Hasta La Ideas

The Italian sports brand Ellesse snagged Si Scott to develop this illustration to launch their Call For Entries design competition to mark their 50th Anniversary.

The Objective:
To Create a piece of art or design to commemorate the Ellesse 50th Anniversary inspired by the brand’s Italian Heritage and sporting roots in tennis. Submit your concepts here.

Ellesse’s logo story (1959):
The original logo was made up from founder, Leonardo Servadio’s name and initials. His name was soon dropped from either side so it existed as L&S—elle & esse.

1968:

1975:
The shaded L&S was discontinued and the half tennis ball graphic known as the “semipalla” was introduced.

2006:
The Ellesse logo as it stands today

Shout-Out to Henry for the heads-up.

Their story in 59 seconds:

Good 50×70 project summary from Good 50×70 on Vimeo.

“The communications industry is the best in the world at grabbing people’s attention and getting them to act,” they say. “The aim of Good 50×70 is to use these skills to highlight more important things than beer and trainers. It’s a competition to raise awareness amongst the creative community of the power we have to be a force for good.”
-Good 50X70 Founders

This past year, the United States was witness to one of the most influential and inspiring political campaigns in history. The brilliant branding produced by Sender and Co., along with Fairey’s iconic portrait of Obama, served as catalysts to encourage the creative community to become active members in the political process by sharing their views and promoting discussion through visual means.

Given our present social, financial and environmental climate, the 7 endorsed charities for this competition need our help more than ever. As a creative community we can become a key players in fostering positive change. Visual communication is a powerful tool that can make a significant impact on the most pressing issues of our time.

In their words:

When we launched Good 50×70 in 2007 we had no idea how it would be received by the design community, the public, or even the charities we were working for. Two editions, fifteen workshops, twenty exhibitions and over 4,000 posters later, we believe we’re firmly on the way to accomplishing our aims of providing charities with creativity for free and waking the creative community up to the power they have to be a force for good.

Check out the 7 briefs, find one that inspires you, make a poster on that theme, upload it, repeat as necessary…

See GOOD 50X70 on Flickr:
Join GOOD 50X70 on Facebook:
Register:

Dezeen have teamed up with the publishers Skira to give away five copies of their monograph about Italian architect and designer Fabio Novembre. (more…)

The Earth Awards conducted a global search for products and concepts that are sustainable, innovative and for many, essential to improving basic quality of life. Submissions were received from designers worldwide, in disciplines as varied as industrial design, architecture, fashion, agriculture and alternative energy.

Neri Oxman was selected as the winner of the first annual Earth Awards competition. Oxman was recognized for her groundbreaking project FAB.REcology, which combines the principals of biomimicking with the design and construction of built environments. To learn more about Oxman and her work click here.

In addition to Oxman, 10 finalists were chosen for their outstanding work. Check the flipside to learn

HONORABLE MENTIONS

Engaged Offsets
Bill Browning, Christopher Pyke, Dana Bourland, Amy Davidsen, & Benjamin Feldman
New York, NY and Alexandria, VA, USA

ILUMA
Andrew Neal and Timothy Porter
Salt Point, NY, USA

Open Blue Sea Farm
Brian O’Hanlon
Fajardo, Puerto Rico

FINALISTS

12 Climate Entrepreneurs
Jakob Rutqvist
Boston, MA, USA

Earth Markets
Bryan Garcia & Kerry O’Neill
Hartford, CT, USA

Folded Bamboo + Paper House
Ming Tang
Savannah, GA, USA

R.O.S.S.
Amanda Jones & James Brown
Glasgow, Scotland, UK

R3
Tom Sieu & Mary Scott
San Francisco, CA

Warning Bulb
Young Duk Song, Yang Yoon Sun, Kim Ga Ye
Seoul, Republic of Korea

Thanks to Lehua at Nadine Johnson & Associates for the images and details on the event: