiksilver factory is placed, and produce a product line from the wave power produced by the rollers, which will literally be ‘made by waves’. The film above explains the project in more detail.

Penguin Soundtracks by Lisa Zeitlhuber and Nicholas Partyka of Miami Ad School Hamburg


This project proposes that Penguin join forces with Spotify to create a series of soundtracks for its books that can be listened to when the book is being read on an electronic device. Users can also create their own bespoke book soundtracks via Spotify.

Blackout Recorder by Florian Weitzel and Yvonne Truun of Miami Ad School Berlin

The Blackout Recorder app can be set up before a big night out, so that you can retrieve your lost party memories the next day. It can also prevent you engaging in any drunk dialling, by allowing users to block use of certain phone numbers.

Bing Automatic by Chris Shelfon and Marybeth Ledesma of VCU Brandcenter

One of those ideas that feels like it should already exist, Bing Automatic is a search engine that tracks your Word documents, Power Point docs, Outlook and so on as you work on them, offering up suggestions of searches that you might need so you don’t need to switch to a web browser to find them. The film above explains the idea in more detail.

Post from Japan by Kristofer Salsborn and Rickard Beskow of Berghs School of Communication


Post from Japan is a project that aims to encourage visitors to Japan to share their images during their stay there, in order to encourage tourists back to the country. Using the application Post from Japan, which is connected to the government network, visitors would be able to upload their photos for free, and then would be given free internet access to use while abroad, depending on the amount of likes each image receives.

For more info on the Future Lions, visit futurelions.com or the facebook.com/futurelions.

This app could save your life

JWT Singapore and the Singapore Red Cross Society have launched an iPhone app that allows users facing a medical emergency to alert nearby first aiders and get qualified help

Rapid Rescue was created as a pro bono project to coincide with World Red Cross Day. The Singapore Red Cross has trained around 12,000 people in first aid, all of whom are encouraged to register as Rapid Rescue volunteers on the app.

 

Anyone who has the app installed on their phone can, in the event of a medical emergency, send out an alert to all registered first aiders within a 2km radius. The first aiders then choose whether to respond using their own phones. The app then maps out the shortest route to the patient for the responding first aider and lets the patient know that help is on its way.

 

 

The app can also tell patients the location of the nearest hospital.

At present, the app is only available for Singapore but there are plans to extend it to other Asian countries.

“With the Rapid Rescue app, we can deliver first aid even faster to the community. This can make a difference between life and death for victims in an emergency,” said Mr Tee Tua Ba, chairman of the Singapore Red Cross.

Providing, of course, that those victims have an iPhone. There are, as far as CR is aware, no plans to make the app available for other platforms. So perhaps that headline should read: “This app could save your life, depending on your choice of smartphone…”

UPDATE: JWT Singapore have been in touch to say that the Red Cross does plan to make an Android version of the app available. The agency is trying to help it find a corporate sponsor to offset the costs of developing the Android version.

Credits:
Tay Guan Hin: Regional Executive Creative Director
Jun Fukawa: Chief Creative Officer
Valerie Cheng: Executive Creative Director
Parixit Bhattacharya: Creative Director
Alan Leong: Digital Associate Creative Director
Karan Dang: Art Director
Celeste Ang: Art Director
Parixit Bhattacharya: Copywriter
Karan Dang: Copywriter
Siti Nuraini: Digital Producer

 

 

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here


CR in Print
The May issue of Creative Review is the biggest in our 32-year history, with over 200 pages of great content. This speial double issue contains all the selected work for this year’s Annual, our juried showcase of the finest work of the past 12 months. In addition, the May issue contains features on the enduring appeal of John Berger’s Ways of Seeing, a fantastic interview with the irrepressible George Lois, Rick Poynor on the V&A’s British Design show, a preview of the controversial new Stedelijk Museum identity and a report from Flatstock, the US gig poster festival. Plus, in Monograph this month, TwoPoints.net show our subcribers around the pick of Barcelona’s creative scene.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

Freehand: the software that wouldn’t die

In the March 2009 issue of CR, Michael Johnson wrote of a strange phenomenon: the diehard fans of an obsolete piece of software who refuse to bow to the inevitable and switch to more modern alternatives. His story, which has just topped 200 comments, has become a kind of self-help group for FreeHand adherents. A place to reminisce, to mourn the seemingly imminent loss of an old friend. But, thanks to legal action in the US, FreeHand may have a future

I Would Save Freehand print by TDR for ifyoucould.co.uk


Johnson’s original piece was prompted by the discovery that, like him, many designers were clinging on to their ancient copies of FreeHand, despite the fact that the software was no longer supported and was becoming increasingly more difficult to use thanks to its incompatibility with newer applications and operating systems.

 

 

Originally launched by Aldus in 1988, FreeHand became a favourite among many designers and illustrators thanks to its ease of use and functionality. Adobe acquired Aldus in 1994 but, citing concerns that Adobe might monopolise the vector graphic software business, the US Federal Trade Commission required Adobe to get rid of FreeHand and not to acquire it again for 10 years. Once the 10-year period ended, Adobe acquired Macromedia (FreeHand’s then owner) and, although it continues to sell FreeHand MX, a version dating from that period, promptly discontinued support for the software.

 

 

However, that didn’t stop a dwindling ban of FreeHand diehards – including Spin, who used FreeHand on its Logo book (above), Jonathan Barnbrook and DixonBaxi – who continued to use the package, relying on workarounds and multiple re-starts to keep it running on modern machines. And, as the response to Johnson’s piece made clear, they are far from alone.

“I thought I was completely alone. I’m so happy. (Sniff!)” typed Frank, holding back the tears as he discovered the post.

“I have eighteen years of archived projects in Freehand, and as a brand identity designer, I’m going grey(er) at the prospect of not being able to continue using my beloved Freehand” said James Goodchap.

“Resist, resist, resist” cried Rich.

These are just a few of the 200 comments from all over the world that the post has attracted. The initial rush may have fallen away but still a steady stream comes to confess that yes “My name is x and I use FreeHand”.

But all is not lost. A US group calling themselves FreeFreeHand is fighting for the future of the software. It aims to pressure Adobe into either updating the programme itself or releasing the code and licensing to the OpenSource community, so that it may be developed by others.

Last year, along with four independent designers, FreeFreeHand launched a class action antitrust lawsuit against Adobe in California. ”Adobe has engaged in unlawful, willful acquisition and maintenance of monopoly power in the market for professional vector graphic illustration software,” the complaint alleged.  “Since acquiring FreeHand, Adobe has significantly raised the price of Illustrator while, at the same time, effectively removing FreeHand from the market by failing to update the program.”

Adobe, for its part, denies any wrongdoing and has been contesting the allegations in the suit. “Even an alleged monopolist is entitled to raise its prices and make its own product decisions,” its lawyers argued in a motion to dismiss the action. Adobe has further argued that “all companies have the right to unilaterally discontinue product lines” and that it cannot be forced to develop and support multiple product lines within its own portfolio.

At the end of March, Adobe and the plaintiffs went through a legal process known as mediation which is an attempt to resolve the issue without going to court. Hopefully, compromise can be reached. If not, the case is due to come to court on April 1, 2013.

So FreeHand lovers, don’t give up hope just yet.

Read Michael Johnson’s original story here.

 

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here


CR in Print
The May issue of Creative Review is the biggest in our 32-year history, with over 200 pages of great content. This speial double issue contains all the selected work for this year’s Annual, our juried showcase of the finest work of the past 12 months. In addition, the May issue contains features on the enduring appeal of John Berger’s Ways of Seeing, a fantastic interview with the irrepressible George Lois, Rick Poynor on the V&A’s British Design show, a preview of the controversial new Stedelijk Museum identity and a report from Flatstock, the US gig poster festival. Plus, in Monograph this month, TwoPoints.net show our subcribers around the pick of Barcelona’s creative scene.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

The Magic Tate Ball

Inspired by the ever-popular Magic 8 Ball, the Magic Tate Ball app presents users with a different artwork from the Tate Collection each time their phone is shaken. Using GPS and weather data, ambient noise levels and time of day, the app will, in theory, chose the best match to your circumstances

The Magic Tate Ball was devised by digital agency Thought Den in collaboration with Tate Media and is sponsored by Bloomberg as part of its ongoing support of things digital at the galleries. It was built by Thought Den and Mobile Pie.

 

The app gathers data on your whereabouts, the time and date, the local weather and even ambient noise levels to make its predictions.

 

When I downloaded it on a rainy Tuesday morning at CR’s offices, its first response was to suggest Edward Burra’s 1930 painting The Snack Bar as an appropriate artwork for me – well, it was nearly time for elevenses.

 

Touch the ‘Find out why” button and you are presented with an explanation for the Magic Tate Ball’s choice, in this case, it chose the painting because “This looks like a typical Soho café [CR’s offices are nearby] – maybe you should drop in?”

 

My second go threw up William Blake’s Newton, because Blake was born on Broadwick Street, just down the road from CR – evidently the GPS function was working well.

 

One more try and I was given Tuesday Weld by Peter Blake. Because, er, it was a Tuesday?

 

The Magic Tate Ball’s suggestions were getting less apt but it works well and is fun to use. There is also an educational element – each picture comes with a short description. The app also encourages visits to Tate Modern, promising to unlock a hidden bonus feature if the user goes there.

This is the third in a series of Tate mobile apps aimed at introducing new audiences to art, previous releases being Race Against Time, in which users travel through the history of modern art in order to defeat the evil Dr Greyscale’s plans to remove all the colour from the world, and Tate Trumps, a kind of Top Trumps game for art.

The Magic Tate Ball is also available for the Nokia OVI platform, here.

 

 

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here


CR in Print
The May issue of Creative Review is the biggest in our 32-year history, with over 200 pages of great content. This speial double issue contains all the selected work for this year’s Annual, our juried showcase of the finest work of the past 12 months. In addition, the May issue contains features on the enduring appeal of John Berger’s Ways of Seeing, a fantastic interview with the irrepressible George Lois, Rick Poynor on the V&A’s British Design show, a preview of the controversial new Stedelijk Museum identity and a report from Flatstock, the US gig poster festival. Plus, in Monograph this month, TwoPoints.net show our subcribers around the pick of Barcelona’s creative scene.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

An album for the iPad

Created by one of the founders of Soundcloud, Ecclesia is an interactive album for the iPad that allows listeners to take control of the artwork and sound for each track, making every experience of the album a unique one. Drawing its inspiration from church recordings, the app makes for an interesting contrast between the traditional and the contemporary.

Ecclesia’s tracks are complemented by a series of sculptural visuals, which the listener can travel through and around, with each manipulation of the artwork having subtle effects on the sound of the track.

The music itself is derived from a series of church recordings, and uses fragments of strings, choirs, organs and ambient noises from church concerts. The beats and percussion are drawn from the sounds of various metal, wooden and stone objects.

Forss, the mind behind the music, originally had the idea of creating something more interactive when he released his debut album, Soulhack. Nine years later he had the opportunity to collaborate with Leo Lass, from audio-visual team Depart, and CGI artist Marcel Schobel, who runs Untouch.fm. Forss attributes the inspiration for the visuals to religious imagery, commenting:

“Art, music, literature and even science were, until last century, very much focused on religion, which created a very complex reference system. The interesting part is that, as we are getting more and more detached from the original sources, the images remain but can’t be fully decoded anymore. This leaves us with a certain enigmatic, sometimes nostalgic feeling which adds depth and atmosphere. We even talked to theologians to dig up stories which would emphasise the elements of each track in the project.”

The Ecclesia app can be downloaded here.

The iPad certainly seems to be enjoying a wave of attention from the music world, with Bjork’s Biophilia app, and the recently launched Simian Mobile Disco app, which plays their new album, Unpatterns, alongside a series of shifting and evolving pattersn, designed by Kate Moross.

So, is the iPad the digital saviour of music? Forss concludes:

“We believe that apps will add to the palette of visual expressions for musicians and artists. Apps allow us to create intimate audiovisual experiences that you can immerse yourself into. The iPad is a magical device. It’s intuitive and elegant. As a medium it turns into this window to a world that allows for lightweight interaction without distracting the listener.”

 

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here


CR in Print
The May issue of Creative Review is the biggest in our 32-year history, with over 200 pages of great content. This speial double issue contains all the selected work for this year’s Annual, our juried showcase of the finest work of the past 12 months. In addition, the May issue contains features on the enduring appeal of John Berger’s Ways of Seeing, a fantastic interview with the irrepressible George Lois, Rick Poynor on the V&A’s British Design show, a preview of the controversial new Stedelijk Museum identity and a report from Flatstock, the US gig poster festival. Plus, in Monograph this month, TwoPoints.net show our subcribers around the pick of Barcelona’s creative scene.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

The iPad May edition

This month on the CR iPad edition, we’ve got an iPad exclusive profile on Sebastian Edge, the photographer who builds his own cameras, a peek inside Gestalten’s new book Iron Curtain Graphics, some vintage London transport maps, a look at Mark Jenkins’ surreal urban sculptures, and Brooklyn street artist FAILE’s latest project, using over a thousand handmade tiles. We also take a closer look at some of the pioneers of the modern gig poster scene, and illustrator Hattie Stewart’s ongoing Megazines project.

The Barbican is hosting the first major UK show devoted to Bauhaus for over 40 years. The exhibition opens in mid-May at the Barbican Art Gallery, and will celebrate the school’s turbulent history, as well as the subjects at its heart. There are 400 works on show at the exhibition, and we’ve got a preview of a few of them, including work from Herbert Bayer, Josef Albers and Paul Klee.

We also have a look at Diver & Aguilar’s beautiful new photography project, which draws its inspiration from the black and white photos of 30s America.

Mind The Map at the London Transport Museum explores the inspiration, history and creativity of London’s transport maps, and we’ve got a gallery of great vintage design, inclulding maps, posters and other ephemera.

Gestalten’s new publication Iron Curtain Graphics features examples of socialist graphic design, illustration and typography from the 1950s to the 1970s. Featured in May’s iPad edition is a gallery of posters from the book.

Also included in Hi Res is illustrator Hattie Stewart’s ongoing Megazines project, which sees her artfully deface the covers of well-known fashion magazines.

Included in our Features section is Neil Ayres’ piece on the digital future of the book, and the way publishers have been making use of the iPad.

Gordon Comstock examines the return of intelligent design to the tube network, with Tom Lancaster’s recent series of posters.

Bonnie Abbot looks at the rebirth of the modern gig poster, and how small studios are using digital processes to recreate a ‘vintage’ look.

The May iPad edition also includes work from the design studios mentioned in Bonnie’s piece, including Landland, a small studio creating beautifully illustrated posters, record sleeves and art prints.

Over on CRTV, we’re showing a profile of Sebastian Edge, who builds his own cameras, and produces his negatives on pieces of silvered glass. We accompanied him on a shoot in the woods to talk about his time-consuming process of image creation.

Also for your viewing pleasure is this charming animation, created by Woof Wan-Bau, which sees a Penguin discovering a surreal world inside his garden.

There’s also a profile on street artist Mark Jenkins, and his strange, hyperrealistic pieces of urban sculpture.

The May edition will be updated throughout the month and there’s still plenty to come, including balloon-themed art (yes, including balloon animals), more work from the small design studios that are at the forefront of contemporary gig posters, an animation explaining the universe, and a closer look at This Is Real Art’s first publication, documenting Tokyo’s Shibuya station. Download the iPad app here.

Webby Award Winners Announced

The winners of the 16th annual Webby Awards have been announced, honouring the most exciting developments in digital over the past year. There are a vast number of gongs awarded at Webby, but here’s our selection of the ones most relevant to our readership.

Among the winners are some of the biggest online platforms of the past few years, including Pinterest, Google+ and Spotify, which all picked up their first Webby Awards this year. Björk (shown above) was awarded as Webby Artist of the Year for her Biophilia album and app (see CR’s post on it here), while Instagram was named Webby Breakout of the Year. Instagram was of course recently purchased by Facebook in a $1 billion acquisition deal, demonstrating how quickly a company’s fortunes can change in today’s fast-moving digital landscape. Another big winner this year was BBH, which won nine Webby Awards for four of their entries, as well as the overall Agency of the Year award.

The full list of Webby Award winners can be viewed online here. Below is our list of highlights from the Websites and Interactive Advertising categories:

Best Use of Animation or Motion Graphics: Draw A Stickman

This delightful website from Hitcents.com invites you to ‘draw your own adventure’.

Best Use of Photography: God’s Lake Narrows

This website was commissioned by the National Film Board of Canada and created by artists Alicia Smith & Kevin Lee Burton. It documents the God’s Lake Indian Reserve through use of text and stunning photography.

Best Use of Video or Moving Image: Asos Urban Tour

BBH created this website for clothing brand Asos, which uses interactive videos of street dancers to promote the Autumn/Winter 2011 menswear collection.

Best Automotive/Navigation/Visual Design: The 21st Century Beetle – Rock ‘n’ Scroll

Tribal DDB Berlin’s website for VW has picked up numerous awards. The site uses nifty design to give a history of the iconic car.

Corporate Social Responsibility: Ben and Jerry’s Fair Tweets

Amalgamated created this Twitter project with Ben and Jerry’s to help promote World Fair Trade Day. Participants to the project allowed any leftover characters in their Tweets to be automatically used to promote the Day – the film above explains in full how it worked.

Games: Androp Bell Music Video Game

Party’s beautiful website-cum-music video for Japanese band Androp won the best Games award.

Netart: BLA BLA

Another commission from the National Film Board of Canada, BLA BLA is a truly charming piece of interactive art, created by Vincent Morisset and his studio AATOAA.

Augmented Reality: The Sound of Football

Created by Akestam Holst, this project formed part of the Pepsi Refresh campaign. It uses technology to help blind and visually impaired people play football: the documentary above explains how it works.

Best Integrated Media Plan: The Inside Experience

Created by Pereira & O’Dell, The Inside Experience was an integrated campaign for Intel and Toshiba. Described as a ‘social film experience’, it invited viewers to participate in the action via Facebook. The site is no longer live, but the case study above explains it in more detail.




Best Use of Online Media: The Chase HTML5 Experience

Nexus Interactive Arts directors Smith & Foulkes created this spot to advertise Intel’s Core i5 processor. Agency: Venables & Bell.

Best Use of Social Media: The Museum of Me

Another winner for Intel, The Museum of Me site draws info from your Facebook page to create an exhibition of your life. By Projector Inc.

Corporate Social Responsibility Campaigns: Nike Back For The Future

Wieden + Kennedy’s spot for Nike saw stars from the classic Back To The Future movie trilogy reprise their roles to help raise money for the Michael J Fox Foundation for Parkinson’s Research.

Online Campaigns/Viral Marketing: Skittles Touch The Rainbow

BBDO Toronto’s online films for Skittles required minimum interaction to create big laughs.

Online Commercials/Rich Media: Google Dear Sophie

BBH New York and Google Creative Labs’ film Dear Sophie shows how Google products can be used to help bring families together.

Online Guerrilla and Innovation: Take This Lollipop

Whereas the Museum of Me uses your Facebook info to fun effect, the Take This Lollipop website by Tool makes it scary.

Rich Media: Non-Profit/Educational: Greenpeace A New Warrior

DDB Paris’s website for Greenpeace allowed visitors to purchase specific parts of the new Rainbow Warrior ship, instead of just giving money to the cause.

To view the full list of winners (as well as the winners in Online Film & Video and Mobile & Apps), visit webbyawards.com. An awards ceremony will be hosted in New York on May 21, and will also be streamed live on the Webby Awards site.

