Save the Date: The 2013 Service Design Network Conference will be in Wales, UK, from November 18-20

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Now in its sixth year, the Service Design Network conference lands in the UK for the first time, following past conferences in locations from San Francisco to Berlin. The annual conference will be held in Cardiff, the capital city of Wales, from November 18–29 of this year, at the Wales Millenium Centre, taking the theme of “Transformation through Service Design.”

In an organisational context, transformation is a process of profound and radical change. It’s about setting off in a new direction and reaching a greater level of effectiveness. As service design gains traction within a larger range of industries and sectors the practice must keep pace with developments in the application of this. Until now service design has been used primarily as a redesign capability at the front-end of the service. But this is only the tip of the iceberg.

More and more Service Design practices and customer led approaches lie at the heart of good transformational programs and by fully understanding how service design connects with all areas of an organisation service design can support transformation on a much larger scale and achieve greater impact.

Held in partnership with the UK Chapter of the Service Design Network and PDR—winners of the 2012 Core77 Design Award in the Service Design category—the three-day conference will see a “fantastic series of talks, presentations and workshops” from a broad range of speakers, representing organizations from BBVA to Herman Miller to the UK Government.

Those of you who might be interested in joining the roster of presenters can see the Call for Contributions; attendees are encouraged to take advantage of early bird tickets, available now through July 31.

About the SDN
The Service Design Network is the global centre for recognising and promoting excellence in the field of service design. Through national and international events, online and print publications, and coordination with academic institutions, the network connects multiple disciplines within agencies, business, and government to strengthen the impact of service design both in the public and private sector.

The Service Design Network was initiated in 2004 by a group of ambitious and enthusiastic believers in the value of service design. In 2008 it was set up as a non-profit organisation acting as a forum for practitioners and academics to advance the nascent field of Service Design. Our purpose is to develop and strengthen the knowledge and expertise in the science and practise of innovation. The support of service design related networks, conferences, publications, workshops are some of the SDNs activities—but also lobbying on political and economical platforms is on the agenda of SDN.

About the SDN UK Chapter
SDN UK represents and connects the UK’s Service Design industry. Service Design is an established practice within the UK, with some great companies blazing the trail. SDN UK aims to connect the community and enable knowledge share at all levels.

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DMI Conference 2013 – Designing the Next Economy: Day Two Recap

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Reporting by Deb Aldrich

Moving a bit from theory to practice, the second day of the DMI Conference in Santa Monica offered stories of design strategies and brand innovations that are making an impact for clients, customers and communities and explored what the impact of design can and should be in the next economy.

Deepah Prahalad of RKS connected the dots between design thinking and outcomes to examine how designers can play a critical role in developing opportunities for people in emerging markets at the “bottom of the pyramid.” By making sure that trust and community are key elements in business models, she pointed out that not only can we develop more sustainable and meaningful products and services to meet important needs, but we also become better innovators in the process.

Lee Maschmeyer of Collins: and co-author of Triumph on the Commons: 55 Theses on the Future explained how evolutionary algorithms will be applied to design in the future economy. Water advocates Eric Barnes and Paul Shustak, Co-Founders of KOR Water, shared their mission and story and reminded us that our work as designers is always rooted in the real world—we participate in real conversations, provide real services, and have a real impact.

As the world moves faster, our future accelerates and our needs around the world expand beyond what we can imagine, design thinking is vital to innovation and problem solving. Dr. Prasad Kaipa shared tools to help us develop not only knowledge maps to address these problems, but wisdom maps to lead the way—aligning our thinking, feeling and doing to ignite design wisdom. And Eames Demetrios pointed out we must be willing to look critically at our processes to consider where the big ideas of design will fit in. Quoting Charles & Ray Eames—”The role of the designer is that of a good host anticipating the needs of the guest”—he re-connected us with the importance of keeping the human being at the center of the design experience and, left us considering in the future economy, who will be the host and who will be the guest.

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DMI Conference 2013: Day One Recap

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Reporting by Deb Aldrich

Innovate or die. Collaborate or fail. But innovate collaboratively and succeed. That’s the message shared by a variety of speakers and exhibitors at the current DMI Design Thinking Conference in Santa Monica, California. We know that designers and design thinking drive this process, but which best practices, emerging technologies and new ideas can inform our efforts?

Some highlights of Tuesday’s mainstage included keynote, Larry Keeley, President & Co-Founder of Doblin Inc., who shared insights from his practice and his book, Ten Types of Innovation and the Discipline of Building Breakthroughs. By embracing and managing the complexity of the innovation process as well as the creativity behind new ideas, he pointed out how design leaders can guarantee success in the face of accelerating innovation. Although we’ve generally been taught to bring new ideas to the forefront through a more freeform brainstorming process, Keeley suggested that real innovation success requires high protocols, great teams of thinkers and a systematic way to measure and assess progress.

Batterii, an exhibitor and the technology that is supporting DMI’s new Design Value Research project, demonstrated how their cloud-based platform can connect teams for knowledge creation, as well as innovative product development. And Sarah Brooks, founder of Networked Culture, explained how environmental and cultural systems models can help designers consider ways to move away from authorship toward co-creation for shared value and strength.

It’s like the “Jenga Conundrum”: Do you pull a peg to weaken the structure so yours is the last move, or do you work together to build the tower as high as possible? A collective orientation when combined with rigorous systems of analysis and evaluation are the keys that will not only help us communicate more effectively with clients and with each other, but also enable our businesses, economies and cultures to flourish in the future.

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In Brief: Fit City, Marc Jacobs Cosmetics Countdown, Martha Stewart Redesigns


(Photo: NYC Department of Transportation)

• How can design of the built environment create opportunities for increasing physical activity and access to healthier food and beverages? Find out on June 24th as architects, planners, designers, landscape architects, developers, and public health professionals come together for the eighth annual Fit City conference at the Center for Architecture. Not in NYC? Watch the livestream (while jogging in place).

• MJ is getting into the makeup game with Marc Jacobs Beauty. The color cosmetics collection, created in collaboration with Sephora, is set to launch in September with 122 products, including a blush called “Shameless” (a nod to one of the designer’s many tattoos). So how does it compare to working on a fragrance? “I think color is easier,” he told WWD. “Fragrance is even more like, sort of ephemeral in a way. But [color] is closer to the process of making a collection. Formulas are like fabrics, fibers, each fiber, whether silk or cashmere or whatever, they have natural properties. They have a certain look, they give you a certain feeling.”

Martha Stewart‘s latest redesign goes beyond the pages of Living (look for the overhauled magazine to hit newsstands next week), according to an article in today’s New York Times. A new Martha website will be geared toward visitors with shorter attention spans–a two-minute glitter tutorial? How to frost a cake in 60 seconds or less?
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Now This Is How You Promote Your Conference: SIGGRAPH2013

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SIGGRAPH isn’t an acronym—if you must know, it stands for “Special Interest Group on Computer Graphics and Interactive Techniques”; its qualifier, ACM, stands for the Association for Computing Machinery—hence, ACM SIGGRAPH. The organization was originally founded in the late 60’s and its annual conference launched just a few years later, which means that this is the 40th Anniversary of the event (they’ve since launched a second yearly conference, in Asia, as of 2008).

As one might expect, SIGGRAPH2013 itself is chock full of the same events as any given academic conference or trade gathering, including a full itinerary of speakers, presentations, social events, etc., which collectively represent the latest breakthroughs in computer graphics and interactive techniques. However, I was interested to see that they’ve also produced a quick video teaser for the Technical Paper presentations, which is actually quite compelling from an outsider’s perspective:

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Cutting Through the Hype: Highlights from Product Design + Innovation Conference 2013

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In his opening remarks at this year’s Product Design + Innovation conference in London, Core columnist Kevin McCullagh challenged speakers and attendees to ‘cut through the hype’ so rampant in the industry in recent years, to identify the real opportunities for design in the growing number and increasingly complex fields in which it operates. Whilst many brands and corporations are wholeheartedly embracing design and its processes, a mounting wariness to the overblown claims and difficult to quantify results associated with the Design Thinking movement may indeed make hype dissection a key challenge facing the industry in the years to come.

In the charming surroundings of one England’s oldest cricket clubs, the two-day event saw spirited debate as some of the most heralded futures of products and manufacturing were subject to scrutiny: Internet of Things, connected mobility, additive manufacturing, the maker movement, product-service systems, premiumisation, the consumerisation of healthcare.

In an attempt to capture some of the hearty discussion that ensued, we’ve picked out five of our top PD+I highlights:

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Mark Your Calendar: Michigan Modern

The must-attend design event of the summer is Michigan Modern, which takes place June 13-16 on the Eliel Saarinen-designed campus of Cranbrook. The epic line-up of lectures, discussions, tours, and films will bring together architects, critics, designers, historians, and others to discuss the role of the Great Lakes State in the development of American modernism. Come for the early concrete designs of Albert Kahn for the auto industry, stay for the array of Cranbrook-affiliated designers–Charles and Ray Eames, Florence Knoll, Harry Bertoia, to name a few–who became household names through manufacturers such as Herman Miller.

The main event is the symposium, which will delve into the design legacies of figures such as Harley Earl, Victor Gruen, Eero Saarinen, Alden B. Dow, George Nelson, and Alexander Girard. Meanwhile, interlocutor extraordinaire Debbie Millman will be on hand to interview textile design legend Ruth Adler-Schnee and architect Gunnar Birkerts. As if that weren’t reason enough to register, attendees will be among the first to see “Michigan Modern: Design that Shaped America,” a major exhibition at the recently restored Cranbrook Art Museum. Early bird (read: discounted) registration ends tomorrow–plus, we suspect that this modfest is going to fill up faster than you can say “Minoru Yamasaki,” so don’t delay.

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Coming Up This Week: Product Design + Innovation Conference, in London from May 15-16

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Leaders of the industrial design world will gather in London this week at the third Product Design + Innovation conference, to reflect on new dynamics in the industry in the midst of shifting social and technological paradigms.

With speakers ranging from in-house design innovators from the likes of Nike, Cisco and Philips Design, to design agency directors of Seymourpowell, Priestmangoode and Kinneir Dufort the packed two day programme will feature expert perspective on the emergence of connected objects, wired transportation, the maker movement, healthcare consumerisation, as well as the fields of synthetic biology and energy harvesting.

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Point Conference 2013 Preview: Henrietta Thompson dishes on authenticity and what to expect from the inaugural London design conference

Point Conference 2013 Preview


by Sabine Zetteler London’s brand new POINT Conference launches this week offering two full days of inspirational talks from a pool of more than ); return…

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Mark Your Calendar: Five Design Conferences You Should Know About

• On April 25 in NYC, spend the morning exploring the links between fashion and technology at “Cross-Pollination,” a half-day symposium organized by the Museum at the Fashion Institute of Technology in conjunction with the current “Fashion and Technology” exhibition. Register here.

• Run, don’t walk to Design and Mobility: The Twenty-Second Annual Parsons/Cooper-Hewitt Graduate Student Symposium on the Decorative Arts and Design. The two-day conference kicks off on the evening of Friday, April 26, with a keynote address by Yale professor Edward Cooke.

• Having enhanced your mobility at the aforementioned Parsons confab, hop across the pond to POINT London (May 2-3), a new conference that aims to raise awareness of the power of design to influence business, education, and society. Speakers include Seymour Chwast, Barber Osgerby (a.k.a. Edward Barber and Jay Osgerby), and typographer extraordinaire Erik Spiekermann.

• The Industrial Designers Society of America (IDSA)’s District Conferences are taking place throughout April around the country, from Hartford to Long Beach. Meanwhile, ready your inner iconoclast for “Breaking the Rules,” IDSA’s 2013 International Conference set for August 21-24 in Chicago and chaired by Paul Hatch.

• As Winnie the Pooh once said, it’s never too early to plan ahead. Mark your as yet unbesmirched autumnal calendar for “Head, Heart, Hand,” the 2013 AIGA Design Conference, which gets underway October 10 in the Mini Apple (Minnesota, that is).

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