Mats Andersson, the co-founder of Indigofera says the Swedish denim label, which is embedded in the very roots of the country’s jeans history, approaches denim in a different way. He…
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We’re quickly nearing peak BBQ season here in NYC, and while we’re a bit biased towards our own CH Edition 3×1 Denim Pitmaster Apron, we’ve taken a shining to those from the newly launched brand
The London store of Swedish denim brand Nudie Jeans has been fitted out as a repair station to mend old jeans (+ slideshow).
Original architectural features in the shop such as crumbling mouldings have been kept along with rough plastering to give a vintage appearance.
On the ground floor clothing and accessories are displayed on metal shelves, while more garments are hung on rods suspended from the ceiling.
Sewing machines threaded with orange cotton are lined up ready to fix customers’ ripped attire.
One wall, painted petrol blue to match the exterior, has a grid of white hooks to hang jeans from their belt loops.
Curtains made from patches of old fabric form circular changing booths against a tiled wall in the basement.
More clothes are set on a metal cabinet topped with wood, additional shelving and rails against the white and plywood surfaces downstairs.
Wooden blocks laid on the floor like bricks are covered with rugs made from recycled denim, reinforcing the repair and reuse concept.
Nudie Jeans creative director Maria Erixon Levin used a Gothenburg food market as a reference when designing the shop.
Other related stories include a pavilion built by G-Star Raw to display their clothes at Tokyo Designer’s Week 2007 and an installation of lightbulb arches in a Diesel gallery.
We spoke to Miguel Fluxá, head of shoe brand Camper, at the opening of the brand’s lastest New York boutique where he explained why all their shop interiors are different – read the interview here.
Read on for the press release:
Swedish organic denim house, Nudie Jeans, this month debuted their first UK concept store, and officially their first Repair Station in the world, in the Soho district of London, UK. The 15th concept store for the brand, London follows Stockholm, Tokyo, Los Angeles,Zurich, Barcelona, Sydney and Nudie’s own backyard Gothenburg.
“We are very excited to be opening our first UK store, which will give us the opportunity to really tell our unique concept. The UK is one of our biggest profile markets and our store will meet the demands we have seen for our brand globally,” says Andreas Åhrman, Sales & Marketing Director.
Standing in a prominent location on the corner of Berwick and D’Arblay Street, the 100-square-metre store is presented over ground and basement floors, with a 40-square-metre showroom housed above. The interior concept is designed by creative director Maria Erixon and inspired by a Gothenburg food market, featuring raw and rustic vintage fixtures juxtaposed against a stark bright backdrop, while carefully preserving the beautiful architectural features.
The London store houses the first official Repair Station globally, and offers customers a complimentary repairs and alterations service by one of the experienced Denim Specialists.
The repair and reuse initiative reinforces Nudie’s ardent strive to set a new standard in sustainable production. With Nudie’s extensive range of unisex fits and washes, the store will be the faultless place for London and international visitors alike to find a perfect pair of jeans guided by seasoned denim experts.
The post Nudie Jeans London
by Maria Erixon Levin appeared first on Dezeen.
For city dwellers, it’s rooftop season. For everyone else, it’s time for backyard parties. Either way, nothing makes good company better than a BBQ and some cold ones. With this in mind we recently teamed up with NYC’s preeminent denim heads, our friends…
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Il marchio giappo Deluxe festeggia il suo decimo anniversario con questa edizione delle Vans Era. Tomaia in denim e patch sul tallone in cuoio. Disponibili per i più fortunati dal 24 maggio.
Japanese textiles, and denim in particular, have been a long-standing obsession of mine—long-standing, but somewhat uneducated. With the goal of schooling myself on these beautiful and ancient materials, I recently joined Emil Corsillo and Mitch Frank of ); return…
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Workwear jacket foderato in denim prodotto da Wosley. Lo trovate in vendita su The Great Divide.
Après plusieurs focus sur Fubiz, l’artiste japonais Kumi Yamashita a présenté une nouvelle série de portraits, utilisant des outils et matières tels qu’un fil reliant les clous à plusieurs reprises pour former un visage. Des créations toujours aussi impressionnantes à découvrir dans la suite de l’article.
From the Golden Triangle to Central America, varieties of the indigofera plant have been cultivated and used in textile production for centuries. While synthetic dyes have largely replaced the lengthy and somewhat cumbersome method used to create indigo—it takes nearly a year to…
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Following in the footsteps of last spring’s limited-edition Post Recycled Dry denim launch, Nudie Jeans is back with another ecologically-minded initiative. This time the Swedish denim brand branches into interiors with a limited run of Post-Consumer Recycled Denim Rugs. Available today exclusively from Nudie Jeans’ eight brick and mortar…
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