Braun Digital vs. Braun Analog

A showdown of heritage alarm clocks

This past year saw the relaunch of a slew of throw-back designs to the so-called golden age of Braun. Joining the analog clocks and minimal wristwatches is a line of digital clocks inspired by the clean look favored by designers Dietrich Lubs and Dieter Rams. Seen side-by-side, both the analog and digital options are enviable design objects, but we imagine two camps must form around the digital and the analog.

Sizing up the two lines, there’s a lot of crossover: both are controlled by radio signal available in select countries; both feature a crescendo alarm and a snooze function; both are designed to be easily read; both light up in the dark. In short, they have all the specs you might expect from a classically reliable alarm clock.

The digital line features a quick-set function and a crisp reverse LCD readout. The radio model—not available in analog—also includes a speaker and six presets for a standard alarm-clock setup. On the analog side, the classic alarm has been updated with a voice-activated snooze feature for groaning sleepers. While the digital models do their best to imitate the original designs, there’s something gimmicky about an alarm clock that is made to look “vintage”. The analog models have a more honest heritage appeal, and the readout the only major difference. Points would be given to digital for ease of use, although the spare face of the analog clock isn’t exactly difficult to read.

braun-digital-analog-1.jpg

At the end of the day, it’s a matter of personal taste. While the new digital clocks may be milking the last ounce of cool out of the Rams and Lubs heritage, we’re still won over by the sleek look, which was developed under the direction of Markus Orthey. For fans of the old-school vibe, it makes a bit more sense to search around for the original and iconic AB1 alarm clock, which can be found around the web in limited stock. We’re not sure why Braun opted not to recreate a perfect facsimile of the original with the new analogs; it seems like authenticity would trump voice-controlled snooze any day.

Whichever way you swing, both the digital and analog models look great on a nightstand—which, after all, is what you’re really after.


CR May 2012 Issue: The Annual

It’s the biggest issue in our history – our 216-page double May issue with all the winning work in this year’s Creative Review Annual, in association with Bigstock, plus great features on George Lois, Ways of Seeing, Flatstock, British Design at the V&A, the future of the book and much much more

The Annual is our showcase of the finest work of the past 12 months as selected by our judges. The best of the best is featured in The Annual’s Best in Book section, which include’s Johny Kelly’s fantastic Chipotle animation

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

A wonderful identity for a children’s hospital in Peru by Dutch designer Rejane Dal Bello

 

The Greenpeace A New Warrior website by DDB Paris

 

And, unlike some award shows (cough, cough) we have also honoured the Comedy Carpet by Gordon Young and Why Not Associates

 

The rest of the Annual showcases our judges’ picks (on which we will post more soon) according to the month in which the work launched.

Turn over the magazine, start again from the front and you can enjoy all the features in our May issue, which include an examination of the lasting importance of Ways of Seeing as the TV show and book marks its 40th anniversary

 

Eliza Williams interviews the indefatigable George Lois on the eve of publication of his new book, Damn Good Advice

 

Plus we have features on why digital technology represents both a threat to and a possible saviour of the high street and the museum

 

A look at the future of the book

 

And some intriguing examples of the book in the present, with the release of this year’s list of The Most Beautful Swiss Books

 

And we look at the growing importance of storytelling in advertising

 

In our Crit section, Rick Poynor bemoans the lack of graphic design in the V&A’s British Design show

 

Gordon Comstock praises the ad campaigns produced in-house by the Greater London Authority

 

Michael Evamy looks at the new identity scheme for Amsterdam’s Stedelijk Museum

 

And Bonnie Abbott reports on the US gig poster scene at the Flatstock festival

 

This month also sees a reinvention of our subscriber-only Monograph booklet, with  fresh editorial approach. In this issue, Barcelona-based design studio TwoPoints.net give us a guided tour of the creative scene in their city. We will hook up with local creative companies to do similar surveys in other cities around the world in the coming months

 

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.


CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here